IBC-13's programming empowers viewers

August 28, 2014

Sequestered TV station IBC-13 which is marked known as Ito'ng Bagong Channel 13, unveils with its new handle for homegrown programming changes, which will see a number of new programs launched and a new schedule, known as The Kapinoy Network.

It means empowerting the Kapinoy viewers to choose the best  fare, according to his taste and his inclinations, by providing him with a wide choice of excellent, innovtive and creative programs, slotted at strategic days and time slots. Iy means viewers need to follow the herd.

They are the masters of their remote control and at any time, they can sitch to a program of their choice, and at IBC-13, anytime they switch, there's always a quality programming to watch.

Over the last 54 years, IBC-13 has consistently followed "The Superstar Network" programming: the best of imports in Mexican telenovelas and Asian dramas from Korea and Taiwan threough TreseBella, and Japanese tokusatsu, sentai and animes, sports programs, the Viva Tagalog movies and proudly Philippine-made programs guided by the spirit of originality and innvoation.

This is best examplified by the landmark programs like the popular sitcoms as Iskul Bukol, Chicks to Chicks, Sitak ni Jack, Barrio Balimbing, Eh Kasi, Babae! and Hapi House, the top-rated comedy gag shows TODAS, C.U.T.E. (Call Us Two for Entertainment) and Goin' Bananas, political satire Sic O'Clock News, the fantasy series Ora Engkantada, Computer Man and Ula ang Batang Gubat, talk show Seeing Stars with Joe Quirino and See-True, variety shows like The Sharon Cuneta Show, Loveliness, Maricel Live! and Superstar, the horror series Pinoy Thriller, which are not only top-rated but are also consistent awardees.

The newest 3D croco adventurserye Kroko: Ang Alamat sa Zoo starring Thirdy Lacson and Miguel Moreno, action series Hitman, topbileld by Dingdong Dantes and Cristine Reyes, the action superserye Voltron Man, topbilled by AJ Muhlach as the title role with Liza Soberano and Coleen Garcia, a trendsetting fantasy series Janella: A Princess Girl, topbilled by Janella Salvador as the lead role, with Marlo Mortel and Jerome Ponce.

Of IBC's programmign thrust, Lito Ocampo Cruz, IBC Executive Vice President says: innovation, diversity, experimentation, multiculturalism are important to us. It has spelled our success.

It has made our programming innovation, unique. It is said that broadcast is like trench warfare - everyday of difference you can gain is valuable. Channel 13 strives to make every program unique, with a personality of its own. IBC-13 treats each program as the product, as it belieces in the name of the game.

Laurenti Dyogi, Head of IBC Entertainment TV explains: "Not only produce a comedy and drama, but also with fantasy, action and adventure." It also conceptualize very distinct programs, programs which we can say have IBC-13 trandmark of originality. Disceming viewers have remarked that viewing IBC Channel 13 is like going into a shop which has only the best choices in merchandise.

Every major item has been chosen with great care. And they're all one-of-a-kind. IBC is is the network war, just like other challengers to the throne, it has opted to take the path of least resistance which "copycatting" and the same program directly against it. IBC-13 has opted for strategic counter programming.

When viewers decide to exercise their power and demand true value for their viewing time, there will be a true shift in the primetime balance of power.

Last May 2014, IBC-13 unleashes new, challenging programs with the populist genres. Among the imports, TreseBella such as I Need Romance 3, Two Sides of Ana and Fall in Love with Me. La Teniente promises to be the hit of the season. On the local TV front, The Million Second Quiz and Who Wants to be a Millionaire? continues to be the million-peso prized game show on primetime, Killer Karaoke because of the reponse to viewers' clamor of the sing-along videoke game show, Born to be a Superstar continues to be the reality talent show for the national singing contest on Philippine TV. Romantic drama series Your Heart, My Love continues to being the most-watched teleserye, Sandy's Romance remains the drama anthology serials, and the top-rated sitcom Maya Loves Sir Chief focusing on the imparts of Filipino family values.