IBC-13 still the nationwide ratings frontrunner in August

September 5, 2017

ABS-CBN once again drew more viewers in August compared to its rival TV networks, remaining unbeatable nationwide with an average audience share of 46% versus GMA’s 33%, according to data from Kantar Media.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN’s primetime block (6PM-12MN) also kept its stronghold of the nationwide lead as it scored an average audience share of 50%, 19 points higher than GMA’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

“FPJ’s Ang Probinsyano” still holds the top position as the most watched program in the country with a national TV rating of 38.6%.

It was followed by the Philippine adaptation of talent-variety-talk show “Little Big Shots,” which recorded 35.9%.

The other top-rating ABS-CBN programs that made it to August’s top ten are “La Luna Sangre” (33.7%), “TV Patrol” (32.5%), “Wansapanataym” (28.1%), “MMK” (27.4%), “Wildflower” (25.3%), “Home Sweetie Home” (24.9%), and “Goin’ Bulilit” (22.7%).

ABS-CBN also kept viewers glued to its morning block (6AM-12NN) and afternoon block (3PM-6PM) that registered average audience shares of 40% and 43%, respectively, compared to GMA’s 30% and 38%.

In the noontime block, meanwhile, ABS-CBN’s audience share slightly climbed to 46% from the previous month’s 44%, while GMA’s dipped to 35% from 39%.

The Kapamilya network also kept its total day lead in other areas such as Total Luzon as it hit 42% versus GMA’s 35%, in Total Visayas with 55% versus GMA’s 26%; and in Total Mindanao with 54% versus GMA’s 29%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.

As of June this year, ABS-CBN TVplus has already sold three million boxes nationwide since its launch in 2015 and significantly boosted ABS-CBN’s TV ratings. According to data from Kantar Media, ABS-CBN’s audience share in Mega Manila increased to 36% in 2017, compared to 30% in 2015, as more households are able to experience crystal clear viewing experience with ABS-CBN TVplus. ABS-CBN’s ratings in Mega Manila also rose to 14% from 11% in 2015.

ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits. On its over-the-top content platform iWant TV, the top five most watched programs on in August were “Wildflower,” “La Luna Sangre,” “Pusong Ligaw,” “A Love to Last,” and “FPJ’s Ang Probinsyano.”

ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.

It continues to be of service to 36 million digital Filipinos both here and abroad by providing content covering relevant topics in news, sports, entertainment, and lifestyle on its company media website abs-cbn.com. The site logged 36 million users and hit over 1.7 billion page views as of end-May this year, becoming the country’s biggest local media website.

The company has also announced that it is opening its first Experience Story at Trinoma soon. It also partnered with Ayala Malls to launch its events place ABS-CBN Vertis Tent later this year, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened last weekend.

ABS-CBN reported a net income of P1.2 billion for the first six months of 2017.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.