IBC's news program continues to be dominated viewership

August 9, 2013

Realizing that the primetime television slot is dominated by the other networks, IBC-13 continues to be the network's flagship primetime and late-night news programs on Philippine television.

Express Balita anchored by Snooky Serna, Henry Omaga-Diaz and Noli Eala at 6:30PM slot on primetime, while the late-night news Ronda Trese with anchored Tony Velasquez and Czarinah Lusuegro at 11:30PM slot.

The network's primetime newscast Express Balita showed there are among the viewership in the primetime slot, thanks to the news desk officer Nick Mendoza and director Chito Cabatuando deliver the latest, freshest, hot, timely and burning news." So the network made the Kapinoy programming in those hours more. Follows the primetime high-rating newscast Express Balita and come the on primetime with comedy, game shows, teleseryes, telenovela and Koreanovela along with the PBA games.

Snook Serna, who poineered anchoring Express Balita in the hour-long primetime news program on Philippine TV at 6:30PM slot all the way to the soaps in the network's overall programming. Express Balita will compete with the rivals of flagship newscasts are TV Patrol and 24 Oras. After all, IBC-13 also has the consistent top-rater in the dramas, comedies, musicals, educational shows, sports, game shows, reality, public affairs programs and newscasts that provide the better quality reportage.

"The late-night slot shows there are Velasquez and Lusuegro do the 11:30PM late-night newscast Ronda Trese. Everything is audience-based and the programming is more focused on Kapinoy stars."

The news programs are Express Balita and Ronda Trese reinforces IBC-13's PrimeTastik block from primetime to late night dominant in terms of programming. IBC-13's decision to match Channel 2 and 7 in the soap opera weeknights with its own PrimeTastik package (fantaserye My Batang Momay, two teleseryes To Love Again and Safe In The Arms Of Love, the telenovela Amor Bravio and koreanovela I Need Romance).