Government-Owned People's Television (PTV) relaunches for commercial broadcasr

March 17, 2014

“We are now open for business,” a fitting toast declaration from PTV General Manager Cleo Dongga-as in the relaunch of People’s Television. The government-owned station, often dismissed as a government mouthpiece and propaganda machine by government critics, has shifted to commercial broadcasting, opening doors to private advertisers and introducing more alternative and interactive programing.

Secretary Sonny Coloma, head of the Presidential Communications Operations Office, one of the successor agencies of the Office of the Press Secretary, graced the event. He stressed that the station is a vital partner in nation-building by a relevant dissemination of reliable and credible information in real time.

People’s Television envisions itself to the country’s premiere competitive TV network known as the branding of the Kapambansa network of Telebisyon ng Bayan. Their new anchor the network's flagship national news programs will include Balitaan, PTV Newsbreak, News@1, News@6, NewsLife, News@1 Junior Edition and The Weekend News now showing full computer design, graphics and animation. An educational progrmming of CONSTEL (Counting Studies via Television) dedicated to provide the elementary schools and high schools in lessons, classmates and teachers for the student with the show namely, Physics in Everyday Life, Science Made Easy, Chemistry in Action, Bayani Pilipino, Pamana ng Pahina is the Filipino lessons of the Philippines, Fun with Math and English High School, a telecourse of studying the English.

The Kapambansa Network has a strong sports component, he said. The two basketball leagues of the university basketball league of the UAAP games and the professional basketball of the ABL games, and come boxign matches as well as PTV Sports.