People's Television Network

People's Television Network

"Para sa Bayan" "Ang Pambansang TV"
Type	Broadcasting network (Free-to-air broadcast television network: since 1974; Streaming media: since 2012)
Branding	The Kasama Network (Kasama is a Filipino term for "companion".)
Country	Philippines
Availability	National
Broadcast area	Philippines
Slogan	Para sa Bayan (lit. For the Nation)
Affiliates	List of People's Television Network stations and channels
Market share	25.7% (Nielsen Urban National TAM 2020)
Programming
Language	Filipino English
Picture format	1080i HDTV (downscaled to 16:9 480i for the SDTV feed)
Sister channels	Congress TV Disney+ Channel PTV Plus PTV Sports Network Radyo Pilipinas 1
International channel	PTV World
Ownership
Owner	Government of the Philippines (Presi dential Communications Office thru People's Television Network, Inc.)
Parent	People's Television Network, Inc.
History
Founded	February 2, 1974; 50 years ago
Launched	February 2, 1974; 50 years ago
Founder	Lito Gorospe Francisco Tatad
Former names	Government Television (February 2, 1974–1980) Maharlika Broadcasting System (1980–February 24, 1986) New TV 4 (February 24–April 1986) National Broadcasting Network (July 16, 2001–January 8, 2012)
Links
Webcast	Live streaming
Official website	PTV News

People's Television Network, Inc.

Type	Government-owned and controlled corporation
Industry	State media
Founded	February 2, 1974; 50 years ago (broadcast) March 26, 1992; 32 years ago (company)
Founders	Lito Gorospe Francisco Tatad
Headquarters	Broadcast Complex, Visayas Ave., Diliman, Quezon City, Philippines
Area served	Worldwide
Key people	Cesar Chavez (Secretary, Presidential Communications Office) Honey Rose Mercado (PCO Undersecretary for Traditional Media and External Affairs) Julio O. Castillo, Jr., DBA (Network Chairperson) Julieta C. Lacza (Network Vice Chairperson) Antonio Baltazar Nebrida, Jr. (Network General Manager; OIC, News Division) Maria Angela Gatan (OIC, Public Affairs) Brian Yalung (Editor–in–Chief and OIC, Digital Media and Interactive Services; OIC, PTV News DMIS and PTV Sports) Audie Gemora (OIC, Entertainment Division) Gerry Ledonio (Head Executive Assistant)
Products	Television program Web portals
Services	Broadcasting Television Streaming
Operating income	₱ 213,726,133 (FY 2021)
Net income	₱ 213,728,133 (FY 2021)
Total assets	₱ 3,466,614,869 (FY 2021)
Total equity	₱ 3,824,499,451 (FY 2021)
Owner	Government of the Philippines (Presidential Communications Office thru People's Television Network, Inc.)
Number of employees	590 (2018)
Parent	Presidential Communications Office
Divisions	PTV Entertainment Group PTV News PTV Public Affairs PTV Regional
Subsidiaries	People's Television Network PTV Digital Media and Interactive Services
Website	PTNI.gov.ph

People's Television Network (Filipino: Pambansang TV; abbreviated PTV) is the flagship state broadcaster owned by the Government of the Philippines. Founded in 1974, PTV is the main brand of People's Television Network, Inc. (PTNI), one of the attached agencies under the Presidential Communications Office (PCO).

PTV, along with government-owned media companies Intercontinental Broadcasting Corporation, Radio Philippines Network and the Presidential Broadcast Service–Bureau of Broadcast Services, forms the media arm of the OPS and acts as a primary state television broadcaster that focuses on news, information and public service programming, along with culture and education, and sports and entertainment. Its head office, studios and transmitter are located at Broadcast Complex, Visayas Avenue, Barangay Vasra, Diliman, Quezon City.

PTV is commonly referred to as the Kasama Network, a Tagalog term for "companion", which was introduced in 2017.

As a government–run station, PTV receives funding from the General Appropriations Act (Annual National Budget) and sales from blocktimers and advertisers, among others. PTV also runs a digital television channel PTV Plus and PTV Sports Network.

Founded on February 2, 1974, it currently owns and operates the national television networks PTV, three digital terrestrial television channels (Radyo Pilipinas - Radyo Publiko, PTV Plus and PTV Sports Network), and one regional TV network (PTV Regional), It also operates international channel (PTV World), along with subsidiaries dealing in talent development and management (PTV Artist Agency), over-the-top platform (PTV On Demand) in partnership with Globe Telecom and a number of digital and online portals technology (PTV Digital Media and Interactive Services; PTNI.gov.ph and PTVNews.ph) in the Philippines.

History

In 1961, the Philippine government, through the Philippine Broadcasting Service established a government TV station called DZFM–TV Channel 10 which it time–shared with two other organizations. It was financed by government subsidy; the channel did not last long because of frequency allocation.

On September 28, 1972, after declaring martial law in the Philippines, Marcos ordered the takeover of the ABS-CBN Corporation and turned over its facilities to Kanlaon Broadcasting System (KBS), controlled by Marcos crony Roberto Benedicto. ABS–CBN's facilities were later transferred from KBS to the government-owned Maharlika Broadcasting System. Under the Marcos dictatorship, crony–owned media companies broadcast or published news and entertainment meant to project a positive image for the dictatorship and conceal its abuses.

The beginning of Channel 4/Marcos era (1974–1986)

GTV Network logo in 1978.

The country's government television network began operations on February 2, 1974, as Government Television (GTV–4), a division of the National Media Production Center. The government channel was first headed by Lito Gorospe and later by Press Secretary Francisco Tatad. It was first headquartered in the Solana Building in Intramuros, Manila and later relocated to the ABS-CBN Broadcasting Center in Bohol Avenue, Quezon City. In 1978, it began color broadcasts, the last national network to do so, when it became the long time home of the Philippine Basketball Association for almost two decades.

