Inside Kapinoy′s Media Strategies

June 8, 2013

IBC-13 is the seuqestered television channel in town that now producing Kapinoy local shows and sports shows that aims to compete with big networks ABS-CBN and GMA-7. And for people who are starting something with radio, newspapers, prints, from the new station that apply to your new business and career.

IBC-13 first started putting their best Kapinoy hit shows on primetime some of these homegrown shows were Who Wants To Be A Millionaire?, The Weakest Link and Born to be a Star. IBC focused on these Kapinoy shows and aired them on primetime nights. Here is that they never started competing during primetime weeknight slots against the big channels. They just focused all their energies on primetime focus with your best shows and put them on a schedule in the competition strength.

And indeed these Kapinoy shows on IBC prove themselves to be a force with flagship program PBA started to garner high ratings while NBA also gaining the ratings of the aforementioned show.

Another thing to be here is that IBC-13 offered us something new. We all know that ABS-CBN is great with their dramas, asianovelas, fantaserye, comedies, telenovelas, drama anthologies, reality and variety shows, and GMA mix of action, fantaseryes, comedies, dramas, reality and variety shows

Now is IBC-13 started to the competition they offered fare us something that the other television networks. First, The Kapinoy Network offered an action-packed sports fans focused on basketball, boxing, billiards, MMA and wrestling. This is the basketball fans like James Yap, Michael Jordan, Manny Pacquiao, Nonito Donaire and billiards Efren Bata Reyes. Then, most of the celebrities now have former contracts on ABS-CBN and GMA, IBC becomes the one and only television channel that could combine Kapamilya stars. So refreshine Richard Yap, Christopher de Leon, Anja Aguilar, Dingdong Dantes, Cristine Reyes, child star Xyriel Manabat, Candy Pandilinan, AJ Muhlach, Nadine Channel, Petra Mahalimuyak, Josh Padilla, Alexis Navarro and Imee Hart on one channel.

With regards to primetime on weeknights with Viva-TV, they offered the Kapinoy viewers with the new local shows that every night. By producing teleseryes which aired every night on other network. IBC also on telenovelas and koreanovelas on weeknights as well as sports programs, dramas, comedies, game shows and reality shows. This gives against the two other big networks when IBC started giving us variety of weeknights. They offered the viewers with a programming innovations.