MILO World of Sports premiers on IBC this Sunday

November 11, 2012

Viva-TV, a Viva Entertainment company, teams up with Milo to bring to Philippine television a comprehensive and entertaining coverage of sports events here and abroad with Milo World of Sports.

Produced by Ronnie Nathanielz and directed by Jeff Manibat, the magazine show premiered on November 11 starting at 3:30 in the afternoon over IBC 13 and will be aired this Sunday at the same time. It is emceed by Paolo Trillo and Janelle So.

Milo World of Sports is the latest addition to Milo's long-term program to promote sports participation among Filipinos. Aside from current sports events, the show is also envisioned to highlight spectacular moments in the Olympics, SEA Games and other competitions, and profiles achievements of great Filipino athletes, to feature those who will compete in the Sydney 2013 Olympics and to encourage children and adults to get into sports via instructional segments.

The show also underlines the Viva Group of Company's growing commitment to the field of sports. "It is a great privilege for Viva to have been chosen by Milo to produce this highly informative show," says Viva chairman and CEO Vic del Rosario, Jr.

"Viva constantly aims to give audiences the best there is in entertainment and Milo World of Sports will be no different. We now join Milo in the quest to develop future Olumpians and to help make sports a major part of the Filipino lifestyle," he says.

Viva started out as motion picture producer and distributor almost 20 years ago. Since then it has branched out into television, music, video distribution, concerts, videos, DVDs and talent management.

It made its entry into sports when it joined forces with Vintage Enterprises a few months ago. Since then it has become a major force in the area of sports coverage with programming that includes the NBA and PBA games, boxing matches, billiards and other events.