IBC-13 REMAINS ON THE 3RD RATINGS GAME IN NOVEMBER

December 12, 2015 at 12:55 pm

Sequestered TV station IBC 13 remains to be the third most watched TV network in the country last November after the Kapamilya Network garnered an average audience share of 27% from combined urban and rural homes vs ABS-CBN’s 42% and GMA 7’s 38%, according to recent data from Kantar Media.

IBC-13 also kept a stronghold of the primetime block hitting an average audience share of 21% nationwide versus rival’s 49% and 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

TOP 20 PROGRAMS IN NOVEMBER 2015 (National Homes)

 * 1) FPJ's Ang Probinsyano (ABS-CBN) - 39.9%
 * 2) 2015-16 PBA Philippine Cup: Barangay Ginebra San Miguel vs. Rain or Shine Elasto Painters (IBC) - 38.4%
 * 3) 2015-16 PBA Philippine Cup: San Miguel Beermen vs. Star Hotshots (IBC) - 37.6%
 * 4) Pangako Sa'yo (ABS-CBN) - 34.8%
 * 5) Janella: A Teen Princess (IBC) - 33.6%
 * 6) Kumander Bawang (IBC) - 32.9%
 * 7) Before I Fall in Love (IBC) - 32.5%
 * 8) Who Wants to be a Millionaire? (IBC) - 32.1%
 * 9) Express Balita (IBC) - 31.8%
 * 10) Dance Kids (ABS-CBN) - 31.6%
 * 11) Wansapanataym (ABS-CBN) - 31.5%
 * 12) TV Patrol (ABS-CBN) - 31.4%
 * 13) 2015-16 PBA Philippine Cup: Barangay Ginebra San Miguel vs. Mahindra Enforcers (IBC) - 31.1%
 * 14) 2015-16 PBA Philippine Cup: Meralco Bolts vs. Star Hotshots (IBC) - 30.4%
 * 15) Born to be a Superstar (IBC) - 29.9%
 * 16) Maya Loves Sir Chief (IBC) - 29.8%
 * 17) MMK: Ang Tahanan Mo (ABS-CBN) - 28.2%
 * 18) Home Sweetie Home (ABS-CBN) - 28.0%
 * 19) DMZ-TV (IBC) - 27.7%
 * 20) Magpakailanman (GMA) - 27.2%
 * 21) Pasion de Amor / Goin' Bulilit (ABS-CBN) - 26.0%
 * 22) Pepito Manaloto: Ang Tunay Na Kuwento (GMA) - 25.3%
 * 23) Love Notes (IBC) - 24.6%
 * 24) Dancing with the Stars (IBC) - 23.4%
 * 25) 2015-16 PBA Philippine Cup: Alaska Aces vs. Barangay Ginebra San Miguel (IBC) - 21.6%