TV5 (Philippines)

TV5 (Formerly known as ABC-5) is a major Filipino commercial television network based in Novaliches, Quezon City, Philippines. It is owned and operated by the Associated Broadcasting Company which is solely owned by MediaQuest Holdings, Inc., a wholly owned subsidiary and a part of the beneficial trust fund of the Philippine Long Distance Telephone Company headed by business tycoon Manuel V. Pangilinan.

Its main station is DWET-TV in Metro Manila. TV5 also operates radio stations, DZAB-AM, 106.7 Energy FM and Radyo 5 92.3 News FM in Metro Manila.

Pre-Martial Law (1960-1972)


Joaquin "Chino" Roces, owner of the Manila Times was granted of a radio-TV franchise from Congress under Republic Act 2945 on June 19, 1960. He then founded the Associated Broadcasting Corporation with its first studios along Roxas Boulevard, becoming the fourth television network established in the country. ABC operated radio and television services from 1960 until September 21, 1972 when President Ferdinand E. Marcos declared Martial Law. Both ABC and the Manila Times were forcibly shut down as a result.

After the People Power Revolution in 1986, Chino Roces made a successful representation with President Corazon Cojuangco-Aquino for the restoration of the network.

New stockholders led by broadcast veteran Edward Tan and Chino Roces's son Edgardo then began the arduous task of resuming broadcasts. The Securities and Exchange Commission granted their application for an increase in capitalization and amendments to ABC’s articles of incorporation and by-laws. They were subsequently granted a permit to operate by the National Telecommunications Commission (NTC).

Return to the airwaves (1992-2003)
ABC inaugurated its new studio complex and transmitter tower in San Bartolome, Novaliches, Quezon City in 1990, and began test broadcasts by the end of 1991; officially returning to the air as the Associated Broadcasting Company on February 21, 1992.

ABC acquired a new franchise to operate on December 9, 1994, under Republic Act 7831 signed by President Fidel V. Ramos. In the same year, it went on nationwide satellite broadcasting. In a surge of phenomenal growth, ABC earned its reputation as "The Fastest Growing Network" under new network executive Tina Monzon-Palma who served as Chief Operating Officer. As a fledging station, it had taken a big leap and was now among the ranks of "The Big League". As early as its 15th month of operations, it rose to no. 3 in the overall TV network ratings with programming that combined American and all station-produced local programs. Part of their success can be attributed to their carrying of the Sailor Moon anime franchise, which effectively revitalized Filipino interest in anime. Amid the escalating network war, ABC succeeded in gaining a foothold, as the dark clouds of the Asian crisis loomed in the horizon. In 1996, the network premiered Wow Mali, a comedy show hosted by Joey de Leon featuring practical jokes played by the show's staff, and sent in by viewers. The show would become the longest-running show of its kind in the country.

In 2001, ABC began to produce local versions of The Price Is Right (hosted by Dawn Zulueta and later acquired by ABS-CBN); Wheel of Fortune (hosted by Rustom Padilla, later acquired by ABS-CBN); and Family Feud (hosted by Ogie Alcasid, later acquired by GMA Network). This was during the height of the game show frenzy within Philippine networks, brought on by the success of IBC's Philippine editions of Who Wants to Be a Millionaire? (hosted by Christopher De Leon which is now home of TV5 at present time) and The Weakest Link (hosted by Edu Manzano).

New management (2003-2008)
In October 2003, ABC was acquired by a group led by businessman Antonio "Tonyboy" Cojuangco, Jr. former Chairman of the Philippine Long Distance Telephone Company (PLDT) and owner of Dream Satellite Broadcasting and Bank of Commerce, among other assets. The new management introduced many changes including a stronger news and public affairs division, modernization of its broadcast equipment, and the acquisition of broadcast rights of Philippine Basketball Association games. Additionally, the network also launched a new advertising campaign and slogan, "Iba Tayo!" ("We're Different!"), which emphasized the new lineup as being more distinct and new than what was being aired by its competitors at the time.

In 2005, ABC won the "Outstanding TV station" award at the 2005 KBP Golden Dove Awards, with several other programs on the network also earning awards in their respective categories.

