IBC is now in third place Nationwide

February 26, 2013

The goevrnment-owned Philippines’ sequestered television network IBC-13 as the Kapinoy network, traditionally considered an also-ran in Philippine television is now the number 3 most-watched station nationwide, based on data from Kantar Media.

Actress and former Washington diplomat Boots Anson Roa, IBC-13 president and CEO and chairman Eric Canoy are the new top honcho, made the disclosure at the recent press conference yesterday, last Monday apointed by president Noynoy Aquino for current PNoy administration.

The network is still sequestered, and Boots admitted that it’s still up for privatization. Boots also revealed that the network’s franchise was granted by Congress very recently, after the network had operated for more than 43 years.

According to AGB Nielsen Media Research on National Urban Television Audience Measurement (NUTAM), IBC-13 captured the No.3 leading network with a 25.7% viewership based on a recent survey. ABS-CBN Channel 2 placed first nationwide with 40.2% while rival GMA-7 landed on the second spot at 33.3%.

TV5, on the other hand, placed third also at 15.5% at the time.

IBC-13 also introducing Viva-TV, a primetime block from 5:00 pm to 12:00 midnight, in a blocktime aggreement of Viva Entertainment airtime, Viva-TV is the home of the NBA and PBA games as well as its Viva programs.