IBC-13—Philippine TV viewing 54 year after

March 20, 2014

54 year after overhauling its image and station name, IBC-13 rises to be feel-good viewing habits, as proven by the network's strong showing in the Mega Manila and nationwide ratings survey.

IBC Executive Vice-President (EVP), Lito Ocampo Cruz, knows all the figures by heart.

But even the network executive was prone to moments of awe and "wow" as the numbers and percentages—boldly and clearly painting IBC-13's steady climb to the ratings summit in the past 18 years—were illuminated from the projector board.

"We're moving faster. We're moving in an escalating pace and everyone at the Kapinoy network, we're very please with the uptrend," Cruz told the entertainment reporters during a recent press conference held at Dish in Rockwell last July 30.

The "uptrend" was anchored largely on the PBA, as well as Drew Arellano's Who Wants To Be A Millionaire? (Saturday), Robi Domingo's The Million Second Quiz and Anja Aguilar's Born to be a Superstar (Sunday), which has recently climb up the ratings survey in the Mega Manila and nationwide area for weekend top-raters. Not to be outdone, the top-rating primetime news program Express Balita and Janella Salvador's Janella in Wonderland are also asserting muscle in their respective timeslots during weeknights.