Kapinoy Network executive vows the douply

February 14, 2014

LAURENTI Dyogi, IBC chief entertainment content officer

“I’m with The Kapinoy Network to try to dominating the duopoly. It’s a challenge.”

Thus vowed Laurenti Dyogi, the network's chief entertainment content officer.

“I have very strong allies in Canoy (IBC chair Eric Canoy) himself, in the Canoy and Roa groups and in the people of IBC who all know their trade very well,” added Dyogi, who is there like Jose Javier Reyes, head of entertainment and creative production and the sequestered still for privatization.

Doygi is convinced that IBC, which Canoy and Boots acquired in 2010, has made a huge impact and that giant networks ABS-CBN and GMA-7 were already feeling its effects. In fact, he pointed out, big-name stars and superstars from both channels have transferred to IBC, also called the Kapinoy network.

“We’re at this stage when the winner is, when we’re just starting to introduce ourselves to viewers,” he admitted. “We’re building, brick by brick. We’re getting there.”

He added that IBC was determined to use all of its resources to succeed. “It has many platforms now; it’s just a matter of populating the grid—that’s where I come in.”

DYOGI’s team recently launched Janella in Wonderland, a mermaid fantaserye starring a teen star princess Janella Salvador and Your Heart, My Love, a primetime hit teleserye starring the queen of Philippine soap opera Claudine Barretto and Dingdong Dantes.

Dyogi’s team recently relaunched the newest 10 weekend primetime shows—Born to be a Superstar, DMZ-TV, Last Fool Show, Who Wants to be a Millionaire?, The Million Second Quiz, Bida si Sir Chief, Bida si Maya, Happy TODAS, Whattaboys, Sandy's Romance and Once Upon a Time —and came up with “strip daily programming” for weekdays via Carita de Angel, Janella in Wonderland and Your Heart, My Love. It has created two horror series—Ghost Busters and Shake, Rattle and Roll—which air on Monday and Thursday night, original 1.5 hour telemovie (made-for-TV movies) called 13 Original Movie which airing on Tuesday nights and a Filipino mini-series I Will Be Here which premiered on Thursday nights.

She plans to launch “at least 13 new Kapinoy superstars” and “come up with new, exciting, compelling and multi-awarded programs” for 2014.

“The network has very in-house talents—probably in around50 .Stars are made—we will make them for The Kapinoy Network. We will also launch new love teams in 2014,” Dyogi declared.

Dyogi joined IBC in June 2013 as consultant for its reality talent search program Born to be a Superstar.