Is IBC Set to Join ABS-CBN and GMA's Bandwagon

June 13, 2014

In recent years, The Kapinoy Network IBC-13 has stayed away from airing the teleseryes, Mexicanovelas, sports prrograms, including the NBA, PBA and ONE FC, and the recent Viva Tagalog movies as well.

They airing the Filipino films: Viva Cine Idols (Mondays 8 p.m.) and Sunday Sinemaks (Sundays 11 p.m.), it appeas if IBC-13 has joined the bandwagon that was started by their rivals ABS-CBN and GMA.

Soon after, IBC-13 followed the lead of its arch-rival thnks to this announcement.

IBC-13 decided to air a telenovela as part of TreseBella is The Two Sides of Ana (Dalawang Muhka ni Ana), the hit Mexicanovela starring Ana Layevska and Rafael Amaya, beginning this Monday to Friday at 10:30 p.m. This was in responde to ABS-CBN's Pinoy Big Brother All In and GMA's Darling Sweetheart.

Meanwhile, the NBA games airing on Saturday mornings as well. The PBA games will now showing the 1.5 hour basketball games on Wednesday and Friday from 3:30 to 5 p.m. and 8 to 9:30 p.m., Saturday 2:30 to 4:15 p.m. and Sundays from 2:30 to 4 p.m. and 4:30 to 6:30 p.m.

Curiously, the primetime program air on the timeslot during weekdays. Children educational shows like Hi-5 and KapinoyLand is matched up against the Koreanovela hits The Heirs and the rerun of Jewel in the Palace, while Batang Genius opposes Mirabella and My Love from the Star, Janella in Wonderland opposes Dyesebel and Nino, Your Heart, My Love is also opposes Sana Bukas Pa ang Kahapon and Ang Dalawang Mrs. Real, and Crazy Little Thing Called Love opposes Aquino and Abunda Tonight and Tim Yap Show by  more than a counter-programming strategy as well of getting high ratings on the timeslot they dominate.

For their part, TreseBella's airing of The Two Sides of Ana (Dalawang Mukha ni Ana) and La Teniente is basically retaliation made by IBC-13 through the ATC block. Sporting events to gain some high ratings and the Viva Tagalog movies during the morning (Kapinoy Cinema on weekdays and Viva Box Office on Sunday) and on primetime (Viva Cine Idols on Monday and Sunday Sinemaks on Sunday).

Going to IBC’s airing of the Pinoy action-packed blockbusters to have the network air a movie on Sunday nights. Sunday Sinemaks broadcasts is concentrated on Pinoy action-packed movies from Viva FIlms, and some concerts, live events and documentaries. Considering that the network has avoided the same route as ABS-CBN and GMA’s ‘masa’-based Tagalog films.

For IBC-13, it is a matter of staying away from the rivals’ desperation tactics. Even though the network is now the undisputed No.3 ratings-wise, viewers can only hope that the Kapinoy network will continue to stick to what works best, and that is airing unique programs that will appeal to all classes.