GTV was renamed Maharlika Broadcasting System (MBS) in 1980 under the leadership of Minister of Information Gregorio Cendaña. By then, it began expanding with the opening of provincial stations nationwide, including 3 stations in Cebu, Bacolod, and Davao who once owned by pre-martial law ABS–CBN.

The first literation of the People's Television Network (1986–2001)

MBS–4 was captured by rebel soldiers during the 1986 People Power Revolution. It was, during that very historic event in national history, initially called as New TV 4 but later rebranded as People's Television (PTV) two months later April. Broadcasters Tina Monzon Palma and José Mari Vélez were tapped by President Corazon Aquino to handle the newly-rebranded station for a few months, before they returned to GMA 7. It later became the national network for the broadcasts of the 1988 Summer Olympics along with RPN.

Logo used from February 28, 1989–October 1, 1995.

In 1989, because of the station earned a sort of a goodwill at the time as a government station of the first Aquino administration, PTV was at par with the commercial broadcasting stations, a good network for private sector blocktimers and became the strong #3 in the primetime ratings, making the fastest growing network as the country's third leading network on primetime and also the country's third most–watched TV network in the archipelago in terms of viewership, ratings and audience share, mainly credited to the airing of the PBA games and the top–raters are mostly on primetime. According to Media Pulse TV survey, his catapulted PTV under a democratic regime in the number three slot to earn high ratings with the increased competition among the five rival networks, including ABS-CBN which skyrocketed to number 1 and GMA.

On January 1992, PTV moved its studios to the former National Media Production Center building on Visayas Avenue, with transmitters and other equipment widely donated from a French government grant, leaving ABS-CBN in the exclusive control of the Transmission Center, which before the end of the 2nd millennium has become the most advanced transmission center in the country.

On March 26, 1992, President Cory Aquino signed Republic Act 7306 turning PTV Network into a government corporation known formally as People's Television Network, Inc. The law also grants its congressional franchise for a period co-terminus with its corporate existence. Under Philippine law, no broadcast company can operate without franchise from the Philippine congress, an authority that limits and regulates operations of telecommunications and broadcast media such as televisions and radios.

Shortly after he took over the mantle of government in June 1992, President Fidel V. Ramos appointed PTV Network's first board of directors. The Network was given a one–time equity funding for capital outlay. Since 1992, PTV has been operating on revenues it generates on its own. Republic Act 7306 stipulates that the government shall not appropriate funds for the operations of the Network.

PTV-4 Tramsmiter in Quezon City

Logo used from July 1–October 1, 1995.

Logo used from July 1–October 1, 1995.

In 1992, PTNI went on full nationwide satellite broadcast using PALAPA C2. Its flagship station PTV-4, which is based in Quezon City, boasts of a 40-kilowatt brand-new transmitter sitting on a 500 ft (150 m) tower. With its 32 provincial stations across the country, the network has extended its reach and coverage to approximately 85 percent of the television viewing public nationwide. In 1993, from being #3 in the ratings, however, PTV became fifth to the return of another station shut down during martial law, ABC as the 3rd place in the audience.

In 1995, however, PTV has failed to dead last place, trailing far behind ABS-CBN and GMA and locked in a losing battle with IBC for 3rd place which challenged ABC for 4th place and RPN in 5th place. It was suffered a major blow after losing the rights to one of its top-raters, the PBA games, to IBC in 1996.

Logo used from October 2, 1995–November 1, 1998

PTNI was given the Hall of Fame Award for Best Station and for Most Balanced Programming in 1987 and the Catholic Mass Media Awards in the two succeeding years after. It has aired several pioneering and award-winning educational, cultural and public service programs for their relevance and production excellence. In 1996, PTV won the award for Best TV Station ID ("Ang Network Para Sa Pilipino" [lit. The Network For The Filipino]) in the PMPC Star Awards for Television.

Logo used from November 2, 1998–April 30, 2000.

PTNI has pioneered educational and cultural programming. Some of its award-winning programs were Tele-Aralan ng Kakayahan (which predated ABS-CBN's Knowledge Channel by decades), Ating Alamin, Small World (and its successor) Kidsongs, For Art's Sake, Coast to Coast and Paco Park Presents. In the 1990s, at the core of its educational programming is the Continuing Studies via Television or CONSTEL, a program aimed at upgrading teaching skills of elementary and secondary teachers of Science and English. Institutionalized by Department of Education, Culture and Sports (DECS), CONSTEL Science and English are being used in teacher training by the Regional and Divisional Leader Schools of the Department of Education, culture and Sports and in Teacher Education Institutions of the Commission on Higher Education.

Logo used from May 1, 2000–July 15, 2001.

PTNI has also been the official broadcaster of major international sports competitions. It has covered the Olympic Games, starting with the 1988 Olympic Games in Seoul, except Barcelona Olympics in 1992 (covered by ABS-CBN), the Beijing Olympics in 2008 (covered by Solar Entertainment Corporation) and London Olympics in 2012, and resuming at 2014. PTNI was the carrying station of the South East Asian Games in 1991, 1995, 2005, and 2007, missing from 2009, and resuming at 2017; Asian Games from 1986 to 2006 and the IAAF World Championships in Athletics in 2007 and 2009. During these coverage, PTNI has received commendations from various sports organizations. In 1996, it received a presidential citation from then President Fidel V. Ramos for the successful coverage of the Atlanta Olympic Games.

