IBC 13 Summer Station ID 2019 – ‘Summer Na, Kaibigan Ng Bayan’

April 20, 2019

IBC 13, the Philippines’ original No. 1 network and the undisputed No, 1 leading broadcasting network in the country, is celebrating its 60 years of entertainment making waves among both television viewers and netizens with the launch of its much-awaited Summer Station ID this Sunday, April 21.

Dubbed as “Summer Na, Kaibigan ng Bayan”, IBC 13’s Summer Station ID encapsulates what IBC 13 stands for as a network — creating meaning a friend and a meaningful friendship amongst its viewers through delivering a different kind of viewing experience that is central to the lives of Filipinos.

IBC President and CEO Kat de Castro shares, “The Station ID is carried over from our Kaibigan Mo campaign launched last January which signalled our decision to focus on producing a mix of light and meaningful entertainment programs (Iconic), news and current affairs programs that not only deliver news but also contribute to the nation-building (Bold), and educational and world-class and action-packed sports programs that bring Filipinos together as one nation (Chill).”

“Summer Na, Kaibigan ng Bayan” Station ID features Kaibigan stars and prominent IBC personalities who have come together to further intensify IBC 13’s mission to spread cheer and happiness to every Filipino in time for the summer season. The Station ID is accompanied by IBC 13’s Network Anthem, the jingle and the theme song “Kaibigan Mo” performed by the Popstar Royalty Sarah Geronimo. The same song is the theme song of IBC 13 that caught the attention of various international media organizations around the world.

Countless blue balls literally become catalysts of happiness as it magically turns the hot summer day into a big summer party. The Station ID also features various iconic locations where Filipinos usually celebrate and nurture happiness during the summer season – from the historic parks of Luneta and Quezon Memorial Circle to the pristine beaches of Subic.

IBC 13 is also going all out to make sure that every Filipino will experience the fun and happiness brought about by their Station ID. In fact, the launch of the Station ID is the beginning of an extensive summer campaign of the Network. The theme “Kaibigan Mo” will be heard on DZTV Radyo Budyong 1386, 89 DMZ and various radio stations nationwide. Giant blue balloons with IBC logo will also be scattered around the metro to literally bring forth the summer fun.

The 4-minute Station ID signs -on and –off IBC 13’s programming beginning April 21 and is also available online via ibc.com.ph and facebook.com/ibctv13.