IBC-13 Primetime Programs Attract More Youth + Male Viewers

October 8, 2014

The country's number 3 station IBC-13 is now attracting more youh and male viewers with its diverse line-up of hottest teen fantasy series for girls and two of the hottest action series packed fo boys.

This finding rose from Kantar Media Philippines’s viewership data, which shows Channel 13 consisting of a combined proportion of youth and males viewers highter than ABS-CBN’s and GMA’s and on an increasing trend since 2012. To date, IBC-13’s primetime block Kapinoy Primetime for youth+males viewers combined would account for 50% of its viewers, compared to ABS-CBN’s 46% and GMA’s 39%.

Teen viewership for IBC-13 has increased recently with the long-running hottest feel-good phenomenal teen fantaserye Janella: A Princess Girl which is top-billed by the rising teen star Janella Salvador. According to Kantar Media, comparing against past 4-months and 13-weeks average prior to its premiere, IBC-13 increased its national urban teen female absolute viewership by 25% during the timeslot, registered 24.4% ratings share versus its competitor Pure Love with 22.% and Seasons of Love with only 12.6%. Moreover, in terms of proportion, the data shows that Janella: A Princess Girl accounted for the highest increase in TV viewing among fabulous girls and teens within the program’s timeslot from school family, social media, among others, thus driving TV viewership among this highly elusive viewers in total nationwide urban Philippines.

The Kapinoy Network's male-skewed action-packed series – driven by the hottest action-packed superserye Voltron Man top-billed by the hottest action prince AJ Muhlach continues to lead the ratings game with the national TV rating of 29.5% audience share than Hawak-Kamay (27.8%) and Strawberry Lane (19.0%). Another one is the intensified thrilling action series Hitman which is starring Jake Cuenca registered with 28.0% rating against Ikaw Lamang (27.5%) and My Destiny (18.3%).

The intrumental in drawing in not only teen viewers like Janella: A Princess Girl and Sandy's Romance but also for male audiences thru Voltron Man, Hitman and Victor: A Prince Boy within the age segment of 2 to 29 years old. Given the maximum viewership increase and social media engagement IBC-13 has been receiving from Youth + Male viewers, the network has more reason to continue its homegrown programming and provide more quality shows that cater to the new breed of aggressive viewers.

As IBC-13’s community of viewers, fans and followers consistently grows, more people are undoubtedly making the switch and loving what they find over at the Superstar Network.