IBC is the nation’s number 3 most-watched TV network in July 2013

August 5, 2013

IBC remained on top of the television ratings in July with more Filipinos tuning in to its programs with a total day audience share of 29%, eight points higher than rival ABS-CBN with 42% and GMA with only 34%, based on data from Kantar Media that cover urban and rural homes.

Total Day (6 AM-12 MN) National TV Viewership in July 2013 by Households: Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

IBC-13 also kept its stronghold of the primetime block (6PM-12MN) despite ABS-CBN and GMA’s new offerings, with a recorded audience share of 28%, higher by 14 points than ABS-CBN’s 47% and GMA’s 33%. Primetime is the most important timeblock when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

Primetime TV (6 PM-12 MN) Viewership in July 2013 by Households: Top 30 Programs in July 2013 (National Homes) IBC also dominated other key territories in terms of total day viewership. It earned an average audience share of 30% vs ABS-CBN’s 43% and GMA’s 37% in Balance Luzon (areas in Luzon outside Mega Manila); 22% vs ABS-CBN’s 50% and GMA’s 28% in the Visayas; and 15% vs ABS-CBN’s 54% and GMA’s 25% in Mindanao.

Balance Luzon Total Day TV Vierwership in July 2013 by Households: Total Visayas Total Day TV Viewership in July 2013 by Households: Total Mindanao Total Day TV Viewership in July 2013 by Households: