PBA on Viva-TV hits number one

October 11, 2012

The Kapinoy network IBC-13 claims that the PBA Philippine Cup on Viva-TV last Sunday was no. 1 on its timeslot. As a four-time a week with just one game to be held on Wednesdays and Fridays starting at 6:30pm while the out-of-town provincial games on Saturdays and also the two games to be held on Sundays at 4:00pm.

Last October 7, PBA Philippine Cup, is new basketball fans on Viva-TV, for the first time become the No.1 on its timneslot. The Nielsen TV Audience Measurement (Mega Manila Individuals) overnight ratings showed that with the basketball league, IBC-13 won 30.8%, followed by ABS-CBN with 25.4% and GMA with 26.5%.

Gathering the team players of the two games during Sunday, expert one game on Wednesday and Friday and provincial game on Saturday, the PBA 2013 Season last Sunday. The basketball league got a worldwide trending topic on social networking site, Twitter and Facebook. And the opening was perform from Viva stars. Besides showcasing veteran talents like James Yap, Arwind Santos, Gary David, LA Tenorio, and Mark Caguioa, heralded rookies from the 2012 PBA draft are set to make their respective debuts this new season.

“We are ecstatic with the very strong rating of PBA Philippine Cup and this is indubitable proof that the PBA players, is and remains a large base of loyal followers. We are confident that PBA commissioner Chito Salud will also deliver strong ratings during weekdays and provide further lift to the ratings of our weekday shows with one game every Wednesday and Friday for the continuous support of throngs of fans and supporters all across the country and in different parts of the world all around ticket sales, franchise profits and TV ratings, thanks to Viva Sports manager Ronnie Nathanielsz”

Another source said one-game weekday matches may not sit well with PBA fans, even if these games feature crowd favorites, among like Barangay Ginebra Kings, Globalport Batang Pier, Talk 'N Text Topang Texters, San Mig Coffee Mixers, Petron Blaze Boosters, San Miguel, Air21 Express, Rain or Shine Elasto Painters, Meralco Bolts, Alaska Aces and Barako Bull Energy Cola.

With its impressive relaunch, PBA Philippine Cup completes a new trio of #1 shows on Viva-TV′s Saturday lineup on IBC. In October, Anja Aguilar's Born to be a Star also became the #1 show on its timeslot during its first episode. And Viva-TV′s phenomenal game show Who Wants to be a Millionaire? hosted by Christopher de Leon, has been consistently ranked the #1 show on its timeslot and has become such a huge hit that it set a trend in game shows on rival networks.

Because of the success of its shows, in less than a year, the IBC-13 under the leadership of Eric Canoy is now the #1 network on Sunday primetime. The same Nielsen report showed that from 2:30pm-10:30pm last Sunday, IBC-13 got an audience share of 30.9% compared to ABS-CBN’s 28.1% and GMA’s 26.9%.

“Viva-TV has already begin winning weekends on IBC, especially with Dear Heart, Petra's Panniest, Born to be a Star, Who Wants to be a Millionaire? and Sinemaks. The addition of the PBA games makes Viva on IBC truly the network to watch. It's any programmers dream to have Anja Aguilar, Ashley Rivera aka Petra Mahalimuyak, James Yap and Christopher de Leon in one network and on one night. And yet, despite having such big name hosts, the great thing about our Sunday lineup is that the four shows are also focused on the audience, the shows all shine the spotlight on the people,” said Viva chairman and CEO Vic del Rosario, Jr.

The PBA 2013 Season airs at 6:30pm every Wednesday and Friday, 6:00pm on provincial Saturday and 4:00pm on two double-header Sunday on IBC-13.