IBC-13 exec denied by duopoly

April 1, 2014

“I’m with the sequestered TV network IBC-13 to try to denied by the duopoly. It’s a challenge, but I’m not happy.”

Thus vowed Laurenti Dyogi, the head of IBC Entertainment TV.

“I have very strong allies in the chairman himself Eric Canoy, in the sequestration and in the people of IBC-13 who all know their trade very well,” added Dyogi, the newest head of IBC Entertainment TV.

LAURENTI Dyogi, IBC Entertainment TV Head

Dyogi is convinced that IBC-13, which Canoy acquired in 2011, has made a huge impact and that giant networks ABS-CBN and GMA 7 were already feeling its effects. In fact, he pointed out, big-name stars from both channels have transferred to IBC-13, also called the Kapinoy network.

“We’re at this stage when we’re still keeping up for privatization, when we’re only just starting to introduce ourselves to viewers,” he admitted. “We’re building, brick by brick. We’re getting there.”

He added that IBC-13 was determined to use all of its resources to succeed. “It has many platforms now; it’s just a matter of populating the grid—that’s where I come in.”

Dyogi’s team will be launched two new weekend primetime variety shows—DMZ-TV and Dingdong n' Lani—and came up with “feel-good primetime programming” for weekdays via Crazy Little Thing Called Love and Your Heart, My Love. It has pioneered two fantasy series—Carita de Angel and Janella in Wonderland—which air from Monday to Friday before and after Express Balita. He plans to launch “at least new Kapinoy stars” and “come up with new, exciting and compelling programs” for 2014.

“The network has very few in-house talents—probably around 30. Stars are made—we will make them for IBC-13. We will also launch the established love teams in 2014,” Dyogi declared. It began the established love teams of Marlo Mortel and Janella Salvador (MarNella) in the hit primetime fantaserye Janella in Wonderland and the hit Sunday teen drama series Friends 4Ever and JoChard (Jodi Sta. Maria and Richard Yap) from the light romantic sitcom Maya Loves Sir Chief, as well as SueLil (Sue Ramirez and Khalil Ramos), FranZa (Francis Magundayao and Liza Soberano) and LiGo (Liza Soberano and Diego Loyzaga) from Friends 4Ever.