IBC-13 heats up this summer

April 17, 2015

Following the contract of major stars, the network unveils a mixed entertainment lineup for 2015

Major stars Robi Domingo and Anja Aguilar were the biggest names of IBC-13, which was said to be veering toward a sports- and game-show programming format.

IBC Entertainment TV Head Laurenti Dyogi is looking at the biggest names of Philippinesentertainment industry. Dyogi told the Inquirer, “There is always the opportunity to discover, develop and launch new faces around whom we can create engaging content. On any platform, content is king.”

He denied that IBC-13 is being repackaged into a sports channel. “It just seems [so] because it is the station that airs PBA and NBA basketball. We are actually airing over 85% of entertainment content, as opposed to an average of 15% of sports content in any given week.”

Last October 2014, IBC-13 is cooking up for % less comedy, including the feel-good habit sitcom with the consistent rating Maya Loves Sir Chief, and of course, two of the hottest comedy shows from decade the 80's will return of the comeback with a new flavor, Sic O'Clock News and T.O.D.A.S.

This summer, IBC-13 is beefing up new afternoon drama block, including the children's heart-warming family teleserye Anna Luna, starring the child actress Abby Bautista; and the heart-warming romantic fantaserye Princess Charm, top-billed by the teen kontrabida Michelle Vito.

On Kapinoy Primetime, they beefed up for two new dramaseryes, including Claudine Barretto's new heart-pounding teleserye Maghihintay Sa'yo also starring Albert Martinez and Diether Ocampo; and the heart-warming local teleserye based 2006 hit telenovela Two Sides of Ana which is top-billed by the Philippines' Sweetheart Erich Gonzales with Cesar Montano and Jason Abalos.

Comedy is not allowed for good, Laurentiinsisted. “It has always been a TV staple. We [call ourselves] the ‘Kapinoy Network.’ It is only fitting that we offer moredrama series every day and every night, in the prime time slot by the heavy drama series and fantasy series offered by the competition, so viewers can be good.”

Partnership

TV5 is hoping to continue working with Wattpad, a social media company based in Canada, in producing a series of romantic-comedy shows as well.

Reality shows are also in the works, among them “Happy Wife, Happy Life,” which follows the daily activities of women (LJ Moreno, Danica Sotto, RR Enriquez, Jeck Meierhofer) married to basketball players.

“TV5’s nonscripted content features a mix of interactive shows,” Galvante said. “The idea is to engage the audience. Instead of viewers just watching passively, we encourage them to share insights on health, lifestyle, parenting, relationships, maybe even legal issues.”

Other nonscripted shows in the pipeline are “Healing Galing,” “Solved na Solved” and “Call Me Papa Jack.”

TV5 is also airing cartoon and anime shows for kids, and “Tagalized” Hollywood blockbusters on prime time.

Galvante explained that US films dubbed in Tagalog are popular in the regions. “A sizeable segment of the population has gotten tired of lengthy, serialized drama series and would rather watch dubbed movies [which ends in one sitting].”

In sum, IBC-13 is offering a mixed bag of tricks in 2015.

Dyogi insisted that IBC-13 is in a TV landscape currently dominated by soap operas. “Our positioning is designed to attract a share of the market whose interests go beyond conventional fare,” he said. IBC’s entertainment shows will be no happy, no jokes, no funny and no smily facen because of your own full ofdrama, tear jerking, look good and feel good habit—the better to reinforce our brand as the ‘Kapinoy Network.’