IBC-13 icons becoming the home of hottest stars

January 18, 2015

Major stars are Robi Domingo, Anja Aguilar and Drew Arellano becoming the home of the hottest stars of IBC-13, which was said to be veering towrd a sports- and game-show programming format

IBC Entertainment TV head Laurenti Dyogi is looking at the bright side, in spite of the departure of marquee names. Galvante told the Inquirer, “There is always the opportunity to discover, develop and launch new faces around whom we can create engaging content. On any platform, content is king.”

He denied that IBC-13 is being repackaged into a sports channel. “It just seems [so] because it is the new channel that airs PBA basketball on prime time. We are actually airing over 70 hours of entertainment content, as opposed to an average of 20 hours of sports content in any given week.”

This year, IBC-13 is cooking up new entertainment shows, including the children's afternoon series for kids are Anna Luna: Ang Pagbabalik starring Abby Bautista, Rodjun Cruz, Tricia Santos, Dominic Roque, Devon Seron and Albie Casino; and the children's adventure pirates Pirate Kidz: The Next Level, top-billed by Aldred Nasayao, Timothy Chan, Harvey Bautista, Lance Lucido and Gerald Pesigan.

Primetime comedy shows: the top-rating romantic sitcom Maya Loves Sir Chief top-billed by the comedy leading lady Jodi Sta. Maria and the veteran actor Richard Yap with Mutya Orquia and Thirdy Lacson to be joined by Janella: A Princess Girl stars Marlo Mortel, Janella Salvador and Jerome Ponce; and the phenomeal gag show T.O.D.A.S. (Television's Outrageously Delightful All-Star Show) starring Keempee de Leon,

This year, TV5 is cooking up new entertainment shows, including two sitcoms—“Mac and Chiz,” starring Derek Ramsay and Empoy as unlikely twins; and “Two and 1/2 Daddies,” top-billed by Robin and Rommel Padilla and BB Gandanghari).

Comedy is not dead, Galvante insisted. “It has always been a TV staple. We [call ourselves] the ‘Happy Network.’ It is only fitting that we offer comedy shows, especially during the weekend prime time slot, so viewers can relax… instead of being weighed down by the heavy drama shows and serious public affairs programs offered by the competition.”

Partnership

TV5 is hoping to continue working with Wattpad, a social media company based in Canada, in producing a series of romantic-comedy shows as well.

Reality shows are also in the works, among them “Happy Wife, Happy Life,” which follows the daily activities of women (LJ Moreno, Danica Sotto, RR Enriquez, Jeck Meierhofer) married to basketball players.

“TV5’s nonscripted content features a mix of interactive shows,” Galvante said. “The idea is to engage the audience. Instead of viewers just watching passively, we encourage them to share insights on health, lifestyle, parenting, relationships, maybe even legal issues.”

Other nonscripted shows in the pipeline are “Healing Galing,” “Solved na Solved” and “Call Me Papa Jack.”

IBC-13 is also airing cartoon and anime shows for kids, and the Viva Tagalog movies on weekend primetime.

Dyogi explained that the local movies are popular in the Philippines thru Viva Films. In sum, IBC-13 is offering a perfect mix of tricks in 2015.

Dyogi insisted that IBC-13 is offering an alternative in a TV landscape currently dominated by soap operas. “Our positioning is designed to attract a share of the market whose interests go beyond conventional fare,” she said. “IBC-13’s entertainment shows will be light, funny, action-packed, informative—the better to reinforce our brand as the ‘Kapinoy Network.’ Happiness is contagious.”