Viva gets a contract to air 2014-15 NBA games on IBC-13

October 5, 2014

The National Basketball Association (NBA) took a major ste in its expansion into the Philippines with signing of a new multi-year agreement with Viva Sports, the country's leading sports production and marketing organization and IBC Sports, which will telecast the NBA games on IBC-13, one of the Philippines' most innovative television broadcasters. Along with NBA thru Basketball TV which is also brought by Solar Sports.

"we are truly excited to join forces with one of the most dynamic broadcasters in the Philippines to bring NBA basketball to sports enthusiasts throughout this country," said NBA Commissioner David J. Stern.

"The Philippines has contributed substantially to the growth of the sport in the region through its professional league, the Philippine Basketball Association (PBA) for primetime and the television coverage of the NBA and IBC-13 by Viva Sports is certain to enhance the populayity of basketball globally," Stern said.

IBC Sports and Viva Sports will begin its NBA basketball games broadcast on IBC-13 every Saturday morning at 10 a.m. to 12 noon and Sundays at 10:30 a.m. to 12:30 p.m.

Viva Chairman and CEO Vic del Rosario, Jr. said, "This is the biggest and most significant agreement since entering into our mutually rewarding relationship with the Philippine Basketball Association. We are condifent IBC Sports will be just as successful in develoiping widespread public support for the NBA as we have been for the PBA in cooperation with out friends in the PBA Commissioner's office and the distinguished members of the PBA Board of Governors. Basketball knows no barriers and has emerged as a truly global sport and we in the Philippines have embraced basketball with a national passion.

"IBC Sports is very excited to be working with the NBA to give our viewers a comprehensive coverage of the NBA which will include the regular season games. Playoffs and Finals plus on IBC News Network (INN 45) with NBA Action, NBA Highlights and a brand new weekly half hour show targeted at teenagers which offers a unique perspective into the game of basketball by profiling the on-and-off court activities of NBA players and providing a recap of game action set to popular music" Rosario continued.