RPN-Aliw tie-up to broaden broadcasting reach

January 03, 2014

The Kasama Network of Radio Philippines Network under the Media ngBayan and Aliw Broadcasting Corporation have agreed to work together to widen their reach. Both parties agreed that Aliw will provide content to RPN's nationwide radio network aired over RPN's Amplitude Modulation bandwith or AM stations.

Programs aired by Aliw over its radio station DWIZ shall be simulcast over RPN stations for an initial period of three years. Both parties will also share revenues generated from commercial spots.

RPN President and Chief Executive Officer Robert Rivera and Aliw President Jesus Antonio Cabangon signed the agreement Friday morning.

Rivera said: "With our more than 12 regional stations nationwide, we will be able to carry the primetime shows of DWIZ and, with this program, we hope to enhance the wide reach coverage of both stations." Cabangon added, "There would more interactive participation between TV and radio, especially in Metro Manila."