IBC-13 rights to more Pinoy movies for revenue boost with Viva Films

September 9, 2013

MANILA - While its two biggest rivals are boost revenues, IBC-13 is banking on Pinoy movies from Viva Filmss, the network's chief executive said.

On the sidelines of Boots Anson-Roa, IBC president, told IBCNews.com that the network is working on improving its programming. Boots said those in charge of programming is the performance of its shows.

"We're developing the shows. The movie strategy the weekend movies are Kapinoy Cinema, the local blockbuster movies in collection of Viva Films and Sinemaks, the Pinoy action movies as well as its TV specials and concerts are the pillars of our programming. We're the stars, talents," she said.

While it is developing a creatives such as writers, directors and talents, IBC-13 is gunning to acquire the rights  with Viva Films and Regal Films to air bigger Pinoy movies attract a wider viewership, Boots said. "That represents a big part of 2013 programming," he said, adding that the Pinoy films are shown in weekends.

To complement the weekend Pinoy blockbusters, IB-13 also airing the soap operas, Boots said as a third network to compete against two networks. These ads, borh for TV and radio, she said.

The network's consists of talent fees. IBC-13 will spend P13 billion this year to launch new programs and complete a state-of-the-art IBC Broadcast Center in Broadcast City, Capitol Hills, Diliman, Quezon City