Cathy Eigenmann and Marvin Agustin back-to-back on IBC's noontime block

November 9, 2012

Starting on Monday (November 12), the country's no.1 daytime educational program Cooltura will now air from Monday to Friday at 11:00am, back-to-back with new daily cooking show Mr. Kusina, which will air daily at 11:30am and at 12:00nn with Lunch Break to pave way for the arrival of IBC's noontime block Have a Tanghali.

Based on the datas from Kantar Media for the whole month of October, educational program Cooltura still remained as the no.1 daytime program nationwide and now with its 15.1% average national TV rating against MasterChef Pinoy Edition (Ch. 2) and Cielo de Angelina (Ch. 7).

With TV host Cathy Eigenmann-Bordalba, Cooltura is about the Filipino culture in the Philippine from Luzon, Visayas and Mindanao will continue to spread the cool of culture in the noontime every weekdays, 11:00am.

Meanwhile, the newest daily cooking show called Mr. Kusina with host Chef Marvin Agustin, who is also the Kapamilya crossover as a pre-programming to Lunch Break on IBC while Chef Marvin as the show wil have a celebrity guestas easy to prepare meals, foods and dishes.

Then at new 12:00nn slot, the country's no.1 noontime show Lunch Break with host Ryan Agoncillo, Joy Viado, Smokey Manaloto, Bianca Molales and Enrique Gil. In the noontime counterpart in ratings with rivals Eat Bulaga! and It's Showtime!.