National Broadcasting Network/Arroyo era (2001–2011)

Logo used from July 16, 2001–2012.

On July 16, 2001, under the new management appointed by President Gloria Macapagal-Arroyo, PTNI adopted the name National Broadcasting Network (NBN) carrying a new slogan One People. One Nation. One Vision. for a new image in line with its new programming thrusts, they continued the NBN name until the Aquino administration in January 8, 2012.

NBN logo from January 1, 2007–October 5, 2012; the NBN wordmark is used from July 16, 2001–2012.

NBN expanded its broadcast reach with the launching of NBN World on February 19, 2003, in cooperation with the Television and Radio Broadcasting Service (TARBS). This global expansion signals new directions for NBN as it becomes accessible to the rest of the world, particularly the millions of Filipinos overseas. NBN can be seen in Australia, North America and the Asia-Pacific. NBN is previously transmitting via satellite nationwide using Agila 2, then moved to ABS 1 (now ABS 2) in September 2011 (now in Telstar 18 as of present time).

Before the year 2010, NBN main studios in Quezon City and its regional stations in Baguio, Cebu and Naga will be equipped with the most modern news gathering equipment for them to compete with the major television networks. Also, a new Harris Transmitter has been installed. NBN's transmitter power shall be increased from 40 kW to 60 kW. (However, few years later, in 2013, the network was downgraded its transmitting power output from 60 kW to 50 kW later then back to 40 kW or 25 kW to control power costs). NBN's digital channel is now available on UHF channel 48 (moved to UHF channel 42 and later UHF channel 14) using the Japanese digital TV standard.

In 2011, NBN continued to enhance its digital broadcasting capabilities with equipment donated from the Japanese government. This equipment will also allow NBN to begin broadcasting emergency alerts when necessary (similar to the Emergency Alert System in the United States, but it is more likely, due to the usage of the Japanese digital TV standard, that the system would be based on the Japanese J-Alert system).

The second literation of the People's Television Network (2011–present)

Logo used from October 6, 2011 to January 8, 2012.

Although the branding is officially known as the National Broadcasting Network, in August 2011, the "People's Television" brand which was retired in 2001 was reintroduced as a secondary brand until a few months later, PTNI became a primary brand on October 6, 2011. The People's Television and National Broadcasting Network names and logos were then concurrently used from October 6, 2011 to January 16, 2012 as the NBN logo is still used on the network's sign-on and sign-off until the said date of January 2012. Also, the rights of Cartoon Network shows begin to air on PTNI in October 6, 2011 as it launched the network as Cartoon Network on PTV which airs selected Cartoon Network programs dubbed in Filipino viewers who watch Cartoon Network on PTV. The block used to air in weekday noontime and weekend afternoons mostly animated series during that time.

Logo used from January 9 to July 1, 2012.

In January 9, 2012 during the network's special coverage of Impeachment Trial of Former Chief Justice Renato Corona, PTV was another temporary logo, it was used until July 1, 2012 as preparation of PTV's reformat/rebranding.

Logo used from July 2, 2012 to April 2, 2017.

On July 2, 2012, PTV relaunched with the new logo, new advertising campaign and corporate slogan Telebisyon ng Bayan (lit. People's Television) with a Balangay station ID and a major revamp of its programming, including the archives of PTV's educational shows every weekday morning and the broadcast rights of the PBA Developmental League (PBA D–League).

On March 2013, president Noynoy Aquino III signed Republic Act 10390, superseding the old Charter, in which the government will infuse P5 billion to PTV to revitalize the station and make it "digital competitive" despite of GMA Network's questionings of the law, fearing that it may enter competition. PTV has earned P59 million generated revenues for the first and second quarter of 2014.

Logo used from February 2, 2014 to December 31, 2015.

In 2014, PTV bagged the TV broadcast rights of the Sochi 2014 Winter Olympics, 2014 Summer Youth Olympics, 2016 Summer Olympics, and 2018 Summer Youth Olympics. By that virtue, PTV has been named as the Olympic Network in the Philippines.

Under the new management, PTV has started their modernization program (since 2012) including the acquisition of studio technical equipment, cameras, vehicles and high-powered transmitter for the main office in Visayas Avenue, Quezon City, together with few regional offices, included in their plans is the rehabilitation of PTV stations in Naga, Baguio, Iloilo, Cebu, Zamboanga, Cotabato, Calbayog, Tacloban, Pagadian and Dumaguete.

Despite being operated with their own budget, the new PTV had still managed to cover the biggest events in the country including the 2013 National and Local Elections, 2013 Central Visayas Earthquake, Typhoon Ondoy (Ketsana), the visits of US President Barack Obama and Pope Francis, the APEC Philippines 2015 and the 2016 National and Local Elections. PTV also reintroduced its broadcast of the station's digital clock embbeded on the lower left part of the screen in 2013.

In 2014, PTV acquired Filipino broadcast rights to the 2014 Winter Olympics, 2014 Summer Youth Olympics, 2016 Summer Olympics, and 2018 Summer Youth Olympics. The same year, as part of its 40th year, the network quickly regained its foothold when it began to broadcast a Tagalog dub of the Italian animated series Angel's Friends and a Tagalog dub of the 2013 Korean drama Princess Aurora, which turned out to be a huge success, and dominate the competition at the same time. PTV managed to recover in primetime ratings and became the pioneer in Tagalog-dubbed Korean dramas and made the popular and turnaround its ratings on the evening prime time.

In April 2014, PTV improved its sports programming with the return of the UAAP on PTV after 15 year hiatus, which Solar Entertainment tied up with the network to air the UAAP games and regelated into the second home of the collegiate league after the male-skewed channel ABS-CBN Sports and Action (S+A) relegated into the simulcast of the UAAP beginning July 12, 2014.

