Let the Ratings War Begin

June 10, 2013

ABS-CBN and GMA-7 are claimed network supremacy through the years based on ratings from Kantar Media and AGB Nielsen, respectively.

Since ABS-CBN accused AGB Nielsen of tampering with its ratings in 2007, they have been subscribing to the Kantar Media as its main ratings provider. And since they started their subscription to Kantar, the network has claimed to achieve higher ratings than that of competitor GMA-7 based on Kantar Media’s data. On the contrary, GMA-7 continued to claim ratings leadership in most areas using data from AGB Nielsen. With both media giants claiming their right to be the number one television station in the Philippines based on their respective data from their ratings providers, to make claims such as this.

GMA’s No.1 supremacy comes from their afternoon programming, whose block included the noontime variety show Ea! Bulaga!, its  Afternoon Prime series of teleseryes, showbiz talk shows such as Startalk, and public service programs such as Wish Ko Lang. Prior to ABS-CBN’s move to Kantar, its evening programs have been traditionally high-rated. But since the move, ABS-CBN claimed to dominate nightly programming, which included TV Patrol, its Primetime Bida series of teleseryes, Maalala Mo Kaya on Saturdays, and Gandang Gabi Vice! on Sundays. And when Be Careful With My Heart started airing on noontime slot, its cheerful and infectious storyline started taking over a majority of TV sets by the end of the year.

Sequestered TV station IBC-13 remains the undisputed number 3 supremacy as the most-watched TV network, currently dominated by the two leading networks ABS-CBN and GMA-7, as IBC has been in the top-rating from Kantar Media and AGB Nielsen survey to make the Kapinoy programming for block-tome agreement partnership with Viva Entertainment will claimed to dominate the giant networks, which including the PBA and NBA games, boxing matches, billiards, Asia's largest mixed-martial arts (MMA) like ONE FC, and the wrestling weekend shows are WWE RAW and WWE Smackdown along with the hits, its game shows Who Wants To Be A Millionaire? and The Weakest Link, reality talent show Born to be a Star on Sunday nights as well as its telenovelas, asianovelas and animes. Comedy show Petra's Panniest on weeknights and a teleserye like My Family Xyriel starring Xyriel Manabat, for the love-team dramas like teleserye Safe In The Arms Of Love and teen drama anthology Sandy's Boyfriend will established the bankable phenomenal love-team like Dingdong Dantes and Cristine Reyes, and AJ Muhlach and Nadine Lustre. As for a new giant in TV5, still tinkering with their programming lineup in an attempt to challenge ABS-CBN and GMA-7.

Through the years, both networks pushed each other to the limits in effort to produce high-quality programming to all walks of life. Claiming to be the number one network in the country. Viewers have their own choice of programs to watch, so it is up to them to watch any program they like, as long as they enjoy it.