Viva-TV to producing star-studded prime time

March 9, 2013

Viva-TV, which now occupies the prime time slot of IBC Channel 13 from 5:00pm to 12:00mn, is a strong competition and wants its preence felt in the ratings game.

According to its Viva chairman and CEO, Vic del Rosario Jr., the Kapinoy network will now produce local programs. “We have in the works are planning sports coverage with the SEA Games and Olympic Games,” Llamas told Inquirer Entertainment.

On top of the list in priemtime teleserye Sandy's Boyfriend, a TV version of My Sandy in a Boyfriend under Viva Films. The new teleserye is starring Nadine Lustre as the lead role along with AJ Muhlach and Mario Maurer. Under the director of Jeffrey Jeturian will appeal to Filipinos.

Although content with its place in the industry, Viva TV is a homegrown and powerhouse programming on IBC-13 for the No.3 leading network.

Viva TV has a strong sports component, he said. Now airing the NBA and PBA games, and boxing matches.

A talent search Born to be a Star hosted by Anja Aguilar which is airing on IBC-13 package, along with phenomenal game shows like Who Wants to be a Millionaire? and The Weakest Link.

Added Rosario: “We also offer to to watch Viva-TV shows of IBC-13 is on free TV.”