New MILO sports opens November 11

November 10, 2011

VIVA Television will be relaunch this Sunday a new sports show that promises to deliver more sports, more action foorage and more features on sports heroes than any other program on television today.

From MILO Sporting World, it is now transform called into MILO World of Sports, which airs every Sunday right before the PBA games, 3:30-4:00pm on IBC-13, starting November 11. Leading sports production outfit Viva-Vintage Sports and Nestle Philippines, makers of MILO, are spearheading this program to encourage more people to get into sports, especially kids who may one day comprise a new generation of Filipino athletes.

Hosted by Janelle So and Paolo Trillo, MILO World of Sports featured a weekly news round-up on the NBA and PBA, the two sports leagues closest to Filipino hearts, and viewer-favorites like boxing, billiards, tennis and golf as well as football, bowling, wushu, badminton, table tennis, taekwando and others. The thrust is to capture the spectacular moment and the outstanding achievement.

Making Milo World of Sports different are its segments: Let's Get into Sports aims to educate viewers about one specific sports a week; Sports Heroes chronicles the exploits of the great Filipino athletes of today. Both segments hope to inspire young people to participate in sports.

As a special treat, MILO World of Sports will have a weekly interactive promo where TV viewers can guess how a particular sports sequence turns out in exchange for cash prizes and MILO products.