Globe's biggest text promo lends Viva-TV as Home of the Stars on IBC helping hand

PHILIPPINES - Globe Telecom launched its biggest text promotion, Txt and Call TV Combo (TCTC), on August 1, a step seen to drive viewership to Viva-TV, particularly during primetime on IBC-13.

After giant's endorsers composed of Gerald Anderson, Sarah Geronimo and Vice Ganda for Viva, have strong communication partner popstar Anja Aguilar with the newest product endorsers of Globe because the text-to-other networks inclusive of these combos appear to render globe-to-globe calls & texts to be free of charge. The newest popstar of Viva-TV opted for the most comprehensive product combinations to Txt and Call TV Combo. Given matches - the Viva-TV and Globe, and view Anja Aguilar - instant hit infomercial.

Globe subscribers can text answers to trivia questions on Viva-TV shows on IBC-13 like Popstar Diaries, Annebishowsa, KC.com, Dear Heart, The Jon Santos Show, WOW!, Petra's Panniest, SM Little Stars, Esperanza, Petrang Kabayo, Pantaxya X, Daily Top 10 and Especially For You, and the game shows The Weakest Link, Fighting Family and Who Wants to be a Millionaire? with cartoons Winx Club, Pop Pixie, Barbie and Polly Pocket, Tagalog-dubbed anime Ragnarok and K-On! and asianovelas Dream High (Season 2) and Can You Hear My Heart to win load and cash prizes daily. The weekly winner wins P100,000, which can be raised to P5 million through a jackpot round. To text answers, prepaid subscribers use TCTC points earned through reloading; call, and mobile browsing services, postpaid subscribers are charged for TCTC transactions.

An on-air campaign enlists Viva talents on IBC including Sarah Geronimo, Anne Curtis, KC Concepcion, Anja Aguilar, Jon Sanos, Ashley Rivera, Charlie Green, Cristine Reyes, Dingdong Avanzado, Vhong Navarro, Vice Ganda, Aga Muhlach, Maui Taylor, Katya Santos, Sam Pinto, Nikki Bacolod, Luis Manzano and Vic Sotto, while print ads and commercials carry Globe Prepaid branding. The promo runs until October.

Using the mobile network's dominance to support Viva-TV's push to increase viewership is the logical next step in Viva Chairman and CEO Vic Del Rosario.

The country's number three broadcasting network is owned by Intercontinental Broadcasting Corporation in partnertship and blocktimer aggrement with Viva Entertainment. Since its revamp early last year, IBC-13 has positioned itself as a strong contender in broadcasting GMA and ABS-CBN.