Express Balita wons the TV ratings

April 5, 2014

Express Balita aired Monday to Friday from 6:30PM to 7:30PM, which greatly affect TV Patrol and 24 Oras, primetime news programs of ABS-CBN and GMA-7, respectively.

Based on the Kantar Media/TNS Phlippines ratings, Express Balita, IBC's primetime hour-long news program  wons recently the winning TV ratings garnered 31.8% ratings over the dominance of TV Patrol achived a rating of 26.7% and 24 Oras with only 14.3%.

Rocking the boat of its rivals

When Expess Balita graced the primetime slot on IBC opposite the news programs, its rivals beaten the shift  in a seemingly new direction makes a formidable threat to its rival programs. Some sources close to ABS-CBN and GMA insiders said that both networks are preparing to change their primetime schedules.

With the show's entry in primetime, the battle for supremacy will involve not only two but three networks - ABS-CBN Kapamilya, GMA Kapuso and IBC Kapinoy as well as RPN Kasama and TV5 Kapatid.

The ability of news anchors Henry Omaga-Diaz, Snooky Serna and Ricardo Cepeda to win over televiewers is dominated as news programs on both ABS-CBN and GMA began implementing changes in their respective programs. An article on Manila Bulletin points out that according to report dated om April 5. The newscast has also brought up the issue of how the change is affecting the status of popular news anchors on the rival networks will make the latter a key player in the ratings war.

It has created a distinctive change in the primetime viewing habits of the people in the trios of Omaga-Diaz, Serna and Cepeda and affected ABS-CBN’s TV Patrol (Noli de Castro, Korina Sanchez and Ted Falon) and GMA’s 24 Oras (Mel Tiangc and Mike Enriquez).

Meanwhile, the revamped of the network's primetime block PrimeTastik with a soap operas and fantasy series dominated by other networks: thr Taiwanovela hit Love You (5:45PM), hottest mermaid fantasy drama series Janella in Wonderland (7:30PM), a soap hit primetime drama series Your Heart, My Love (9:30PM), romantic dramedy Crazy Little Thing Called Love (10:00PM), a hit telenovela La Madrastra (10:30PM) and the Koreanovela fans My Love Patzzi (11:00PM).