Viva agree, now showing the NBA and PBA games

March 24, 2013

Viva-TV having more sports events and live sports coverage on IBC with the popularity basketball tournaments for the National Basketball Association (NBA) and the Philippine Basketball Association (PBA), the boxing matches like Manny Pacquiao and the filipino flash Nonito Donaire for all boxing aficionados, and recently the live coevrage of the Southeast Asian Games and the Olympic Games.

A new dose of the NBA games in store for fans of the popular basketball entertinment on free TV following the recent contract together with Viva Sports and IBC-13 with a powerhouse line-up of shows.

The new partnership will now have a total of two games being aired every weekend on IBC-13 on primetime every Saturday at 5:30pm (against the game shows Kapamilya Deal or No Deal and Celebrity Bluff) and on daytime Sunday at 12:15pm (an alternative to the Sunday musical variety shows by competitors ASAP and Party Pilipinas), which is the home to L.A. Lakers, Atlanta Hawks, Boston Celtics, Aklahoma City Thunder, Dallas Mavericks, Chicago Bulls, Denver Nuggets, Miami Heat, New York Knicks, Toronto Raptors, Cleveland Cavaliers, the Orlando Magic, the Washington Wizards, the Brooklyn Nets, the Indiana Pacers, Milwaukee Bucks, the Philadelphia 76ers, the Golden State Warriors, Portland Trail Blazers, the L.A. Clippers, Phoenix Suns, Houston Rockets, Memphis Grizzles and New Orleans Hornets.

Solar Sports on the other hand, will still showing 7-8 regular NBA fares on cable throught Basketball TV and on free TV broadcaster with ABS-CBN and Studio 23.

Meanwhile, the PBA games has got to be their number one source of income on Viva Sports in a blocktimer of IBC. Compromise the PBA, and they might compromise their own revenue holder of the PBA's television franchise. In the same meeting, Viva Sports’ proposal of the PBA playdates to the five-times-a-week games. PBA will now hold a one game to be held on Wednesdays to Fridays starting at 6:30pm (beaten than a flagship news programs like TV Patrol and 24 Oras) and on Saturdays at 7:30pm (against the drama anthologies Maalaala Mo Kaya and Magpakailanman, and also the regular double-header of a two games held on Sundays at 4:00pm (going against showbiz talk shows like The Buzz and H.O.T TV).

Another source said one-game weekday matches may not sit well with the PBA fans, even if these games feature crowd favorites, like Barangay Ginebral San Miguel, San Mig Coffee Mixers, Barako Bull Energy Cola, Meralco Bolts, Milo Energy Drink, Petron Blaze Boosters, Air21 Express, Rain or Shine Elasto Painters, Alaska Aces, Talk N' Text Tropang Texters and GlobalPort Batang Pier watching favorite teams in action, and also topped with live guest performances from your favorite Viva stars.

On Wednesdays to Fridays, the games will be at the Mall or Asia Arena and on Saturdays and Sundays, will be at the Smart Araneta Coliseum. A new ticket rates during Wednesdays and Fridays slashed to the rates with the Cuneta Astrodome, Makati Coliseum and Philsports Arena for their own location at the time.

The changes, Viva Sports said, counteract the growing opposition posted by the soap operas and game shows being aired by other networks during the nightcap of the league's usual doubleheader. Also, the single game days are projected to help boost Channel 13's own game shows produced by Viva Television. PBA tickets range from P150 to P350 while venue rentals vary from P20,000 to P35,000 or a percentage of the gate, whichever is higher.

Viva-TV once again be seen on the Kapinoy network IBC in the local networks; for the first time in the history of television that the NBA and PBA games are in the same station. Other sponsors included Alaska, MILO, Pharex, McDonald’s, Microtel Hotel, Molten, Selecta Oreo Ice Cream and Selecta Mrs. Fields Chocolate Chip Cookies, Outlast Batteries, and Globe Prepaid.