Until the end of 2006, ABC was a member of the Family Rosary Crusade. Its religious pre-identification campaign "Please Pray the Rosary" was played before every program on the network until the "Iba Tayo!" re-imaging campaign.

In early 2007, ABC implemented a series of budget cuts, primarily directed towards its news department, which laid off most of its employees. The cuts, held prior to the 2007 general elections, left ABC almost incapable of coverage.

In November 2007, ABC debuted an array of new sports programming, including NBA basketball, pro boxing, and WWE events, as part of a new five year deal with Solar Entertainment. However, due to their high costs, these programs were later dropped throughout 2008, and its NBA review show "House of Hoops" was cut back as well and eventually cancelled by April 2008. However, much of these programs, along with the PBA (as ABC elected not to renew its contract through the ended after the 2008 Fiesta Conference), would be picked up by RPN, who had begun a much wider partnership with Solar earlier in 2007.

Re-launch as TV5 (2008-2010)


In March 2008, ABC president and CEO Antonio Cojuangco announced that ABC had reached a partnership with MPB Primedia Inc., a local company backed by Media Prima Berhad of Malaysia as part of a long-term strategy to make the network more competitive. Cojuangco said MPB Primedia Inc., in principle, would produce and source most of the entertainment programs while ABC would continue to be responsible for news programming and operation of the stations. Christopher Sy was named CEO of MPB Primedia, Inc.; he served in that capacity until his resignation in January 2009 due to reported differences in management style.

ABC "signed off" on August 8, 2008, and then aired a countdown to its re-launch for much of the next day until 19:00 PHT, when the network officially re-launched under its new name of TV5. The company operating TV5 is still, however, the Associated Broadcasting Company and Tonyboy Cojuangco will remain its CEO. Shall We Dance, some shows in Nick on TV5, Kerygma TV, Light Talk, and Sunday TV Mass were the only ABC programs that were carried-over to the line-up of TV5.

In December 2008, a lawsuit was filed by GMA Network, Inc. against ABC, MPB, and MPB Primedia, alleging that TV5's lease of airtime to Media Prima was intended to federal regulations restricting foreign ownership of broadcasters. In response, ABC's media relations head Pat Marcelo-Magbanua reiterated that the network was a Filipino company which was self-registered and Filipino-run.

Despite the lawsuit, the network's ratings were revitalized by the new management, as its audience share increased from 1.9% in July 2008 (prior to the re-branding) to 11.1% in September 2009.

MediaQuest era (2010-present)
On October 20, 2009, Media Prima announced that it would be divesting its share in TV5 and selling it to the Philippine Long Distance Telephone Company's broadcasting division, MediaQuest Holdings, Inc. The acquisition was officially announced by chairman Manuel V. Pangilinan on March 2, 2010, along with the announcement of a new lineup of programming to debut on the network, along with a new campaign branding itself as the "Kapatid" ("sibling") network. Dream FM and its affiliate stations in other parts of the country remained under the Cojuangco management led by former ABC stockholder Anton Lagdameo.

Aside from its flagship broadcast television network TV5, the company broadcasts to many Filipino expatriates around the world through Kapatid TV5. The company has also diversified into film production (Studio5), music production (TV5 Records), print publication (TV5 Magazines) and new media (TV5 Interactive), affirms its social responsibility through the work of TV5 Kapatid Foundation, Inc. and TV5 International, one of the largest international subsidiary of TV5 they started to broadcasting facilities and studios to further expand their programming and technical capabilities.

On October 1, 2010, TV5 took over the management of MediaQuest's Nation Broadcasting Corporation stations; DWFM was re-launched as a TV5-branded news radio station on November 8, 2010, Radyo5 92.3 NewsFM, and DWNB-TV was re-launched as AksyonTV on February 21, 2011, a news channel based off TV5's newscast Aksyon as well as the cable channels TeleSingko (interactive news), Kids5 (cartoons), 5 Max Movie Channel (movie) and AniMega (Tagalog dubbed anime). The network's radio stations include Radyo5 92.3 News FM (DWFM 92.3 MHz FM-Manila) and 106.7 Energy FM (DWET 106.7 MHz FM-Manila).

TV5 has established regional stations and news bureaus to handle operations in different areas throughout the Philippines and throughout the world. TV5 Global Ltd., a division of TV5 that is responsible for overseeing all of its international assets has offices and news bureaus throughout the world.

