‘APO Tanghali Na!’ premiere last January 25 beats 'It’s Showtime' and 'Eat Bulaga!'

January 27, 2014

When the home of great noontime shows like Alas Dose sa Trese, Lunch Break and Chow Time Na!, if you think that IBC-13 has already poured all its new shows this month and boosting its primetime and weekend programs, the pilot episode and premiere telecast last Saturday (January 25) of the much-awaited return of APO Hiking Society's newest noontime variety show, APO Tanghali Na! went on air for the first time and instantly became the #1 show on its timeslot in a ratings smash hit for the undisputed number 3 station IBC-13.

That is boosting the fortunes of his new network, IBC Channel 13, and shaking up one of the biggest TV-advertising markets among emerging economies, now is clawing its way up the ratings while changed the noontime TV landscape once again. For the first time, all three major networks—ABS-CBN, GMA 7, and IBC-13—are offering a variety show in the same time slot.

The rivals competed to develop soap operas, game shows and, more recently, reality programs to lure viewers and advertisers such as the big Philippine mobile-phone networks and consumer-products giants Unilever and Procter & Gamble Co. For the target audience is the C, D, and E crowd. Aside from the fun and humor it offers one of the salient key points of the show is its goal to help the masses (generally the less fortunate) via its games, which give out large prizes. It is envisioned to be IBC-13’s new flagship program.

According to data from Kantar Media Philippines, APO’s return to the music scene via the noontime slot was watched by a bigger television audience than ABS-CBN's It’s Showtime and GMA's Eat Bulaga! continued to soar high in national TV ratings with many Filipinos is the musical variety and game show packed format.

Gathering over 250 performers on a multi-million peso new set with the pilot episode. The show became a worldwide trending topic on social networking site, Twitter. And the opening was greeted with such a big turnout of fans that traffic along Broadcast City in Diliman was at a standstill.

Many Filipino households turn on their television sets at exactly 12 noon, when networks beam their respective noontime variety shows. It reflects on the ratings sheet, when numbers jump to the 20s (about 8.7 million viewers in Mega Manila) coming from Eat Bulaga! and It’s Showtime.

After proving its winning contender as an emerging competitor to the two network giants with the primetime top-raters such as Express Balita, Janella in Wonderland, the PBA games, Who Wants to be a Millionaire?, DMZ-TV, The Million Second Quiz and Born to be a Superstar, IBC-13 is gearing away to marked on its own noontime show than other networks.

IBC’s first-ever daily noontime variety show APO Tanghali Na! toppled with 17.6% agerate rating, or 10 points. It's Showtime and Eat Bulaga! garnered with 14.5% and 10.3%% audience share have consistently placed in the Top 20 programs nationwide, according to multinational market research group Kantar Media, has repeatedly lagged behind its rival shows. Gathering over 250 performers on a multi-million peso new set, caused quite a stir in the pilot episode of APO Tanghali Na! was also the number one worldwide trending topic on Saturday on social networking site Twitter.

And the opening was greeted with such a big turnout of fans that traffic along IBC Broadcast City in Captiol Hills, Diliman, Quezon City was at a standstill. APO Hiking Society as the trio of Danny Javier, Jim Paredes and Buboy Garovillo with co-host Rica Peralejo, Antoniette Taus, Bela Padilla and Alfred Vargas. They now also have musical performances, excitng fun and games and segments that give away prizes and money. It will be a two-and-a-half hour daily show to be aired at 12 high noon on-wards.

Willie is thankful for the continuous support of throngs of fans and supporters all across the country and in different parts of the world, who strongly voiced their clamor for the popular OPM icon’s much-awaited comeback. “We wouldn’t have made it to No.1 if not for the fans and the people who believe that we have to continue what we started, to keep helping people, make a difference in their lives, and bring quality entertainment to Filipinos all over the world,” APO said, adding that the Filipino viewers deserve to be No. 1.

"It's being shown on the other networks," he says, adding that the cost of a placing an ad on Channel 13 is approaching what the established players charge.

We are confident that APO Tanghali Na! will also deliver strong ratings during weekdays and provide further lift to the ratings of our weekday shows,” shared Lito Ocampo Cruz, IBC Executive Vice-President.

And with additional segments and musical performances on the menu, expect to create more memorable and entertaining moments in an expanded Saturday format.

Among the most popular segments are Calendar Girl, a daily pageant where pretty and sexy young girls 15-25 years of age participate in the talent and question and answer portions hosted by APO Hiking Society. To continue the chronology of the pageant, management to include the January-October monthly winners in the APO grand coronation that happened on February 2014.

Pera o Pera as the show's highlight game portion. The engaging elimination round and the suspense-filled jackpot round won the hearts of most televiewers.

Join in the fun and music of APO Tanghali Na!, 12NN from Mondays to Saturdays on IBC-13. For updates on the program, follow @APOTanghaliNaCh13 on Twitter and @apotanghalinaofficial_ig on Instagram or like www.facebook.com/APOTanghaliNaCh13.