Despite billions of revenues and income, show goes on for IBC-13

March 20, 2015

Despite a P3.00-B net profit in 2014 for revenues and income, the show must go on for IBC-13 and its big-budget programs like Princess Charm, Miss Universe Queen, Computer Man and Two Sides of Ana.

"Last year we spent more money than we earned di ba? That's part of the business," remarked Boots Anson-Roa, the network’s President and CEO.

She also explained that the net profit, revenues and income was part of their investment in IBC-13 as long as still up for privatization of the government. "Investment yan. Meron bang negosyong kumita agad? Unang-una yung IBC-13 during the time na binili namin ito, makikita mo naman yung programming nila, tamang-tama sa strategy nila. But if you want to grow, you have to invest."

It also looked like the network proven by their net profit as exemplified by their upcoming shows. For example, the so-called romantic teen fantasy series Princess Charm, which is stars the female georgeous teen star Michelle Vito as her lead role, with a star-studded with director Mark Reyes starts on March 30. On April 6, for the two series: the action-thrilling superhero series Computer Man, which is stars the primetime leading man Robi Domingo suits up a high-tech superhero, while the Philippines' sweetheart Erich Gonzales returns to primetime via the local version of her telenovela Two Sides of Ana, will be played the role Ana. This only means it's an expensive show to produce more than soap operas by other networks.

Their latest reality search, Miss Universe Queen boasts of a P1 million prize for a contestants will be training under the tutelage of well-known trainers and prestigious beauty experts at what it takes to be the next Miss Universe beauty pageant with the crown for women, and is hosted by Onemig Bondoc. Besides the financial aspect, an important investment for her Executive Vice-President Lito Ocampo Cruz is the people.

"You have to invest in people. So you grow your organization. You have to invest on your talents and your stars. So you grow your talent pool and then you have to invest on your programs and shows. That's the only way you could move up," he explained. The money they spent increased Channel 13's audience share from 13 to 25 percent audience share last year.

More shows

At the moment Ray said that what's more important is the network is churning out more creative shows.

"We're creating something. It's tangible and feasible. You can see it on the programs and you can see it on the people. It's a people business. So you rely on a lot of people, creativity is actually a human capital, that's why you invest," he remarked further. Such mindset and focus on human capital are probably part of the reason why IBC-13 is also known as the "superstar network." The network wants to create an atmosphere where their "people" are inspired and happy so they would be creative.

IBC-13's newest refreshing primetime shows begin airing on March 30 with the romantic teen fantasy series Princess Charm (Mondays to Fridays, 5:45 pm), on April 4 with the reality beauty search for the beauty pageant Miss Universe Queen (Saturdays, 6:15 pm) and on April 6 with Computer Man (Mondays to Fridays, 7:30pm) and Two Sides of Ana (Mondays to Fridays, 9 pm)