It should be noted that in 2005, several Radio ng Bayan programs were also aired on then NBN with the Visayas Avenue studios used for some of them, under the Tinig ng Bayan banner. In 2014, the partnership between the two was revived with an all-new morning news program RadyoBisyon which is also simulcast on 9TV (now RPN) and heard in Radyo ng Bayan stations nationwide, broadcasting from its own studios and the Radyo ng Bayan radio booth. Before the launch, Radyo ng Bayan is part of the Philippine Broadcasting Service had already, since 2012, been simulcasting News@1 and News@6 on radio on all its stations.

In mid 2016, however, it was revealed that PTV would no longer carry UAAP games, due to the government network re-launch to dominate in 2016 in favor of selected Solar Sports programs, including NAASCU and World-Class Boxing.

Recent developments

People's Television in Visayas Avenue, Quezon City.

Under then-Presidential Communications Secretary Martin Andanar, the network was set to implement a revitalization plan to improve the station's programming and expand its nationwide presence, to be at par with state-media outfits ARD & ZDF of Germany, BBC of United Kingdom, NHK of Japan, PBS of the United States of America, CBC of Canada and ABC Australia. He will be also implement editorial independence in the station. Andanar noted that teams from the state-owned network ABC and BBC will sent to the Philippines to helping the PTV's revitalization plan. He also tapped a former executive of ABS-CBN News, Charie Villa, to oversee the news division of PTV-4. However, Villa turned down the offer due to her strong opposition on key national issues.

In June, then-President-elect Rodrigo Duterte earlier stated that he will no longer conduct press conferences, and instead, the announcements and press releases will be aired through PTV. Two months after, his promise was retracted, and the press interviews and conferences resumed on the channel.

On June 17, 2016, the PTV and Japan signed the 38.20 million yen worth of Cultural Grant Aid and acquisition of programs from NHK to improve the network's overall programming. Within weeks, NHK's Japan Video Topics returned to the channel after several years. However, 1 year later on July 11, 2017, PTV and the Japan International Cooperation Agency (JICA) signed an agreement on another cultural grant aid for the planned broadcast of 600 educational and cultural programs from Japanese state-owned broadcaster NHK in the channel thru the ISDB-T digital TV standard.

On July 2, 2016, Solar Entertainment Corporation partnered with PTV to air World-Class Boxing and weekend movies (Kasama Movie Mania and Sunday Night Showdown) over free TV starting July 16 and 17, 2016.

On July 7, 2016, PTNI Chairperson Maria Cristina C. Mariano, PTNI Vice-chairperson Veronica Baluyut-Jimenez, Network General Manager Albert D. Bocobo, and Board Directors Josemaria Claro and Cindy Rachelle Igmat, who all appointed by the Aquino administration, tendered their resignation to Duterte through Andanar. and followed by Telebisyon ng Bayan was dropped from the logo, retaining its the 2012 PTV logo until April 2, 2017, plus the launch of its new campaign branding itself as the "Kasama" ("companion") network with a new lineup of programming, in par with its rivals ABS-CBN, GMA Network and IBC. 3 days later, former PTNI acting News and Administrative Division, Alex Rey V. Pal takes over as Officer in Charge of the network temporary and while Bocobo retains as General Manager of the Network until November 24, 2016. Andanar also announced the appointment of Dino Apolonio, former Vice President for Production Engineering of TV5 as the Network General Manager. However 4 months later, on November 25, 2016, it was officially announced that PTV named Apolonio was appointed as the Network General Manager eplacing Bocobo and he also assumed as Chief Operating Officer (COO) of the network, while the network's board member Claro was also appointed as Network Vice Chairperson.

GOCC Undersecretary George Apacible announced during the network's Christmas party on December 20, 2016 that PTV sets its sights to notch higher in the television ratings by 2017 as the network targets the #3 spot currently held by IBC as the third leading network in the country, causing TV5 into decline in a lower viewership. In less than a year under the new management and the first time in the history of government television, PTV started to gain its foothold in the ratings game and ranked by Kantar Media and AGB Nielsen as the #4 station in viewership due to the network's weekend broadcast of the NAASCU games.

On January 4, 2017. PCOO Secretary Martin Andanar announced that PTV's transmitter power output was increased from 25 kW to 50 kW for a clearer and better signal reception.

On January 12, 2017, PTV and Japan–based IT company, NEC signed an agreement for the commissioning of new digital transmitters and head-end system for the network's transition to digital terrestrial television. The network is all set to roll-out its digital terrestrial television service initially on nine locations in the Philippines by introducing DTT transmitters and compression multiplexers. The first six DTT transmitter stations in the Philippines include Manila, Baguio, Naga, Guimaras, Cebu and Davao by July 2017 and May 22, 2023, The three DTT transmitter stations and adding from Ilocos Norte, Tacloban and Agusan del Sur. 1 year later on January 10, 2018, Minister for Internal Affairs and Communications of Japan Seiko Noda and PCOO Secretary Martin Andanar together with PCOO officials visited at the PTV studios in Quezon City for the ceremonial Switch on of PTV’s Digital Terrestrial Television Broadcast.

PTV transitional/main logo, which was created by LA, was used from April 3 to June 27, 2017; still seen as on-screen secondary logo since June 28.

