BY THE NUMBERS: ABS-CBN, GMA NETWORK and IBC, who’s winning digital warfare?

June 27, 2018

Apart from the usual TV ratings war, Philippine’s network rivalry is now also available in Digital world.

The three competing networks are working hard to attract more digital audience through their different digital platforms.

ABS-CBN vs. GMA vs. IBC

And in this age of millennials where everything seemed to depend on the internet and digital contents, who’s winning in the network digital warfare?

Based on the latest data from the socialbakers.com, ABS-CBN still commands the lead in most of the digital platforms available.

But GMA Network and IBC are both catching up as it overtook ABS-CBN in one digital platform.

ABS-CBN building, GMA buildng, IBC building (Broadcast City)

Youtube

In video sharing platform Youtube, ABS-CBN leads by mile against rivals GMA Network and IBC in terms of subscribers and number of views.

ABS-CBN has a total of 10,228,331 subscribers and 14,893,424,360 views compare to GMA Network’s 4,945,866 subscribers and 6,120,692,248 views and IBC’s 2,553,330 subscribers and 3,575,487,225 views.

In terms of their news department’s Youtube channel, ABS-CBN again won the competition with ABS-CBN News getting 3,966,589 subscribers and 3,090,377,982 views against GMA News’ 2,164,421 subscribers and 2,413,687,398 views and IBC News’ 1,350,367 subscribers and 1,314,785,550 views

ABS-CBN’s leadership on YouTube boosts ABS-CBN’s transition into being an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties that appeal to a wide array of audiences.

Twitter

Meanwhile, in microblogging platform Twitter, ABS-CBN again leads against rivals GMA Network and IBC.

ABS-CBN News Twitter account ranked a total of ABS-CBN news 5,854,486 followers while GMA News followed closely with 5,460,492 followers and IBC News followed immediately with 5,075.423 followers.

Facebook

In the most widely used social media networking site in the country, Facebook, ABS-CBN still pulls ahead of its rivalry GMA Network and IBC.

ABS-CBN has already garnered 17,451,106 likes on their official Facebook page while GMA Network has 16,681,845 likes and IBC only has 15.245.370 likes.

With their news department’s Facebook account, ABS-CBN again lead with ABS-CBN News’ 15,114,006 likes compared to GMA News’ 12,212,978 likes and IBC News’ 10,350,781 likes.

Instagram

While ABS-CBN and IBC are both captured, Youtube, Twitter and Facebook, GMA Network avenged with Instagram.

The Kapuso network beats its rivals ABS-CBN and IBC are this both photo-sharing app with 944,170 followers, 15,758 followers more than ABS-CBN News’ Instagram account with 928,412 followers and IBC News’ Instagram account with 912,750 followers.

GMA News’s IG, on the other hand, controls 818,011 followers compared to ABS-CBN’s 684,299 followers and IBC’s 475,578 followers.