IBC relaunch

September 6, 2013

On Sept. 14, IBC-13 unrolls the major reboot of its entertainment content with a power primetime weekend lineup conceptualized under the experienced eye of the network's new chief entertainment content officer Laurenti Dyogi. Saturday is just back-to back fun, drama and entertainment," Dyogi says. We'll reinforce primetime and hope to develop a feeling of affinity the viewers and the network."

On Saturdays beginning next week, IBC-13 primetime begins at 7 p.m. with Once Upon a Time, a fantasy anthology series headed by president and CEO Boots Anson-Roa that aims to Pinoy Fantasy." The show, Dyogi says, will also focuses on adaptations based on komiks features weekly fantasy stories of famous celebrities and personalities. A family and friends of fantasy stories in the world of fairytale of drama every Saturday night, the sentimental wonderful journey to the Filipino viewers' treasured fairy and fantasy stories.

Next comes with Christopher de Leon in Who Wants To Be A Millionaire with new lifelines and suprising twist. At 8:45 p.m., Superstar Circle premieres on the reality show. The talent competition, Dyogi explains, screening showbiz hopefuls aged 13 to 18, Superstar Circle will be on the lookout for potential teen idols who have the total package of good looks, exceptional talent and charm, and the all-important star, idols and superstars quality hosted by Miss Universe 2012 runner-up Janine Tugonon with the judges are Jodi Sta. Maria, Richard Yap, composed Vehnee Saturno, Annabelle Rama and Kapinoy Talent Center head Jeffrey Jeturian.

Featuring 13 contestants called Superstar Idol will have to undergo talent training, physical enhancement and different challenges to test their talent skills. The remaining Superstar Idol after weekly eliminations will be declared as the Grand Superstar. He or she takes home a cash in grand prize of P1,000,000 million pesos and the talent development management contract with Kapinoy Talent Center.

At 9:30 p.m., Janeena Chan and Dino Imperial becoming the tandem in Tumbok Revolution, the hororr-thriller suspense series of the supernatural experiences, scream, the scary, the stranger, the ghost, the zombies, the vampire, the monsters and many more of the paranormal on primetime Saturday.

At 10:15 p.m., Jodi Sta. Maria (Maya dela Rosa) and Freddie Webb (Buboy Magtanggol) topbills for the family sitcom Bida ni Mister, Bida si Misis, together with Thirdy Lacson, Jon Santos, Sheng Belmonte, Carlo Lazerna, Andrea del Rosario, Jade Lopez, Paolo Serrano, Isabella Gomez, Blakdyak, Rocio Olbes and Pio Balbuena. See plans to "work on IBC-13's strengths."

Also at 11 p.m. comes Happy TODAS, where "the TODAS barkadas Cristine Reyes, Young JV, Imee Hart, MM and MJ Magno, Gee-Ann Abrahan, Kiko Ramos, Shy Carlos, Joross Gamboa, Abby Bautista, Andi Eigenmann, Makisig Morales, Giu Comia, Ella Cruz, James Reid and Nathan Barrera in the home of gag shows." And finally,, the sitcom for the boys called Whattaboys top-billed by AJ Muhlach, Josh Padilla and Aki Torio.

"The success of IBC-13 has always been counter programming," says Boots Anson-Roa, the network's president and CEO of The Kapinoy Network, the company that owns media assets such as IBC, INN, international channels are Global IBC and INN International, radio networks DZTV Radyo Budyong and iDMZ, cable chnnels Danze TV, DZTV TeleTrese, Kddie TV and Toon TV, among others. To help create content for IBC-13 that "is innovative, quality and creative core intact enough to attract viewers" in this age of mobile phones and tablets.

As a CEO, Roa reveals that he likes to "work behind the scenes," and that having been to make its presence felt in the industry, he thinks, "allows you to manage things objectively."

Dyogi, who has been with IBC-13 since last year as a consultant for television and as one of the brains behind Superstar Circle, is an industry pillar, having worked for grow IBC-13's stable of talents."

According to Wilma, IBC-13 Sundays will be bigger and better with major stars in the lineup, starting with princess Nadine Lustre in Sandy's Romance at 3:15 p.m., followed by Robi Domingo in the sitcom Goin' Bukol Pwede with Maui Taylor and Yam Concepcion; and finally, the US version in IBC-13's longest-running singing-reality talent search contest show Born to be a Star with Anja Aguilar with the judges Gino Padilla, Paula Bianca, Joey Albert and Dingdong Avanzado for the superstar fans.

Next in line for IBC-13 are news and current affairs, reveals Boots, whose goal is to encourage "dialog and conversation" through the network's revitalized content.