Watch Out For VTV 13!

March 13, 1996 (Manila Standard)

Here's something that either ABS-CBN and GMA could probably like to read and hear about.

IBC-13 has reportedly jumped to the third in the evening primetime ratings dring the Feb 18-24 period. That is bad news for the two squabbling network giants, huh?

According to the Media Pulse People Meter report, IBC's performance during that period was a significant improvement over its previous rankings of No.5 or 6.

And this was just a week after the start of VTV Primetime Network. It seems that more people are watching basketball games these days than when they were telecast on PTV-4. Survey says IBC-13 emerged No.3 in overall ranking across the three target markets: All people; males; 13 years old and above; and male and female in the board C (lower economic class) between seven and 29 years old.

Still, ABS-CBN ruled the ratings with GMA coming a far second.

Letty Ang, VTV VP for merchandising, say that the results of the survey indicate that the VTV Primetime Network is on the right track in providing the audience an intelligent alternative to what is current seen on other stations. "This is just the beginning," she adds. "We will continue to do better with our own brand of entertainment: Intelligent, interesting, vibrant, hip and alternative.

VTV Primetime Network provides 80 percent of IBC-13's primetime programs with an interestingt mix of sports (PBA specifically), movies, animated features, American sitcoms and drama series and several locally produces shows which go under the umbrella title Hip Strip.

Hip Strip shows vary each night at 10 like the sports magazing Hot Stuff on Mondays, the musical MVTV on Tuesdays, showbiz talk Cinema Scoop on Wednesdays, the daring Pillow Talk on Thursdays and the Friday entertainment Rated E. Now, people are not talking only about ABS-CBN or GMA.