In 100 Words: Home Radio is Back, Sort Of

November 20, 2014

'97.9 Natural brought back the ‘Home Radio’ name in November. (Logo courtesy of Aliw Broadcasting Corporation)'

There seems no end in sight for the embattled Natural 97.9.

Just recently, the Home Radio brand, which was supposedly retired in July, was brought back. This is already the fourth brand change for the Aliw-owned 97.9 FM frequency since the original Home Radio ended its broadcasts in March.

While the ‘re-re-re-rebranded’ Home Radio Natural kept the current Top 40/OPM format, the latest name change clearly showed the station’s lack of direction and identity. The owners seem to have not moved on from the proud and loud past that is ’97dot9 Home Radio’.

Much like 103.5 K-Lite, 97.9 Home Radio Natural is a headache waiting to happen. And it only gets even worse.