‘Janella: A Princess Girl’ and ‘Voltron Man’ is Now Two of IBC-13’s Biggest Moneymakers

August 25, 2014

IBC Board of Directors and executives recently attested to the unprecedented success of the country’s no.1 primetime TV programs, such as teen fantasy series Janella: A Princess Girl and the action superhero series Voltron Man as it did not only boost the ratings performance of the network but also contributed in the double-digit growth in airtime revenues that began in August.

“Janella Salvador's feel-good fantasy and AJ Muhlach’s action superhero are turning out to be the biggest surprise hit,” remarked Dave Fugoso, the finance manager and chief financial officer.

According to IBC's sales and marketing manager Tessie Taylor, some advertising revenues show signs of strengthening in the second half of the year because of the network’s record-breaking top-rating primetime shows like Janella: A Princess Girl and Voltron Man. He said, “We’re also experiencing double-digit growth in terms of airtime starting August and if we can sustain this by the end of the year, may exceed P1.3 billion.”

Meanwhile, Janella: A Princess Girl and Voltron Man continues to perform better in the ratings game. Based on the latest data of Kantar Media last Thrusday (August 21), the teen fantasy series is now of the second spot of the country's top overall TV programs with 31.6% national TV rating or 10 points higher than its rival programs Pure Love (20.3%) and My BFF (9.4%), while the action superhero series is also currently the first spot the country’s top overall TV programs with 34.6% national TV rating, or 16 points higher than its rival programs Hawak-Kamay with 29.4% and Nino with only 18.7%.

Since it started airing last July, Janella: A Princess Girl managed to beat different other programs including teleseryes like Dyesebel and Nino for two-weeks, and Hawak-Kamay and Nino. However, it now moved to earlier timeslot due to pre-programming for IBC's news program Express Balita, the series is currently beating programs are Pure Love and My BFF. Since it started last August 4, Voltron Man managed to fight other teleseryes including Hawak-Kamay and Nino.

Continue to get viewers as Janella and Voltron Man tandem, Janella: A Princess Girl, everyday at 5:45PM before Express Balita and Voltron Man, weeknights at 7:30PM after Express Balita on IBC-13's Kapinoy Primetime. For more updates, log on to www.ibc.com.ph, follow @ibc13 on Twitter; and ‘like’ the show’s official Facebook fanpage at www.facebook.com/ibc13.