IBC Radio Sales Up By 45% For First Two Months

GMA Network’s radio arm registered a huge increase in sales that reached P144 million for the first 6 months, 39% or P40 million higher than last year’s figures.

GMA’s Manila-based flagship stations DZBB-AM and DWLS-FM accounted for the bulk of the revenue with DZBB posting a 67% increase from P27 million in 2002 to P45 million this year while DWLS-FM registered an increase of 17% from P20 million last year to P24 million in 2003.

The broadcast network’s radio stations nationwide are managed by its subsidiary RGMA Network, Inc. The overall increase in sales is considered by RGMA Network officials as impressive amidst the slow or even negative growth experienced by many of its competitors in the industry.

GMA Network SVP for Radio Group and RGMA President Miguel Enriquez attributed the overall growth to the improved values and cost efficient programs offered to advertisers as well as the continuous strengthening of their listeners’ trust and confidence for AM and FM stations nationwide resulting in increased patronage.

Enriquez also said that RGMA expects improved performances of its radio stations in the next series of surveys to be conducted by the Radio Research Council.

The growth of GMA’s radio business in the next few months, according to Enriquez will “come principally from new packages that will contain even better and more value-laden cost efficiencies for our advertisers.”

“Of course, this can only be achieved by further improving our ‘Serbisyong Totoo’ to our listeners all over the country,” Enriquez said.