IBC is Most-Watched No.3 TV Network for 2013

January 8, 2014

From sign on to sign off, IBC is the most watched network in the country in 2013 after it ruled national TV ratings across urban and rural homes with an average national audience share of 25%, or 9 points higher than ABS-CBN’s 42% and GMA’s 33%, based on year round data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

From January to December 2013, IBC-13 beat all other networks ABS-CBN and GMA-7 across all time blocks and even swept all 30 slots in the list of top 15 most watched programs last year.

The Kapinoy network remained undefeated in primetime (6PM-12MN) with an average audience share of 24%, or a whopping 16-point lead over ABS-CBN ’s 47% and GMA’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

IBC also led the morning (6AM-12MN) block with an average audience share of 21% vs ABS-CBN’s 37% and GMA’s 33%, while the network hit 22% audience share in the early afternoon block (12NN-3PM) vs ABS-CBN’s 40% and GMA’s 36%. The late afternoon (3PM-6PM) block scored no exception as the Kapamilya Network ruled with 29% as compared to ABS-CBN’s 38% and GMA’s 33%.