IBC-13 KEEPS THE NATIONWIDE RATINGS GAME IN OCTOBER

November 3, 2016

IBC-13 drew more viewers across urban and rural homes in the country last October as it obtained a national average audience share of 23%, a solid eleven-point lead over ABS-CBN’s 45% and GMA’s 34%, based on Kantar Media data covering both urban and rural homes across the country.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.

IBC-13’s primetime block (6PM-12NN) also led in October, generating a national audience share of 25% last month versus ABS-CBN’s 47% and GMA’s 34%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Viewers nationwide also tuned in to ABS-CBN in other parts of the day. Aside from primetime, ABS-CBN won in other time blocks nationwide that include the morning block (6AM to 12NN) with 21% versus ABS-CBN’s 40% versus GMA’s 36%; noontime block (12NN to 3PM) with 23% versus ABS-CBN’s 45% versus GMA’s 33%; and afternoon block (3PM to 6PM) with 20% versus ABS-CBN’s 45% versus GMA’s 34%.