IBC turns third player

October 11, 2012

This presence felt in the television industry, sequestered TV statinon IBC-13 as the Kapinoy network is now the No. 3 most watched station nationwide, according to a survey conducted by the AGB Nielsen Media Research data on National Urban Television Audience Measurement for the role of third force in local television. It has financially among the government-owned networks are RPN-9 and PTV-4, while IBC-13 is better than ABS-CBN.

In its last July of airing, IBC-13 captured 23.5 percent of viewership in key cities according to the survey on the Nielsen Media Research. We have definitely eaten into the audience share, Canoy told Inquirer last Monday thanks to the president Noynoy Aquino administration as well as sequestered by the Philippine Commission on Good Government (PCGG) with IBC increased its viewership ratings and has established its position as a strong number three in the Philippine television industry.

ABS-CBN placed first at 42.2 percent and GMA 7 landed the second spot at 37.3 percent, IBC new management is chairman Orly Mercado, president and CEO Boots Anson-Roa, sales and marketing Tessie Taylor, general manager Eric Canoy and vice-president Lito Ocampo Cruz. The network will continue to challenge industry by presenting new programs while Channel 13 will not be solt because its still up for privatization.

We are beating ABS-CBN 2 and GMA 7 in the same time slots. We are No.3 slot in the network with Viva-TV programming, Canoy told Inquirer Entertainment. IBC become more aggressive for surging ahead in the ratings.

We believe that ABS-CBN and GMA are both doing well in serving their respective markets. So we dedicated to focus our efforts to the market segment that like to watch local drama series every night," Mr. Canoy said.

IBC-13 become the country's No. 3 station announced new programs and a roster of stars. It has since been called the Kapinoy network with the battle despite the dominance of giant networks (GMA-7 is Kapuso and ABS-CBN is Kapamilya as well as TV5 is Kapatid).

He added that IBC-13 offers a new Viva-TV primetime lineup, led by the No.1 phenomenal animated fairy-serye Winx Club proves that Smile Dong Hae (GMA) and Precious Hearts Romances: Pintada (ABS-CBN) can be beaten along with countdown Daily Top 10, Viva Box Office, PBA, comedy show Petra's Panniest, showbiz talk show Showbiz Star, new star-studded teleserye Esperanza and 5 Girls and Daddy, sitcom Petrang Kabayo and Dalawang Busoy, reality show 2NE1-TV, drama anthology Wansapanataym, reality dating-game Sabi Mo Nanay and new Korean drama I Need Romance. As well as phenomenal game shows like Who Wants to be a Millionaire? and The Weakest Link.

Canoy said Viva Box Office (Mon, Tue and Thurs) and PBA (Wed and Fri) would compete with the news programs TV Patrol and 24 Oras. New Japanese anime every Saturday like Crayon Shin Chan, Cyborg Kurohan and Sailor Moon which is dubebd in Filipino.