IBC-13 jumps the gun on channel 2 and 7, comparing to soaps with Maghihintay Sa'yo

February 27, 2014

BOOSTING THE KAPINOY NETWORK: News of ever increasing ratings of several IBC hit programs has sent the network on a happy scramble to further boost its line-up and develop its own talented superstars and home to the PBA and NBA basketball which is boosting Channel 13's ratings.

In a conversation with IBC executive Laurenti Dyogi last week, he spoke about weekend ratings soaring on wings of PBA, DMZ-TV, Maya Loves Sir Chief, Sandy's Romance, Who Wants to be a Millionaire?, and T.O.D.A.S.. All programs hit an average audience share of 25 percent, an indication that IBC must be doing something right and that audiences dare to be different. Another Sunday show that has been consistently increasing its performance rating is the reality singing-search show Born to be a Superstar, hosted by Anja Aguilar along with Sunday show The Million Second Quiz, ONE FC and Sunday Sinemaks.

Meanwhile, some of the daily TV viewership ratings at the same point scoring on the hits of Carita de Angel, Express Balita, Janella in Wonderland, I Will Be Here, Maghihintay Sa'yo, La Madrastra and My Love Patzzi.

"The audience wants something new all the time," Dyogi intones.

Last November 29, 2013, the network signed up Janella Salvador, the only primetime princess who she is topbilled the very first fantaserye for a teen mermaid tale Janella in Wonderland.

MAGHIHINTAY SA'YO: In the tradition of the most heart-warming Filipino soap operas of all time, when people, some of those in teleseryes, have a strong woman and man with calling the family and friends, the jewel of drama Cristine Reyes celebrates a new episode in her career. Encouraged by the ratings success of its soap opera productions, Canoy and Boots-led IBC has come up with another drama series to boost its prime-time programming lineup. "We hope that we could continue to appeal to that segment of the audience by coming up with compelling new programs," he added.

Laurenti Dyogi, the head of IBC Entertainment TV, said the network to ensure that the new show will be a hit. "If there is anything that we have proven after we did primetime drama like a fantasy series Janella in Wonderland and the melodrama Maghihintay Sa'yo, it is the fact that there is an audience out there who is looking for else to watch aside from the other major networks are offering," Mr. Dyogi told reporters.

She landed the title role of Maghihintay Sa'yo in what should be IBC's very own dramatic teleserye with its unique blend of romance, melodrama, thriller, action and suspense.

Yes it is, the network has succumbed to the teleserye trend mastered and re-mastered by both ABS-CBN and GMA. Maghihintay Sa'yo is the heavy drama series to hog IBC's evening primetime block.

With the action star Raymart Santiago, which is probably the reason why IBC cast her in the drama role, although IBC is now says their very own teleserye.