To reflect its transition from a premium channel to a commercial-free basic cable service, The Disney Channel's presentation was dramatically overhauled on April 6, 1997, removing the word "The" from its name and becoming simply Disney Channel. This logo was often seen without the word "CHANNEL" underneath, and the channel was usually referred to as just "Disney". The animated variant has Mickey Mouse, dancing inside the TV. It's found on old shows like Out of The Box, So Weird, and others. Alternate versions of this logo were used for the channel's three program blocks launched after the rebrand: preschool-oriented morning block Playhouse Disney, adult-oriented nighttime block Vault Disney, and preteen-targeted weekend block Zoog Disney. The new look was created by Lee Hunt Associates with help from Cuppa Coffee and English & Pockett. This logo was also shown with many other characters in it, an element that was dropped in 2000, though the original variant of the logo continued in use until 2002 during the Playhouse Disney and Vault Disney program blocks along with Imagineer That segments and Disney Channel Original Movies.