Express Balita and Ronda Trese refreshes in IBC news room

July 20, 2013

Express Balita, IBC's flagship news program continues to aginst the Koreanovela in other network, topping ratings and audiene shares in a certified number 2. 15 years after its first debuted in 1998, the flagship news program remains the despite competing networks having programming strategy against the Korean drama in other network.

Evidence of Express Balita's sustained popularly is the latest ratingsa and audience share from Kantar Media. For the period last July 18, 2013, Express Balita got an average third rating of 10.8% against the Koreanovelas of ABS-CBN's A Promise of A Thousand Days (13.5%) and GMA's Unexpected You (7.5%) recived the rating.

With the entry of Express Balita's main anchors has now a mass-based news anchors are the broadcast journalist Snooky Serna, Henry Omaga-Diaz and Noli Eala. Viewers have since acknowledging the credibility and professionalism of the new anchors as evident received high net satisfaction ratings nationwide. Multi-awarded broadcast journalist Snooky Serna, who stands as the lead anchor in the program, received a remarkable 13.5% percent net satisfaction rating among viewers. The segment anchors are Cathy Eigenmann-Bordalba for the feature segment of Happy ni Cathy, weatherman Jeff Arcilla from PAGASA doing a weather forecast Ulat Panahon and young actress Georgina Wilson anchor for the entertainment news in Showbiz Balita.

Also, Express Balita also takes advantage of IBC's resources nationwide with live satellite feeds from reporters in the network's regional stations. The various provinces such as Express Balita Bisaya, Express Balita Ilonggo and Express Balita Davaoeno have also proven to be successful with regional viewers. Even among audiences worldwide through Global IBC, Express Balita is a perennial favorite among Filipinos abroad.

Express Balita broadcasts weekdays at 4:30 to 5:30 p.m. on IBC, simulcast over DZTV Radyo Budyong 1386 on radio, news channel IBC News Network and DZTV TeleTrese.