'Your Heat, My Love' Beats Rival Pogram this Summer

April 12, 2014

Where other networks have horizontal programming every night, The Kapinoy Network continues its quest to gain ground on the two Philippine television behemoths. A couple of months into its “horizontal programming and those different kind of vertical programming” primetime scheduling format, IBC-13 still has a ways to go. But in the process of introducing its radical for Philippine television programming strategy, "the network has been able to also introduce some quality, creative and innovative programs because we have varied contents, entertainment, news and information and sports all to be delivered on primetime."

Entertainment TV head Laurenti Dyogi also announced plans for the network’s daily primetime block PrimeTastik. Rival stations ABS-CBN and GMA-7 have horizontal programming, IBC-13, Dyogi declared, will mix horizontal programming for more soap operas and fantasy series (same set of shows throughout the week) every night, and those of different vertical programming (different sets each day), with some shows airing every day; and others, once a week.

His team was considering devoting at 8:00PM on Mondays to sitcom (Abra Gayuma), he said; Tuesdays to original tele-movies (13 Original Movie); and Wednesdays and Fridays to PBA games or other sporting events from 8:00PM to 9:30PM; and Tursdays to the horror series (Shale, Rattle and Roll); or course, every Mondays and Thursdays to the reality shows, and now some of daily local entertainment shows—fantasy series, soap operas, Mexican telenovela and Asian dramas from Korea and Taiwan as well as its two of news programs Express Balita at 6:30PM and Ronda Trese at 11:30PM.

Asked if he wasn’t worried that IBC’s customized primetime blocking would render day-to-day ratings consistent, Dyogi said: “We hope to break the audience’s viewing habits by offering a wide array of shows.”

First to air programs in the words are Janella Salvador's fantasy drama series called Janella in Wondrland; Claudine Barretto and Raymart Santiago's hit drama series Your Heart, My Love; and the romantic dramedy series Crazy Little Thing Called Love which stars Dingdong Dantes, Cristine Reyes and Maricar Reyes.

Also in the lineup are three foreign dramas: a Taiwanovela hit Love You; Victoria Ruffo's Mexican telenovela La Madrastra and Jang Nara's Korean drama My Love Patzzi.

The Queen of Pinoy Soap Opera Claudine Barretto and The King of Pinoy Soap Opera and Action Star Raymart Santiago has quickly captured the hearts of primetime TV viewers as the summer episode of their IBC's teleserye Your Heart, My Love recently won in the ratings game continued its reign as the top-rating primetime televsion program recently proven its strong fan base nationwide.

“It’s a satisfying offering to the viewers,” IBC Entertainmen tTV head Laurenti Dyogi says about the Kapinoy Network's “daily” primetime programming. The Kapinoy Network airs teleseryes every night just like other TV networks that air soap operas and fantasy series nightly.

Raymart Santiago, Claudine Barretto, Diether Ocampo, Cherry Pie Picache, Ian Veneracion, Ronaldo Valdez, Princess Punzalan, Juan Rodrigo, Ces Quesada, Ronnie Ricketts, Nathan Lopez, JC Tiuseco, Maxene Magalona, Nikki Bacolod, DJ Durano, Tetchie Agbayani, Noel Trinidad, Jacklyn Jose, Bojo Molina, Cheska Garcia and Rommel Padilla.

Based on the data of Kantar Media last Thursday (April 10), the drama series Your Heart, My Love topbilled by Claudine Barretto and Raymart Santiago garnered the winning of 32.7% national TV ratings, compared to the 22.9% and 16.3% of its rival programs in The Legal Wife (ABS-CBN) and Rhadora X (GMA).

Meanwhile, continue to follow the developing love story of Sophie (Claudine) and Roel (Raymart) as the plot thickens in Your Heart, My Love. How will Richard (Diether Ocampo) will fight Barbara Perez (Princess Punzalan) change each other’s lives now that they are finally getting to know each other? Will the difference in their social standing become a hindrance to their relationship?

Don’t miss the explosive revelations in Your Heart, My Love, weeknights at 9:30PM in IBC’s PrimeTastik. For more updates, log on to www.ibc.com.pg or follow @ibc13 on Twitter.