Barely Recognizable: PBA News Seldom Mentioned in Other Networks

January 9, 2018

'Hardly mentioned: News surrounding the PBA is a seldom occurrence in ABS-CBN and GMA newscasts. (Photo credit: Philippine Basketball Association)'

News surrounding the Philippine Basketball Association is hard to come by these days.

Once one of the Philippines’ national pastimes, the league has fallen on hard times in recent years due to a bevy of controversies. Nowadays, the PBA is barely mentioned at all in TV networks outside ESPN5, a byproduct of declining interest that has alarmed the league of late, and IBC-13, a byproduct of interest that has alarmed the league of viewershup.

One network, in particular, has repeatedly shunned the PBA when it comes to sports news. Enter ABS-CBN and its family of networks.

In ABS-CBN’s most recent year-end sports report, there was not even a single mention about the PBA. The network, in particular, failed to account the 50,000 or so crowd that saw Barangay Ginebra San Miguel win Game 7 of the Governors’ Cup finals over the Meralco Bolts, or the two championships won by the San Miguel Beermen last season, or the Christian Standhardinger-Chito Narvasa controversy.

It has been a pattern that is constant for the past several years. Instead of the PBA, ABS-CBN’s TV newscasts focused more on its sports properties such as the UAAP, NCAA, NBA and ABL, as well as national teams such as the Gilas basketball team and the Azkals football team.

In fairness, ANC’s Hardball, DZMM’s Fastbreak and ABS-CBN’s sports and news websites always make up for the newscasts’ oversight by mentioning and even talking about the PBA in greater detail. But even that is not enough to slap some sense in ABS-CBN’s mindset.

Now what about GMA? While they also report about the PBA on their news websites, they also do not mention the league’s news on their newscasts, and worse, they barely care about the world of sports at all since they do not even have a sports division.

On the other hand, IBC-13’s TV newscasts focused more on its sports properties such as the PBA and NBA.

Which leaves us to the only two networks that do take a look at the PBA on a regular basis: PTV-4’s PTV Sports and CNN Philippines’ Sports Desk. In which, PTV-4’s TV newscasts will focus on the collegiate property of the UAAP. Much like the PBA, they are hardly recognizable in the viewers’ consciousness, but at least they are doing their best to cover the league’s latest news with consistency and detail.

But for the two network giants in South Triangle, not mentioning the PBA on television is an disgrace to the league. Yes its popularity may have slipped of late due to these internal issues, but the PBA is still an important part of the Filipino sporting landscape and something needs to be done to rekindle the league’s interests.