Express Balita and Ronda Trese refreshes in IBC news room

July 20, 2013

Express Balita, IBC's flagship news program continues to aginst the Koreanovela in other network, topping ratings and audiene shares in a certified number 2. 15 years after its first debuted in 1998, the flagship news program remains the despite competing networks having programming strategy against the Korean drama in other network.

Evidence of Express Balita's sustained popularly is the latest ratingsa and audience share from Kantar Media. For the period last July 18, 2013, Express Balita got an average third rating of 10.8% against the Koreanovelas of ABS-CBN's A Promise of A Thousand Days (13.5%) and GMA's Unexpected You (7.5%) recived the rating.

With the entry of Express Balita's main anchors has now a mass-based news anchors are the broadcast journalist Snooky Serna, Henry Omaga-Diaz and Noli Eala. Viewers have since acknowledging the credibility and professionalism of the new anchors as evident received high net satisfaction ratings nationwide. Multi-awarded broadcast journalist Snooky Serna, who stands as the lead anchor in the program, received a remarkable 13.5% percent net satisfaction rating among viewers. The segment anchors are Cathy Eigenmann-Bordalba for the feature segment of Happy ni Cathy, weatherman Jeff Arcilla from PAGASA doing a weather forecast Ulat Panahon and young actress Georgina Wilson anchor for the entertainment news in Showbiz Balita.

Also, Express Balita also takes advantage of IBC's resources nationwide with live satellite feeds from reporters in the network's regional stations. The various provinces such as Express Balita Bisaya, Express Balita Ilonggo and Express Balita Davaoeno have also proven to be successful with regional viewers. Even among audiences worldwide through Global IBC, Express Balita is a perennial favorite among Filipinos abroad.

Express Balita broadcasts weekdays at 4:30 to 5:30 p.m. on IBC, simulcast over DZTV Radyo Budyong 1386 on radio, news channel IBC News Network and DZTV TeleTrese.

Express Balita
In the opening ident, Serna gave a sneak peek of the day's top stories with clips from the specific news items in "Sa ulo ng mga nagababagang balita....", before that, the new opening billboard (OBB), after OBB which Terence Khan provided the voice-over, "Live mula sa IBC news center, narito ang Express Balita!.... (Snooky Serna's opening line) Magandang hapon pilipinas" to introduce the newscast and its anchorpersons.

Before the report starts they use: May Express Balita (insert reporter) and after the report (insert reporter) Nag-babalita express.

And during the commercial break: "Magbabalik ang Express Balita makalipas ang ilang paalala" or "At marami pang Express Balita sa aming pagbabalik".

And finally the closing lines it was used: (Henry Omaga-Diaz) At 'yan po ang pinakahuling balita nakalap ng Express Balita, (Noli Eala) kami ang mga Kapinoy pilipino hanggang bukas (Snooky Serna) sa IBC News and Current Affairs, Kahit Saan, Kahit Kailan, Kapinoy Ako maraming salamat sa inyong pagsubaybay.

Ronda Trese
In the opening ident, gave a sneak peek of the day's top stories with clips from the specific news items and using the character generator in "Sa mga Ronda Treseng pangunahing balita....", before that, the new opening billboard (OBB), after which  to introduce the newscast and its anchorpersons of "(Tony Velasquez) Magandang gabi pilipinas, ako po si Tony Velasquez, (Czarinah Lusuegro) ako naman si Czarinah Lusuegro.

Before the report starts they use: May report si (insert reporter) and after the report (insert reporter) IBC News.

And finally the closing lines it was used: (Tony Velasquez) At 'yan po ang tatlong minuto nakalipas na 24-oras, (Czarinah Lusuegro) Mga balita't impormasyon na pamamahayag, (Tony Velasquez) Sa IBC News and Current Affairs walang iwanan, walang takot ng tagapagbalita, (Czarinah Lusuegri) Kahit Saan, Kahit Kailan, Kapinoy Ako ako po si Czarinah Lusuegro, (Tony Velasquez) ako naman si Tony Velasquez maraming salamat mga Kapinoy.