Afternoon dramas on IBC-13

February 29, 2016

Carleen Sky Aclan as Roberta; Harold Rementilla, Patrisha Samson, Erika Mae Salas and Aries Ace Espanola for Hulog ng Langit

In a surprise move, Secarats Talent Management Services went into a partnership with IBC-13 after signing a talent management contract and production unit in November 2015.

Exactly the mututal agreement of cooperation allowing Secarats to air the afternoon slots on IBC-13. At a recent presscon, the head of IBC Entertainment Wilma Galvante announced the two drama series that will occupy those slots: Roberta (2:30-3:15 p.m.) and Hulog ng Langit (3:13-4 p.m.) under HapoNation.

All series will run daily from Monday to Friday.

It is a bold move, I guess, by both Secarats and IBC-13 considering the formidable competition from two giant network giant in the afternoon block. According to the executives of Secarats, there will be a young audience who may want to watching daytime dramas.

Roberta and Hulog ng Langit are both 45-minute dramas. Secarats, actually, has been emboldened by the success of the early primetime drama series Glory Jane (Monday to Friday 5:45-6:30 p.m.), the local adaptation of 2011 Koreanovela which is giving the pre-primetime slot before the newscast, it will target the young viewers especially for teens in high school students.

The new two afternoon soaps are the gamble by Secarats. IBC business unit head Ginny Monteagudo-Ocampo is very optimistic that they could set a precedent in daytime programming.

Roberta is the TV adaptation of Mars Ravelo classic and follow the story of a young female hero unjustly accused for the murder of someone. She was intimidated to say that she committed the crime so that her family would not be harmed. Topbilled by the child wonder Carleen Sky Aclan, with Alwyn Uytingco, Gloria Diaz, Wowie de Guzman, Jennica Garcia, Matt Evans, Tanya Garcia, Mark Lapus, Celia Rodriguez, Victor Basa, Maribeth Bichata, Sofia Millares and Hiyasmin Neri, plus the young talents of Secarats including Francyss "Kiko" Abuan, Alessandra Sophia, John Joseph Miraflores, Sarah Ortega, Aaron Rosario and Renz Aytona.

On the other hand, Hulog ng Langit is the story about their heartwarming students in school which is depicted by the the lives of exploited, moral values above the heaven and unfortunate teenagers. Starring the most promising young talents of Secarats including Harold Rementilla, Patrisha Samson, Erika Mae Salas and Aries Ace Espanola. Also starring Michelle Madrigal, Jao Mapa, Beauty Gonzalez, Luis Alandy, Denise Joaquin, Dale Baldillo, Miguel vergara, Ronnie Lazaro, Abigail Franciso Macapagal and Ketchup Eusebio, along with the talents of Secarats are Raisa Dayrit and Adrian Desabille.

The two dramas will premiere on March 7 on IBC-13 afternoon block HapoNation. If indeed, the market projections at Secartas are right, the onset of this new dvelopment on daytime TV could spark a three-way afternoon ratings war behind ABS-CBN, GMA and IBC 13. Exciting, isn't it?