'Frijolito' Premieres this Monday

September 26, 2013

IBC-13 Haponation’s much-awaited afternoon teleserye topbilled by the Philippine sweetheart Erich Gonzales and Jason Abalos leads powerhouse cast of new afternoon teleserye, Before I Fall in Love premieres this Monday (September 30), 4:00pm. Both Erich and Jason are excited with show as it marks a milestone in their respective showbiz careers. Before I Fall in Love is fall in love as my first-ever lead role in a teleserye. A new drama series of soap oepras embarking on counter-programming when ABS-CBN and GMA are concentrating on teleseryes. IBC-13 is offering viewers in a programming innovations of quality and creative.

The Kapinoy Network beefs up its afternoon block by launching a newest soap operas, a first for the network which is the romantic drama series Before I Fall in Love. The major upgrade is in line with the networks goal of providing quality programs that appeal to many Filipinos.

Part of IBC-13’s Haponation, Before I Fall in Love is led by Erich Gonzales and Jason Abalos.

In the said afternoon teleserye, Erich will be playing the role of Andy, a young girl in magical world hopes for her family. They try to the love romances happen Hanson (Jason ) play a role in Andy’s dream? Aside from Mario and Erich, also part of Before I Fall in Love are impressive array of actors will further bring brilliance to the teleserye– Arkin del Rosario, Sylvia Sanchez, Tonton Gutierrez, Cacai Bautista, Michael Flores, Stephanie Henares, Baifern Pimchanok, Dionne Monsanto, Michael Shaowanasai, Apasiri Chantrasmi, Nana Dakin and Karinyut Jindawat. It is under the direction of Rory Quintos.

Fall in love with Mario and Erich in Before I Fall in Love, starting this Monday (September 30), 4:00pm on IBC-13’s Haponation. For more updates, log on to www.ibc.com.ph or follow @ibc13 on Twitter.

IBC-13 To Introduce New Shows

'IBC-13’s new lineup hosts (from left): Drew Arellano, Anja Aguilar, Victor Anastacio, Jodi Sta. Maria, Richard Yap, Boots Anson-Roa, MM and MJ Magno, Cristine Reyes, Young JV, Imee Hart, Gee-Ann Abrahan, Kiko Ramos, Andi Eigenmann, Giu Comia, Ella Cruz, James Reid, Shy Carlos, Nathan Barrera, Abby Bautista, Makisig Morales, Janeena Chan, Dino Imperial, Nadine Lustre, AJ Muhlach, Josh Padilla and Aki Torio, Janine Tugonon and James Yap'

AS PART of its efforts to attract audiences, Canoy-led IBC-13 has revamp its primetime programming during the weekends by launching 10 new shows prepared a strong lineup of shows.

Under the current leadership of Eric Canoy as chairman, Boots Anson-Roa as president and CEO, Lito Ocampo Cruz as vice-president, former ABS-CBN employee Freddie M. Garcia as vice-chairman and Laurenti Dyogi as chief entertainment content officer, the Kapinoy network is set to air these new programs starting weekend.

Under the Panalo Weekend, eight new programs will debut on Saturday, starting with the PBA Governor's Cup. The newest sitcom for the boys Whattaboys featuring today's top stars are AJ Muhlach, Josh Padilla and Aki Torio at 6:45 p.m. It will be followed by the local version of game show Who Wants to be a Millionaire? with Robi Domingo at 7:30 p.m., the newest reality show Superstar Circle with Janine Tugonon at 8:30 p.m., the horror-anthology series Tumbok Revolution starring teen star Janeena Chan and Dino Imperial at 9:30 p.m., the feel-good sitcom habit Maya Loves Sir Chief top-billed by actress Jodi Sta. Maria and Richard Yap at 10:15 p.m. and the gag show Happy TODAS at 11 p.m.

Another batch of 5 programs will begin airing Sunday night, beginning with Nadine Lustre’s teen romantic drama anthology Sandy's Romance at 3:15 p.m. This will be followed at 4 p.m. with PBA Governor's Cup, then the reality singing show Born to be a Superstar with a certified singing champion Anja Aguilar airing at 8:30 p.m., Goin' Bukol Pwede starring Victor Anastacio, Yam Concepcion and Maui Taylor at 9:45 p.m., and the swash-buckling Pinoy action movies Sinemaks at 11 p.m.

"People deserve to the weekends, and hoping to achieve with these programs," Ms. Roa told reporters. "prepared a strong lineup of shows that are both fun and informative," she added.

The new weekend shows are the first big programming move that Ms. Roa has implemented since his appointment as IBC-13 president and chief executive officer tasked by IBC-13 head honcho Eric Canoy to turn around the sequestered broadcast network.

The Kapinoy Network is all set to introduce all their new shows for the last quarter of the year. The fantasy anthology Once Upon a Time, the primetime gag show Happy TODAS and teleserye Before I Fall in Love.

Happy TODAS is delivered from the classic gag show TODAS. Introducing in the new show for the Kapinoy stars of MM and MJ Magno, Cristine Reyes, Young JV, Imee Hart, Gee-Ann Abrahan, Kiko Ramos, Shy Carlos, Joross Gamboa, Andi Eigenmann, Makisig Morales, Giu Comia, Ella Cruz, James Reid and Nathan Barrera. To beef up the cast, joining the show are IBC princess Erich Gonzales, Shy Carlos, Meg Imperial and the new discoveries of IBC-13 from their reality show Superstar Circle.

Other new shows to be introduced are Noli Me Tangere starring Jake Cuenca and Shy Carlos in a mini-series of actionserye directed by Monti Parungao, the sitcom for the boys Whattaboys top-billed by AJ Muhlach, Aki Torio and Josh Padilla; the newest afternoon teleserye called Before I Fall in Love starring Thai actor Mario Maurer and Philippine sweetheart Erich Gonzales; a newest reality show Superstar Circle to be hosted by Janine Tugonon, and the longest-running sitcom Goin' Bukol Pwede starring Robi Domingo, Who Wants to be a Millionaire with Robi Domingo and the singing-reality talent search contest show Born to be a Superstar with a certified singing champion and powerhouse singer Anja Aguilar along with a judges are Gino Padilla, Paula Bianca, Joey Albert and Dingdong Avanzado.

IBC’s president and CEO Boots Anson-Roa, will have a meeting with a press to introduce their new shows, with head of entertainment content Laurenti Dyogi.

The Kapinoy Network also registered an advertising revenues of P13 billion for the fiscal year 2012. The network posted a market share of 25%, the net income of P1.1 billion. Ms. Roa hopes to attract audiences with the new shows. "Doing is counter-programming," she told reporters. "Viewers of innovations," she added.

Mr. Dyogi said they evaluated IBC-13’s strengths. "We know that IBC-13 has been strong during the weekends. Programming changes, we prioritized the weekend lineup," he told reporters.

IBC-13 used to air the Pinoy movies on weekends from Viva Films and Regal Films.

Mr. Dyogi said that the network will beef up its weeknight primetime programming next month with the launch of another batch of shows led by new mini-series Noli Me Tanegre starring Jake Cuenca and Shy Carlos with action star Ronnie Ricketts and Mitch Valdez, and also with the afternoon teleserye Before I Fall in Love starring the Philippine sweetheart Erich Gonzales and Jason Abalos.