New IBC-13 top honcho revealed the network war

September 5, 2013

When Boots Anson-Roa was appointed new president and CEO of IBC-13 since 1998, the network's new chairman Eric Canoy with IBC Board of Directors.

Struggling to the industry giants ABS-CBN and GMA-7, IBC-13 as the Canoy and Roa owned network, operating in the red, green and blue. The company said in P13 billion in the first half of 2012 and P11 billion in 2011. Freddie M. Garcia, the former ABS-CBN vice-president and now is IBC vice-chairman, said the Kapinoy network.

Crucial steps 

Boots said the crucial steps in revitalizing the network is the shows that have its innovative and creative content, at “exciting will push entertainment to the edge.”

“We want programs that are entertaining, educational and will make people,” Boots told Inquirer in a recent interview after a lunch hosted by IBC-13 at the Broadcast City.

See said IBC-13 set to focus on counter-programming. This two other networks air in given time slots. “It’s about giving the viewers of more fans,” Lorenza said, adding that the station would beef up its primetime block along with their morning and afternoon line-ups. At this stage, she admitted the capability with ABS-CBN and GMA-7’s more established programs focus on our own strengths when IBC is home to the PBA and NBA.

The soap operas of teleseryes like afternoon kilig-serye Before I Fall in Love, mini-actionserye Noli Me Tangere, teleserye To Love Again, fantaserye My Batang Momay and romantic teleserye Safe In The Arms Of Love while the network's flagship news program Express Balita continues to airing at 6:30 p.m. in dominated by the rivals of flagship newscasts TV Patrol and 24 Oras, and the late-night newscast Ronda Trese at 11 p.m. beaten by the late-night rival newscasts Bandila and Saksi. Plus the top-rating game shows are The Weakest Link and Who Wants to Be a Millionaire chance to winning the million-peso prize.

The Kapinoy Network relaunch new 10 shows for its weekend afternoon-primetime blocks. Once Upon a Time, Who Wants to Be a Millionaire, Superstar Circle, Tumbok Revolution, Bida ni Mister, Bida si Misis, gag show Happy TODAS and Whattaboys premiere on Saturdays; Sandy's Romance, sitcom Goin' Bukol Pwede and singing-reality talent show Born to be a Star premiere on Sundays while PBA games on weekends.

“Prepared a strong lineup of shows that are fun and informative,” Boots said. “People deserve to the weekends hoping to achieve with these programs.”

Showbiz insider

Insider in the entertainment industry, Boots’ extensive work in the advertising world entailed monitoring TV shows, dealing with celebrity endorsers, and even producing movies to endorse particular products.

Boots revealed with more sponsors in various capacities that, Boots pointed to do for IBC-13 as well. “We would like to work with brands in terms of providing content that would,” she said. According to Roa, IBC-13’s mass audience are able to have new program concepts.

See also pointed out that the advertisers. See added that having a formidable roster of stars would naturally follow when IBC-13 had proved that it could create more programs and more established.