IBC-13 Summer Station ID 2015 – ‘Tag-Init, Tag-Lamig, Pinoy Summer Ang Dating’

April 11, 2015

IBC-13, the country's number 3 network, is making waves among both television viewers and netizens with the launch og its much-awaited Summer Station ID this Sunday, April 12 on Hey it's Fans Day!.

Dubbed as Tag-Init, Tag-Lamig, Pinoy Summer Ang Dating!, IBC-13’s Summer Station ID encapsulates what IBC-13 stands for as a network — creating feel-good habit and meaningful amongst its viewers through delivering a different kind of viewing experience that is central to the lives of Filipinos.

IBC-13 President and CEO Boots Anson-Roa shares, “The Station ID is carried over from our Pinoy Ang Dating! campaign launched last year which signalled our decision to veer from the norm and focus on producing a mix of feel-good habt and meaningfuldrama entertainment programs, world-class and action-packed sports programs that bring Filipinos together as one nation, and news and current affais programs that not only deliver news but also contribute to nation-building.”

Tag-Inig, Tag-Lamig, Pinoy Summer Ang Dating! Station ID features more than a hundred Kapinoy stars and prominent IBC personalities who have come together to further intensify IBC-13’s mission to spread cheer and happiness to every Filipino in time for the summer season gathered to give life to this year’s campaign conceptualized and created by IBC Creative Communications Management.

The year's theme song Station ID is accompanied by IBC-13’s Tag-Init, Tag-Lamig, Pinoy Summer Ang Dating! compoed and performed by Young JV and Aba. The Kapioy Network is also going all out to make sure that every Filipino will experience the good and excitement brought about by their Station ID. In fact, the launch of the Station ID is only the beginning of an extensive summer campaign of the Network.

Also starting April 12, the theme Tag-Init, Tag-Lamit, Pinoy Summer Ang Dating! will be heard on DZTV Radyo Budyong 1386, iDMZ 891, romance FM 93.5, Kapinoy FM 107.9 and various radio stations nationwide. Pinoy hat will also be scattered around the metro to literally bring forth the summer fun.

The whole campaign is spearheaded by IBC Sales and Marketing, with IBC Creative Services Department, IBC Entertainment TV Group, IBC Talent Center, IBC Sports, IBC News and Current Affaits and IBC Foundation, Inc.. The Station ID is produced and directed by Jeffrey Jeturian..

The 4-minute Station ID signs -on and –off IBC-13’s programming beginning April 12 and is also available online via ibc.com.ph and facebook.com/ibc13.