PBA, Viva Sports to airing on The Kapinoy Network

June 28, 2013

The PBA set a record-high attendance of 23,436 and TV viewership that peaked to four million viewers or 31.2 percent audience share [during the fourth quarter] last May 19 for Game 3 of the Cebuana Lhuillier PBA Commissioner’s Cup Finals between the Alaska Aces and the '''Brgy. Ginebra Kings at the Smart Araneta Coliseum'''. (File Photo/Paolo Papa).

MANILA, Philippines – The PBA and its TV partner Viva Sports are in stalemate after the league’s Board of Governors decision on the latest proposal to air the games on The Kapinoy Network IBC-13. Viva Sports, which has successfully helped the league reached new heights in terms of TV ratings through its creative production and marketing. Under the latest prpposal presented to the board on Thursday afternoon, all total of 6 games will be aired live on IBC-13, the undisputed number 3 TV station in the country. Viva Sports setting in a parallel broadcast plan with live coverage of the one game of Tuesdays, Thursdays and Fridays at 6:30pm right after fantaserye My Family Xyriel and before the top-rating game show The Weakest Link, against the flagship news programs TV Patrol and 24 Oras in a weekdays schedule; and Saturdays at 5:00pm going against the top-rating game shows Kapamilya, Deal or No Deal and Celebrity Bluff while the two double-header Sunday at 4:00pm against The Buzz and Pinoy Blockbusters.

“When the Viva Sports, PBA and IBC agreed to by the terms and provisions of the broadcast contract, particularly on the reach and signal strength of the carrying station,”  PBA Commissioner Chito Salud told Philstar.com after the meeting. Salud also said that parties will meet again by the blocktime agreement of Viva Entertainment for the government-owned sequestered TV-radio network IBC-13.

PBA games along with Viva Sports’s other sports properties such as the NBA, ONE FC, boxing matches and billiards were carried by IBC-13 with the government-owned station as plans to privatization.