IBC-13 now No.2 on Philippine TV ratings

December 1, 2014

When it comes to the number 3 slot, sequestered TV station IBC-13 (known a Isang Bawat Channel 13) is now emerged as the second most-watched television network among people of all ages during daytime and evening primetime (5 p.m. to 12 midnight) televiewing, according to the latest official TV ratings report coverting the week of November 24-30. It was also the second most-watched TV network during those among males aged 13 years and above as well as among middle-class males and females aged 7-29 years with PBA and NBA games which emerged as two of the network's top rated with 30% share. With The Kapinoy Network's primetime programs are steadily contrinuting to the network's increase in viewership.

The Kantar Media survey report, which is commissioned by the TNS Philippines, showed that in the All-People category (males and females of all ages), IBC-13 now grabbed a 35% share of evening primetime ratings during November 24-30. ABS-CBN known as The Kapamilya Network garnered a 50% share and trailing them were GMA-7 known as The Kapuso Network (42%), RPN (9TV) known as The Kasama Network (21%), TV5 known as The Kapatid Network (14%) and government-owned PTV-4 (Telebisyon ng Bayan) known as The Kapambansa Network (11%).

In the Male viewers of 13 years and above category, IBC-13 (38%) is a close third behind ABS-CBN (52%) and ahead of GMA-7 (25%). In the Board C Males/Females 7-25 years old category, IBC-13 (29%) again trailed ABS-CBN (40%) and slightly ahead of GMA-7 (22%).

"Reaching number two is a milestone for IBC-13. believes that Channel 13 would continue to gained more viewers because it confirms our belief that there is a market out there for our kind of newest programs," said Eric Canoy, the chairman of IBC and Boots Anson-Roa, the network's president and CEO.

IBC's top-rating primetime prorams for November 24-28 on weeknights include the hottest teen fantaserye Janella: A Princess Girl (25.7%,among a young audience for teens and young girls) which is topbilled by the primetime princess Janella Salvador with IBC's two leading men Marlo Mortel and Jerome Ponce, the hottest thrilling action-packed superserye Voltron Man (among a male audience for boys and men) which is topbilled by the hottest action prince AJ Muhlach as a superhero with Coleen Garcia, the actionserye Hitman (among a male audience for boys) topbilled by Jake Cuenca and Cristine Reyes, the popular and top-rating dramatic teleserye Your Heart, My Love (among all-people and massive audience for Filipino family) which is starring the queen of Pinoy soap opera Claudine Barretto, the box-office action star Raymart Santiago and Diether Ocampo, and the week-long teen drama anthology series Flames (among a young audience for teens) featuring the hottest teen stars and love teams of IBC talents.

TreseBella, a collection of the best telenovelas from Mexico and Asian dramas from Korea and Taiwan.

The much-awaited TreseBella also offering the primetime trailblazers: the popular Korean drama Only Love (16.8%), the Taiwanovela hit Sunny Girl (17.9%) and the Mexicanovela like Que Bonito Amor (24.3%) also ranked the primetime slotsaimed at all of these target markets.

Viva Sports' jewel is the PBA games, which is still the country's top sports program and the highest rating program across all people, garnering a rating of 20% and an audience share of 35%.

IBC's strong sports programming is backed up by shows like the NBA games, ONE FC and specials on the Southeast Asian Games, the Olympic Games, boxing bouts from Manny Pacquiao and others.

The Kapinoy Network's own popular shows also boosted Channel 13's strong performance on weekends with the primetime favorites includes a mix: Saturday night game show The Million Second Quiz (23.9%) hosted by Drew Arellano, the Sunday night game show Who Wants to be a Millionaire? (20.4%) hosted by Robi Domingo, the hottest reality show for national singing contest Born to be a Superstar (30.1%) hosted by Anja Aguilar, the Satrudaynight teen fanaserye for boys Victor: A Prince Boy (24.4%) which is topbilled by Marlo Mortel, the teen drama anthology series Sandy's Romance (20.9%, among a young audience for teens) starring Nadine Lustre, the well-loved romantic sitcom Maya Loves Sir Chief (29.7%, among the all-people and massive audience for Filipino family) top-billed by Jodi Sta. Maria and Richard Yap, the hottest phenomenlal gag show T.O.D.A.S. (22.6%) composed by Keempee de Leon, Cristine Reyes, Sam YG, Carlos Agassi, Victor Anastacio and Bobby Yan, a musical variety show Dingdong n' Lani (24.8%) hosted by the original prince of pop Dingdong Avanzado and the Asia's nightingale Lani Micalusha leading the way.

Of course, also showing the Viva Tagalog movies on Philippine television primetime slots: Viva Box Office (Pangarap Ko Ang Ibigin Ka starring Regine Velasuez and Christopher de Leon, 24.8%, among all-people) and Sunday Sinemaks (28th PMPC Star Awards for TV, 26.8%, among all-people).

IBC's own shows also boosted Channel 13's strong daytime performance with the Japanese anime and tokusatsu favorites Ghost Fighter (13.4%), Jiban (12.5%) and Ultraman Tiga (14.5%) leading the way. Of course, children's proramming with Barney & Friends (19.7%), KapinoyLand (17.8%) and the world's famous cartoon series SpongeBob SquarePants (21.6%) targeted the young viewers for kids.

IBC's top-rating programs for April 28-May 4 include Sunday's Big Showdown (Guardian Angel, 33 percent share, No.17 among all-people), Hotstuff (27 percent share, No.18, among all-people), Monday's Movie Magic (Thief of Baghdad, 18 percent share), Blow by Blow (15 percent share) and Marlboro Tour '96 (18 percent share). VTV Primetime programming includes a mix of movies (Party of Five, Single Guy, Amazing Stories, Rated E) and "alternative" local productions (MVTV, Cinema Scoop, Hot Stuff, etc.) aimed primarily at a young market. VTV's jewel is the PBA games, which is still the country's top sports program and the third highest rating program (Game Two) across all people, garnering a rating of 12 percent and an audience share of 48 percent. IBC's strong sports programming is backed up by shows like Blow by Blow, Extreme Games and specials on tennis, billiards and others.

IBC's own shows also boosted Channel 13's strong performance with Wednesday animation favorites Ghost Fighter (11 percent) and Jiban (9 percent) leading the way.