Viva-TV now bringing telenovelas for Pinoy viewers

October 8, 2012

The television network owned by Eric Canoy is gearing up for competition, lining up new shows in its prime-time slots from the bandwagon of fantasy and soap operas.

Intercontinental Broadcasting Corporation Channel 5 (IBC-13), now trailing behind GMA Network, Inc. and ABS-CBN Broadcasting Corp., IBC has a blocktiemr with Viva Entertainment signed a contract with Televisa to air a new Mexican soap operas, bring the Philippines a taste of Mexican telenovelas, Mexico's movie and television industry at the time.

The popular telenovelas of Viva-TV such as Carita de Angel, Por Un Beso, Siempre Te Amare, Maria del Cielo and Natalia. Now, will bring back a new popular hit Mexico telenovelas for the first time in fans if the genre with a new telenovelas like Teresa and Mar de Amor. The partnership with Viva Entertainment is on IBC-13 to start a totally new trend in television with the introduction of the Mexican program," Mr. Rosario said.

Televisa secured the rights to bring the series to the Philippines, while IBC-13 will market the program. Under the deal, the two companies will share in the advertising revenues.

Every weeknights at 2 p.m., new daytime Mexico telenovela called Teresa. Starring Angelique Boyer as Teresa Chávez Aguirre with Aarón Díaz, Sebastián Rulli, and Ana Brenda Contreras in co-starring roles. Teresa is a remake of the 1959 telenovela of the same name starring Maricruz Olivier. Another version was also made in 1989 with the same name starring Salma Hayek. Teresa Chavez is a young woman dominated by her greed.

Mar de Amor, a romantic-drama for Estrella (Zuria Vega), life is like the sea, full of danger and evil. But the sea also fights and moves forward. In her fondness for study, Estrella learned to read, and through books knew love. She begins to fall for the famous writer, Victor Manuel Galindez (Mario Cimarro), this telenovela is expected to entertain the Filipino viewers will be shown on weeknights at 10:30 p.m. With its stars like Zuria Vega as For Estrella and Mario Cimarro as Victor Manuel Galindez.

This is something new, especially since Filipino viewers are so used to watching soap series in Mexican, Korean and Taiwanese, he said. Mr. Rosario said the partnership is unfazed with competition as it wants to start a new trend in television programming. Despite a decline in telenovela viewership, Teresa and Mar de Amor, now is No.1 in the ratings.

The show will target the B, C and D markets.

Eventually, Televisa plans to import a romance telenovela from Mexico once again, it has been the Asian market of the Mexican soap operas. IBC-13, a relatively new player in the local television industry has the third spot in terms of ratings, trailing behind the two other giant networks.