A new logo of PTV, which was conceptualized by former PTV senior graphic artist LA (replacing its 2012 version), was previewed on the March 11, 2017 edition of PTV Newsbreak in the occasion of the inauguration of the station's Cordillera hub in Baguio City. Along with the inauguration, the government turned over brand-new Outside Broadcast and Digital Satellite News Gathering Vans. The inauguration was led by President Duterte and PCO Secretary Martin Andanar. The transition to the new logo started on April 3 of the same year, when PTV released its wordmark logo, its corresponding station ID, and new graphics. Finally, its official logo, which represents the elements of the Philippine flag and also previewed at the inauguration of its very own Cordillera hub, was launched upon the station's sign-on on June 28, 2017. The network also launched its new slogan Para sa Bayan (lit. For the Nation), which was already used since July 2016 (prior to the re-branding). As part of the network's competitive edge, PTV retained the news and public affairs programming, along with educational and cultural programs while beefing up its sports and entertainment programming to cater more audiences with the launching of Philippines Football League (PFL), Regal Academy and Rated Marriel (which became the weekend top-rater in the network's history after regaining its foothold and consistently ranking as the highest-rated weekend news sitcom of the network since its inception in 2017).

On June 3, 2017, PTV began simulcasting CGTN programs, part of its staff having visited its facilities earlier in the year as part of a number of training vists to state and private TV channels worldwide, and later started their full-blown broadcast in 1080i Full HD on their Digital Terrestrial Television Broadcast on April 18, 2018.

On July 3, 2018, PTV and its partnership, Solar Entertainment Corporation announced the introduction of the National Basketball League (NBL) Philippines for the league's broadcast rights in the Philippines. The games will be aired live every weekends on free-to-air network PTV and cable sports channels Solar Sports and Basketball TV.

A year since the network introduced their new logo, the new-look PTV was relaunched to the public in a trade launch on July 12, 2018 at the Marquis Events Place, Taguig City. During the trade launch, the network showcased their technological achievements since the new administration took over the network's operations in 2016, from upgrading the technical and transmission equipment into HD and Digital TV–ready to their social media presence and their revitalized program line-up from news and public affairs programs, local newscasts from Cordillera and Davao, documentaries, educational, sports (including the acquisition of broadcast rights of the National Basketball League (NBL) and ACB Liga Endesa basketball under Solar Sports), entertainment, and public service shows co-produced by the network and their partner government agencies, along with upcoming local and foreign programs, including those from China, Japan, South Korea and the ASEAN Region. PTV went on a major visual facelift with the airing of their new Station ID with the theme song of the station entitled Kasama Mo, Para sa Bayan (lit. Your Companion, For The Nation), alongside with the launching of the network's first ever theme song performed by Ruth Regine Reyno, which started on the following day. Since then, PTV retained fourth in the primetime ratings, mainly credited to the weekend coverage and airing of the NBL games.

On October 2018, PTV Network General Manager Dino Antonio C. Apolonio stepped down from his position, and replaced by Richard S. Valdez as Officer in Charge of the network temporary in a few months later on January 2019, PTV board member Julieta "Jet" Claveria-Lacza was appointed as OIC general manager of PTV replaced Apolonio.

In his first State of the Nation Address, President Rodrigo Duterte proposed the creation of a law that will merge and integrate the People's Television Network and the Philippine Broadcasting Service into a single entity, called the People's Broadcasting Corporation (PBC), similar to the BBC. The proposed PBC will also launched the country's first Specialty channels for the Muslim minority (Salaam TV) and the Lumad peoples of the south. PBC will also put up TV broadcasting hubs in Visayas and Mindanao, aside from its main headquarters in Luzon and TV broadcast studios within its major cities. Salaam TV began test broadcasting on July 10, 2017.

On February 2, 2019, PTV celebrated its 45th anniversary (1974-2019) with the slogan: 45 Taon: Kasama Mo, Para sa Bayan (secondary slogan is Malasakit. Pagbabago. At patuloy na pag-unlad ng Bayan).

Collaboration with SMAC and Disney

On May 2019, PTV appointed SMAC Television Production President and CEO, MJ Gutierrez as the network's new Chief Entertainment Strategist, implementing changes on PTV's entertainment programming as the network signed a deal and acquired its partnership with media and entertainment production, SMAC Television Production (Social Media Artist and Celebrities) as PTV's entertainment content provider and production partner to revitalize and handle its infrastructure and its programming in order to bring back the glory days of PTV to compete with three of the leading TV networks IBC, ABS-CBN and GMA Network. This happened after SMAC refused the proposal and decided not allowed to renew its contract with another government-owned station and the former media partner IBC in favor of producing its own shows and to transfer their SMAC stars of the network that causing controversy and revamped its entertainment programs and content while PTV would continue to be responsible for operation of the stations and programming for news, public affairs, educational, cultural, sports and entertainment. New shows started to air in June and July 2019. These included a formation of the SMAC-PTV joint venture and partnership for developing a stable of new stars for the network and producing its entertainment shows, including the Sunday noontime youth-oriented musical variety show SMAC Pinoy Ito! and a first reality talent search show Artista Teen Quest.

Despite financial struggles, PTV remained one of the top four television networks in the country, with a strong following among male and younger viewers. The network's programming, such as the NBL Philippines via Solar Sports, the news-comedy show Rated Marriel and the strengthened PTV Kids block, contributed to its popularity.

On February 14, 2020, PCOO Secretary Martin Andanar announced the appointment of former IBC president and CEO Katherine Chloe "Kat" S. de Castro, a daughter of veteran broadcaster and former Philippine Vice President Noli "Kabayan" de Castro as the Network General Manager. A few days later on February 17 of the same year, Philippine President Rodrigo Duterte named de Castro was appointed as the new PTV board member. According to Kat, aggressive buyers include Solar Entertainment Corporation (an operator of a number of digital and cable channels in the country as PTV's current blocktimer and production partner) and SMAC Television Production (PTV's current production partner and the entertainment content provider). Since then, de Castro's first major move was to expand their partnerships with Solar and SMAC for their sports and entertainment content.

