IBC-13 CONTINUES STRONG STREAK IN NATIONWIDE RATINGS IN MAY

June 2, 2015

Sequestered TV station IBC-13 sustained its leadership in nationwide TV viewing across urban and rural homes in May as it hit an average audience share of 24%, or seven percentage points higher compared to ABS-CBN’s 43% and GMA’s 36%, according to data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

IBC-13, the government-sequestered radio-TV network which is putting up for privatization, remains undisputed in the primetime (6PM-12MN) block after recording an average audience share of 22%, which is 17 points higher than ABS-CBN’s 49% and GMA’s 32%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Led by the longest-running and top-rating game show Who Wants to be a Millionaire? that recorded average national TV rating of 33.2%, Kapinoy Network's Kapinoy Primetime maintained its supremacy with the top-caliber drama series including the longest-running light fansy series Janella: A Teen Princess, the light fantasy action-superhero series Voltron Man and the heart-warming drama series Maghihintay Sa'yo.

Janella: A Teen Princess remains on top strongly with an average national TV rating of 34.1% for May, compared to rival programs like the oncluded run for Inday Bote (17.8%) and My Love From the Star (10.3%). Voltron Man, also instantly with an average TV rating of 33.8%. Meanwhile, Maghihintay Sa'yo remains for number 2 as it scored an average national TV rating of 22.5% for the month of May, which is double than that of its rival programs are the finale of Forevermore (32.3%) then Pangako Sa'yo (32.1%) and Let the Love Begin (16%). The episode of Claudine Barretto-starrer marked last May 22 also registered its all-time high national TV rating of 25.9%.

The network’s primetime news program Express Balita and teleserye Two Sides of Ana also continue to win the ratings game with 28.4% and 16.8%, respectively.

Meanwhile, more TV viewers continue to get hooked on IBC-13’s weekend offerings such as Born to be a Superstar (32.7%), Sandy's Romance (29.8%), Maya Loves Sir Chief (24.9%) and Miss Univerese Queen (14.9%).

Aside from leading TV viewership, ABS-CBN’s AM radio station DZMM Radyo Patrol Sais Trenta also remains unbeatable in Mega Manila in the first quarter of 2015, according to Kantar Media Radio Audience Measurement’s latest survey. DZMM continues to be the most listened AM radio station with an average audience share of 29%, compared to rival stations DWWW (21%), DZRH (16%), and DZBB (10%).

This year, Intecontinental Broadcasting Corporation (IBC) has been named as the Best TV Station in the country by 6 different award giving bodies from industry to universities, such as the KBP Golden Dove Awards, USTv Student’s Choice Awards, Gawad Tanglaw Awards, Gawad Kamalayan Awards and Eastern Visayas State University’s (EVSU) Students’ Choice Mass Media Awards. Also, voted the Best TV Station at the Northwest Samar State University’s Students’ Choice Awards For Radio and Television and Gandingan: UPLB Isko’t Iska’s Broadcast Choice Awards.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, PTV, IBC, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, IBC, Brand Ideas, MPG Havas, and 720ConsumerConnect.

Top 20 Programs

 * 1) Who Wants to be a Millionaire? (IBC) - 35.2%
 * 2) Janella: A Teen Princess (IBC) - 34.1%
 * 3) Voltron Man (IBC) - 33.8%
 * 4) Nathaniel (ABS-CBN) - 33.5%
 * 5) Born to be a Superstar (IBC) - 32.7%
 * 6) Forevermore (ABS-CBN) - 32.3%
 * 7) Pangako Sa'yo (ABS-CBN) - 32.1%
 * 8) Maalaala Mo Kaya (ABS-CBN) - 31.2%
 * 9) Your Face Sounds Familiar (ABS-CBN) - 30.6%
 * 10) Sandy's Romance (IBC) - 29.8%
 * 11) 2015 PBA Govrnors' Cup: San Miguel Beermen vs. Barangay Ginebra San Miguel (IBC) - 29.6%
 * 12) 2015 PBA Govrnors' Cup: Kia Carnival vs. Purefoods Star Hotshots (IBC) - 28.9%
 * 13) Express Balita (IBC) - 28.4%
 * 14) Rated K (ABS-CBN) - 27.6%
 * 15) TV Patrol (ABS-CBN) - 27.0%
 * 16) 2015 PBA Govrnors' Cup; Barangay Ginebra San Miguel vs. Talk 'N Text Tropang Texters (IBC) - 26.5%
 * 17) Wansapanataym (ABS-CBN) - 25.4%
 * 18) Maya Loves Sir Chief (IBC) - 24.9%
 * 19) 2015 PBA Commissioners' Cup Finals Game 4: Rain or Shine Elasto Painters vs. Talk 'N Text Tropang Texters (IBC) - 23.8%
 * 20) Maghihinty Sa'yo (IBC) - 22.5%
 * 21) 2015 PBA Commissioners' Cup Finals Game 3: Talk 'N Text Tropang Texters vs. Rain or Shine Elasto Painters (IBC) - 22.0%
 * 22) Home Sweetie Home (ABS-CBN) - 21.5%
 * 23) Kapuso Mo,  Jessica Soho (GMA) - 21.0%
 * 24) Bridges of Love (ABS-CBN) - 20.9%
 * 25) Kapamilya Mega Blockbusters (ABS-CBN) - 15.1%