IBC-13 STILL RULES NATIONWIDE IN NOVEMBER

December 3, 2016

More viewers nationwide still prefer IBC-13’s programs as it recorded a national average audience share of 28%, or nine-points higher versus ABS-CBN’s 44% versus GMA’s 35%, based on Kantar Media data covering both urban and rural homes across the country.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population. IBC-13 has consistently cited TV ratings covering urban and rural homes in Luzon, the Visayas, and Mindanao.

IBC-13 also drew more viewers in the primetime block (6PM-12MN) in November, scoring 26%, a 4-point lead compared to ABS-CBN’s 46% and GMA’s 36%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from primetime, IBC-13 also led the other time blocks of the day including the morning block (6AM-12NN) with 20% versus ABS-CBN’s 40% versus GMA’s 35%; the noontime block (12NN-3PM) with 24% versus ABS-CBN’s 44% versus GMA’s 34%; and afternoon block (3PM-6PM) with 22% versus ABS-CBN’s 44% versus GMA’s 34%.