TV stars beef up IBC

June 30, 2012

IBC-13 has sought the help of the new employees of IBC Board of Directors to beef up its new programming and get a better chance to compete with ABS-CBN, GMA Network and TV5, according to network chairman Orly Mercado. He identified Lito Ocampo Cruz, the newestvice-president of IBC-13.

Snooky Serna, is the female broadcast journalist carrer of IBC-13, is now the news anchor of Express Balita, the station's flagship news program aired at 4:30 pm Along with co-anchoring John Susi for the newscast.

As early as now, the new team is already infusing changes in the news department, Mercado told Inquirer Entertainment on Friday. The shows now have national newscast with more segments from metro news, global news, regional news, business news, weather update, sports news and entertainment news. They are now more responsive to the audience and more interactive.

Also part of the News Team 13 is the news reporter Ralf Rivas, Czarinah Lusuegro, Jess Caduco, Jefrfey Zaide, Pia Castro, Merwin Llanza, Jinky Baticados, Dave Llavanes Jr., Minette Panganiban, Greg Gregorio and Kren Jolongbayan.

Chito Cabatuando, a director for Express Balita and Ronda Trese, Nick Mendoza, a news desk officer and Lilliam Mateo, a newest make-up artist for the newscast. Also part of the spruce-up the airtime of Express Balita remains 30-minutes, Mercado pointed out.

This is just the first phase. Viewers should watch out for more, he said. Right now, it’s important that we first build a strong, independent and credible image for our news team. With Orly and Snooky’s help, we can solidify our platform.

Orly Mercado added, IBC-13’s international channel IBC Global, has been available in Europe, Middle East, Canada, North Africa, Japan, Asia, Guam, Singapore, Hong Kong, Europe, Australia and the United States on Dish Network. For this project, the network tied up with Pilipinas Global Network, Ltd.

Next on the drawing board, Orly said, is the strengthening of the network’s entertainment programming.

IBC-13 recently more entertainment shows for the young audience in TV stars. It has come up with high-quality entertainment like Y2K: Yes to Kids (Sundays, 9 am), Lunch Break (Mondays-Saturdays, 11:30 am) and DMZ-TV (Tuesdays, 8 pm and Sundays, 1:30 pm) in the TV ratings.

The teen star Julia Montes, Enrique Gil, Viva star Daniel Padilla, Miranda Cosgrove, Khalil Ramos, Rayver Cruz and Kathryn Bernardo, who are also the ABS-CBN's Star Magic talent center, will be hosting DMZ-TV, which airs on Tuesdays, 8 pm. and Sundays, 1:30 pm.

The network has also consulted, Viva-TV, the entertainment network of Vic del Rosario's Viva Entertainment which is responsible for the broadcast hours on IBC-13 from 5 pm to 11:30 pm on Mondays-Fridays, 9 am to 11:30 pm on Saturdays at 11 am to 11:30 pm on Sundays. The station also has the PBA Games, the Viva Tagalog movies and imported asianovelas.

Mercado that IBC-13 is interested in getting chairman and CEO for Viva Entertainment Vic del Sorario to help. He talking with a chairman who is responsible for a number of box-office hits for Viva-TV.