ATC Takes a Bite at Philippine TV Primetime

May 14, 2014

ATC considers itself to be a David fighting three Goliaths since the three giant TV networks.

A new player in Philippine television will soon launch new primetime programs on the free-TV channel of the newest giant network IBC-13 which is currently home to the PBA and NBA games, starting June 1st.

ATC, or Asian Television Content, will deliver new telenovelas in the evening with Filipino-dubbed Mexican content. The drama-love story Two Sides of Ana will air Mondays to Fridays 10:30 to 11 p.m. (which aired last May 5), while the action-packed melodrama series La Teniente will air on Saturdays at 9:15 to 10 p.m. (which premiered last May 10) and the succcessful Koreanovela Spy Myung-wol which premeired last May 5 and aired on weeknights from 11 p.m. to 11:30 p.m.

'La Teniente, a million-dollar per season production, will set the pace for new telenovelas in Philippine primetime television. In photo is the main cast of the Mexican series.'

Randy Topacio, ATC’s VP for sales and marketing, promises an exciting rollout for TV 13′s evening primetime slots. “This will change the TV landscape while we see ourselves like David battling against Goliaths on Philippine television primetime programming,” said Topacio.

“You know the rest of that story,” Topacio adds confidently.

Asian Television Content VP for Sales & Marketing, Randy Topacio.

Mr. Topacio revealed that they at Asian TV Content (ATC) are currently in negotiations with a digital venture development firm to set-up their strategic digital content platform to support their offline efforts.

ATC is also launching the popular kids program HI-5 in June, on the Monday-Friday, 3:30 to 4 p.m. slot. HI-5, a multi-awarded educational children’s program from Australia, currently reaches a weekly global audience of 1 million kids in over 83 countries worldwide. It was aired in the Philippines via Nickelodeon till 2011 and still airs on cable through Disney.

La Teniente

La Teniente takes a cinematic approach to scripted TV, using locations throughout Mexico and top Spanish-language TV actors as it depicts the adventures of a Special Operations unit of the Mexican Navy. Centering on Mexican Naval graduate Lieutenant Roberta Ballesteros (María Fernanda Yepes), the series shows the challenges facing her immediate and emotional entry into the elite Special Operations unit after a violent tragedy occurs to the group. The series follows her assimilation into the unit, which is filled with drama, action, love triangles, heroes and family. La Teniente's storylines often mirror real-life challenges that the Mexican Navy deals with as it protects its citizens, such as apprehending drug and human traffickers, disasters, superstition, politics and corruption, these are only some of the challenges which Lieutenant Roberta Ballesteros and her team will face during this action packed series. The cast also includes Matías Novoa, Héctor Arredondo, Armando Torrea, Sylvia Sáenz and Fernando Sarfati.

The Two Sides of Anna

A story of a girl named Ana, who is a sweet and kind-hearted person who was forced to change because of anger and hatred. Ana, who wants to take vengeance for her family’s death, plans to make the father and sons who killed her mother and brother fall in love with her. She ultimately sows discord among the three, but unaware that the love of her life, Gustavo, is a part of the family she’s determined to destroy

Checkout the sneak preview of Asian Television Content’s soon-to-air programs:

ATC @ IBC programming
IBC Classics (everything old is gold again) TreseBella
 * Hi-5
 * K-Pop Star Hunt
 * ONE FC
 * TODAS
 * Seeing Stars with Joe Quirino
 * Maricel Live
 * Takeshi’s Castle
 * Sic O' Clock News
 * Amazing Twins
 * Love You
 * The Two Sides of Ana (Dalawang Mukha ni Ana
 * Spy Myung-wol
 * La Teniente