IBC

IBC is a major commercial television television network in the Philippines and the country's largest, oldest and third leading television network with an advertising revenues amounted to 10.3 billion pesos for the fiscal year 2012. It is owned and operated by the sequestered radio and television network Intercontinental Broadcasting Corporation. It was launched on 1961 as the Inter-Island Broadcasting Corportion and among the third television networks in the Philippines. Its IBC headquarters is in Broadcast City, Capitol Hills, Diliman, Quezon City with regional offices and news bureaus in over 18 provincial areas throughtout the country.

The flagship television station of IBC in Metro Manila is DZTV-TV (VHF channel 13) while provincially, the network operates through IBC Regional of 18 originating stations, 16 strategically located relay stations and 4 affiliate television stations making it the most expansive television network in the country. It's programming is also available outside the Philippines as a premium of the brand Global IBC.

The network is all set for digital terrestrial television broadcast and jaiting for the permission from the National Telecommunication Commission.

History
IBC traces its history to the third Philippine television station DZTV-TV, owned by Inter-Island Broadcasting Corporation. The late Andres Soriano, owwer of the tri-media conglomerate of RMN-IBC-Philippine Herald, was started the first broadcast in 1960 and television in 1961. The station also broadcasts in Cebu and Davao. Dick Baldwin was the station's first owner, and programming first consisted of mostly foreign programs from CBS, and a few local shows. Andres would acquire the channel in 1962.

In 1970s, IBC launches the color transmission named Vinta Color named after the Vintas from Zamboanga, the third network in the Philippines to convert to all-color broadcasts.

On February 1, 1975, Inter-Island 13 split off from the Sorianos, owners of RMN and was renamed Intercontinental Broadcasting Corporation (IBC) and moved to Benedicto Group of Companies by the late Roberto S. Benedicto (1916–2000), who purchased the network consisting of the Mega Manila station and another relay station in Visayas and Mindanao. In 1976, IBC metamorphosed into one of the country's most viewed TV network with its primetime lineup and full length local and foreign films aired on this channel. This catapulted IBC in the number one slot among 4 rival networks. Through the sweat of its employees and the income generated from its programs, the network built and finally moved into its present home at the modern Broadcast City, in 1977. The complex was a 55,000 square metre tract located at Capitol Hills, Diliman, Quezon City.

IBC manifested an enviable resilience in surviving the challenges. It marked the biggest, most progressive leap any network has ever made. Because of its station produced shows and co-production ventures, it penetrated a wider market. Thus, remarkable productivity surfaced with a acquisition of several provincial TV and radio stations.

After the EDSA revolution, IBC was sequestered by the government. A board of administrators was created to run the station. All of the stocks and assets of IBC, and its sister networks RPN-9 and BBC-2 were sequestered by the Presidential Commission on Good Government (PCGG).

President Corazon Aquino turned over IBC and RPN to the Government Communications Group and awarded BBC through an executive order to ABS-CBN Broadcasting Corporation. When BBC closed down, IBC absorbed majority of its displaced employees, thus doubled the operating expenses of the network. Cost of programs went up three-fold. Line-produced shows and co-production ventures with some big film companies like Viva, Regal, and Seiko were favored. The top rated shows of IBC were pirated by rival networks. Cost of programs, talent fees and TV rights increased tremendously. IBC could no longer afford to produce its own shows. In 1987, IBC 13 renamed E-13 for the first time and its slogan Life Begins at 13 noted for the butterfly logo in the form of the letter E and the number 13. In 1989, E13 renamed back to IBC 13. IBC took on a new image at the same year, Pusong Pinoy, Pusong Trese, to recapture the glory days it once had. But because of the sequestration, periodic change of management and the internal problems, the network started to lose the support from its advertisers.

