IBC-13 celebrates watershed year with ‘Isang Bawat Christmas Party’

December 21, 2014

In what has largely been a year for the aptly named Superstar Network, IBC Board of Directors, executives and employees were in a celebratory mood last Tuesday, December 19, at the company-wide Isang Bawat Christmas Party at Broacast City, Capitol Hills, Diliman, Quezon City.

Graced by the presence of IBC president and CEO Boots Anson-Roa and IBC Chairman Eric Canoy, the circus-themed celebration was highlighted by a talent contest involving the network’s several divisions, the raffling of appliances and cash prizes to all talents and regular personnel including two P50,000 cash prizes and even a surprise announcement from Canoy himself before the night was over.

Since the appointment of Roa in July 1998 and Canoy in 2011, the network was able to focus on improving its overall presence in television industy. In 2014, the network focused on further improving its overall presence as it accomplished several firsts since Canoy including the signing of a distribution agreement with Malaysia’s MEASAT Satellite Systems Sdn Bhd that expanded its broadcast reach overseas and the earmarking of at least P500 million for its planned shift to digital TV.

For the recent surge in the ratings of Channel 13’s viewership than channels 2 and 7 when it begin to its counter-programming strategy.

Ms. Boots says IBC-13, is focused on airing sports, game and reality shows, sitcoms, gag shows and political satire, variety shows and heavy dramas while expanded into fantasy, action and adventure.

Ratings-wise, IBC-13 is still a strong No.3 in viewership continued to make great strides in reaching more living rooms all over the country with its top-rated sports shows, particularly its coverage of the games of the Philippine Basketball Association (PBA) and National Basketball Association (NBA), which were recently ranked by Kantar Media as the most watched sports events in 2014. At the media launch, Boots emphasized that IBC-13 will continue to get in primetime programming by producing dramatic teleseryes, the network will focus on fantasy, action, adventure and romantic comedy series and the like.

On weeknight primetime also seen in teleseryes continues by the other two networks, IBC-13 saw its record-breaking primetime series that the series in viewership for female and men with the popular teen fantasy series Janella: A Princess Girl which is targeted a teen viewershipad young viewers for young girls and pretty female, the action superhero Voltron Man and action series Hitman for male viewers.

For families, some primetime teleserye Your Heart, My Love still comparing to heavy dramas in teleseryes by the two other networks as well, and the top-rating sitcom Maya Loves Sir Chief also focusing on the imparts of Filipino family values did well in the ratings.

In entertainment, the network also showed a marked improvement in Filipino massive viewership with the hits of game show The Million Second Quiz, the popular reality singing search Born to be a Superstar and the hit phenomeal game show Who Wants to be a Millionaire?.

Overseas, IBC International also made headway as it became the second most-watched Filipino channel in the Middle East and North Africa with over 1.2 million viewers.

Both Pangilinan and Lorenzana noted these improvements in the recent trade show that launched TV5’s new programs for 2015. Pangilinan, in particular, said the network intends to make an aggressive push into the digital space next year as it plans to leverage on the capabilities of the 72 million subscriber base of PLDT, the country’s largest telecoms company.

“We’re so good. Things are improving. Brick by brick, if we do the right things, if we put our focus on making ourselves more efficient, at the same time, pushing revenue, we’re on the way,” Canoy said.

If everything falls into place, Christmas should be even more brighter for the IBC-13 family in 2015.

According to a recent fining from Kantar Media's viewership data, IBC-13 account for 50% of its total viewers as driven by its diverse line-up of sports broadcasts like the PBA and NBA games, popular game shows like The Million Second Quiz and Who Wants to be a Millionaire? and reality shows like Born to be a Superstar.

IBC's counter-programming

 * Janella: A Princess Girl (compared to Bagito and Coffee Prince)
 * Voltron Man (compared to Dream Dad and More Than Words)
 * Hitman (compared to Forevermore and Strawberry Lane)
 * Your Heart, My Love (compared to Two Wives and Hiram na Alaala)
 * APO Tanghali Na! (compared to It's Showtime and Eat Bulaga!)
 * Hey it's Fans Day! (compared to ASAP 19 and Sunday All Star)
 * Friends 4Ever (compared to Luv U and Teen Gen)
 * The Million Second Quiz (compared to Bet On Your Baby and Celebrity Bluff)
 * Maya Loves Sir Chief (compared to Home Sweetie Home and Ismol Family)
 * Sandy's Romance (compared to Maalaala Mo Kaya and Magpakailanman)
 * T.O.D.A.S. (compared to Banana Split and Bubble Gang)
 * Who Wants to be a Millionaire? (compared to Rated K and Kapuso Mo, Jessica Soho)
 * Born to be a Superstar (compared to The Voice of the Philippines and Bet ng Bayan)
 * Dingdong n' Lani (compared to Gandang Gabi Vice! and The Tim Yap Show)
 * Sunday Sinemaks (compared to Sunday's Best and SNBO; Sunday Night Box Office)
 * Express Balita (compared to TV Patrol and 24 Oras)
 * Ronda Trese (compared to Bandila and Saksi)