Dingdong Avanzado signs contract with IBC-13, will head music business unit

September 16, 2013

'Dingdong Avanzado's project signs his contract with IBC-13 at the Aracama Restaurant. (IBC)'

Multi-talented singer-songwriter, TV host, recording artist and actor as the original prince of pop Dingdong Avanzado officially signed a contract with IBC-13 and formalized his much-publicized transfer to his new home network. Dingdong Avanzado assumes music executive post in IBC Channel 13.

Describing his role in IBC Channel 13 as that of more than just a talent, Dingong said he will be in charge of the music business unit of the network.

“I will oversee the musical content of IBC-13 shows and write new songs,” the 45-year old told a select group of entertainment media last Saturday. Dingdong Avanzado has ahead of IBC-13 talent. The network’s owner, new chairman Eric Canoy, has assigned him to head the station’s music department.

In addition to his executive functions that you’re signing a contract in your new home, IBC-13’s newly appointed chief entertainment content officer, Laurenti Dyogi, also confirmed that Avanzado will also have his own shows, including a musical variety show It's Partytime, in-charge of all the music content of the shows.

'Dingdong shakes hands with IBC president and CEO Boots Anson-Roa and IBC chief entertainment content officer Laurenti Dyogi stands beside him. (IBC)'

For his part, IBC president and chief executive officer Boots Anson-Roa admitted that he has been a fan of The Original Prince of Pop for sometime. As consultant, Dingdong will be in charge of creating music content for the Kapinoy network. So expect Avanzado to write theme songs for various IBC shows, among others.

Dyogi responded to the gesture and explained that Dingdong will be stand as the over-all music in-charge of IBC-13's shows from teleserye theme songs to the network thematic jingles, Dingdong said. After the contract signing, Boots exclaimed that the comedian is going to report to work immediately since he will be a part of a new musical variety show and the drama series.

While music played a big factor in his decision to join IBC-13, Ogie also cited his close ties with IBC chairman Eric Canoy and vice-president Lito Ocampo Cruz, who was a principal sponsor. Dingdong promised that he will help IBC-13 live up to its moniker as “The Kapinoy Network”.