IBC-13 Showcases Talents, Hosted First Day of Ad Summit 2014

October 11, 2014

It's my first time going to the Ad Summit. I have been hearing about this from Advertising people and they only have good words. I wasn't expecting much but given that I'll be seeing new people from the Philippine broadcasting and advertising industry, I knew this would be something for the books. IBC-13 has been steadfastly producing great shows recently and with that, a multitude of services included in their portfolio. Their theme for this year is Convergence. It connotes being affectionate, closeness, intimacy, fellowship,friendship, being inseparable and or warm fellowship. They introduced this to the market so sponsors can take advantage of having maximum visibility. With the powers of Globe, advertisements and IBC-13, you'll see something bigger and cover a wide range of audience in this competitive market.

Print TV ads: PBA, The Million Second Quiz, IBC News ads (Balita sa Umaga, RadyoBisyon, IBC Headliners, News at Noon, Express Balita, Ronda Trese, Express Balita Weekend), Born to be a Superstar, Who Wants to be a Millionaire?, Janella: A Princess Girl, Voltron Man, Your Heart, My Love, Maya Loves Sir Chief, Super Ninja, Sandy’s Romance, Sic O’Clock News Naman, T.O.D.A.S., Love Romance, Dingdong n’ Lani, Seeing Stars Tonight

IBC-13 has asserted it's position in making quality programs and cover even the best sports organizations in the country. With Philippine TV hits such as PBA and NBA games, The Million Second Quiz, Born to be a Superstar, Who Wants to be a Millionaire?, Hitman, Janella: A Princess Girl, Voltron Man, Your Heart, My Love, a sitcom Maya Loves Sir Chief, Sandy’s Romance, T.O.D.A.S., Sic O’Clock News Naman, Seeing Stars Tonight, Dingdong n’ Lani, Super Ninja, Love Sweetheart and other shows making a mark on Philippine TV ratings like the survey of Kantar Media, they have produced original stories, concepts and even their new stars in house. Endorsers come from the same station, they take the high ground and prove worthy of products they believe in - converting to really believable people that the public agrees with.

Just also look at Janella Salvador, AJ Muhlach, Jodi Sta. Maria and Richard Yap, Mario Maurer, Nadine Lustre, Drew Arellano, Anja Aguilar, Robi Domingo, Claudine Barretto, Raymart Santiago, Diether Ocampo, Dingdong Dantes, Cristine Reyes and how the fans purchase the products.

IBC-13 also hosted the dinner on the first day of the Ad Summit last October 10. It was attended by 2,500 delegates from different entities in the Philippines. So just imagine how big the crowd was in the Subic Bay Exhibition and Convention Center. Then Eric Canoy arrived.

"The first time I spoke to the advertising community was a little over 20 years ago in 1996. I said then that ABS and GMA were quarreling over who's number 1. IBC-13 was the undisputed number 3 in the industry. Today, can I confirm that we are still number 3."