Stars and superstars born, they are made at Kapinoy Talent Center

September 9, 2013

For the talent development and management center Kapinoy Talent Center, the stars and superstars are born, they are made. The Kapinoy Talent Center, a star-making, believes that the way to stardom involves a nurturing of potential, honing of skills and developing of talent. Much of what people see of their favorite stars on television and in the movies is a product of many hours of grueling training in various aspects of buhay artista.

The network is bent on developing stars, more than just giving show biz a fresh supply of pretty faces and winsome personalities, the Kapinoy Talent Center makes sure these stars and superstars become true professionals in an industry. In June 2013, Lito Ocampo Cruz, IBC-13 vice president Jeffrey Jeturian, head of Kapinoy Talent Center, hatched the idea of creating a stable of new stars exclusively for the network.

This gave birth to Kapinoy Talent Center. In its early years, the Kapinoy Talent Center concentrated on star-building through its initial project, Happy TODAS, a comedy gag show intended to develop potential stars and serve as a breeding ground of talents for other IBC-13 projects.

Awards, box-office 

The show auditioned a few thousand wannabes and took in a oung unknowns. The success of Happy TODAS led to the Kapinoy Talent Center's discovery of MM and MJ Magno, Imee Hart, Giu Comia, Gee-Ann Abrahan, Shy Carlos, Joross Gamboa, Andi Eigenmann and Nathan Barrera.

The Kapinoy Talent Center continued its search through the launching vehicle Superstar Circle, a reality show featuring 13 contestants called Superstar Idol will have to undergo talent training, physical enhancement and different challenges to test their talent skills. The remaining Superstar Idol after weekly eliminations will be declared as Grand Superstar. The 13 contestants who auditioned, 6 boys are Brian Ciceron, Carl Manolet Monroyo, Donjeff Tejada, Diether Gaviola, Eric Eleazar Yuson and Jeshuron Nuestro and the 7 girls are Episol Legaspi, Allysandra Mae Chua, Ellaine Serrano, Anne Discher, Sophia Tolentino, Maureen Wenceslao and Kimberly Buenaventura called as the Circle Supestar of 13. He or she takes home a cash in grand prize of P1,000,000 million pesos and the talent management contract with Kapinoy Talent Center.

After its first decade of star discovery and talent training, the Kapinoy Talent Center has created some of the most popular TV and film stars: Janine Tugonon, Robi Domingo, Dingdong Dantes, Nicole Anderson, Carlos Agassi, Cogie Domingo and Jake Cuenca, among many proof of the quality of Talent Center-produced stars some of the Philippines' leading celebrities.

To date, the Kapinoy Talent Center Training Program has batches of new teenage faces who have been trained in acting, personality development and physical enhancement before being cast in the shows of IBC-13 and the films of Regal Films and Viva Films. They are also tapped for commercials and corporate events.

Some of the more popular products of Kapinoy Talent Center are TJ Trinidad, Miguel Aguila, Giselle Sanchez, Erich Gonzales, Janeena Chan, Sofia Andres, Bianca Casado, Janeena Chan, Jason Abalos, Joanna Morales, Cacai Bautista, Mario Maurer, Anton Revilla and Matt Edwards.

In the Kapinoy Talent Center expanded its search to include sexy character actors and video jocks. Now home to about 200 contract artists, the Kapinoy Talent Center remains under the tutelage of star mentor and TV and film director Jeffrey Jeturian. It also has a 200-member Artist Registry of second leads and character actors aged 20-70 for IBC-13 shows and films from Viva Films and Regal Films.