IBC Board of Directors and executives explain programming to air more than teleseryes

January 27, 2014

'“It’s a different offering, it’s a different way pero it’s satisfying to the viewers,” IBC COO for Entertainment Laurenti Dyogi says about the Kapinoy Network's primetime programming. IBC airs teleseryes daily more than other TV networks that air soap operas nightly. '

Mutya Orquia topbill the inspirational fantaserye Carita de Angel while Janella Salvador topbill IBC's soap fantasy series Janella in Wonderland and Cristine Reyes and Dingdong Dantes topbill IBC's hit primetime teleserye Your Heart, My Love.

The Kapinoy Network continues with its objective of giving Filipinos new offerings on television by maintaining its more primetime serial programs every week. Starting with the 3 of newest primetime seryes are Carita de Angel (5:45 p.m.), Janella in Wonderland (7:30 p.m.) and Your Heart, My Love (9:30 p.m.) IBC is once again introducing new shows that airs daily for teleseryes, respectively.

“We are breaking the habits of the gabi-gabing kakapanood ng mga series,” IBC COO for Entertainment Laurenti Dyogi told members of the entertainment press during the press conference of Carita de Angel, Janella in Wonderland and Your Heart, My Love on Friday night, January 17.

She described their current daily primetime block as a mix of entertainment for the convenience of viewers.

“As I have mentioned before, ang programming ng Kapinoy is like horizontal, where there is a daily programming from the twice-a-week primetime fantaseryes at 5:45 to 6:30 (for 45 minutes) and 7:30 to 8:00 (for 30 minutes), ‘yong Carita de Angel and Janella in Wonderland, and daily soaps at 9:30 to 10:00 for the hit romantic teleserye Your Heart, My Love.

“Then, starting 8:00 to 9:30, it becomes vertical back-to-back shows. “There’s Mondays with a political satire news Sic O'Clock News Naman (8 p.m.) back-to-back with the horror-thriller suspense series Ghost Busters (8:45 p.m.), an original made-for-TV movies 13 Original Movie which will be aired every Tuesdays, PBA basketball games on Wednesdays (from 4:30 to 9:30 p.m.), on Thursdays with the best episodes of the popular sitcom Iskul Bukol (8 p.m.) and the horror anthology Shake, Rattle and Roll (8:45 p.m.), and again sports on Fridays (from 4:30 to 9:30 p.m.),” he explained, the Kapinoy executive also mentioned.

Dyogi explained, “Iba ang gusto i-offer ng IBC.

“We know that when we give them viewers programs, daily dramas, there is more stories to tell. ‘Tapos sa susunod na gabi, iba naman ang susubaybayan mo.

“It’s a different offering, it’s a different way anong it’s satisfying to the viewers.”

DIFFERENT PROGRAMMING GRID. Meanwhile, director and creative consultant Jeffrey Jeturian further explained whenIBC chose a different approach to its daily primetime programming. He told the media, “Maipapakita ang pagkakaiba ng offer ng IBC sa uri ng programming grid na inaalay namin sa audience.

“Ang programming grid ay pagbabago ng oras o timeslot. “Kundi pati ang pagdadagdag may pagbabago ng uri ng palabas na inihahain namin sa kakaibang uri ng programming grid.

Direk Jeffrey also emphasized that IBC values its viewers.