Kapinoy marks 53 years of the sequestered

April 1, 2013

When IBC-13 celebrated its 53rd year in 2013, then President Noynoy Aquino III summed up in phrase the network's place in history. He said that the history of IBC is the history of Philippine television as the Kapinoy network.

Through more decades, sequestered network IBC has set a standard for excellence and professionalism in the industry. Moreover, it has the onslaught and renewed of competitive and competition with its strategic hold on audience shares, ad revenues, privatization and income. One of the key elements in the IBC-13 success story has been its innovation and creation. As the industry third leader, IBC-13 has set the pace and established many first that are acknwledged legacies in the broadcasting industry.

It is also the first and only Filipino broadcast entity to go worldwide. The Kapinoy programming is a healthy mix of news and public service, children and entertainment fare that has captured the interest and loyalty of the viewing public while Viva-TV programming mix of entertainment from movies, animes, dramas, telenovelas, asianovelas, comedies, game shows, reality shows and sports.

Over the years, its most formidable block has been its entertainment, some of its classic top-rating IBC hit programs back to Iskul Bukol starring Tito Sotto, Vic Sotto and Joey de Leon; Maribeth Bichara, Val Sotto, Jimmy Santos and Freida Fonda in TODAS; Freddie Webb, Nova Villa and Carmi Martin in Chicks to Chicks; the showbiz talk show Seeing Stars with Joe Quirino, Jimmy Fabregas and Ces Quesada in Sic O'Clock News and The Sharon Cuneta Show. Today, the revenue rich and highest rating block is the top-rating Viva-TV programs on primetime with the NBA and PBA games.

Viewer loyalty, for making IBC-13, the undisputed number 3 network among viewers. It has likewide remained the network by the government and its high ratings. The dominance of IBC is more pronounced in the provinces.

By 1998, leading the re-engineering of its programming is Express Balita, that revolutionized the treatment of national Filipino flagship news programs. In order to maintain its competitive edge, IBC-13 diversified into related fields like foundation, mobile, post-production, merchandising, UHF operations and international distribution.

IBC Kids has developed into a qutfit of children's television programming; INN, its UHF news station, has remained the facility in the news and public service; while established its name as a post-production facility not only in the country but in the region as well. IBC International is now a revenue stream for the network, servicing overseas Filipinos all over the world.