Viva turns 31

November 29, 2012

Concerts, films, TV premieres, major video releases, top-rating TV shows, new albums, and other entertainiong goodies are what the Viva Entertainment Group hasn in store to celebrate its 31st anniversary in Philippine show business.

The activities started last October 26, with the concert of Rachelle Ann Go as Rise Against Gravity (RAG) at the Music Museum. This will be followed wth Viva day at the Araneta Center in Cubao, Quezon City today.

There will be a morotcade around the center starting at 2:30 pm with floats from various Viva companies like Viva Films, Viva Music Group (Vicor Music and Viva Records), Viva Television, Viva Video, Viva Sports, Video City, Viva Cable TV (Pinoy Box Office and Pinoy Extreme), Viva International Pictures (VIP), Viva Artist Agency (VAA), Viva Concerts and Events, and Viva Interactive.

Viva stars like popstar princess Sarah Geronimo, Anne Curtis, KC Concepcion, Christopher de Leon, certified singing champion Anja Aguilar, return of the actor Onemig Bondoc, Edu Manzano, new actor AJ Muhlach, drama princess Cristine Reyes, Sam Pinto, Martin Escudero, songbird Regine Velasquez, Richard Yap, Jodi Sta. Maria, Richard Gutierrez, newest Mario Maurer, the diamond star Maricel Soriano, star for all season Vilma Santos, unkabogable Vice Ganda, Maui Taylor, Aga Muhlach, Judy Ann Santos, new child star Xyriel Manabat, action star Robin Padilla, Cesar Montano, Luis Manzano, Coco Martin, Yam Concepcion, the PBA players James Yap, among others will join the mororcade.

The motorcade will be followed by Viva's and I concert at the Smart Araneta Coliseum starring the megastar Sharon Cuneta and Gabby Concepcion. The show will feature, concert king Martin Nievera, Andrew E, boy group XLR8, Side A, prince of pop Dingdong Avanzado, Donna Cruz, Jerome Ponce and Janella Salvador, Marvin Ong, Young JV, Princess Velasco, Mark Bautista, Daniel Padilla, Josh Padilla, Jon Santos, Britain's Got Talent alum Charlie Green, V-Fort, Ella Cruz, Thyro and Yumi, Basil Valdez, Jason Hernandez, The CompanY, Davey Langit, Callalily and Le Velvets.

For those who choose to stay home today, Viva-TV's Viva Box Office on IBC will premiere Filipinas at 9:30 pm. The film is starring Maricel Soriano, Richard Gutierrez, Dawn Zulueta, Aiko Melendez, Victor Neri, Wendell Ramos, Raymond Bagatsing, Andrea del Rosario, Sunshine Dizon, Tanya Garcia, Anne Curtis, Mikel Campos and Sarah Geronimostar in the movie directed by Joel Lamangan. Who Wants to be a Millionaire? with Christopher de Leon follows the movie. The country's leading game show will celebrate its 12th year on the air on December 1.

Viva-TV also produces the hottest new game show in town, The Weakest Link with Edu Manzano, which goes on air at 7:30pm every Monday, Tuesday and Thursday also on IBC. Last October 1, the new game show back-to-baxk on Philippine television.

Yam Concepcion's latest movie, Rigodon is another Viva anniversary presentation. Directed by Erik Matti, the movie marks Yam Concepcion's first team-up with John James Uy. It opens in Metro Manila theaters on November 21. In December, Viva intends to field its big-budgeted comedy movie Sisterakas and romantic ovie All at Once both from Star Cinema for the 2012 Metro Manila Film Festival. Sisterakas stars like Kris Aquino, Ai Ai Delas Alas and Vice Ganda with Xyriel Manabat, Daniel Padilla and Kathryn Bernardo, directed by Wenn V. Deramas. Meanwhile, All at Once starring Marvin Agustin and Anja Aguilar, directed by Mac Alejandre.

Viva Records is set to release CDs of records by its leading artist that include a christmas album Christmas from the Stars plus new album with Onemig Bondoc is Ikaw Lang and Anja Aguilar in Loves OPM.

Also coming from Disney is the release by Viva Video of Disney and Pixar's Brave for the first time on DVD. The first 3D computer-animated feature from Disney now boast. THis will be followed in December by the arrival on video of the sci-fi Western movie Cowboy and Aliens and Mattel's cartoon movie Barbie: The Princess and The Popstar.

Vic del Rosario, Jr. and the late Mina Aragon launched Viva Films on November 11, 1981 with P.S. I Love You, the movie starring Sharon Cuneta and Gabby Concepcion and directed by Eddie Garcia. Since then, Viva has grown into a major player in the local entertainment industry. Viva has since been providing the Filipinos with top-quality entertainment in film, television, music, video, concerts, sports and others.