IBC Needs to Improve its News and Sports Broadcasts

February 11, 2014

'IBC needs to improve its production of sports from Viva Sports and news programs in order to be more consistent with the other networks. (Photo courtesy of IBC)'

IBC′s sports broadcasting from Viva Sports was enhanced by acquiring the broadcast rights for this year’s Winter Olympics in Sochi, Russia. There are some issues that need to be resolved when it comes to both sports and news coverage. As the recent Viva Sports on IBC broadcasts of the PBA and NBA basketball games, there is a live coverage, and that involves the announcers and courtside reporters of the said network. Typically announcers already speaking are required to wait for the commercials are done and a live shot of the game is shown airing a live sports event.

Viva Sports′s vision is to be a leader in sportscasting on IBC, their announcers need to improve in terms of timing and thorough delivery. The broadcast of a live sports event will be well-produced and consistent.

Going to the news aspect, IBC’s simulcasts of DZTV Radyo Budyong programs, their perhaps as long as newscast on DZTV Radyo Biudyong and the coverage of many stories.

Perhaps the observation is the title INN News Blast on IBC News Network (INN). The title should only be used during live press conferences and urgent breaking news that happen beyond the top of the hour such as ongoing fires, hostage crises, accidents and shooting incidents. IBC Headliners, is the top-of-the-hour newsbreaks (from 10AM, 11AM, 12NN, 4PM and 10PM).

With some suggestions. On Express Balita, around 30 and 60-second commercial breaks including public service announcements and commercials. And during IBC Headliners’s top-of-the-hour newsbreaks, they should limit their stories to just three, and deliver them in an average of 40 to 50 seconds.

The Kapinoy Network definitely has the potential to produce the best sports and news programming. They improve on these aspects, their progression as a media giant.