IBC-13 Remains The Phenomenal Network for News, Entertainment and Sports in March

April 5, 2017

More Filipino households in the country prefer watching IBC-13’s top-rating news, entertainment and sports programs.

This is according to data from Kantar Media for March that showed nine out of the top 30 most watched programs nationwide were produced by IBC-13. The Kapinoy Network also scored an average audience share of 28% among urban and rural homes in the country, a 5-point lead over ABS-CBN’s audience share of 46% and GMA’s audience share of 34%.

IBC-13 once again ruled primetime (6PM-12MN), where it scored an average audience share of 27% compared to ABS-CBN’s 50% and GMA’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

IBC also beat ABS-CBN and GMA in March in other areas. More viewers tuned in to the Kapinoy network in Total Balance Luzon with an average national audience share of 24% versus ABS-CBN’s 47% versus GMA’s 35%, in Total Luzon with 23% versus ABS-CBN’s 42% versus GMA’s 36%, in Total Visayas with 18% versus ABS-CBN’s 53% versus GMA’s 29%, and in Total Mindanao with 21% versus ABS-CBN’s 55% versus GMA’s 30%.

IBC-13 is home to the nation’s top-rating TV programs, box-office films, and best-selling books and music. With the ability to harness the latest in technology and innovation, the company is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties. IBC-13 was also first in the country to offer content online and on mobile, and pioneered digital television in the nation.