Islands Broadcasting Corporation under Mr. Tonyboy Cojuangco took over the management and the marketing of IBC (which came to be known as Islands TV-13) in 1990. It was in the later part of its operations that ratings and income suffered due to mismanagement which caused labor unrest. In 1992, IBC return to air and became a 100% government owned station by virtue of a compromise agreement between PCGG and Roberto Benedicto, management and marketing were returned to the IBC Board of Directors. The programming remained at a standstill in preparation for the launching of a new image of the station.

It was 1994 when IBC launched Pinoy Ang Dating with a Filipino-like visually enticing music video (with Grace Nono as the composer and singer of the same song), an innovation in terms of station identification. Despite limited resources, programming improved but the battle for audience share continued. Advertisers became more responsive to marketing efforts while its broadcast sentai, tokusatsu and anime, including Battle Ball, Kamen Rider Black, Maskman, Turboranger, Fiveman, Bioman, Super Sentai and YuYu Hakusho were topping the ratings. The said ident won the Gawad CCP Award for The Best Station Identification in the said year. The said ident won the Gawad CCP Award for Best Station Identification in the said year. Vintage Television (VTV), later merged with Viva Television in 1999, entered the scene in 1996 with PBA Games as its major program and continued until 2002 and return in 2011. Rehabilitation of the transmitter and other technical facilities where initiated in the central and provincial stations. A new Harris 60 Kilowatt transmitter was installed. The global service of APSTAR 1 satellite was utilized for the wider global reach.

In 1998, the network has launched its all-Filipino flagship news program called Express Balita, become the national flagship newscasts, led by news anchors Ida Miranda Castro and Anne Marie Soriano. By 2000, IBC brought the PBA on Viva TV because the company with Viva Entertainment absorbtion of Vintage Television for the past three years ago, it also the PBA games shared with NBN-4 in 2003. In the following sports program, IBC relaunched as Viva-TV, the primetime slot that aired on Channel 13 to produce hit drama series like May Bukas Pa, Subic Bay, Kagat ng Dilim, Dear Heart, Habang May Buhay and H2K: Hati-Hating Kapatid, and sitcom Gags Must Be Crazy when it become popularly franchise from established popular shows. Since then, IBC 13 now reached the number 3 among TV network at the same point in audience share and the ratings, and the first in the Philippines to be the number 3 last 1998 relaunched. IBC's TV companions, with the two giant networks ABS-CBN and GMA Network to bring in more viewers after IBC become the number 3 leading network.

In 2001, Viva-TV begin to produce local version of game shows The Weakest Link (hosted by Edu Manzano) and Who Wants to Be a Millionaire? (hosted by Christopher De Leon) which airs on IBC. The two top networks of ABS-CBN, GMA Network and ABC were forced to include franchised game shows to their programming lineup within Philippine networks. Also, it has the popularly aired the Mexican soap opera as telenovela Carita de Angel, Siempre Te Amare and Maria del Cielo on daytime and Por Un Beso on primetime airs on IBC after the success of telenovelas the are two top networks GMA Network and ABS-CBN in their programming lineup and introduced popular Tagalog dubbed anime series in Japanlike Akazukin Cha Cha (the voice of Antoinette Taus as Cha Cha), Crayon Shin Chan (the voice of Andrew E. as Shin Chan) and Cyborg Kurochan (the voice of Ogie Alcasid as Kurochan) which airs on the evening slot.

In late 2007, IBC Management inked a deal with the Makisig Network, led by Hermie Esguerra. Makisig was accepted as a primetime block-timer of IBC. However, Makisig Network's programs were not aired due to questions on the propriety of the terms and conditions of the agreement. Said agreement expired in October 2008.

In June 30, 2012, Viva Entertainment announced that plans to buy IBC-13 last April 4, 2011 to become part of Vic Del Rosario-owned network as it is privatized last June 30, 2012 and to revive the old network's glory days (as in Viva-TV) and the entertainment network reformatted and renamed as VIVA, which become the Home of the Stars. Rosario said Viva Entertainment, would produce a new lineup of more entertainment programs while IBC-13 would continue to be responsible for news and public affairs programming and operation of the stations. Last 2011, IBC relaunched its present advertising campaign, branding and slogan, Kapinoy (literally means "a member of the Pinoy"), which it believes reaffirms the network's commitment to quality Kapinoy programming that will foster the morals and values that are ostensibly upheld in many Filipino culture, families and children.

