Viva Entertainment turns 31st year

Concerts, films, TV premieres, major video releases, top-rating TV shows, new albums, and other entertaining goodis are what the Viva Entertainment Group has is store to celebrate its 31st anniversary in Philippine show business.

The activities started on July 7, 2012, with the concert of the 24/SG unleashes popstar princess Sarah Geronimo at the Araneta Coliseum. This will be followed with Viva day at the Araneta Center in Quezon City today.

There will be a motorcade around the center starting at 2:30 p.m. with floats from vairous Viva companies like Viva Films, Viva Music Group, Viva TV, Viva Video, Viva Sports, Video City and many more. The Viva stars like Sarah Geronimo, Anne Curtis, KC Concepcion, Richard Gutierrez, Martin Escudero, Cristine Reyes, Luis Manzano, Vic Sotto, Sam Pinto, Onemig Bondoc, Vhong Navarro, Anja Aguilar, Cesar Montano, Maui Taylor, Dingdong Avanzado, Daniel Padilla, Jon Santos, Judy Ann Santos, Aga Muhlach, Rachelle Ann Go, Mark Bautista, Charlie Green, Vice Ganda, Ella Cruz, James Yap of PBA, among others will jon the motorcade.

The motorcade will be followed by Viva's & I concert at the Araneta Coliseum starring Sharon Cuneta and Gabby Concepcion. The show will also feature Sarah Geronimo, Mark Bautista, Anja Aguilar, Vhong Navarro, Ella Cruz, Andrew E, Young JV, Thyro and Yumi, Basil Valdez, Jason Hernandez, Princess Velasco, The CompanY, Davey Langit, Callalily, Side A, Martin Nievera, Le Velvets, Daniel Padilla, Yssa Alvarez, XLR8, V-Fort, Charlie Green, Vice Ganda and True Faith.

The popstar youth-oriented magazine show Popstar TV, which airs from Mondays to Fridays at 4:30 p.m. on TV5, hosted by popstar princess Sarah Geronimo. On the other hand, the premiere of the newest teen drama Sarah G, which debuted last June 17 and air every Sunday at 3 p.m. on TV5, starring popstar princess Sarah Geronimo and the return of the actor Onemig Bondoc.

For those who choose to stay home today, Viva TV's Viva Box Office on IBC will premiere Mahal Kita: Final Answer! at 6:30 p.m. on July 2 with the TV ratings against with the flagship news program GMA's 24 Oras and ABS-CBN's TV Patrol. Starring Bong Revilla, Rufa Mae Quinto and Bobby Andrews; directed by Ike Jarlego Jr. Who Wants to be a Millionaire? with box-office king Bossing Vic Sotto followss the movie. The country's leading game show will celebrate its 12 year on the air on June 30, 2012 and also return on the Kapatid network TV5 on July 2 at 8:30 p.m.

Viva TV also produces the newest game show in town, The Weakest Link with the lucky charm Luis Manzano, which goes on air from Saturdays at 6:30 p.m. also on IBC against with rival game show ABS-CBN's Kapamilya, Deal or No Deal and GMA's Manny Many Prizes. On June 30, the two new frahcise game show is back on Philippine television.

Sinemaks on Viva-TV will premiere Moron 5 and the Crying Lady is another Viva anniversary presentation on July 1, 2012. Directed by Wenn V. Deramas, starring Luis Manzano, Billy Crawford, Marvin Agustin, DJ Durano Mart Escudero and John Lapus. On June 30, 2012, Star Lounge will relaunched with the premiere Cloudy with a Chance of Meatballs.

Viva Records is set to release CDs of new recordings by its leading artist. The lineup include AJ Muhlach's new album Decade (under Vicor Music), the new album Anja Aguilar (under Viva Records), Jason Hernandez's new album Bukod Tangi (under Viva Records), V-Fort's new album The Love Band Project (under Viva Records), Anne Curtis' new album Annebisyosa (under Viva Records), the new album Le Velvets (under Viva Records), the new album Marvin Ong's new album Sigaw ng Puso Ko (under Viva Records), Charlie Green's new album Rainbow (under Viva Records), the new album Daniel Padilla (under Vicor Music), Nadine Lustre's new album Only Girl (under Vicor Music), Dingdong Avanzado's new album Download (under Viva Records) and many more albums.

Also coming from Mattel Entertainment is the release by Viva Video of Barbie: Princess Charm School and Barbie in A Mermaid Tale 2 for the first time on DVD.

Vic del Rosario, Jr. launched Viva Films on November 11, 1981 with P.S. I Love You, the movie starring Sharon Cuneta and Gabby Concepcion and directed by Eddie Garcia. Since then Viva has grown into a major player in the local entertainment industry. Viva has since been providing the Filipinos with top-quality entertainment in film, television, music, video, concerts, sports and others.