Revamped IBC-13 parades new programs and roster of stas at its trade relaunch last June 30, 2012

July 1, 2012

Even seasoned executive Vic Del Rosario had to admit that running a network is one daunting task.

I was telling people around my table that starting a project, especially a television station, is a very difficult task. It's a business that is quite different from the businesses that we did," Rosario said last night, March 25, at IBC-13's trade relaunch held on Lunch Break last June 30, 2012.

Gathering managers, employees, business partners, sponsors, members of the press, and its growing list of new talents, IBC-13 officially reveiled its new look designed to cater to the Bagong Pinoy-Esque audiences.

And if the two giant networks are widely known as Kapuso and  Kapamilya as well as Kapatid, the Broadcast City-based station positioned itself under the brand ID as Kapinoy.

The trade relaunch staged on Lunch Break last June 30, 2012 was actually just the culmination of an aggressive campaign initiated by the network since late last year to further boost its steady growth.

Aside from revamping and strengthening its lineup of programs, IBC-13 boldly embraced the concept of highlighting the contracts to lure some of the industry's biggest names to its fold.

In just a matter of months and weeks, singing champion Anja Aguilar is now on her home network IBC will performed with the network was able to convince its pillars of IBC News and Public Affairs are broadcast journalist Snooky Serna, John Susi, news head Zyrene Parsad-Valencia, veteran broadcasters Jay Sonza, Cathy Eigenmann-Bordalba and new reporter Ralf Rivas to sign up with them. The new recruits will complement the station's previous batch of IBC stars led by Ryan Agoncillo, Enrique Gil, Julia Montes, Smokey Manaloto, Joy Viado and Bianca Molales as well as the highlight of the program was the production number.

All of the stars mentioned were present at last night's affair. Some of the new Viva-TV stars were Sarah Geronimo, Anne Curtis, KC Concepcion, Jon Santos, Ashley Rivera, Maui Taylor, Katya Santos, Sam Pinto, Nikki Bacolod, Luis Manzano and Vic Sotto.

The trade relaunch, more importantly, gave IBC-13 the opportunity to present its current roster of programs like Express Balita, Ronda Trese, Good Take, Linawin Natin, Pulsong Pinoy, Lunch Break, Chiantown TV, DMZ-TV, Cooltura and the well-loved children's program Y2K: Yes to Kids.