Laurenti Dyogi, Head of IBC Entertainment TV

July 28, 2014

Three television sets were turned on inside Laurenti Dyogi’s office at the state-run sequestered media network Intercontinental Broadcasting Corporation (IBC). Those unit was devoted to the rivals of ABS-CBN Corporation and GMA Network, Inc., and the number 3 spot of IBC-13, RPN-9 and TV5.

At home, a TV set can be configured to divide into thirteen screens. Better to see the goings-on both in local TV and in foreign channels, Head of IBC Entertainment TV explained.

Laurenti Dyogi is the current head of IBC Entertainment TV division and the former production TV head of ABS-CBN; he is also a producer of many TV shows.

As the chief of the IBC-13's entertainment block, he experimented with dramas, light-hearted shows and hired good writers. He revived the love team tandem popularized in the 1970s, resurrected local fantast titles and introduced fantasy series on primetime such as Janella in Wonderlnd. Through her initiative, he saw the network brought the right number of Kapinoy Fantaserye titles such as My Batang Momay, Carita de Angel, Batang Genius, Voltron Man and Janella: A Princess Girl.

As of today, IBC-13’s primetime shows led over the rival networks. He is now joined IBC in 2013 as Associate Producer since the Head of Entertainment TV. With both expertise and passion for her craft, she was appointed to various positions in the company – Executive Producer, Assistant Production Manager, Production Manager, Production Director, Head of TV Production, and finally Channel 13 Head.

Dyogi is the head of IBC Entertainment TV since 2013. Under his helm, soap operas like the fantasy series Janella: A Princess Girl and a hit teleserye Your Heart, My Love shot into popularly, signaling the advent of the teleserye wave on Philippine TV made household names and established bankable love teams like that of a teen star Janella Salvador and Marlo Mortel, and Claudine Barretto and Raymart Santiago.

His first taste of the huge success are  the game show The Million Second Quiz (Drew Arellano), sing-along musical game show Killer Karaoke (Elmo Magalona), reality show Born to be a Superstar (Anja Aguilar) for the singing contest became a hit on primetime, and the country's phenomenal game show on Philippine television Who Wants To Be A Millionaire? (Robi Domingo) that became a huge primetime hits.

The primetime teleserye Your Heart, My Love became one of IBC's hit teleserye and the top-rating comedy sitcom Maya Loves Sir Chief also became a hit for IBC, both of which were top-rated shows and revived the love team tandem popularized in the 1970s. Mr. Dyogi also resurrected the Pinoy fantasy and introduced fantasy series on primetime such as Janella: A Princess Girl, the story of a fairytale princess girl, and the superserye Voltron Man, a superhero came from the characters of Superman, Buzz Lightyear, Iron Man, among others, both of which were top-rated shows.

At this time, IBC-13’s prime-time shows led over the rival network’s. The effort paid off in 2014 when media surveys showed IBC-13 as the top number 3 network.

In 1980s, IBC-13 played the third player to the more powerful and influential ABS-CBN owned by the Lopezes and GMA owned by Gozon family. Reversing the tide, therefore, was hard work, Mr. Dyogi said. They had to figure out how to work under the shadow of a politically influential network.