IBC-13 making itself as the feel-good network

March 31, 2014

After making its presence felt in the local TV scene in recent years, sequestered TV station IBC-13 aims to beat its long-established rivals at the ratings game this year with more than a dozen new shows this summer to bolster its programming lineup.

In a press conference last Saturday, IBC-13 President and Chief Executive Officer Boots Anson-Roa unveiled the network’s aggressive stance to challenge the dominance of ABS-CBN Corp. and GMA Network, Inc. at the top of the TV ratings charts.

“Our goal is to overtake the competition and no happy at all because it win by giving viewers something new, something they will look good and feel good to watch on TV,” Boots told reporters.

He said more new shows will be launched this year to prove that the network is armed and ready to take on the two other networks for a battle for TV ratings.

“Hindi kami magpapahuli. (We will not be left behind.) We want to prove that IBC-13 is a giant network, and we can provide shows that have more quality, more originality and more excitement,” she said.

For the first quarter of the year alone, IBC-13 beefs up its feel-good programming with a wide array of shows across all time blocs.

Last January 6, it started airing its heartwarming fantaserye about an angel Carita de Angel, which is the Philippine remake of the 2000 hit Mexican telenovela. It is starring Kapinoy child actress Mutya Orquia. The series airs weeknights at 5:45 p.m., as pre-programming to Express Balita.

Also last January 13, it started airing its very first prime-time fantaserye, Janella in Wonderland, starring Be Careful With My Heart star and now is IBC's newest primetime princess Janella Salvador. The fantasy series airs weeknights at 7:45 p.m. after Express Balita.

After that, the kilig-serye Crazy Little Thing Called Love which is based on the 2010 hit Thai film and now is the Philippine TV remake, is starring the Thai superstar Mario Maurer which is started last March 10.

Joining Mr. Maurer in the romantic drama series are Cristine Reyes and Maricar Reyes. The show airs weeknights at 8:30 p.m. after Janella in Wonderland and back-to-back with Claudine Barretto's nightly drama series Your Heart, My Love, which begin airing last January 27.

Meanwhile, IBC-13 will also challenge the dominance of GMA and ABS-CBN on the afternoon programming block with the launch of two children's drama shows.