IBC-13 on tapping Kapamilya and Kapuso talents: "It's a win-win situation"

October 12, 2012

Breaking the duopoly of the two giant TV networks in the country, IBC-13 really did a good job since its relaunch (or reformatting) last last 4-months. Though already using their new branding Kapinoy Network, the corporate name remained sequestered network Intercontinental Broadcasting Corporation (IBC).

IBC-13's president and CEO Boots Anson-Toa, believes that the practice of outsourcing talents from other networks benefits all parties involved.

He expressed this assumption following confirmed reports that the country's two giant networks ABS-CBN and GMA-7, are starting to feel skeptical with the setup brought about largely by IBC-13's rise in the ratings contest, particularly in the Mega Manila bracket as the Kapinoy network.

In fact, Viva-TV's PrimeTastik primetime lineup on IBC every weeknights has been a force twith for the past four months. Christopher de Leon's Who Wants To Be A MIllionaire? and Edu Manzano's The Weakest Link is consistently topping its timeslot and figuring prominently in the overall ratings game. It has already reached the top spot this month as well as the basketball league Philippine Basketball Association (PBA) games.

The No.1 phenomenal fairy-serye Winx Club, and new soap-opera teleserye Cristine Reyes' Esperanza and AJ Muhlach's 5 Girls and Daddy are also consistently entering the Top 30 primetime programs.

Vic del Rosario, who met the entertainment reporters in a press conference conducted earlier today, October 12, at the Broadcast City, Capitol Hills, Diliman, Quezon City likewise revealed IBC-13's plan of developing its own set of talents in the near future to fully represent the network's overhauled image.

In the meantime, that prospect would have to wait in order to accommodate the network's marketing strategy along with its corresponding timetable.

"At this point in time, naka-focus lang po ang aming attention sa mga programa muna," said the TV executive. "Then once we start getting some winners and bankable stars na identified with 13, automatic, parang that plan will commence."

As for IBC-13's success, Boots Anson readily acknowledged that the "open field" policy of the network when it comes to stars and talents helped tremendously in bolstering the network's appeal to the masses.