IBC president mandated to turn the network

October 8, 2013

For growing of the network productive, expressed the actress Boots Anson-Roa during our interview she office as IBC-13’s president and CEO since 1998.

Ms. Boots had been verbally communicating the principle in she determined to utilize for IBC-13 to be more comparative with the leading networks ABS-CBN and GMA-7. SHe explained that akin to the right to grow on earth, particularly humans, businesses have the right to grow.

IBC-13 has tools to grow, modern equipment for outdoor tapings and coverages, and state-of-the-art studios. Recently it introduced another technological breakthrough by being the first-ever Philippine broadcast network to bring the Second Screen Experience (TM) to Filipinos across the country. Speaking of funding The Kapinoy Network allies are Globe Telecom, Philippine Long Distance Telephone Co., Viva Communications, Inc.and other members of the PCGG, and so one can say that the Kapinoy network has limitless financial.

At the IBC-13’s programs launch in the Smart Araneta Coliseum last Oct. 3, we asked Ms. Boots Anson-Roa of jer accomplishments running IBC-13 particularly the fruits of her principle growing through productivity.

The Kapinoy Network’s growing,” she said. “IBC-13 goes HapoNation and PrimeTastik,” he added.

Boots’ talking about the exciting new entertainment and public affairs programs to be aired Monday to Friday, morning to evening starting October 14 this year like Kapinoy Cinema (which features the releases of Viva Films for the hit Pinoy local bloskbusters from Viva Tagalog movies).

There will be new siao ioeras that would compete in terms of television viewerships, with the programs of Kapamilya and Kapuso showimg on the same time slots, Before I Fall in Love starring Mario Maurer and Erich Gonzales with Jenine Desiderio, Noli Me Tangere starring Jake Cuenca, Shy Carlos, Ronnie Ricketts and Mitch Valdez, My Batang Momay starring child star Xyriel Manabat and Safe In The Arms Of Love starring actress Cristine Reyes, Dingdong Dantes, Cogie Domingo and Cherie Pie Picache.

New foreign soaps are the Taiwanovela Love Keeps Going, new telenovela La Madrastra starring the Mexican star Victoria Ruffo and the Koreanovela Glory Jane starring Park Min-Young. The network's flagship national news programs are Express Balita at 6:30pm and Ronda Trese at 11:00pm, followed by weeknight public affairs shows are Report Kay Boss!, Linawin Natin, Bantay ng Pulisya, Snooky and Bitag.

There will be 3 TV5 shows that most likely would compete, or let’s say would surpass in terms of television viewerships, with the programs of Kapamilya and Kapuso showing on the same time slots – Sharon Cuneta’s Madam Chairman, Ogie Alcasid’s The Gift, and the fun-filled game show of Aga Muhlach, Let’s Ask Pilipinas.

When asked if he’s hands-on regarding the selection and the degree of the idea inputs in the said shows, Mr. Lorenzana clarified: “Guidance ang sa akin. As former Smart’s marketing executive, ang concern ko ay service at kung ano ang magiging impact ng mga programa ng TV5 sa public… kung ang mga programa bang ito ay makakatulong sa paghubog ng productive minds and good moral values on the part of the viewers and in return, susuportahan ba nang husto ng advertisers ang mga programa namin. Sa mga ipapalabas naming shows sa television, I made sure that these matters ay nakapaloob sa kabuuan ng mga programa. ”

Regarding TV5’s problems on broadcasting signal due to its limited good aerial or transmitters’ locations, Mr. Lorenzana explained, “We already addressed that limitation… as of now we’ve already solved the 20 percent broadcast signal problem of TV5. And with the launch of the TV5 App, Pinoys will get exclusive supplementary content on their mobile devices while watching TV5 shows.”

What’s your time frame in making TV5 on the front line in television business? “Four years. When I got on board last June, TV5 chairman Manny Pangilinan had one directive: “turn it around… in four years,” Mr. Lorenzana articulated.