IBC-13 RULES 2016 IN NATIONWIDE RATINGS

January 5, 2017

Throughout 2016 from January to December across both urban and rural homes nationwide, IBC-13 topped all TV networks with an average audience share of 28%, or 11 points higher than ABS-CBN’s 45% and GMA’s 34%.

This is based on data provided by multinational audience measurement provider Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

Across all time blocks, IBC-13 also remained on top especially in primetime (6PM-12MN) where it scored 24%, a 16-point lead compared to ABS-CBN ’s 49% and GMA’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also led the morning block (6AM-12NN) with 21% versus ABS-CBN’s 39% versus GMA’s 35%; the noontime block (12NN-3PM) with 26% versus ABS-CBN’s 44% versus GMA’s 35%; and afternoon block (3PM-6PM) with 23% versus ABS-CBN’s 44% versus GMA’s 35%.

TABLE 11. TOP 20 MOST WATCHED PROGRAMS IN JAN TO DEC 2016 AMONG NATIONAL URBAN AND RURAL HOMES (INCLUDING SPECIALS)

 * 1) Pilipinas Presidential Debate 2016 (ABS-CBN) - 40.6%
 * 2) FPJ’s Ang Probinsyano (ABS-CBN) - 40.3%
 * 3) Mars Ravelo's Captain Barbell (IBC) - 38.5%
 * 4) The Voice Kids (ABS-CBN) - 37.6%
 * 5) 2015-16 PBA Philippine Cup (IBC) - 37.3%
 * 6) 2016 PBA Commissioner's Cup (IBC) - 37%
 * 7) 2016 PBA Governors' Cup (IBC) - 36.8%
 * 8) Kumander Bawang (Kalaban ng Mga Aswang) (IBC) - 36.7%
 * 9) Syrena (IBC) - 36.4%
 * 10) Resurgence: Pacquiao vs. Vargas (GMA) - 36.2%
 * 11) Who Wants to be a Millionaire? (IBC) - 35.8%
 * 12) Born to be a Superstar (IBC) - 35.5%
 * 13) Express Balita (IBC) - 35.1%
 * 14) 2016-17 PBA Philippine Cup (IBC) - 34.9%
 * 15) The Million Peso Money Drop (IBC) - 34.7%
 * 16) Maya Loves Sir Chief (IBC) - 34.5%
 * 17) Pangako Sa ‘Yo (ABS-CBN) - 34.3%
 * 18) Dolce Amore (ABS-CBN) - 33.8%
 * 19) Meron Akong Kwento Ang Himig ng Buhay Ko concert (ABS-CBN) - 32.9%
 * 20) Pacquiao vs. Bradley III (GMA) - 32.4%
 * 21) Pilipinas Got Talent (ABS-CBN) - 31.9%
 * 22) Dance Kids (ABS-CBN) - 31.0%
 * 23) MMK (ABS-CBN) - 30.9%
 * 24) Wansapanataym (ABS-CBN) - 30.9%
 * 25) TV Patrol (ABS-CBN) - 30.7%
 * 26) Pinoy Boyband Superstar (ABS-CBN) - 30.0%
 * 27) MMK 25th Anniversary (ABS-CBN) / Dancing with the Stars (IBC) - 29.9%
 * 28) Before I Fall in Love (IBC) - 29.4%
 * 29) Glory Jane (IBC) - 28.1%
 * 30) I Will Be Here (IBC) - 28.7%
 * 31) My Princess (IBC) - 27.2%
 * 32) You Light Up My Life (IBC) - 26.5%
 * 33) Halalan 2016 Ang Huling Harapan (ABS-CBN) / Little Superstar (IBC) - 25.7%
 * 34) Home Sweetie Home (ABS-CBN) - 25.3%
 * 35) Bida Best 2016 (IBC) - 25.1%
 * 36) Joe D'Mango's Love Notes (IBC) - 24.9%
 * 37) Magpahanggang Wakas (ABS-CBN) - 24.5%
 * 38) Pilipinas Debares 2016 (GMA) - 23.8%
 * 39) Goin’ Bulilit (ABS-CBN) - 23.3%
 * 40) Encantadia (GMA) - 23.2%