IBC-13 wants to get more primetime drama with ‘Dahil Ba Sa Kanya’

March 14, 2015

The sequestered network remains a strong No. 3 in viewership has renovated its horizontal primetime, starting the first soap opera such as teleserye Esperanza, 5 Girls and Daddy, Safe in the Arms of Love, I Will Be Here, Maghihintay Sa'yo and Kailangan Kita. True is that wants more, the Kapinoy network continues to filled its primetime line-up with the heavy dramas and fantasy-themed series.

Last July 2014, IBC-13 had already premiered its feel-good light fantaserye Janella: A Teen Princess, starring Be Careful With My Heart star and Kapamilya teen actress Janella Salvador in the lead role and known for the honorific title The Asia's Teen Sweetheart. Then on August, starting another fantaserye and actionserye turned into mix as the feel-good superserye called Voltron Man, starring the primetime comeback AJ Muhlach as the action star in the title role, showing that Pinoy audience still do their viewing habit who will still watching teleseryes. The two fantasy series competes with the teleseryes of ABS-CBN and GMA.

They wants to compete with a locally-produced teleserye, as Janella and AJ were two of the hottest superstars of IBC-13 as they headlined popular fantasy series at present did fairly well in the ratings race, being aired before and after the timeslot at 6:30 p.m. news Express Balita.

Cristine Reyes in Dahil Ba Sa kanya (from left) with Albert Martinez, Gloria Romero, Kristofer Martin, Ella Cruz, William Lorenzo, Chin Chin Gutierrez, Lito Legaspi, Jazz Ocampo, Teejay Marquez, Eula Valdez, Victor Anastacio, Sylvia Sanchez, Santino Barretto, Diether Ocampo

Now, IBC-13 is expanding its horizontal programming with your own drama line-up in primetime with the launch of Dahil Ba Sa kanya, a romantic heavy drama to be topbilled by the Jewel Of Drama Cristine Reyes. As she marks the fourth teleserye of the Jewel Of Drama on IBC-13 after the critically-acclaimed Esperanza, Safe In The Arms Of Love and Maghihintay Sa'yo.

Joining Ms. Reyes as the soap opera icon are the newest Kapinoy primetime actor Albert Martinez and Cristine's long-time partner Diether Ocampo. This is also the fourth teleserye of the veteran actress Gloria Romero, and reigning the star-studded powerhouse cast.

The series is slated to premiere on March 16, 2015, at 8:30PM after Voltron Man on IBC's Kapinoy Primetime.

Author’s Note: IBC-13 is said to be preparing for another series featuring Cristine Reyes, probably to be aired on primetime to further expand the network’s horizontal programming with a drama line-up.