IBC-13 DOMINATES APRIL NATIONAL TV RATINGS TO START Q2 ON TOP

May 3, 2016 at 10:47 am

IBC-13, the Philippines’ leading sequestered media and entertainment company, starts the second quarter of 2016 strong as it maintained its nationwide TV ratings leadership with an average audience share of 24% from combined urban and rural homes vs ABS-CBN’s 44% vs GMA 7’s 34%, to remain the third most watched TV network in the nation even as its online viewership continues to thrive via its IBC Video platform.

Once again, IBC-13 is able to reach and draw millions of viewers in multiple screens – on television via its free TV station, and online via its video streaming website IBC Video (www.ibc.com.ph/video), where people can watch IBC-13 programs using their gadgets, laptops, or smartphones wherever they are and whenever they want to.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

IBC-13 remains in a league of its own at the primetime block with a commanding 23% average audience share that is 8 percentage points higher than rivals like ABS-CBN’s 31% and GMA’s 31%average audience share during the same time block. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.