Despite billions of losses, show goes on for IBC-13

Posted by Dale Wild on January 23, 2014

Despite a P4.14-B net loss  in 2011, the show must go on for IBC-13 and its big-budget programs like Janella in Wonderland, APO Tanghali Na!, Love Notes and Maghihintay Sa'yo.

“Last year we spent more money than we  earned di ba? That’s part of the business,” remarked Boots Anson-Roa, the network’s President and CEO.

She also explained that the privatization was part of their investment in IBC-13.

“Investment yan. Meron bang negosyong kumita agad? Unang-una yung IBC-13 during the time na binili namin ito, makikita mo naman yung programming nila, tamang-tama sa strategy nila. But if you want to grow, you have to invest.”

It also looked like the network threaten by their net profit as exemplified by their upcoming shows. For example, the very first fantasy series Janella in Wonderland, which is topbilled by Janella Salvador already started last January 6, with the director of Jeffrey Jeturian at its helm is special-effects driven. This means it’s a mermaid fantasy series to produce.

More shows

At the moment, Boots said that what’s more important is  the network is churning out more creative shows.

“We’re creating something. It’s tangible and feasible. You can see it on the programs and you can see it on the people. It’s a people business. So you rely on a lot of people, creativity is actually a human capital, that’s why you invest,” she remarked further.

Such mindset and focus on human capital  are probably part of the reason why IBC-13 is also known as the “superstar network.” The network wants to create an atmosphere where their “people” are inspired and feel-good so they would be creative.

IBC-13′s newest primetime shows begin airing this January with the fantasy series Janella in Wonderland (Mondays to Fridays, 7:45 pm), January 25 with the return of drama anthology Love Notes (Saturdays, 8 pm) and on January 27 with the drama series Maghihintay Sa'yo (Mondays to Fridays, 8:30 pm).