Viva-TV (TV channel)

Viva-TV is the Philippine sports and entertainment TV channel in the Philippines. We are also on most major cable providers in Luzon, Visayas and Mindanao. Owned and operated by Viva Entertainment, broadcasted on IBC-13 runs on Mondays-Fridays from 5:00-11:00 pm (except on 8:00-9:00 pm timeslot on Tuesday nights which is occupied by DMZ-TV), Saturdays and Sundays 11:00 am-11:00 pm (expert on 1:00-2:00 pm timeslot on Sundays which occupied by DMZ-TV) (Philippine Time). It started since June 5, 2011. It is the largest treated as a separate channel from Viva-TV on IBC by Media Pulse Philippines and AGB Nielsen Media Research for ratings purposes.

This includes animation, drama series, showbiz-oriented shows, music videos, comedy, game shows and sports shows with commercial free. Viva-TV sponsors other events, particularly parties around the Metro Manila area and the Filipino viewers free access to local and international sports events. They also promote upcoming Viva movies and Foreign, Cartoon and Pinoy movies. The station will also served the rights to broadcast the special coverage of the 2012 London Olympics.

History
In June 5, 2011, IBC-13 and Viva Entertainment partnership was relaunched with the new programming block Viva-TV as the country's premiere number one entertainment channel via free-to-air TV channel IBC-13 had its major reformat begin its competition TV ratings with ABS-CBN, GMA Network and TV5. The audience will always find high-quality, entertainment programming that reflects real experiences from the point of view. In June 6, 2011, the lineup was added prior to the new schedule will put the sports and entertainment programming in the primetime slot with some airing animated series and the free TV coverage of the PBA games and NBA games against with the major networks of ABS-CBN, GMA and TV5, with the commercial spots during primetime.

The new logo is used varying customized for brand unification and refreshment purposes. Philippines based creative director/designer Hans Malang rebranded Viva-TV, creating the new identity, logos, and the look and feel. In addition to creating the new Viva-TV logo, he created a whole new logo system to represent the company’s entire family of sub-brands. Viva-TV uses new graphics, it applies to selected programs' promos and station IDs.

On October 11, 2011, Viva-TV and IBC-13 channel 13 was now finally lanched the Movie and Television Review and Classification Board (MRTCB) with the new rating system for adopted the green G, blue PG and red SPG graphic ratings for the majority of their programs. Recently, IBC-13 is now programming Viva-TV through partnership with Viva Entertainment. The network welcomes this revised rating scheme. It’s going to make the lives of the people in IBC-13 a lot easier to manage. This will actually help us as we acquire programs abroad. We now have new guidelines as to where we will put our programs. Later on, when we finally have the SPG classification rating, we will know that a particular program with that ratings was added.

Dedicated Channel
With the dedicated feed, the channel will now cater specifically to Free TV viewers via scheduling, market-specific advertising and promotions specifically tailored audiences in the Philippines with a simultaneous airing in the Europe, Middle East, Singapore, North Africa, Japan, Hong Kong, Guam, Middle East, Canada, Australia and the United States on Dish Network and broadcasts all over the country on more than all cable providers nationwide including Sky Cable (ch.15), Global Destiny Cable (ch.83), Cablelink (ch. 14), Dream Satellite TV (ch.7), Cignal Digital TV (ch.13) and other affiliated service providers in Metro Manila. Local advertisers and cable and satellite operators will now have enhanced opportunities to work with Viva-TV on customized marketing solutions including sponsorships of long and short-form programming and tailored advertising opportunities including events, promotions, concerts, local and international sports events and multi-platform marketing solutions.

The dedicated feed targeting kids, teenagers and families will feature favorite animatien seroies including the teen animation in the Philippines for kids such as Winx Club, Barbie, Trollz, Grossology, Atomic Betty and animated hits, Bratz, Pozaman, My Little Pony: Friendship Is Magic and more. The program lineup also includes Pinoy entertainment sensation, Bagets Just Got Lucky, as well as comedy including Wow! and Goin' Bayabas and teen shows such as teen drama anthology Dear Heart, lifestyle show Cristinetopia and top-rating teen-oriented variety show Pop Girls and the highly new teleserye, May Bukas Pa.

At launch, Viva-TV will reach over all cable and free TV households. Viva-TV had its highest TV ratings with ABS-CBN, GMA Network and TV5 for AGB Nielsen Media Research, and also saw the highest increase in average time spent among all entertainment channels.

Viva-TV has a strong brand awareness in the Philippines. Viva-TV has been available on free TV channel 13, and broadcast to over 26.8 million homes via free-to-air TV channel IBC-13. Viva-TV also has a strong presence in the market via consumer products, online, recreation, books, films production, music recording, distribution business, sports, concerts and interactive.

With a Filipino dedicated feed, terrestrial blocks, a strong consumer products and digital media presence, the demand is high for clients to associate themselves with Viva-TV. The localized feed allows for more cost-effective and country-targeted options for advertisers and cable and satellite operators.

Programming
Viva-TV on IBC-13 airs newest sports and entertainment programming includes May Bukas Pa, Popstar Diaries, Pop Girls, Bagets: Just Got Lucky, Wow!, Cristinetopia, Goin' Bayabas, Wansapanataym, Flames, Dear Heart, Chikalectric, Stop, Talk and Listen, OPM TV, Petrang Kabayo Celebrity Home Business, Daily Top 5, Celebrity Real Life Stories and P-POP Star Hunt, according to Media Pulse Philippines is number 1 and AGB-Nielsen Media Research is number 4. Pop Girls, May Bukas Pa, Dear Heart and Bagets: Just Got Lucky are the most frequently aired programs on Viva-TV, with particular typically airing each day on average. Pop Girls ranks as of 2011 as the station's highest-rating teen-oriented variety show on sunday nights to compete with ABS-CBN, GMA and TV5, according to AGB-Nielsen Media Research. Viva-TV also showing on local and foreign movies such as local movies Viva Proudly Presents, the sports specials Now Showing, the foreign movies Thursday Night at the Movies, the animated movies Viva Premiere Night and the sunday night movie block Sinemaks and issue of the Philippine magazine Total Girl. Along with the animated series airs everyday, there were cartoon shows such as Winx Club, Pop Pixie, Barbie, Trollz, Atomic Betty and Grossology.

The program lineup is different from the Viva-TV feed where entertainment programs are aired on primetime and the free TV coverage of the PBA Games and NBA Games with commercial free against with ABS-CBN, GMA Network and TV5.

Official Website

 * Viva-TV official website