Bituon

Bituon (translated in English as Star) is a Philippine Cebuano-language broadcast television network that is owned by Bituon Broadcasting. The network primarily features programs, the vast majority of which are produced by the network itself, aimed at Cebuano people audiences – featuring a mix of variety and sketch comedy series, music programming, reality television series, scripted anthology drama series, news programming, sports, and imported Cebuano-produced feature films.

Estrella TV's programming, production and advertising operations are headquartered in the Cebu City. The network's operations are overseen by Bituon president, Bituon CEO and Bituon executive vice president of Bituon Broadcasting. The network is available in many media markets via over-the-air broadcast television stations (many of which carry Bituon on their digital subchannels), and on select cable television providers through either a local broadcast affiliate or the network's default national feed.