Russel Wiki
PIE
Country Philippines
Broadcast area Nationwide
Network ABS-CBN
BEAM TV
Headquarters For ABS-CBN:
ABS-CBN Broadcasting Center, Sgt. Esguerra Ave. corner Mo. Ignacia Ave., Diliman, Quezon City
For Kroma Entertainment and BEAM TV:
Globe Telecom Plaza I, Pioneer St. corner Madison St., Mandaluyong
For 917Ventures:
W Fifth, 5th Ave., Bonifacio Global City, Taguig
Programming
Language(s) Filipino (main)
English (secondary)
Picture format 1080i HDTV
Ownership
Owner ABS-CBN Entertainment
Kroma Entertainment
917Ventures
Broadcast Enterprises and Affiliated Media
Parent ABS-CBN Corporation
Globe Telecom (for BEAM, Kroma Entertainment and 917Ventures)
History
Launched May 23, 2022
Links
Website Template:URL
Availability
Terrestrial
BEAM TV (Digital)
  • Channel 31 (Mega Manila, Cebu, Davao and Zamboanga)
  • Channel 26 (Baguio and Iloilo)
  • Channel 32 (Naga)
Cable
Satellite
Streaming media
YouTube Watch live
Official website Watch live

PIE (Pinoy Interactive Entertainment) is a Philippine free-to-air television channel co-owned by ABS-CBN Corporation (operates as its main content provider), Kroma Entertainment and 917Ventures, in partnership with Broadcast Enterprises and Affiliated Media. The name is derived after Pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredients, which consists of different traditional and digital (known as "tradigital") entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any devices, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial through BEAM TV on its flagship station Channel 31, cable and satellite providers, as well as online via PIE's YouTube channel, its official website and GCash's GLife (since May 28, 2022), which operates daily from 5:00 a.m. to 2:00 a.m. the next day.[1][2]

Background and history

On April 6, 2022, Ayala Corporation-owned Globe Telecom ventured into media and entertainment industry by launching a multi-platform innovative tradigital entertainment company, Kroma Entertainment (formerly Sphere Entertainment) through 917Ventures Retirement Fund, which primarily owns Anima and Upstream PH.[3][4] On the same day, Kroma Entertainment announced its co-ownership with ABS-CBN for its new offering Pinoy Interactive Entertainment or PIE, with ABS-CBN served as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership with Broadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users.[5][6]

It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16-22, and made its official launch on May 23, 2022.[7][8][9]

Programming

Programming block

The programming is divided into various programming blocks:

Current

  • PIE Silog – the channel's morning lifestyle and music block. Since August 22, 2022, it currently airs from 5:00 a.m. to 12:00 n.n.
  • PIE Borito – the channel's anthology, drama and romance block. It airs from 12:00 n.n. to 4:00 p.m.
  • PIE Galingan – the channel's unique talent variety block. It airs from 4:00 to 7:00 p.m.
  • PIEnalo – the channel's instant wins and recognition block. It airs from 7:00 to 9:30 p.m.
  • PIE Night Long – the channel's talk, narrative and music block. It airs from 9:30 p.m. to 2:00 a.m.

Former

  • Barangay PIE – the channel's off-centered news and human interest block. It formerly airs from 11:30 a.m. to 3:00 p.m.

Current programs

Block-exclusive

PIE Silog
  • Almusal All G
  • Dr. Cares
  • G Tayo
  • Gscovery
  • Life Guro
  • Playlist Natin
  • Stalk
PIE Borito
  • On the Wings of Love
PIE Galingan
  • Ekstra Ordinaryo
    • Ekstra Ordinaryo: Next Level
PIEnalo
  • Palong Follow
  • Pera o Bayong (PoB)[10]
    • PoB Jackpot
  • Swerteng Sulpot
PIE Night Long
  • Moments
    • Connecting Moments
    • Hu-Quote of the Night
    • Moment Mo
    • Tender, Love & Karen
  • Uzi

Non-block exclusive

  • Playlist
  • Pera o Bayong (PoB)[10]
    • PoB Bonus
    • PoB Pambato
  • Swerteng Sulpot Jr.

Former programs

Block-exclusive

Barangay PIE
  • Barangay PIE Clearance
  • Barangayan
  • Lokal
  • Oohlascope
  • Oohlat
  • Oohlat Weather
  • Sumpungan
  • Team Slapsoil
    • Slapsoil D.I.Y.
    • Slapsoil Kusina
  • Umpukan
  • Wanted Tanod
PIE Galingan
  • Bida Body Part

Personalities

The following list are well-known celebrities and online influencers that served as the channel hosts in their respective programming blocks, dubbed as "PIE Jocks":[11][12]

PIE Silog
  • Frances Cabatuando (Mayora)
  • Sela Guia
  • Eryka Lucas
  • Jae Miranda
  • Tristan Ramirez
  • Raco Ruiz
PIE Borito
  • Coco Cordero (formerly from Barangay PIE)
  • Inah Evans (formerly from Barangay PIE)
  • Ruth Paga (formerly from Barangay PIE)
PIE Galingan
  • Eris Aragoza
  • Samantha Bernardo
  • Ralph Malibunas
  • Anji Salvacion
PIEnalo
  • Kevin Montillano
  • Nicki Morena
  • Eian Rances
  • Ryan Morales Reyes (Ninong Ry) (on hiatus)
PIE Night Long
  • Karen Bordador
  • Reneé Dominique
  • Aaron Maniego
Unassigned
  • Omar Punzalan (MayorTV) (formerly from Barangay PIE)
  • Patsy Reyes (formerly from Barangay PIE)
  • Sunshine Teodoro (formerly from Barangay PIE)
  • Abby Trinidad (formerly from Barangay PIE)

See also

  • CgeTV (a similar interactive channel of ABS-CBN on 2010–2012)
  • Myx
  • Studio 23

References

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  10. 10.0 10.1 Template:Cite news
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External links

  • Template:Official website

Template:ABS-CBN Corporation Template:Globe Telecom