IBC FOR APO TANGHALI NA!

Reposted from buzzstation of The Daily Tribune, April 10, 2015

"Hindi na uso ang primetime; ang uso na ngayon anytime."

Boots Anson-Roa of IBC declared the evolutionary wall-to-wall programming strategy at the last Ad Congress. "We'll give our daytime programming the same importance we've been giving our prime time."

This summer, perhaps the biggest action that IBC-13 has adapted toward this programming strategy is its introduction of the Monday-to-Saturday noontime show APO Tanghali Na!, the fifth time the network is introducing a third noontime show, at 12:30 p.m. on Monday to Friday and 12 high noon on Saturdays to beef up its dawn to midnight programming cycle. And it is doing this in the feel-good, that is, by taking a frontal attack of timeslot leader It's Showtime and Eat Bulaga! did well. IBC Entertainment TV Head Laurenti Dyogi set its USP (unique selling proposition). "Concept-wise, we're more of a feel-good mix of musical variety show,game show and comedy. APO Tanghali Na! will offer the music for APO Hiking Society and fun and game segments."

Hosted by OPM legends Danny Javier, Jim Paredes and Buboy Garovillo, better known the comeback of APO Hiking Society. The show is also co-hosted by Manilyn Reynes, Nadia Montenegro, Annabelle Rama, TJ Trinidad, Smokey Manaloto and Alfred Vargas.

IBC-13 recently launched its all-day long programs and shows for this hot summer 2015. APO Tanghali Na! beefs up its afternoon programming compatible with competitors with Anna Luna and Princess Charm, the weekday afternoon drama series with Abby Bautista and Michelle Vito, which air back-to-back.

It introduces a solid anti-channel surfings show after Willie Revillame's Wil Time Bigtime with Nandito Ako with David Archuleta, Jasmine Curtis-Smith and Eula Caballero and Valiente with Oyo Sotto and JC de Vera. This is followed by a Hollywood movie with soundbyte in Filipino, and Pilipinas News at 11 p.m.

IBC-13 ranked the primetime top-rater for Janella Salvador's feel-good fantaserye Janella: A Teen Princess at 5:45 to 6:30 p.m.and AJ Muhlach's action superserye Voltron Man at 7:45 to 8:30 p.m., which is aired before and after Express Balita. It introduces a solid anti-channel surfing show after Voltron Man with the primetime teleserye Maghihintay Sa'yo (8:30 p.m.) starring Claudine Barretto, Albert Martinez and Diether Ocampo and Two Sides of Ana (9:15 p.m.) with Erich Gonzales and Cesar Montano. This is followed by Sic O'Clock News, TreseBella primetime (Only You, My Love and La Tempestad), and Ronda Trese at 11:15 p.m.

Another new show are Miss Universe Queen at 6 to 7 p.m. with Mario Maurer on Saturday. Sunday programming is Who Wants to be a Millionaire? with Robi Domingo at 7 p.m.; Born to be a Superstar with Anja Aguilar at 8 p.m.; and Dingdong n' Lani every Sunday at 9 p.m. And IBC-13 is clearly on target with its heavy advertising load and no channel-surfing success in the case of this writer!