The same day, IBC relaunched with new corporate logo for Filipino-esque from Luzon, Visayas and Mindanao with an international reach become through its relay stations, IBC-13 programs were senn across the archipelago and Southeast Asia and programming started airing in 50 American cities and parts of South America through the International Channel Network, and the new transmitter as IBC Tower localed along San Francisaco Del Monte, Quezon City. At the same time, the new tagline Sa IBC-13, Ikaw ang No.3 campaign for the No.3 network to promote the Viva-TV programs. Also part of their success in the deal with HiT Entertainment to produce children's television programs Barney and Friends franchise, which is start last April 2003 effectively revitalized interest for children in the Philippines with Barney characters.

As of January 1, 2013 at 12:00 midnight, is the official IBC Analog Transmitter (DZTV-TV) are they now using Horizontal Polarization or Elliptical Polarization, during watching Ronda Trese at midnight.

As of now, from being corporate relaunched a new advertising campaign and slogan Bawat Pinoy, Kapinoy!, which emphasized the new lineup as being more distinct and new being aired by its competitors at the time, IBC's new management wanted to improve their broadcasts by airing some of its classic programs as IBC Classics, it gianted popularly for new telenovela Rosalinda starring Thalia and Fernando Carrillo and asianovela My Daughter the Flower airing on Viva-TV on IBC, also introduced animated series Pop Pixie and Winx Club to the Philippines and also with anime series like Cyborg Kurochan, Kirarin, Crayon Shin Chan and Akazukin Chacha with phenomenal game shows like Who Wants to Be a Millionaire?, The Weakest Link and talent search show Born to be a Star. Alongside to the Viva-TV block as home to the NBA and PBA games as well as pro boxing, and WWE events in the sports programming, its flagship news program Express Balita and Ronda Trese together with Good Take, Linawin Natin, Pulsong Pinoy, Angara ng Bayan, Snooky and Nora Mismo, magazine show Cooltura, lifestyle show Chinatown TV and noontime variety show Lunch Break as well as its home to the award-winning Kapinoy children's programming like Barney &amp; Friends, Sesame Street and KapinoyLand.

By the 2013, IBC is the official broadcaster of the 2013 World Youth Day, which return to the visit of Pope Francis to the country (together with PTV and Radyo ng Bayan). In the statement released in April 11, 2013, Viva chairman and CEO Vic del Rosario, Jr. announced that Viva-TV will continue to reign on primetime under the blocktime agreement of The Kapinoy Network with Viva Entertainment. According to article, IBC chairman Eric Canoy that in pursuant to A) 26 nwhich restored its archives, hopefully The Kapinoy Network re-air them as IBC Classics. At the same time, IBC is now a member of Kapisanan ng mga Brodkaster ng Pilipinas (KBP) to promote membership.

Mascots
IBC-13, the sequestered mascot dressed in a Filipino shirts hat introduced by the brand in 2012 is probably the most widely recognized character in the Philippines.

Puppets
From the success of Kapinoy mascots, IBC 13 also another first in puppets in a Filipino hat introducing by the brand by September 30, 2012 is probably the most widely recognized character in the Philippines.

