Fifty-four year high for IBC

March 7 ,2014

A grand celebration awaits as the government-oqned sequestered media conglomerate IBC-13, the country's third ranking and most-watched commercial television stationsince RPN-9 and TV5 also in the number 3 spot, The Kapinoy Network celebrated on its 54th anniversary last March 1.

The basketball fans with the 2014 PBA TVolution PBA Commissioner's Cup which is recorded the highest-record breaking Filipino sports fans with Air21 Express vs. Milo Energy Drink (36.6%) and Alaska Aces vs. Talk 'N Text Tropang Texters (35.4%) scoring the viewership ratings. The local channel that the professional basketball league PBA and NBA are in the same station.

Its roster of innovative TV programs enjoying some of the highest recorded primetime TV ratings is led by Born to be a Superstar, the station's number one reality show for the national singing contest hosted by the singing champions Anja Aguilar, Sam Concepcion, Marvin Ong and Khalil Ramos with a judges of the singers Dingdong Avanzado, Joey Albert, Paula Bianca and Gino Padilla. This weekend show reportedly beat ABS-CBN and GMA with The Biggest Loser Doubles and I-Witness during Saturdays and Gandang Gabi Vice and Kapuso Mo, Jessica Soho, in ratings, a triumph for The Kapinoy Network, in partnership with Viva Entertainment and started broadcasting in March 1, 1960. The network has changed the TV landscape of primetime by offering intelligent, entertaining and modern broadcasting concepts.

While IBC still largely banks on some of its borrowed network talents, the network maintains that inducing competition, merely helping the industry grow while helping artists make a name for themselves.

This concept is already a welcome for fans who want to see their favorite showbiz personalities paired with other talents. Lunch Break, IBC's long-running, top-rating and multi-awarded noontime variety show despite the shows able to have the exciting game portions with a live musical performances at lunch time. It is osted by Ryan Agoncillo, Joy Viado and Annabelle Rama that exclude the stars represented by the competitor of It's Showtime and Eat Bulaga! with their favorite serving of lunchtime funfare flavored with pure entertainment bringing on the best programs for a national television and international viewership.

IBC is doing otherwise, perhaps at least can build up its own network stars. Honing talents takes time and money, a business reality The Kapinoy Network in a position to fast-track at this stage of privatization efforts. In any case, the station has already achieved so much in its year of digital broadcasting.

"The positive feedbacks, all resulting from that of IBC-13s consistent ratings that remarkably hit as high as 50 percent in the first quarter of 2014, and the strongly increasing patronage from viewers, advertisers and celebrities are encouraging indicators that The Kapinoy Network has effectively appealed to the Pinoys discerning taste. It is breaking from the formulaic and identical TV program concept," said Eric Canoy, the network's newest chairman of IBC.

This is also the sequestered TV station, despite the ratings factor this Saturday nights gained by its fantasy anthology series Once Upon a Time, an all-male cult action sitcom Whattaboys, teen drama anthology Sandy's Romance, a top-rated family sitcom Bida si Sir Chief, Bida si Maya which recently the today's top stars Jodi Sta. Maria (Maya dela Rosa) and Richard Yap (Sir Chief) and the star-studded comedy gag show Happy TODAS, and the star-studded studio dance variety show DMZ-TV develop new prospects they feel will best suit the taste of its mass audiences.

"Were setting new milestones each week, as evidenced by the strong uptrend in all our day parts. Primetime urban and rural individual audience share reports that showed the trend-setting teen mermaid fantasy drama series Janella in Wonderland, a hit fantaserye top-billed by a teen star Janella Salvador recently posted a record-breaking high in the audience share of 35.5% beating Honesto (34.2%) and Adarna (14.8%), followed by the soap opera hit primetime teleserye Your Heart, My Love starring the queen of Philippine soap opera Claudine Barretto, primetime king Dingdong Dantes and the action star Raymart Santiago scored the national TV ratings of 21.5% in dominated of The Legal Wife (18.0%) and Rhadora X (12.4%). Meanwhile, launched the Pinoy TV version of the 2010 Thai film Crazy Little Thing Called Love, a romantic dramedy series top-billed by the drama princess Cristine Reyes and Jake Cuenca premieres strongly at the score 11.4% rating than Aquino and Abunda Tonight (9.2%) and Tim Yap Show (5.4%). All these 5 weeknight programs show an upwards trend in the ratings, beating other shows within its timeslot and inching its way toward number one," revealed Evangelista.

"Kantar Media's overnight individual audience share reports showed Born to be a Superstar posing an unprecedented 44.6 percent audience response, which amounts to about three million viewers tuning in weekends, while Who Wants To Be A Millionaire? posted a 25.6% high in audience share on Saturday, followed by the Sunday night game show The Million Second Quiz which has been a 20.6% rating. All these weekend programs show an upwards trend in the ratings, beating other shows within its timeslot and inching its way toward number one," revealed Lito Ocampo Cruz, the network's executive vice-president.

Television viewing, at least in IBC's case, is certainly getting exciting on the local front as the station emerges as a major player that has broken the old network duopoly.

"IBC brings into the national TV program the best in Philippine entertainment. We are in the process of developing a new name that best defines IBC's famous personality like a Kapinoy superstars," Canoy said.

Details of IBC's new name of The Kapinoy Network will be revealed during the station's month-long anniversary celebration kicking off on March 8, Saturday. Watch out for that!