The Kapinoy Network Reinvents Itself in Chinese New Year

January 30, 2014

TV station in the duopoly of ABS CBN and GMA, IBC is hoping that new owner Eric Canoy, Boots Anson-Roa and Lito Ocampo Cruz is the secret weapon that will propel them into at least the Number 3 spot. And in an industry where two channels have been the supremacy the past few decades, 3rd is the most you can hope for, at least for now Showbiz circles have been awash in rumors and speculations as to who are the other stars who will defect to Kapinoy superstars of the station, after luminaries like Jodi Sta. Maria, Richard Yap, Claudine Barretto, Dingdong Dantes, Cristine Reyes, Robi Domingo, Mutya Orquia, Cherry Pie Picace and Christopher de Leon were officially welcomed into the fold. And at their launch event in World Trade Center last January 30, it was a heady mix of Kapamilya and Kapuso stars that now call themselves Kapinoy.

In a lavish (and expectedly long) extravaganza to launch their new look and new shows, advertising and media people were treated to the presence of superstars like Janella Salvador, Mario Maurer, Erich Gonzales, Anja Aguilar, Sam Concepcion, AJ Muhlach, Nadine Lustre and Ramon Bautista. It seems that their strategy now is to have as much star power as they can, in order to capture a mass market that is fixated on celebrities.

After thanking all advertisers, ad agencies and media, Eric Canoy, Chairman acknowledged advertisers and ad agencies, as well as media, on which, “our success will be dependent on the help and support you may extend to us.” It remains to be seen the quality of innovative programming of The Kapinoy Network can actually compete with those of ABS’ and GMA’s.