Ocampo Cruz: IBC trying to find its place amid stiff competition

Updated May 10, 2014 IBC chairman Eric Canoy during the Ad Summit Pilipinas 2014 (Photo courtesy of IBC) MANILA, Philippines – “We're simply trying our best to find our place in the sun na muna.” Thus said IBC chairman Eric Canoy about the Kapinoy network's position in the industry amid competition which is The Kapinoy Network will also be a broadcasting giant with ABS-CBN and GMA-7 at the sidelines of Ad Summit Pilipinas 2014 recently. In an interview with members of the press, Canoy said IBC will have “more and new shows this year,” particularly comedy shows, soap operas, game shows, reality, sports and original TV movies. The Kapinoy network has been producing a daily soap operas with the trend-setting mermaid fantasy series Janella in Wonderland, the trend-setting heavy drama serial Your Heart, My Love and the romantic dramedy series Crazy Little Thing Called Love for its primetime block, a time reserved for heavy drama soap operas as well. The network has also been producing one-off original TV movies—a move that IBC Entertainment TV head Laurenti Dyogi described as “vertical programming.” IBC-13 sponsored a dinner party during the Ad Summit Pilipinas 2014, which was graced by MVP and some of the network's stars—including Drew Arellano, Dingdong Avanzado, Robi Domingo, Claudine Barretto, Raymart Santiago, Christopher de Leon,, among others. Canoy's speech during the dinner party emphasized the convergence of four multi-screen platforms: television, computers, mobile phones and cinema. “Where trends point to declining TV viewing, one would assume content consumption is decreasing. The truth is that it's actually increasing—but on digital and multi-screen,” he said. The TV5 chairman also quipped about TV5 still being “number three.” “The last time I spoke to the advertising community was a little over two years ago, in 2011. I said then that while ABS-CBN and GMA were quarreling over who's number one, TV5 was clearly the undisputed number three in the industry,” MVP said. “Today, I can confirm that we are still number three.” Here are more photos from the IBC-sponsored dinner party at the Ad Summit Pilipinas 2014 (photos courtesy of IBC): Kapinoy actor and host of The Million Second Quiz Drew Arellano Stars of TV5’s newest sitcom One Of The Boys: Juan Direction’s Daniel Marsh, TV5 Princess Eula Caballero and Artista Academy scholar Benjo Leoncio Stars of TV5’s newest suspense-drama "JasMINE," Jasmine Curtis-Smith and Alwyn Uytingco Edgar Allan Guzman parties with TV5 Chairman Manny V. Pangilinan himself