IBC turns third player

October 11, 2012

This presence felt in the television industry, sequestered TV statinon IBC-13 as the Kapinoy network is now the No.3 most watched station nationwide, according to a survey conducted by the AGB Nielsen Media Research data on National Urban Television Audience Measurement for the role of third force in local television. It has financially among the government-owned networks are RPN-9 and PTV-4, while IBC-13 is better than ABS-CBN.

The head office of the Intercontinental Broadcasting Corp. (IBC-13) has received reports from all its provincial relay stations that irate basketball fans have threatened to allowing their facilities for their telecast the Philippine Basketball Association (PBA) games and more Viva-TV programs, they have helped IBC 13 rise from its financial slump and mediocre ratings. Vic Del Rosario is still keen on acquiring a government-owned broadcasting network to strengthen his group’s presence in the TV industry.

Rosario, who chairs Viva Entertainment, told reproters that the possible acquisition would depend on the government’s privatization plan of International Broadcasting Corporation of Channel 13, we will now adding more entertainment programs as well as sports shows including basketball, boxing and billiards. Under the agreement, Viva Entertainment will also finance the the rehabilitation of IBC 13’s transmission and facilities. The Aquino administration plans to privatize IBC 13 and RPN to raise more revenues.

In its last July of airing, IBC-13 captured 23.5 percent of viewership in key cities according to the survey on the Nielsen Media Research. We have definitely eaten into the audience share, Canoy told Inquirer last Monday thanks to the president Noynoy Aquino administration as well as sequestered by the Philippine Commission on Good Government (PCGG) with IBC increased its viewership ratings and has established its position as a strong number three in the Philippine television industry continuing to prevent IBC's provincial and relay stations from airing the programs of Viva-TV on IBC-13, by a significant increase in their production costs by getting the biggest stars, the best production values, and the widest technological audience reach.

ABS-CBN placed first at 42.2 percent and GMA 7 landed the second spot at 37.3 percent, IBC new management is chairman Orly Mercado, president and CEO Boots Anson-Roa, sales and marketing Tessie Taylor, general manager Eric Canoy and vice-president Lito Ocampo Cruz. The network will continue to challenge industry by presenting new programs while IBC will not be sold because its still up for privatization.

Ramon Ang, president of San Miguel Corporation, earlier said the company is interested in the the privatization of IBC-13 and RPN 9. Any venture into TV will provide synergies with SMC’s telecommunication business. The conglomerate owns Liberty Telecom, '''Eastern Telecommunications Phils. Inc., and Bell Telecommunications'''. The two established networks have already signed up the major stars, so IBC may now have to build up its own roster of popular players.

Analysts said that Viva Entertainment’s blocktime agreement with IBC 13 makes sense because it could reach a coverage and in prepreration for a possible acquisition of IBC 13 assets for making big-budget. We beating ABS-CBN 2 and GMA 7 in the same time slots. IBC is the No.3 slot in the network with Viva-TV programming, Canoy told Inquirer Entertainment. IBC become more aggressive for surging ahead in the ratings.

We believe that ABS-CBN and GMA are both doing well in serving their respective markets. So we dedicated to focus our efforts to the market segment that like to watch local drama series every night," Mr. Canoy said now have the market-driven strategies by integrating programming, merchandising and sales.

IBC-13 become the country's No. 3 station announced new programs and a roster of stars. It has since been called the Kapinoy network with the battle despite the dominance of giant networks (GMA-7 is Kapuso and ABS-CBN is Kapamilya as well as TV5 is Kapatid).

As such, IBC-13 continues to be viewed by the industry as a network of value. This is clearly manifested in the latest evening primetime survey undertaken by AGB Nielsen, the firm which now surveys TV ratings. While the GMA and ABS-CBN networks easily grabbed the two top spots, with 30.5% and 20.9% of all viewing households, respectively, IBC-13 now garnered 15.8%, which is significant, especially if compared with TV5's 14.6%.

Despite a decline in viewership, the new production cost was attributed to the company's decision to improve new Viva-TV primetime programming on IBC through big-budget programs as Kapinoy, it introduced a new genre in Philippine primetime television.

He added presented the entertainment media that IBC-13 offers a new Viva-TV primetime lineup, led by the No.1 phenomenal animated fairy-serye Winx Club is No. 1 in the ratings and has generated more advertising that Smile Dong Hae (GMA) and Precious Hearts Romances: Pintada (ABS-CBN) can be beaten, along with countdown Daily Top 10, the Viva Tagalog movies Viva Box Office, basketball PBA, comedy Petra's Panniest, showbiz talk show Showbiz Star, new star-studded teleserye Esperanza and 5 Girls and Daddy, new sitcom Petrang Kabayo and Dalawang Busoy, new reality show 2NE1-TV, drama anthology Wansapanataym, reality dating-game Sabi Mo Nanay and new Korean drama I Need Romance which airs the television network's newest primetime schedule. As well as the phenomenal game shows like 1 vs. 100, Who Wants to be a Millionaire? and The Weakest Link.

Canoy said Viva Box Office (Mon, Tue and Thurs) and PBA (Wed and Fri) would compete with the news programs TV Patrol and 24 Oras. The new imported Japanese anime series every Saturday like Crayon Shin Chan, Cyborg Kurohan and Sailor Moon which is dubebd in Filipino. Yuppies and young kids still are crazy about Japanese anime series. The new popular sports: the top-rating boxing-matches The Main Event, the billiards World Open 10-Ball Championship and coverage for the basketball league PBA.

Canoy was especially keen on the networks newest successful asianovelas are Wife Returns, Queen and I, Romance Town and I Need Romance, a Korean drama on Viva-TV since Filipino viewers acquired with KBS, MBC, SBS and tvN, and used to watching popular soap series in imports of Korean and Taiwanese, he said.

Hosts of more Viva-TV shows on IBC who helped pick out the raffle winners were: Anja Aguilar (Dear Heart), actor AJ Muhlach (Sabi Mo Nanay, 5 Girls and Daddy, 1 vs. 100), Cristine Reyes, Richard Yap and Cesar Montano (Esperanza), Sam Pinto (Daily Top 10), Dolly Anne Carvajal (Showbiz Star), Edu Manzano (The Weakest Link) and Vic Sotto (Who Wants to be a Millionaire?).