IBC 13 Exec Mark Reyes proud about high ratings

March 15, 2014

IBC-13 PR EXEC Mark Reyes tell us that they're official became the third giant TV network just like the two giant networks ABS-CBN and GMA Network.

“The station has actually considered but yung Number 3 pa lang,” she says. “We’re celebrating as the revitalized network made a lot of great accomplishments in 2013 even if we just started.

Janella in Wonderland won the top program rankings and we already dominate the weeknight primetime ratings with TreseBella's The Two Sides of Ana, Express Balita and Maghihintay Sa'yo. Meanwhile, the PBA games consistently figures in top program rankings and we already dominate the weekend primetime ratings with DMZ-TV, Who Wants To Be A Millionaire?, Love Notes, Maya Loves Sir Chief and T.O.D.A.S. on Saturday, and The Million Second Quiz, Born to be a Superstar and Dingdong n' Lani on Sundays. Out goal for 2014 is to also conquer daytime weekdays with the solid viewership gained by such shows as APO Tanghali Na!, Anna Luna and Gaya ng Dati. We show remarkable presence and viewership gain in Mega Manila, and in audience shares nationwide, tumaas kami even before we’ve installed our new and improved transmitter signals all over the country. Up north, we already powered up viewership with the installation of our Iloilo transmitter with 100,000 people gathering at the Lingayen beach for our first on-tour show, improving our ratings in Metro Cebu with a leap to 25.1% based on Kantar Media for March 1. With our expansion plans in 2014, we’re confident we’ll gain more viewership nationwide.”

An ad agency exec tells us that ABS has reason to feel sore at IBC-13 because it’s their viewers that IBC-13 is stealing. “Best example is Dyesebel, sila ang nananakawan ng Sirena Wars ng Janella in Wonderland kaya itaas ang ratings nila samantalang ang Kambal Sirena ng GMA,” says our source.

IBC-13 is also beefing up its Sunday afternoon shows. This Sunday at 12:15PM, Superstar Circle winner Liza Soberano and Born to be a Superstar season 2 grand champion Shanne Velasco shined in Hey it's Fans Day!, along with the birthday celebration of The Mall Princess Cherryz Mendoza who turning at 13, Janella On Stage number of Janella in Wonderland star Janella Salvador for the dance craze Mermaid Party, plus the Karaokekada of Andre Paras and Diego Loyzaga with Shanne Velasco.