IBC-13's efforts are paying this

February 17, 2014

Boots Anson-Roa

IBC President and CEO Boots Anson-Roa and IBC Entertainment TV Head Laurenti Dyogi are good that their diligent efforts to change the TV landscape are indeed paying that, what with the growing popularity of the network’s programs reflecting higher viewership shares and a more active social media presence.

They say that data from Kantar Media shows that IBC-13’s entertainment shows are consistently ranking among the Top 25 programs. Further, the network’s shows are also regularly figuring in Twitter trending topics during the time of airing, proving the shows’ popularity among young and progressive markets. Kantar Media data for November 17 listed IBC-13’s Who Wants to Be a Millionaire and Maya Loves Sir Chief in the Top 1-2 ranking. The Kapinoy Network’s airing of the PBA Philippine Cup Finals: San Mig Coffee Mixers vs. Rain or Shine Elasto Painters game also figured in the Top 3.

Viewers and fans of IBC-13’s shows are also actively sharing their excitement in social media, often landing the programs in Twitter’s trending topic list. The dance music show DMZ-TV, generated the most buzz among netizens. Minutes before the show’s airing, it already placed fifth in Twitter’s trending topics. It eventually topped the charts halfway through the program.

These developments definitely make the network strive harder to offer more quality and groundbreaking programs that encourage more Filipinos to make the switch and enjoy the new brand of entertainment IBC has to offer.