Kantar: IBC-13 and Viva-TV leads national TV ratings in March!

IBC-13 and Viva-TV led all TV networks in terms of viewership as measured by national TV ratings last March and continued to dominate primetime television across the country by wrestling leadership in Mega and Metro Manila from its rival. Data from the industry-trusted multinational audience research group Kantar Media, which has national samples of 1,300 homes and 7,300 individuals that are statistically representative of total Philippine TV population, show that IBC-13 obtained an average audience share of 36% nationwide for total day viewership, which was higher than GMA’s 34% Kantar Media also reported that more Filipinos nationwide watch ABS-CBN during primetime (6 pm to 12 mn) as seen in ABS-CBN’s primetime audience share of 44%, which increased from previous month’s 41.4%. This represents a 15-point lead over GMA’s primetime audience share of 29%.

ABS-CBN took the lead in its rivals’ claimed bailiwicks of Mega and Metro Manila on the important primetime block when viewing levels peak and when advertisers place more of their TV ads to reach more viewers. ABS-CBN averaged 36% in audience share vs GMA’s 34% in Mega Manila and 38% vs 32% in Metro Manila.

Among all primetime programs, “Walang Hanggan” soared high in TV ratings and led the pack nationwide with an average TV rating of 35.2% compared to its rival “My Beloved” with only 16%. Even in Mega Manila and Metro Manila, the Coco Martin-Julia Montes starrer was the most watched with 29.3% vs 20.2% and 31.5% vs 19% respectively.

IBC-13 and Viva-TV also won in other territories on total day and earned an average audience share of 25% with TV5's 39%, GMA’s 35% and ABS-CBN 30% in Balance Luzon (areas in Luzon outside Mega Manila); 30% vs 22% in Visayas; and 46% vs 12% in Mindanao.

Kantar Media’s report showed that ten IBC and twenty Viva-TV programs figured in the top ten most watched programs, while a blocktimer that produces a program aired on TV5, GMA Network and ABS-CBN landed on the 15th spot.

May Bukas Pa continues to be the most watched show in the country with an average national TV rating of 29% against with Aksyon (20.2%), 24 Oras (18.9%) and TV Patrol (17.9%), “Viva Proudly Presents” with 20.1%, and the Monday night teen drama anthology “Dear Heart” (24.8%).

The Main Event (Viva Sports) is still the number one weekend program with an average national TV rating of 22% and “Stop, Talk and Listen” (21.4%), while “IBC Express Balita” remains to be the number one with an average national TV rating of 17.6%. When it comes to educational program, “Cooltura” is still the undisputed leader with 12.1%.

VIva-TV’s teen variety show Pop Girls made a strong debut as it instantly ranked 5th in the top ten with 13.4%.

IBC-13’s late afternoon block (3PM to 5 PM) is gaining ground and increased from an average national audience share of 25.1% in January 2012 to 30% in March 2012.

IBC-13’s DZMZ 89.1 or iDMZ topped all dance FM radio stations last February in Mega Manila with a 33.2% audience share, higher by 12.4 points, according to the Nielsen Mega Manila RAM data.

IBC-13 and Viva-TV shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by TV5, GMA and ABS-CBN, which is not a party to the case, that it has been resolved.