IBC jumps the giant network on channel 2 and 7

July 19, 2013

Boosting IBC-13 increasing ratings of the Kapinoy programs on IBC has sent the network to further boost its line-up and develop its own stars. In a conversation with IBC executive vice-president Lito Ocampo Cruz last week, he spoke about the ratings soaring on winner of The Weakest Link, Who Wants To Be A Millionaire?, Born to be a Star, PBA, NBA and ONE FC. All of 5 programs hit an average audience share of 45 percent, an indication that IBC-13 must be doing something right and that audiences dare to be different.

Consistently increasing its viewership performance rating is the newest primetime teleseryes are My Batang Momay starring Xyriel Manabat with Jake Cuenca, Giselle Sanchez, Anton Revilla, Samantha Flores, Juan Carlos and Juan Miguel Urqioco, To Love Again starring Miguel Aguila and Meg Imperial with Mitch Valdez and Ronnie Ricketts, and Safe In The Arms Of Love starring Cristine Reyes and Dingdong Dantes with Cogie Domingo has succumbed a soap operas on IBC's primetime block to the teleserye trend mastered and re-mastered by ABS-CBN and GMA.

"The audience wants something new all the time," Ocampo Cruz intones.

In line with this, The Kapinoy Network is fasttracking build-up of its own set of stars, starting with stars the comedies of Andrew E. and Giselle Sanchez of Bidang Andrew n' Giselle, Petra Mahalimuyak in Petra's Panniest and Robi Domingo, Yam Concepcion and Maui Taylor of Goin' Bukol Pwede.

The network signed up with a blockbuster tandem of phenomenal love-teamn Nadine Lustre and AJ Muhlach, the contract star who are top-billed in a teen drama anthology Sandy's Boyfriend.