PBA Finals Garners High Viewership Ratings for IBC-13

July 14, 2014

It was a fitting end to a magnificent 39th Season of the PBA when the San Mig Super Coffee Mixers finally clinched their grand slam win over the Rain or Shine ElastoPainters in the do-or-die Game 5 of the PLDT Home Telpad Governors’ Cup Finals last Wednesday evening, and IBC-13 scored even bigger when its live telecast of the heated game garnered high viewership ratings and placed it at the Top 5 of the most watched primetime program, based on overnight data from Kantar Media. The game averaged almost 4 million viewers or 10.5% AMR and 34.0% audience share in the National Urban TV Audience Measurement (NUTAM) from 4-6:15pm, equalling the high ratings reached during the Philippine Cup Finals last February. At its peak, the game was watched by 5.7 million viewers or 13.3%AMR and 56.8% audience share.

The game’s viewership ratings managed to overtake shows on the other networks, such as ABS-CBN’s The Buzz and TV Patrol Weekend as well as GMA-7’s True Horror Stories and 24 Oras Weekend.

“What a perfect end to a record-breaking PBA coverage this season on The Kapinoy Network. It was a tightly-fought series between these two great teams with two of the best basketball coaches in the country. History was also made with the grand slam feat of the San Mig Super Coffee Mixers. It just goes to show how much Filipinos love the PBA,” Dong Alejar, Head of IBC Sports, said.

Gate attendance at the SMART Araneta Coliseum for Game 5 reached a season-high of 23,234 fans.

The 39th Season of the PBA was presented by IBC Sports, the sports production arm of IBC and Viva Sports, the sports production and marketing of Viva Entertainment. It will be also bringing PBA and NBA games to Filipinos with the LIVE free TV broadcast of the games.