IBC President Noel Lorenzana says the Kapinoy Network's role is "to establish a more TV industry."

October 9, 2013

'“Provide counter programming with the useful shows that people see. In fact, that’s the first thing we wanna do, we wanna be different, we wanna show programs that actually allow people a choice,” says IBC President and CEO Boots Anson-Roa about the Kapinoy network's programs that will premiere on October 14 as part of its HapoNation and PrimeTastik primetime block.'

“It’s a totally different viewing experience and programming for everybody,” promises IBC-13 President and CEO Boots Anson-Roa about the network’s new primetime programming during its trade launch last week.

With HapoNation and PrimeTastik, IBC-13’s primetime block will offer new entertainment, sports and news and current affairs programs from Monday to Friday, morning to evening, starting October 14.

Ms. Boots believes the new shows will be as successful as their weekend programs, which they introduced few weeks earlier with the tagline Panalo Weekend. “We wanna provide counter programming with the shows that people see. “In fact, that’s the first thing we wanna do, we wanna be different, we wanna show programs that actually allow people a choice,” said the IBC President and CEO.

He explained, “We want shows that talk about people in an intelligent and provocative way—shows that actually talk about issues, shows that actually talk about things and has better dialogue because we’re targeting the masses, progressive, and superstars viewers targeting at the same time at the standard viewers.

“We’re actually providing a different program experience.”

NEW DAILY SHOWS. On Monday, October 14, TV5 will start the week by launching new segments of Good Morning Club, which will provide essential information to the public in a “bite-size” structure.

The new segments include Grace Lee’s “Good Morning Grace!” from 6:00 a.m. to 6:10 a.m.; Erwin Tulfo and Martin Andanar’s "Good Morning Sir” from 6:10 a.m. to 7:00 a.m.; Cheryl Cosim, Tuesday Vargas, Twink Macaraig and Grace Lee’s “Good Morning Girls” from 7:00 a.m.  to 7:45 a.m.; and Christine Bersola-Babao’s “Good Morning Moms!” from 7:45 a.m. to 8:00 a.m.

Meanwhile, Gelli de Belen and Christine Bersola-Babao team up for the first time in Face the People, where they will assist their guests in settling personal issues with the help of the audience. This airs every weekday afternoon from 4:30pm to 5:30pm.

On the other hand, TV5’s primetime block will now start with the newest barangay-serye on television, Madam Chairman, topbilled Megastar Sharon Cuneta herself and marking her first time ever to star in a teleserye.

Completing the cast of Madam Chairman are Jay Manalo, Ciara Sotto, Bayani Agbayani, Cita Obrero, Hermes Magpantay, Fanny Serrano, and TV5’s Artista Academy finalists Akihiro Blanco and Shaira Mae Dela Cruz. Madam Chairman airs weeknights at 7:00 p.m.

During the launch, it was announced that Ogie Alcasid’s inspiring drama series The Gift, would be aired right after Madam Chairman. However, on October 8, it was announced that the airing of The Gift is postponed. Here is the official statement of the Kapatid network: "TV5 had to re-program primetime due to the entry of PBA Finals this Sunday, October 13. We chose to save The Gift for future airing and still keep a balance of offering of drama, interactive game, and sports on primetime."

The third primetime slot gives viewers a break from drama series. For the first time, actor Aga Muhlach will host a game show via Let’s Ask Pilipinas, which is a local franchise of the U.S. hit Let’s Ask America.

Let’s Ask Pilipinas takes advantage of modern Internet technology as contestants get to play in the comforts of their home. By participating through video calls on their computers, tablets or mobile phones, they get a chance to win P500,000. Let’s Ask Pilipinas airs at 8:00 p.m.

WEEKLY DRAMA. With “Everyday All the Way,” TV5 will also introduce a weekly drama series, which is a first in Philippine television.

Starting October 17, Thursdays take on a new meaning as TV5 offers a back-to-back airing of two weekly one-hour primetime series of Positive and For Love or Money, which will be aired at 8:30 pm and 9:30 pm, respectively.

Positive bravely tackles the issue of the rising HIV cases in the country. The drama series will be topbilled by Martin Escudero, a call center agent who, after being tested positive for HIV, goes on a life-changing journey through his past to trace the person who got him infected.

For Love or Money, on the other hand, brings back one of TV5’s prime actors Derek Ramsay on television as he stars with TV5 drama princess Ritz Azul and Alice Dixson in a captivating story of love and sacrifice. In this series, the character of Alice offers Derek P5 million in exchange for ten days of "companionship."

NEWS AND PUBLIC AFFAIRS. In his speech during the trade launch, TV5 President Noel Lorenzana mentioned the fusion of news and pop culture in their news and public affairs shows.

“We believe that there will be a merger of news content and pop culture.

“Today, my friend in news will actually show you how we will push news in a way that not only get the news there but also in a way that creates pop culture,” said Mr. Lorenzana.

In line with these, NEWS5, TV5’s news and public affairs arm, strengthens its commitment to be the credible source of information by introducing the KBO Block of Knowledge, Information and Opinion, where viewers can now look forward to various informative and educational shows every night starting at 10:30 p.m.

Every Monday, Paolo Bediones will try to dissect, refute and prove certain commonly known facts in Demolition Job.

Cheryl Cosim will be scrutinizing and discussing the stories and facts behind relevant statistics in Numero, which airs every Tuesday.

Every Wednesday, Lourd De Veyra gives his own brand of history lessons and trivia in History.

On Thursdays, Atty. Teresa Licaros will tackle the plights and concerns of Overseas Filipino Workers in Dayo.

Paolo Bediones returns every Friday on Astig to talk about the science behind sports.

To cap off  the night, TV5 viewers will see Paolo Bediones, Cheri Mercado, and Jove Francisco deliver a comprehensive 25-minute news program in Pilipinas News at 10:50 p.m. It will be followed by Reaksyon at 11:15 p.m. featuring NEWS5 Head Luchi Cruz-Valdez and her touching interviews of different people.

Lastly, TV5 adds a new program on its weekend line up featuring a social experiment involving “half-local but full-global” Fil-Brits in Juan Direction.

In this show, YouTube sensations Brian Wilson, Daniel Marsch, Michael McDonnell, Charlie Sutcliffe and Henry Edwards showcase the daily lives of the Filipino people. Juan Direction airs every Saturday from 10:00 pm to 10:30pm beginning on October 12.

Through this new lineup, TV5 hopes to offer viewers "a complete menu of program to satisfy every viewer’s cravings for tasteful entertainment programming and relevant news and public affairs information all week long."

In his speech, IBC President and CEO Boots Anson-Roa: "We know that our success as a network can be good for the industry. Provide grand communication needs and advertising needs, we can work together to establish a more broadcast and television industry—and that is our role."