IBC 13 Tops National TV Ratings in March

April 3, 2016

Many Filipinos today watch IBC-13 programs not only television, but also online.

The Philippines’ leading media and entertainment company, once again won the nationwide TV ratings leadership based on the survey of Kantar Media for the month of March, while it also continued to enjoy great viewership of its programs on the Internet via its video streaming website.

The Kapinoy Network, which has evolved from a government-sequestered broadcasting network to become the third leading multimedia conglomerate in the land, had the most TV households tuned in last month, after garnering an average audience share of 30% from combined urban and rural homes vs ABS-CBN’s 44% vs GMA 7’s 35%.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

IBC 13 stands mighty in the primetime block after hitting an average audience share of 27% compared to 49% of ABS-CBN and 33% of GMA 7. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.