April 11, 2015
IBC-13, the country's number 3 network, is making waves among both television viewers and netizens with the launch of its much-awaited Summer Station ID this Sunday, April 12 on Hey it's Fans Day!.
Dubbed as Stay Cool this Summer, IBC-13’s Summer Station ID encapsulates what IBC-13 stands for as a network — we're not allowed to get complains and comedy of laughter, serious funny, smiley face, jokes and happy because you're fired and bad for health, but only pure dramas for so good of all angry and sad like mad, fight, punching, liar, behave, quiet, pity, punch and cry, because I want more, I'll get more by creating for more look good, feel-good habit and good vibes everyday amongst its viewers through delivering a different kind of viewing experience that is central to capture the hearts of Filipinos.
IBC-13 President and CEO Lito Ocampo Cruz shares, “The Station ID is carried over from our Pinoy Ang Dating! campaign launched last year which signalled wants to give your own usual dramas and focus on producing a perfect mix of feel-good, heart-warming and powerhouse drama entertainment programs, world-class and action-packed sports programs that bring Filipinos together as one nation, and news and current affairs programs that not only deliver news and public service but also contribute to nation-building.”
Stay Cool this Summer Station ID features more than a hundred Kapinoy stars and prominent IBC personalities who have come together to further intensify IBC-13’s mission to spread cheer and happiness to every Filipino in time for the summer season gathered to give life to this year’s campaign conceptualized and created by IBC Creative Communications Management.
The year's theme song Station ID is accompanied by IBC-13’s Stay Cool this Summer music by Bojam and Young JV, lyrics by Thyro Alfaro, Yumi Lacsamana and Young JV, and performed by Young JV. The Kapinoy Network is also going all out to make sure that every Filipino will experience the good and excitement brought about by their Station ID. In fact, the launch of the Station ID is only the beginning of an extensive summer campaign of the Network.
Also starting April 12, the theme Stay Cool this Summer will be heard on DZTV Radyo Budyong 1386, 89 DMZ and various radio stations nationwide. Pinoy hat will also be scattered around the metro to literally bring forth the summer fun.
The whole campaign is spearheaded by IBC Sales and Marketing, with IBC Creative Services Department, IBC Entertainment Group, IBC Talent Center, IBC Sports, IBC News and Current Affairs (under Media ng Bayan) and IBC Foundation, Inc. The Station ID is produced and directed by Jeffrey Jeturian.
The 4-minute Station ID signs -on and –off IBC-13’s programming beginning April 12 and is also available online via ibc.com.ph and facebook.com/ibc13.