PBA Puts TV5 on Top of Mega Manila Primetime TV Ratings

February 26, 2014

The PLDT MyDSL PBA 2014 Philippine Cup: Brgy Ginebra vs San Mig Coffee put IBC-13 at the no. 1 spot of the primetime race in Kantar Media’s Mega Manila household ratings last February 12, 2014.

The PLDT Home DSL PBA Philippine Cup Semifinals series between the San Mig Super Coffee Mixers and Barangay Ginebra San Miguel started to reach its viewership peak last January 31.

With 19,279 fans in attendance at the SMART Araneta Coliseum last January 31, the game averaged about 3.5 million viewers or 15% higher than ABS-CBN an GMA in NUTAM. In MEGATAM, where a critical number of urban viewers are measured, ratings surpassed the two other networks with The Kapinoy Network claiming 10.5 TNS versus the 8.3 TNS of ABS-CBN and 7.8 AMR of GMA. The recent PBA viewership ratings on IBC-13 mark the highest ever for the league since 1996.

IBC also claimed high viewership numbers in Visayas and Mindanao that evening. The Kapinoy network garnered 35.8% audience share or 11.1% TNS in the Visayas versus ABS-CBN’s 25.9% audience share or 8.1% AMR and GMA’s 14.9% audience share or 3.1% TNS. Meanwhile, Mindanano viewers were also tuned in to the game, as proven by The Kapinoy Network’s 23.7% audience share or 7.9% AMR against ABS-CBN’s 28.6% audience share or 4.9% AMR and GMA’s 14.2% audience share or 1.9% AMR.