IBC Board of Directors explain programming decision to air pure series daliy

April 14, 2014

'“It’s more offering, it’s a different way pero it’s satisfying to the viewers,” IBC Entertainment TV head Laurenti Dyogi says about the Kapinoy Network's “horizontal and vertical” primetime programming. IBC will now airs teleseryes daily, more than other TV networks will air soap operas nightly.'

'Janella Salvador is the solo primetime princess topbill IBC's fantasy drama Janella in Wonderland with Marlo Mortel and Freddie Gutierrez while Claudine Barretto, the queen of Pinoy soap opera and Raymart Santiago, the king of Pinoy soap opera and the box-office action star also topbill IBC's drama series Your Heart, My Love and primetime prince Dingdong Dantes, drama princess Cristine Reyes and primetime queen Maricar Reyes star in IBC's romantic dramedy Crazy Little Thing Called Love. '

IBC-13 continues with its objective of giving Filipinos new offerings on television by maintaining its weekly evening programs every week.

Starting with the nigtly drama series namely: a popular mermaid fantasy drama series Janella in Wonderland (Janella Salvador), a romantic drama serials Your Heart, My Love (Claudine Barretto and Raymart Santiago) and a dramedy Crazy Little Thing Called Love (Dingdong Dantes, Cristine Reyes and Maricar Reyes).

Also, two new twice-a-week shows on their 6 p.m. and 8:45 p.m. spots are the Taiwanese drama Love You and the reality talented TV show K-Pop Star Hunt, respectively, the Kapinoy Network is once again introducing new shows that air only twice a week. “We are breaking the habits of the gabi-gabing kakapanood ng mga series,” IBC Entertainment TV head Laurenti Dyogi told members of the entertainment press during the press conference on Friday night, April 11.

He described their current daily primetime block as a “mix of entertainment” for the convenience of viewers.

“As I have mentioned before, ang programming ng IBC is like horizontal, where there is a daily programming, ‘yong a mermaid fantasy drama series Janella in Wonderland (7:30 to 8:00 p.m.), the romantic drama series Your Heart, My Love (9:30 to 10:00 p.m.) and the dramed romance Crazy Little Thing Called Love (10:00 to 10:30 p.m.), the hit telenovela La Madrastra (10:30 to 11:00 p.m.) and the popular, top-rating and award-winning Korean drama My Love Patzzi (11:00 to 11:30 p.m.)

“Then, starting 8:00 to 8:45, it becomes vertical.

“There’s a political satire on Mondays (Sic O'Clock News Naman), the horror anthology series on Tuesdays (Shake, Rattle and Roll), the PBA basketball games on Wednesdays up to 9:30 p.m., the popular hit sitcom on Thursdays (Abra Gayuma), and again sports on Fridays up to 9:30 p.m.,” he explained.

At twice-a-week night is at 6:00 to 6:30 p.m. is the Taiwanese drama Love You at 8:45 to 9:30 p.m. is the Korean reality talent competition K-Pop Star Hunt.

Apart from those primetime, the Kapinoy executive also mentioned the asianovelas from Korea, Taiwan, Chinese, Indonesia and Singapore. Duogi explained, “Iba ang gusto i-offer ng 13.

“We know that when we give them [viewers] one-hour programs, one-hour dramas, there is more stories to tell. ‘Tapos sa susunod na gabi, iba naman ang susubaybayan mo.

“It’s a different offering, it’s a different way pero it’s satisfying to the viewers.”

DIFFERENT PROGRAMMING GRID. Meanwhile, box-office movie and TV director and writer Wenn V. Derama further explained why IBc chose a different approach to its daily primetime programming.

He told the media, “Maipagkakaiba ng offer ng IbC sa uri ng programming grid na inaalay namin sa audience. “Ang programming grid ay lamang sa pagbabago ng oras o timeslot.

“Kundi pati ang pagdadagdag or pagbabago ng uri ng palabas na inihahain namin sa kakaibang uri ng programming grid. Direk Deramas also emphasized that IBC values its viewers.

“We always trust the audience na swak sa taste nila ang inihahain namin.

“We always hope na mayroong lugar sa puso, sa utak, at sa damdamin nila para sa pagbabago para sa uri ng mga programang inihahain namin sa kanila,” he ended.