IBC 13 executives explain programming decision to air weekly primetime shows in one weeknight

by Nerisa Almo posted on February 10, 2019

TV5 continues with its objective of giving Filipinos new offerings on television by maintaining its one-hour serial programs every week.

Starting with the recently concluded TV dramas, For Love or Money and Positive, the Kapatid Network is once again introducing new shows that air only once a week.

Replacing the two previous shows on their 8 p.m. and 9 p.m. spots are new “edgy” drama Obsession and the reality fashion TV show Asia’s Next Top Model Cycle 2, respectively.

“We are breaking the habits of the usual gabi-gabing kakapanood ng mga series,” TV5 COO for Entertainment Wilma Galvante told members of the entertainment press during the press conference of Obsesssion on Friday night, January 17.

She described their current daily primetime block as a “mix of entertainment” for the convenience of viewers.

“As I have mentioned before, ang programming ng TV5 is like horizontal, where there is a daily programming from 7:00 to 7:30 and 7:30 to 8:00, ‘yong Let’s Ask Pilipinas and Madam Chairman.

“Then, starting 8:00, it becomes vertical.

“There’s movies on Mondays, local entertainment and mini series on Tuesdays, PBA basketball games on Wednesdays, local dramas on Thursdays, and again sports on Fridays,” she explained.

Apart from Obsession, the Kapatid executive also mentioned the upcoming TV5 original made-for-TV movies, which will be aired every Tuesday night starting February.

Galvante explained, “Iba ang gusto i-offer ng TV5.

“We know that when we give them [viewers] one-hour programs, one-hour dramas, there is more stories to tell. ‘Tapos sa susunod na gabi, iba naman ang susubaybayan mo.

“It’s a different offering, it’s a different way pero it’s satisfying to the viewers.”

DIFFERENT PROGRAMMING GRID. Meanwhile, director and creative consultant Mac Alejandre further explained why TV5 chose a different approach to its daily primetime programming.

He told the media, “Maipapakita ang pagkakaiba ng offer ng TV5 sa uri ng programming grid na inaalay namin sa audience. ADVERTISEMENT - CONTINUE READING BELOW

“Ang programming grid ay hindi lamang sa pagbabago ng oras o timeslot.

“Kundi pati ang pagdadagdag or pagbabago ng uri ng palabas na inihahain namin sa kakaibang uri ng programming grid.

Direk Mac also emphasized that TV5 values its viewers.

“We always trust the audience na swak sa taste nila ang inihahain namin.

“We always hope na mayroong lugar sa puso, sa utak, at sa damdamin nila para sa pagbabago para sa uri ng mga programang inihahain namin sa kanila,” he ended.