A good showing, a strong following, a bright future of IBC as Viva movies

Saturday, February 15, 2014

Kapinoy Cinema, Viva Box Office and Sinemaks aired on IBC

The ideas of coming up with IBC is indeed "an ideas in the movietime has still to come." Launched the Viva Tagalog movies on IBC has already salvaged the top spot among the local TV channels.

The Kantar Media council commissioned TNS to conduct an independent reseacrch among all TV channels ABS-CBN and GMA at the same point and home to the PBA and NBA basketball.

The study relaved that the sequestered TV-radio station Intercontinental Broadcasting Corporation's Channel 13 has signed the outfit of Viva Communications, Inc. on top with the most number of commercial ads and iewership as well the movie blocks Kapinoy Cinema, Viva Box Office and Sunday Sinemaks.

Kantar Media utilized the "People meter", a gadget  which is attached on the TV set o the network and has the capacitu to accurately measure and record TV stations viewerd by the responsdents.

The country's third leading TV network was actually airing the stations all-Filipino programming. Talking into account the hassles and hitches would experience, the movie block came about. The man behind the ideas of the No.3 station on the VHF brand is the energetic behind Channel 2 and 7.

Chairman of IBC Eric Canoy considered to be IBC has now the winners of the station column by the leading all other VHF stations. Executive Vice-President (EVP) Lito Ocampo Cruz told the Manila Standard that the prime reason behind the success of the station is the fact that "The Filipino movie audience", making their station a force to reckon with despite its beinf in the infancy stage.

Mr. Cruz further explans that the Viva Tagalog blockbuster movies ans already has plans of producing original local programs in the Philippine entertainment industry.

The said station-produced programs will include a soap operas like Before I Fall in Love, Carita de Angel, Janella in Wonderland and Your Heart, My Love in the top of the ratings.

For his part, Canoy stated that "although we still compete with the two giant networks, the surbeys imndicate that consistently in the ratings, therefore we can rightfully claim that there is a mass audience out there."

When it comes to the movie line-up and diversity, IBC's programmind introduced a revolutionary concept thatcaters to a cross section of viewer habits and preferrences. The hit weekend primetime top-rating programs of IBC: Who Wants to be a Millionaire? (top-rated game show), Whattaboys (all-male cult action sitcom), Sandy's Romance (teen romantic drama anthology), Once Upon a Time (tpopular antasy anthology), Bida si Sir Chief, Bida si Maya (family-romance sitcom), Happy TODAS (gag show), DMZ-TV (dance variety show), The Million Second Quiz (game show), Born to be a Superstar (reality show for a national singing contest of superstars) and Last Fool Show (comedy talk show).

Kapinoy Cinema (weekdays 2:30 to 4 p.m.), these are the Viva Tagalog blockbuster movies that brigns us back to the glory days of the local movie screen industry. Viewers will enjoy the quality and good themes of Viva movies in the collaboration of Viva Films. Viva Box Office (Sundays 10 a.m.), featuring more recent movie releaes of Viva Films library in local TV viewers of box-office hit. Sunday Sinemaks (Sunday nights at 10:30 p.m.), a Sunday night movie block featuring the best of hit action-packed movies of homegrown action stars Raymart Santiago, Bong Revilla, Eddie Garcia, Phillip Salvador, FPJ, Rudy Fernandez, Cesar Montano, among others, as well as TV specials and concerts.