Since May 2020, despite financial struggles within the management, PTV became the fastest-growing network and one of the top television networks in the country in order to regain the glory days of PTV in par with the commercial broadcasting stations by dominating the audience reach and viewership and continues to be on top to compete with the growth of two rival TV networks GMA Network and IBC. In September 9, 2020, PCOO Secretary Martin Andanar revealed his own plans for PTV to compete for ratings with commercial broadcast networks in order to generate its own income and produce their own revenue.

On October 2, 2020, PTV general manager Katherine Chloe "Kat" S. de Castro confirmed that the network is launching its educational television programs by the Department of Education's DepEd TV on October 5, 2020, the starting date of classes in public schools throughout the country, on the network's morning block with the launch of School Time, featuring programs ranging from CONSTEL (produced by PTV, DepEd and FUSE) to DepEd TV (produced by DepEd), aligned with the Most Essential Learning Competencies in the DepEd's Basic Education Learning Continuity Plan which targets students.

In October 5, 2020, PTV introduced its revamped programming and divided programs into different blocks: Kasama Mornings, HapoNation, Primetime Nation, Kasama Late Nights, PTV Kids (children's programming lineup) and Weekend Revelution.

Following the programming revamp, PTV became the second most-watched TV network in primetime TV ratings, according to the AGB-Nielsen survey. The network's strengthened primetime block composed of PTV's flagship primetime news program Ulat Bayan on weeknights and the network-produced weekend sitcom Rated Marriel every Saturday, as well as live sports broadcast (including NBL Pilipinas), Korean dramas and PCSO Lottery Draw contributed to this achievement.

On November 25, 2021, Simoun Ferrer was tapped by PTV management to become the head of the government network's newest talent management arm, PTV Artist Agency. On December 2021, PTV signed a blocktime agreement with The Walt Disney Company Southeast Asia as the third partnership of the network after PKEI and Solar, where it started carrying selected cartoons produced by Disney-owned properties via its kid-friendly programming block Disney+ @ PTV, which was originally soft launched in January 3, 2022 after the shutdown of 18 of their linear pay TV channels across Southeast Asia, with the airing of the Tagalog dub Malaysian fantasy sitcom Wizards of Warna Walk.

Logo used for 48th anniversary in 2022.

On February 2022, the People's Television (PTV) will be celebrating its 48th glorious anniversary since its inception in February 2, 1974.

On May 11, 2022, from the usual regular broadcast hours, PTV decided to extend its operations and became a 24–hour, full–service network (via analog and digital–terrestrial free–to–air TV, pay TV and satellite) with non–stop programming (though it continues to sign–off the air every Monday mornings from 1:20 am to 3:55 am due to its regular transmitter maintenance. However, 7 weeks later, in June 27, 2022, the network reduced back to regular broadcast hours for its regular transmitter maintenance due to NTC's rules and regulations for affiliated free-to-air TV stations.

Logo used for Disney+ @ PTV since 2022.

Changes were implemented in PTV entertainment programming, including the formation of the Disney-PTV joint venture block Disney+ @ PTV and the remaining partnership of Solar Entertainment for sports shows, movies (Sine 4, Kasama Movie Mania and Sunday Movie Timeout) and TV shopping (Shop TV).

In October 5, 2022, PTV General Manager Julio O. Castillo, Jr., DBA announced that the network renewed its memorandum of agreement with The Walt Disney Company Southeast Asia to revamp the Disney+ @ PTV brand, based on a streaming services Disney+, as a programming block which is a tie-up of PTV nationwide with the newest programs, relaunched in November 17, 2022. PTV broadcast our Disney+ programming, including shows like Wizards of Warna Walk; cartoon lineup from Disney, Pixar, Marvel and Star Wars; selected shows from National Geographic; Korean dramas under the Star band and films from Disney-owned properties during weekends via The Wonderful World of Disney movie block. The network meanwhile retained its long-time slogan, "Para sa Bayan". Since its reception, the programming grid has underwent a major reformat and divided into two parts: PTV focuses on news and public affairs programs, cultural and educational, sports, entertainment and other content; while Disney+ @ PTV is for family entertainment with TV shows and movies.

Logo used for 49th anniversary in 2023.

From December 15, 2022 to February 1, 2023, PTV has 49 Days to 49 Years. On February 2, 2023, the People's Television (PTV) will be celebrating its 49th glorious anniversary since its inception in February 2, 1974.

On July 1, 2023, PTV unveiled its new tagline Ang Pambansang TV (The National TV).

From December 14, 2023 to February 1, 2024, PTV has 50 Days to 50 Years, with the hashtag #KwentongPTV. PTV celebrated its 50th golden anniversary since its inception in February 2, 1974.

