IBC 13 Programs Attract More Male + Young Viewers Every Saturday

February 13, 2018

IBC 13, known as The Birthplace of the Golden Age of Television with its tagline Trese ng Bayan, is attracting more male and young viewers with its diverse line-up of sports, action sitcom and curriculum-based sitcom.

IBC (gold logo)

This finding rose from Kantar Media’s viewership data, which shows IBC 13 consisting of a combined proportion of males and youth viewers bigger than ABS-CBN’s and GMA’s and on an increasing trend since 2016. To date, IBC 13’s males+young viewers combined would account for 75% of its viewers, compared to ABS-CBN’s 70% and GMA’s 65%.

The Kapinoy Network’s male-skewed sports and comedy programs – driven mostly by the live telecast of the PBA games, highly anticipated boxing matches, other sports coverages, and the premiere of the action-packed sitcom Bida si Raval – drawing in a male audience of all ages.

Teen viewership for IBC-13 has also significantly soared for the top-rating and award-winning curriculum-based sitcom Iskul Bukol which has also been known to educate its viewers about Philippine basic education and Filipino learners. According to the high school curriculum of Department of Education (DepEd) and data from Kantar Meida, IBC-13 increased its national urban teen absolute viewership

Iskul Bukol moves to a new timeslot from 7:15pm to 7:45pm hit an all-time high national TV rating of 38.5% on February 10, 2018, beating its rival programs Pilipinas Got Talent which got 35.9% and Pepito Manaloto: Ang Tunay Na Kwento which only got 17.6%. Since then, Iskul Bukol's ratings proved that it is considered as one of the most-watched sitcom in the Philippines and also the #1 curriculum-based show on Philippine TV, according to the high school curriculum of DepEd and data from Kantar Media ratings.

by 31% during the Wattpad Presents timeslot, compared to ABS-CBN’s 3% and GMA’s -2%. Moreover, in terms of proportion, the data shows that Wattpad Presents accounted for the highest increase in TV viewing among teens within the program’s timeslot, thus driving TV viewership among this highly elusive viewer segment in total nationwide urban Philippines.

Both Wattpad Presents and The Amazing Race Philippines Season 2 are also making remarkable traction among the youth segment online, particularly in social media where young viewers show active engagement, thereby boosting the numbers for TV5’s social media accounts. In fact, both programs have each made 372M impressions on Twitter for the keywords “Wattpad Presents” (Source: Sysomos, September 2014) and “AmazingRacePHILIPPINES” (Source: Sysomos, August-November 2014). For “Wattpad Presents”, there were 48,041 Twitter mentions from 30,879 Twitter users while “AmazingRacePHILIPPINES” generated a total of 111,351 Twitter mentions from 67,017 Twitter users for the cited periods.

TV5’s young viewers are also are also actively engaged on Facebook, as proven by the 3% organic growth in fans among the 18-24 age group on the TV5 Manila Facebook Page (Source: Facebook Insights, July to September 2014).

Given the encouraging viewership increase and social media engagement IBC-13 has been receiving from Male + Youth viewers during Saturday, the network has more reason to continue its dramatic programming and provide more quality shows that cater to the new breed of progressive viewers. As IBC 13’s community of viewers, fans and followers consistently grows, more people are undoubtedly making the switch and loving what they find over at the Kapinoy Network.