The Return of RPN 9, Under New Management

August 28, 2014

9TV is the new name of RPN 9 which started its broadcast last August 23, 2014, now under Aliw Broadcasting System Inc. (Photo Credits: Wikipedia)

Tagalog newscast, imposible na yun since loaded na ang lineup nila. And 9TV caters more to the niche upper class and the masses, so making a Tagalog newscast would clash with their viewing audiences’ preferences..

9TV, the new name of RPN 9 began to make waves in Philippine television last August 23, 2014. The station is also home for RPN Channel 9, DZKB Radyo Ronda 1422, 106.9 Bida FM and 99.5 Play FM.

The relaunching of the channel began its thrust to reach a wider nationwide audience and strengthen its presence on free TV. It is also the first foray of Aliw Broadcasting Corporation as a new player in the Philippine television industry. Last January, Aliw and RPN signed a memorandum of agreement for their expanded nationwide TV and radio coverage. The known for its flagship radio stations DWIZ and Home Radio Natural, Business Mirror, and the Filipino Mirror tabloid.

It would be the partnership between RPN and Solar, where the ladder started broadcasting as a block-timer. This is the culmination of certain events that happened prior to the relaunching of Channel 9.

Solar beginning with its partnership with RPN-9. They would be retained, making the news organization renamed as 9News (under Media ng Bayan). Coinciding with the foreign canned shows in the US would now retain during Monday, Tuesday and Thursday nights, the launch of 9TV on Philippine television is the 7 nights of all-Filipino programming on primetime, some telenovelas and Asian dramas, MBA and KBL basketball and the return of cartoons and educational programs on free TV through the Kids Weekend morning block. These include the return of Sesame Street on Philippine free TV and the new season of Pokemon.

These recent changes and developments mark the beginning of a new era for RPN 9, now under the new leadership of former Ambassador Antonio Cabangon-Chua. RPN 9 is remembered as an iconic brand in Philippine television, and it always provide great programming to its viewers during good and bad times. In my point of view, this will change the landscape of the channel but is going to change in Philippine television today. We'll just see if these changes can change the fate of RPN in the television industry.