Viva-TV Upfront 2012

January 2, 2012 - Viva-TV, the sports and entertainment channel on free TV channel IBC-13, at its annual upfront presentation held today at Trinoma Mall in Quezon City, unveiled plans for an unprecedented new entertainment shows, the top-rating network’s most ever of both brand-new content and new hits, as well announcing premiere details for the highly anticipated animated series Four Eyes!; a motion Grossology special; primetime local and animated movies and new projects with Petrang Kabayo, iCarly/Victorious show creator Dan Schneider and iCarly star Jennette McCurdy.

The presentation was punctuated with appearances by Nick Cannon, Keke Palmer, One Direction and musical performances by Nick’s own Big Time Rush and How to Rock‘s Cymphonique Miller and Gravity 5, making their live-performance debut. Nick’s newest star, Rachel Crow of The X Factor fame, capped the evening with a performance of Cee Lo Green’s “Forget You.” The evening also featured an exclusive look at a previsualization (3D storyboard) of Paramount Pictures’ highly anticipated live-action Ninja Turtles feature, presented by producer Michael Bay. The feature film will bow in 2013, following this year’s fall TV premiere of the brand-new CG-animated TMNT series on Nickelodeon.

“Kids have a ferocious appetite for new content and it is our intention to serve them more, innovative work than ever before,” said Cyma Zarghami, President of Viacom’s Nickelodeon Group. “We are tapping into new sources and proven hit-makers to maintain our position as the top entertainment brand for kids and families.”

Animation
Viva-TV, the top entertainment of television animation in the Philippines, the new roster of new animation in 2012 which includes:
 * New hit animated series including Barbie, Grossology, Trollz, Atomic Betty, Pop Pixue and Winx Club.
 * Growing Up Creepie, the animated series will debut on Monday, January 2, at 6:00 p.m., as part of Viva-TV on IBC-13, which has been the number-one destination ratings with ABS-CBN, GMA and TV5 and currently delivers more than three million total viewers each week. Four Eyes! will air regularly on Monday at 6:00 p.m.
 * Monsters vs. Aliens, the all-new animated television series marking the third partnership between Nickelodeon and DreamWorks Animation. Green-lit for 26 episodes and based on the popular characters from the 2009 blockbuster hit feature film ($383 million worldwide gross); the new series will continue to follow the funny escapades of the beloved, well-meaning monsters.
 * Silent But Deadly – Grossology’s first full-length animated special released in 2008, will air in Saturdays at 10:30 a.m.

New Entertainment
As part of the overall top-rated entertainment the network this year, Viva-TV’s new entertainment slate will include: Nickelodeon President Zarghami also highlighted several live-action projects currently in development, including pilots for Nick at Nite with Scott Baio (Daddy’s Home); Wendell & Vinnie, a comedy about a goofball uncle (Jerry Trainor from iCarly) who becomes the guardian to his conservative 12-year old genius nephew; and a new Nickelodeon series from hit-maker Dan Schneider that will star Jennette McCurdy from iCarly; and a series starring The X Factor sensation Rachel Crow.
 * More hit series – May Bukas Pa, Flames, Dear Heart and Bagets: Just Got Lucky.
 * A 26-episode pick-up of Marvin, Marvin, an original new series starring internet sensation Lucas Cruikshank (AKA Fred). Executive Produced by Jeff Bushell and The Collective, the half-hour comedy follows the exploits of Marvin, an alien teen, living with a human family, while trying to fit into life on earth.
 * The installment of the hit Petrang Kabayo as well as new TV dramedy series of Petrang Kabayo starting Vice Ganda, Ella Cruz, Aga Muhlach, Candy Pandilinan, Sam Pinto and DJ Durano and directed by Wenn V. Deramas, which debuted last October 27, 2011.
 * A development project for UK pop sensation One Direction, who will next collaborate with Nick when they perform live at Nickelodeon’s 2012 Kids’ Choice Awards in Los Angeles on March 31.
 * Rags, amusic-infused modern-day fairy tale debuting this spring. The two-hour original TV movie centers on Charlie Prince (Max Schneider), an orphan living with his acerbic and unloving stepfather and spoiled stepbrothers, whose dream of being a singer might come true once he meets pop star Kadee Worth (KeKe Palmer). Rags is executive produced by Nick Cannon, directed by Billy Woodruff (Beauty Shop, Honey) and features original music by Rodney Jerkins and choreography by Rosero McCoy (America’s Best Dance Crew),
 * A Fairly Odd Christmas, a sequel to 2011′s hit live-action TV movie, A Fairly OddMovie: Grow Up Timmy Turner, which will bow this holiday season. The original TV movie follows the exploits of Timmy Turner (Drake Bell), and his well meaning fairy godparents, as he tries to save Christmas, but first he’s got to get himself off the naughty list.
 * Figure it Out, a contemporary revival of the hit ’90s family friendly game show. The show, which begins production in Los Angeles this April, will launch later this year with 40 brand-new episodes. Figure It Out features a panel of celebrities trying to guess kid contestants’ unique talents and skills by asking ‘yes’ or ‘no’ questions while being bombarded by messy visual and tactile clues.
 * Casting for the new Nick at Nite series Hollywood Heights (previously titled Reach for a Star), a daily scripted series based on the wildly popular Televisa telenovela, Alcanzar Una Estrella. The 80 one-hour episodes currently in production will star Brittany Underwood, Melissa Ordway, Cody Longo Anthony and Justin Wilczynski. Hollywood Heights is a co-production with Televisa and is being produced by Sony Television and will debut in primetime on Nick at Nite in June.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).