Slogans

Branding	Slogan	Years Active
GTV	Government Television For Good Televiewing Wide-Quatro-Vision-World	1974–1977
GTV	GTV Network Because Our Viewers Count A Lot	1977–1979
GTV	GTV Network The Citizen's Network For Developmental Entertainment	1979–1980
MBS	Maharlika Broadcasting System Progress Television 4 Your Government Television Network New TV 4 Bridging Islands and People for Progress	1980–February 23, 1986
New TV 4	New TV 4	February 24-April 4, 1986
PTV	People's Television	April 5, 1986–1989 January 1–October 1, 1995 October 6, 2011–present
PTV	Four For You!	1989–April 30, 1995
PTV	The People's Network	1990–April 30, 1995
PTV	PTNI: The Television Network for the People	May 1–October 1, 1995
PTV	Ang Network Para Sa Pilipino (The Network for the Filipino) Ang Pambansang Network (The National Network) National Centennial Broadcaster	October 2, 1995–November 1, 1998
PTV	PTV Network Best News Professionals Best in Sports Best in Culture and Education Home to the Television News Professionals	November 2, 1998–April 30, 2000
PTV	Fast...Forward	May 1, 2000–July 15, 2001
NBN	National Broadcasting Network One People, One Nation, One Vision	July 16, 2001–October 5, 2011
NBN	NBN World	February 19, 2003–March 12, 2005
NBN	Information Channel	January 15, 2007–March 31, 2008
NBN	Bayan Ang Number 1! (Nation is Number 1!)	April 1, 2008–April 30, 2009
NBN	Your Information Channel	May 1, 2009–October 5, 2011
PTNI/PTV	People's Television Network, Inc.	October 6, 2011–July 1, 2012
PTV	Telebisyon ng Bayan	July 2, 2012–July 10, 2016
PTV	40 Years: Patuloy na Maglilingkod sa Bawat Pilipino	February 3–June 29, 2014
PTV	Para sa Bayan (For the Nation)	April 3, 2017–July 13, 2018
PTV	Kasama Mo, Para sa Bayan (Your Companion, For the Nation)	July 13, 2018–present

Programming

Main article: List of programs broadcast by People's Television Network

Generally, PTV airs locally produced news and public affairs programs, documentaries and public service, as well as educational, sports and entertainment programs, in addition of foreign content coming from their counterparts from China, Japan, South Korea and the ASEAN–member countries, and blocktime programs. The network serves as the main television broadcast arm of the government of the Republic of the Philippines and it is part of the Office of the Press Secretary. Its programming is diverse from the two other state-controlled networks IBC and RPN since PTV focuses on its function as the government's voice, while IBC and RPN are the general entertainment channels (including CNN Philippines), which also airs replays of select PTV programs. The programs shown on the network are produced by the People's Television Network and co–produced with their partner government agencies. Meanwhile, PTV's sports programming from Solar Sports as the sports content; and PTV's entertainment programming produced in-house by PTV Entertainment Group and blocktimed by various content providers, including The Walt Disney Company Southeast Asia (also known as PTV-Disney) and Solar Entertainment Corporation (also known as PTV–Solar).

Since its inception in June 2016, PTV has been regained its ratings game and reportedly on Top 4 based on the Kantar Media and AGB Nielsen survey. It also gained its rating on their primtime block.

But in July 2017, it began its programming competition with ABS-CBN, GMA Network and IBC. It regained its prime time dominance by launching and reformatting the network's primetime news program Ulat Bayan, which started to dominate the ratings against their rival newscasts; plus with the launch of Tagalog dub Italian-American animated series Regal Academy; the localized subtitled versions of Korean television series (Rosy Lovers, Blow Breeze, Unknown Woman); and began producing and creating its very first comedy news sitcom, Rated Marriel, which gained popularity and helps PTV gain weekend higher ratings.

In July 2018, PTV made its renovation with the network's weekend broadcasts of its own amateur basketball league, the National Basketball League (NBL) under Solar Sports beginning August 25, which introduced the home-and-away play format in the Philippine basketball landscape, as part of its continuing partnership with Solar Entertainment Corporation and bolstered PTV's ratings. The games will be aired live on free-to-air network PTV, cable channels Basketball TV and delayed telecast on Solar Sports, and radio station DZSR Radyo Pilipinas 2.

In May 2019, PTV appointed SMAC executive, MJ Gutierrez as the new Chief Entertainment Strategist of the network. He will handle all of the entertainment programs broadcast by the network as PTV announced a major revamp of its programming and SMAC inked a deal to create the entertainment division. The same year, the network's ratings improved as they launched the Primetime ng Bayan (now known as Primetime Nation) and Weekend ng Bayan (now known as Weekend Revelution) programming blocks, aside from gaining its rating on their PTV Kids block (including the phenomenal Winx Club franchise) and its popularity because of their Animania anime block on weekday afternoons and weekend mornings. New shows for 2019 were also launched by PTV together with SMAC Television Production in June 2019 and beefed up by the launch of the first batch of new local entertainment shows such as SMAC Pinoy Ito! and Artista Teen Quest (an in-house productions of PTV and SMAC) on July 6.

On September 2020, PTV had been reportedly on Top 2 based on the AGB Nielsen survey. It also gained its primetime rating on the network's flagship primetime news program Ulat Bayan and its popularity because of their Koreanovelas on weekdays and the weekend top–rater Rated Marriel on Saturdays.

In December 2021, PTV signed a partnership with The Walt Disney Company (Southeast Asia) Ltd. to air more of its popular content on free-to-air television via Disney+ @ PTV programming block at the start of 2022. It comes after Disney decided to shut down its operations of its pay television channels in Southeast Asia, including the Philippines and Hong Kong in October 2021. Originally soft launched in January 3, 2022 and officially launched in November 17, 2022 in line with the launch of Disney+ streaming service in the Philippines, Disney+ @ PTV has been airing animated series and its movie block The Wonderful World of Disney (with content hubs for its flagship brands; Disney, Pixar, Marvel, Star Wars), along with selected programs from National Geographic, Korean dramas under the Star brand and the Malaysian live-action fantasy sitcom Wizards of Warna Walk, which was previously aired on defunct channel Disney Channel (Southeast Asian TV channel).

Programming blocks

Current programming in PTV has often been segmented into blocks.

