Primetime newscast Express Balita ranked number 2

August 27, 2013

Locally, it is a time of disruption, she says, citing two major reasons: The Internet and the entry of a third player, IBC-13, financed by Eric Canoy and Boots Anson-Roa in topped the ratings. The entry of IBC Channel 13 will certainly change the industry. There are more players and the advertising pie remains the same.

Recently, broadcast giant IBC-13 continues to be the counter-programming route strategy against the other major TV networks with the network's primetime national news program Express Balita to compete with thr formidable rival newscast TV Patrol of ABS-CBN and 24 Oras of GMA-7, respectively.

IBC-13 hopes to build its own stable of talents through the reality talent show Superstar Circle, said the head of the talent management division Jeffrey Jeturian. Meanwhile, the primetime game shows are The Weakest Link hosted by Richard Yap and Who Wants To Be A Millionaire? hosted by Christopher de Leon which has the million-peso prize in the game show, and the singing-reality talent search contest Born to be a Star hosted by a certified singing champion Anja Aguilar hopes to the rising superstar fans as well as two of the country's premier basketball leagues of the Philippine Basketball Association (PBA) and the National Basketball Association (NBA).

Barreiro said the network is also beefing up its news department in a major way. He explained: We recently bought 45 cameras and were buying more vehicles. We also bought a news automation system. Everything will be fully-digital. Were hiring more reporters and fine-tuning operations so we can improve news gathering and presentation by leaps and bounds. A new studio with headquarters for IBC Broadcast Center in Broadcast City.

Also, the UHF news channel IBC News Network (INN), the AM radio station DZTV Radyo Budyong 1386 for news, commentary and public service and the FM radio station iDMZ Sayaw Pinoy!, the number 1 danze mix FM radio in the country and the Asia while the two of international TV channels are Global IBC and INN International.