Programming
Most of the program line-up of IBC are originally produced by the company's pioneered various genres in television production unit. These include Viva-TV programs on IBC's primetime block with the programming is home of the sports events like the popular basketball tournaments for the NBA and PBA games, ONE FC and WWE programming and boxing matches from Manny Pacquiao and Nonito Donaire, reality shows, sitcoms, gag shows, soap operas, drama anthologies and game shows are produced by Viva Television, the Kapinoy programs ranging from its cultural, current events and children's television programming while news, documentaries and public service programs are produced by IBC News and Current Affairs and the ranging from entertainment shows. Some of the program line-up of IBC though are imported from abroad, these include the children's television shows from the United States and Viva-TV for the television series from Mexico and Korea, animation from Japan, local blockbuster films from Viva Films and other independent production outfit while licensed franchises from abroad are co-produced by the licensee. IBC would also airs special events like the awarding events, Miss Universe and the special coverage from the government such as SONA, election coverage from Hatol ng Bayan and many more from PTV-4.

Competition
On its reception from 1976 until 1988, IBC reached the number 1 television network in the country, broadcasting a variety of programs that are socially relevant, entertaining, informative and commercially viable metamorphosed into one of the country's most viewed TV network with showing full length Tagalog films and its primetime lineup like Iskul Bukol, TODAS, Chicks to Cicks and Seeing Stars with Joe Quirino. This catapulted IBC ranked behind in the number one slot among the 4 television networks.

Since its inception last 1998, IBC is now reaching the strong number 3 most-watched television network among the competiton for the two leading TV networks ABS-CBN and GMA Network, according to the AGB Nielsen-Media Research survey. It began the NBA and PBA games, and producing the Viva-TV programs started. In 2012, TNS/Kantar Philippines will begin with the media research, although audience measurement and the number 3 behind among the TV networks. Most watched of the Filipino dubbed Japanese cartoons Cyborg Kurochan. Upon this 2012, it gained popularity airing its first talent search show Born to be a Star produced by Viva Television. It rose to the airing the Mexican telenovelas Rosalinda starring Thalía and Fernando Carrillo in popularly telenovelas, Korean asianovlas My Daughter the Flower from established popular shows by adding Filipino-produced soap operas and two of the popular and top-rating game shows Who Wants to Be a Millionaire? and The Weakest Link gained on IBC's primetime block Viva-TV.

By 2013, AGB Nielsen and IBC released the all-time 2013 highest rating shows in the Philippines, with 5 of the top 30 highest rating shows all from IBC with the Viva-TV shows like the NBA, PBA, Who Wants to Be a Millionaire?, The Weakest Link and Born to be a Star. At the turn of the first decade of the country, the competition is up against its closest competitors with ABS-CBN and GMA Network.

Moreover, the data released by AGB Nielsen show the Mega Manila data, which favors ABS-CBN and GMA in the Mega Manila ratings while Kantar Media/TNS releases the Total Philippines ratings (National Urban and Rural Households), which favors IBC has dominated the ratings.

IBC struggles in Mega Manila lagging behind ABS-CBN and GMA Network but still managed to claim the top spot in the National ratings beating ABS-CBN and GMA Network by a sizable margin according to Kantar Media/TNS Total Philippines TV ratings. Advertising revenues for the fiscal year 2012 amounted to 13.5 billion pesos.

Regional Network
The IBC Regional Network is the provincial network subsidiary of IBC. It is responsible for simultaneously airing most of the shows seen on IBC's flagship station in the provinces. The IBC Regional Network has several stations in each region outside Mega Manila to ensure nationwide coverage. The local stations also produce their own newscasts which air prior to Express Balita and other local programming which air on Sundays. IBC Regional glorified its roots while reaching out wider audience in 2011, consistently building on local content and developing infrastructure to deliver better service and cement its position as the top-rating regional network in the country. Regional versions of favorite TV shows were created, enabling IBC to reach out and connect with wider audiences worldwide. The launch of the local government TV coverage Subgo TV in Cebu and Dabaw TV in Davao, provided more relevance to regional audiences.

Divisions

 * IBC News and Current Affairs
 * IBC Entertainment TV
 * IBC Kids
 * IBC Engineering
 * I-Post
 * IBC Administrative Services and Human Resources Department
 * IBC Foundation, Inc.
 * IBC Creative Communications Management
 * TOC (Technical Operations Center)
 * Traffic