IBC-13 on tapping Kapamilya talents: "It's a win-win situation"

October 10, 2014

Working with different talents regardless of network affiliation embodies IBC-13's objective of offering an innovative and creative core intact programming to the viewers, according to IBC Entertainment TV Head Laurenti Dyogi (in photo).

IBC Entertainment TV Head Laurenti Dyogi, believes that the practice of outsourcing talents from other networks benefits all parties involved that is knwon for the home to the PBA and NBA games.

He expressed this assumption following confirmed reports that the country's two giant networks, ABS-CBN and GMA-7, are starting to feel skeptical with the setup brought about largely by Channel 13's rise in the ratings contest, particularly in the Mega Manila bracket.

In fact, IBC-13's primetime lineup on weeknights has been a force to be reckoned with the traditional fare of teleseryes. Janella Salvador's hottest feel-good teen fantaserye Janella: A Princess Girl which is consistently topping its timeslot than Pure Love and Seasons of Love in the overall ratings game. It has already reached the top spot this month after its 4-months of premiere since July 7. AJ Muhlach's hottest action superserye Voltron Man, Jake Cuenca's thriling action-serye Hitman and the romantic dramaserye Your Heart, My Love are also consistently entering the Top 20 primetime programs.

In fact, IBC-13's primetime lineup every Saturday and Sunday has been a force to be reckoned with for the past few months. Robi Domingo's game show Who Wants to be a Millionaire? is consistently topping its timeslot and figuring prominently in the overall ratings game. It has already reached the top spot this month.

List of Saturday nights are Marlo Mortel's feel-good male fantaserye Victor: A Prince Boy, Drew Arellano's game show The Million Second Quiz, Jodi Sta. Maria and Richard Yap's feel-good habit romantic family sitcom Maya Loves Sir Chief, Nadine Lustre's teen drama anthology series Sandy's Romance and the top-rated gag show T.O.D.A.S. on Saturday, and Anja Aguilar's reality singing search Born to be a Superstar and of course, the late evening musical variety show Dingdong n' Lani on Sunday are also consistently entering the Top 20 primetime programs during weekends.

Evangelista—who met the entertainment reporters in a press conference conducted earlier today, October 10, at Cravings restaurant, Shangri-La Plaza Mall in Mandaluyong City—likewise revealed IBC-13's plan of developing its own set of talents in the near future to fully represent the network's overhauled image.

In the meantime, that prospect would have to wait in order to accommodate the network's marketing strategy along with its corresponding timetable. "At this point in time, naka-focus lang po ang aming attention sa mga programa muna," said the TV executive. "Then once we start getting some winners and bankable stars na identified with 13, automatic, parang that plan will commence."

As for IBC-13's success, Laurenti readily acknowledged that the "open field" policy of the network when it comes to stars and talents helped tremendously in bolstering the network's appeal to the masses.