• Morning Nation (formerly Kasama Mornings: 2021-January 26, 2024) – Morning Nation is the weekday morning lineup of PTV that airs the network's programs ranging from PBBM bloc, early morning news program Rise and Shine Pilipinas, educational programming from CONSTEL, Mike Abe Live, Punto Asintado Reload, ASEAN block and Korean drama under Disney+. It airs every weekdays from 5:30 a.m. to 12:00 noon.
• Hapon Nation (formerly Haponation: 2021-January 26, 2024) – Hapon Nation is the weekday afternoon lineup of PTV, beginning with Bagong Pilipinas Ngayon and afternoon news program Sentro Balita; Disney+ programming ranging from Korean drama (under the Star brand), The Simpsons and National Geographic series; cultural (Concert at the Park, Paco Park Presents); ASEAN documentary; Sine 4 every Friday; PBBM bloc replay; and Tagalog–dubbed cartoon Regal Academy. It airs every weekdays from 12:00 noon to 6:00 p.m.
• PTV Kids – PTV Kids is a programming block on PTV featuring the Tagalog dub animated series Regal Academy (from Rainbow S.p.A.) on weekday afternoons. The lineup also features the network-produced kid–oriented shows produced by the network such as Batibot (produced by the network and Philippine Children's Television Foundation) and Penpen de Sarapen. It airs every Monday to Friday from 5:30 to 6:00 p.m., Saturday from 7:00 a.m. to 7:30 a.m. and 12:00 noon to 1:00 p.m.
• Disney+ @ PTV – Patterned after a subscription video on-demand over-the-top streaming service in the Philippines, Disney+ on PTV is a free-to-air kid-family entertainment programming block in partnership with join-ventured by PTV and its content provider, The Walt Disney Company (Southeast Asia) Pte. Ltd. and air on the state–run network. Formed by an blocktime agreement on December 29, 2021, it was launched on January 3, 2022 and relaunched on November 19, 2022 in line with the launch of Disney+ in the Philippines starting November 17. It airs programs and movies from Disney-owned portfolio and properties every Monday to Friday from 11:30 am to 12:00 nn and 6:00 to 6:30 pm; Monday to Thursday from 2:30 to 4:30 pm, Monday, Tuesday and Thursday from 9:30 to 10:00 pm; Wednesday and Friday from 9:30 to 11:00 pm, Saturday from 7:30 am to 12:30 pm; and Sunday from 8:00 am to 12:30 pm.
• Primetime Nation – Primetime Nation is the primetime program lineup of PTV launched in 2021, consisting of programs ranging from the network's early primetime news program Ulat Bayan; and entertainment shows like showbiz program Inside Showbiz, horror drama series Mga Dilim ni Laura, game show PCSO Lottery Draw (produced by PCSO), public affairs programs and Disney+ programming ranging from Korean drama series and Hollywood TV series. As a primetime programming, it airs every Mondays through Fridays from 6:00 p.m. to 11:00 p.m.
• Late Night Nation (launched in September 25, 2023) – Late Night Shift is the overnight block of PTV that airs the network's English late night newscast PTV News Tonight (premiered in 2020), a rebroadcast of VOA via Stories from the Grid and home shopping block Shop TV, It airs every weekdays from 11:00 p.m. to 2:00 a.m. the next day.
• Weekend Revelution (Saturdays, 6:00 a.m.–12:45 a.m. the next day & Sundays, 7:00 a.m.–12:45 a.m.) – Weekend Revelution is a Saturday and Sunday morning, afternoon and primetime program lineup of PTV. It consists of three lineups: Weekend Revelution sa Umaga, sa Hapon and sa Gabi, which airs sports and entertainment shows, including the NBL-Pilipinas live game broadcast (3:30 p.m. and 6:15 p.m.), the network's long-running news sitcom Rated Marriel every Saturday night and the singing reality game show MySing every Sunday, independent Filipino films (Kasama Movie Mania) every Saturday and Hollywood and foreign acquired movies (Sunday Movie Timeout) every Sunday.

PTV Stations Nationwide (PTV Regional)

Main article: List of People's Television Network stations and channels

PTV Website

The PTV Website is another initiative of People's Television Network to reach out to all Filipinos worldwide using the internet. It is solely maintained by DO of the New Media Unit. The PTV website features free live video streaming of PTV's flagship station programs from Quezon City, Philippines.

Assets

Divisions

• PTV News & PTV Public Affairs
• PTV Entertainment Group
• PTV Regional
• PTV International
• PTV Artist Agency

Subsidiaries and affiliates

• PTV Interactive
• Congress TV
• Solar Entertainment Corporation
  • OMNI Digital Media Venture (Blink)
  • Solar Digital Media Holdings, Inc.
  • Solar Pictures
  • Solar Sports

See also

• Philippines Government and Business Contacts Handbook - Strategic ... - IBP, Inc. - Google Books
• PTV Network - Quezon City, Philippines - Local Business | Facebook
• DIck Villanueva PTV Reports updated... - DIck Villanueva PTV Reports | Facebook
• PTV goes PTV America
• WATCH: PTV's evolution through the... - Presidential Communications (Government of the Philippines)
• People's Television Network, Inc. • Instagram photos and videos
• PTV-4 • Instagram photos and videos
• People's Television Network - Quezon City, Philippines - Broadcasting & Media Production Company, Government Building | Facebook
• PTV Channel 4 • Instagram photos and videos
• PTV-4 Studio C • Instagram photos and videos
• People's Television Network, Inc. Employees Page • Instagram photos and videos
• PTV • Instagram photos and videos
• PTV News Center • Instagram photos and videos
• People's Television Network • Instagram photos and videos
• Intercontinental Broadcasting Corporation
• Presidential Broadcast Service
• Radio Philippines Network
• Congress TV

External links

• Official Website
• People's Television Network on Facebook
• People's Television Network's channel on YouTube

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