By 2012, the network will complete the construction of its new headquarters, the 6,000-sqm TV5 Media Center located in Mandaluyong.

In June 2011, Sports5 began a UHF sports network DWDZ-TV was relaunched the new UHF sports channel under the brand AKTV, which produce sports programming.

On October 3, 2011, TV5 employed a technology from Orad Hi Tech Systems Ltd. that utilizes the principle of augmented reality. The technology uses real-time image processing technology for live broadcasts of computer-generated imagery against a real set or background. TV5 also tapped the biggest touch screen display in the history of Philippine television as well as a WAR (Wireless Audience Response) room that is specially created for the coverage.

In December 1, 2011, TV5 Interactive was relaunched to produce interactive games are Dance Dance Revolution franchise was released with Dance Dance Revolution Philippines, with Viva Interacitve.

TV5, the Kapaid Network celebrated the release of the new channel in February 14, 2012 on the NBC Tent, Bonifacio Global City Open Field, Taguig City with the event entitled, "Kapatid World". The event included mascots of notable TV5 mascots, Disney and Nickelodeon characters with storytelling, an animals show, martial arts performances and a world of exciting attractions, booths and modules for kids. On 15 February 2012, News5 begun using the patented 3D:LIVE™ for weather forecasting in TV5 and AksyonTV, the technology is the most advanced weather forecasting system in the world provided by Weather Central, LP based in Madison, Wisconsin USA. Hence, the new division of News5 for weather forecasting called Aksyon Weather Central is launched.

In February 20, 2012, the Kapatid Network will launched with a dedicated TV5 is No.1 TV Network, although it will add the Kapatid branding used in the countries. The same day, the lineup was changed prior to TV5 is No.1. The new schedule will put the new variety shows such as Game N Go on noontime and Wil Time Bigtime on primetime slot and will add the News5 newscast from Balitaang Tapat at 11:30am, Aksyon at 6:30pm and Pilipinas News at 11:00pm. The same day, the new red logo is used across TV5, along with the rebranded AksyonTV, AKTV, Kids5, AniMega, Kapatid TV5 and AksyonTV International channels in varying versions customized for TV5 paints the town red and brand unification and refreshment purposes while creative director/designer Eman Paelmo rebranded TV5, creating the new identity, red logos with circle for white and number 5 for red and the look and feel. In addition to creating the new TV5 corporate logo, he created a whole new logo system to represent the company’s entire family of sub-brands (including the networks AksyonTV, AKTV, Kids, AniMega, Kapatid TV5 and AksyonTV International) and uses new graphics used in the Philippines, it applies to selected programs' promos and station IDs.

Through affiliate Cignal, the network launched its own satellite television networks: lifestyle channel Colours, sports channel Hyper, and Weather Information Network. The channels were launched on April 14, 2012.

In November 2012, TV5 is now on its full-blown nationwide transmission through a series of relay stations across the Philippines, broadcasting all of its all programs via satellite, TV5 is transmitting via satellite nationwide using Agila 2 but now moved to current satellite feed in NSS 11 through Cignal Digital TV.

Programming
TV5's program lineup includes news and public affairs programs, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, reality shows, and sports.

On its second month since its re-launch last August 9, 2008, TV5 has been reportedly on Top 3 based on the AGB Nielsen survey. It also gained its rating on their morning block. Most watched of it is the Filipino dubbed SpongeBob SquarePants. But upon the year 2010, it began its competition with ABS-CBN and GMA Network. It began producing its first reality tabloid talk show, Face to Face. Upon October 2010, it gained popularity upon airing its first comedy game show Laugh or Lose. Most especially, it rose to the occasion by airing Willing Willie, hosted by Willie Revillame upon his defection from ABS-CBN.

Digitalization
The National Telecommunications Commission (NTC) ordered that all analog TV broadcast transmission will be terminated by 11:59 p.m. on December 31, 2015, requiring television service providers to migrate to DTT by that time. Currently, the network conducts test broadcast on UHF Channel 47. The management of ABC is planning for digitalization by the last quarter of 2012.

Kapatid TV5
TV5 programs are seen internationally via Kapatid TV5, and is currently available in Guam, the Middle East, North Africa, Europe, and the United States.