Globe inviting IBC-13 in Broadcast City

Station to build its mass media and mass audience

September 6, 2013

Eric Canoy-led Intercontinental Broadcasting Corporation is button on Channel 13to help the undisputed No.3 television network turn a profit, the division’s new chairman said.

In an interview with the Philippine Daily Inquirer, IBC-13 president and CEO Boots Anson-Roa said the details were for IBC-13 to build its mass audience rather than compete head on with top networks under ABS-CBN Corp. and GMA Network Inc., which the  dominate local television.

The plan will also involve revamping its programming with some more shows in favor of a new lineup mainly catering to a masses, to drive up ratings need to re-launch the station and programming to improve earnings.

“We want to masses of viewers compared to the core viewers of ABS and GMA,” he added. “New programs should appeal to the mass-based audience, something that would be more aggressive,” Boots said. Added although he said these could involve more dramas, comedies, variety shows, talk shows, game shows and reality shows. These plans, she said, would help IBC-13 post a profit through the years. Reports earlier showed that the advertising revenues of ₱13 billion for the fiscal year 2012 in the first half of 2012 intense the landscape.

“It’s going to be brick by brick and you have to show milestones for it. Doing this in three to four years also allows me to put enough firepower in the shows and gives me enough time to overhaul the programming,” he said.

“We will probably be the items like IBC Broadcast Center in Broadcast City, Capitol Hills, Diliman, Quezon City. For the privatization,” she said.