‘High School Life’ is Now One of IBC-13’s Biggest Moneymakers

November 7, 2016

IBC-13 executives recently attested to the unprecedented success of the country's no.1 afternoon TV program High School Life as it did not only boost the ratings performance of the network but also contributed in the double-digit growth in airtime revenues that began in August.

Gabbi Garcia (school uniform) and Ysabel Ortega (school uniform)

“Gabbi Garcia and Ysabel Ortega’s afternoon high school drama is turning good to be the biggest surprise hit,” remarked Wilma Galvante, IBC-13’s head of entertainment department.

According to IBC finance manager and chief financial officer Dave Fugoso, advertising revenues show signs of strengthening in the second half of the year because of the network’s top-rating shows like High School Life, He said, “We’re also experiencing double-digit growth in terms of airtime starting November and if we can sustain this by the end of the year, we may exceed P1.4 billion.”

Meanwhile, High School Life continues to perform better in the ratings game. Based on the latest data of Kantar Media last Thursday (November 3), the high school drama is now of the seventh spot of the country’s top overall TV programs with 25.8% national TV rating, or 15 points higher than ABS-CBN’s The Greatest Love and GMA’s Sa Piling ni Nanay are only received 17.3% and 13.8%

Since it started airing last September 26, the afternoon high school drama High School Life managed to dominate the primetime and weekend slot for IBC-13.

Continue to follow and educate the academic life of Nicole and Bianca’s real-life high school teenage story in High School Life, Monday to Friday at 3:45pm, after Mars Ravelo's Roberta in IBC-13’s HapoNation.

For more updates, log on to www.ibc.com.ph, follow @HighSchoolLifeIBC on Twitter; and ‘like’ the show’s official Facebook fanpage at www.facebook.com/HighSchoolLifeIBC.