Viva-TV Corporate Profile

Viva-TV is an entertainment network brand of Viva Entertainment, a Philippine entertainment company headed by Vic Del Rosario Jr. which entered into a long-term block airtime agreement with government-sequestered network IBC-13.

Viva-TV offers fresh, innovative and relevant programming, providing Filipinos with new and dynamic TV viewing experiences. It targets the progressive Pinoy audiences—individuals who are open to changes and are willing to try new experiences, events and discoveries.

Viva-TV will challenge the industry norm by presenting a different program every night, promising a line-up of captivating new shows with its diverse genres.

The channel will shake the audience’s regular viewing habits with a line up of not-your-usual everyday programming belts which include award-winning and critically-acclaimed foreign dramas Frijolito and Dream High and popular animated series like Pop Pixie, Barbie, Winx Club, Grossology, Trollz and Polly Pocket; variety fare such as the weekly 30-minute program Popstar Diaries, @Annebishowsa and KC.com, variety show Pop Girls, weekend music videos Music P-POP and The OPM Show, talk show The Jon Santos Show, entertainment news program Daily Top 10, reality show Pantaxya X, coemdy show Petra's Panniest and WOW!, showbiz-oriented shows Pinoy Star Stories and Star Yayey, lifestyle show Cristinetopia and Especially 4 U, TV series like Petrang Kabayo, May Bukas Pa, Bagets, Wansapanataym, Dear Heart, Flames and Estudyante Blues and the franchise game shows based on the British like The Weakest Link with Luis Manzano and Who Wants to be a Millionaire? with Bossing Vic Sotto. Viva-TV also brings to its viewers a Viva Tagalog movies like Viva Box Office and Sinemaks, and the cartoon movies Star Lounge.

The new TV channel launched in July is already a solid number four in the AGB Nielsen New Media Research ratings with ABS-CBN, GMA and TV5. It continues to attract a sizeable audience by putting resources in areas that are critical in providing better TV viewing experiences for Filipinos. Aside from investing in programming and content, Viva-TV channel 13 has also undertaken a transmission quality upgrade that will enable it to broadcast up to the strength of a 60KW transmitter, which is stronger than that of other major networks in the country.

Not only will Viva-TV provide a quality viewing experience that is a cut above the rest, it will also open doors for a new TV stars, showcasing the Filipinos’ creativity, talent and skills.

All these make Viva-TV one of the best platforms for those seeking a reprieve from what the usual Philippine TV landscape offers. Home of the Stars.