IBC-13 goes TV on its nown terms

December 22, 2012

Sequestered TV network IBC-13 won as the Best TV station in the 2012 KBP Golden Dove Awards. In her breif acceptance speech, IBC president and CEO Booys Anson-Roa said: this is the first time in recent years that the best station award is being given to the two giant networks. "Kapinoy po this year"-Boos continued. "This is a victory for the major players." She gave due credie to the "men and women behind the success of IBC who has to work harder with equipment, resources, manpower and yet have achieved many feats."

New IBC owner Eric Canoy said it one years ago when he ventured new business territory: IBC is woeking at it. Trying to be the best by challenging conventions and daring to the different in its programming to make a difference in the lives of others through its advocacies.

Last Friday, IBC-13 gathered its friends from the press to celebrate its win and to unveil and revealed its new program slate. Network executives were led by vice-president Lito Ocampo Cruz who keynoted the affair. Ocampo Cruz cited IBC’s escalated efforts to strengthen the network’s financial muscle to finance its programming, privatization and expansion plan.

IBC claims a new program slate described by chairman Orly Mercado as an unrivaled suite of entertainment, news and public affairs and sports programs whose broad appeal crosses age, gender, and socio- economic class. She said the network believes that there are audiences looking for true innovatives to formula programs and to formats and that there are markets out there with a broad repertoire of tastes and interests and with penchant for original, out-of-the-box ideas. This is the audience to whom IBC wants to serve its multi–faceted menu.

IBC has done it before and it’s doing it again. Living out its passion to do its own thing. From the classic hit shows like Iskul Bukol which has a TV sitcom accross all channels, TODAS which first brought comedy to television and the Seeing Stars with Joe Quirino, a first showbiz talk show on primetime. And now, IBC unleashes a fresh batch of groundbreaking shows spawned by some of the best creative teams in the network led by Zyrene Parsad-Valencia as the news and public affairs head, and Jose Javier for entertainment division.

The new slate of first TV program includes its news programs Express Balita and Ronda Trese with new anchors, new sets and production values to make them more competitive; Good Take hosted by Chin-Chin Gutierrez; Linawin Natin hosted by Jarius Bondoc goes on the issues;  up clsoe and personal interviews on Snooky with Snooky Serna for public service; and noontime variety show Lunch Break with Ryan Agoncillo and Joy Viado. Also, air the first-ever and top-rating Viva-TV program like phenomenal animated series Winx Club and action-crime fighting Totally Spies!, primetime teleserye Esperanza and 5 Girls and Daddy, teen drama anthology Dear Heart, game shows 'Who Wants to be a Millionaire? and The Weakest Link, talent search  show Born to be a Star, anime Crayon Shin Chan, Cyborg Kurochan and Sailor Moon, telenovelas Teresa and Mar de Amor, and Korean drama Wife Returns'. It is the No.3 network which regularly airs award-winning Viva Films and local movies in Viva Box Office and Sinemaks; educational and cultural in Cooltura; and Filipin-CHinese tele-magazine Chinatown TV. It has a number of children's programs led by Bear in the Big Blue House and Barney and Friends for kids. Of course, Viva-TV also airs the PBA Games which has acquired new luster with the network for the basketball fans.