IBC-13 now No.2 on primetime TV

May 20, 1996 (Manila Standard)

IBC-13 emerged as the second most-watched television network among people of all ages during evening primetime (6-10 p.m.) televiewing, according to the latest official TV ratings report coverting the week of April 28-May 4. It was also the second most-watched TV network during those among males aged 13 years and above as well as among middle-class males and females aged 7-29 years.

The weekly Media Pulse PeopleMeter report, which is commissioned by the Television Research Council (TVRC), showed that in the All-People category (male/females of all ages), IBC-13 gained a 24 percent share of evening primeitme ratings during April 28-May 4. ABS-CBN 2 garnered a 38 percent share. Training them were GMA-7 (21 percent), RPN-9 and ABC-5 (7 percent) and PTV-4 (3 percent).

In the Males 13 years and above category, IBC-13 (29 percent) was a close second behind ABS-CBN (38 percent) and ahead of GMA-7 (14 percent). In the Board C Males/Females 7-29 years old category, IBC-13 (19 percent) again trailed ABS-CBN 2 (37 percenty) but was slightly ahead of GMA-7 (18 percent).

"Reaching number two is a milestone for IBC-13 and V Primetime. Coming as it does after only 11 weeks of VTV programming is gratifying because it confirms our belief that there is a market out there for our kind of programs," said Carlos A. Velez, chairman of the Cavel Group of Companies.

VTV Primetime, a member of the Cavel Group, purchased 80 percent of IBC-13's primetime hours beginning February under a five-year agreement.

IBC's top-rating programs for April 28-May 4 include Sunday's Big Showdown (Guardian Angel, 33 percent share, No.17 among all-people), Hotstuff (27 percenjt share, No.18, among all-people), Monday's Movie Magic (Thief of Baghdad, 18 percent share), Blow by Blow (15 percent share) and Marlboro Tour '96 (18 percent share). VTV Primetime programming includes a mix of movies (Party of Five, Single Guy, Amazing Stories, Rated E) and "alternative" local productions (MVTV, Cinema Scoop, Hot Stuff, etc.) aimed primarily at a young market. VTV's jewel is the PBA games, which is still the country's top sports program and the third highest rating program (Game Two) across all people, garnering a rating of 12 percent and an audience share of 48 percent. IBC's strong sports programming is backed up by shows like Blow by Blow, Extreme Games and specials on tennis, billiards and others.

IBC's own shows also boosted Channel 13's strong performance with Wednesday animation favorites Ghost Fighter (11 percent) and Jiban (9 percent) leading the way.