IBC 13 celebrates 60 years with the new President and CEO Kat de Castro plus new & flashbacks TV shows

Thursday, March 07, 2019

IBC (logo)

IBC-13 lives, and they're rising with a fresh burst of energy and renewed relevance, ready to tell stories once again humorous, heartbreaking, real, resonant. The rich and entertaining human narratives to guide the Filipino on the way forward.

'The shows you used to love will be having a big comeback! Catch it on IBC 13'

Established in October 1959, DZTV Channel 13 first went on the air on the of March 1960. The roller-coaster ride of history brought it to the pinnacle of TV broadcasting success built on sharp news reporting and quality journalism, complemented by top-notch, top-rated local and foreign entertainment programs and films in the mid-80s. You'll probably recognize some program titles that continue to live on in pop culture, long after they've gone off the air: "Iskul Bukol, "Eli Kasi Babae","Chicks to Chicks", "Goin' Bananas", "The Sharon Cuneta Show".

It went on a downward spiral since March 1986, very nearly disappearing from the consciousness of public TV viewers. But, through many and varied challenges. IBC-13 survives.

Don't miss the special tribute to IBC 13 as they trace their contribution to the Philippine television through the years!

This 2019, the network reaches the milestone of 60 years.

IBC-13 now has an enhanced signal to woo back more of its audience. With a leaner and meaner news and production cohort, IBC-13 is poised to bring fresh, exciting content to Philippine free TV. The network's new program line-up will be fronted by two freshly-minted news programs, flanked by brand-new additions to local TV entertainment fare, adapted to the ever-evolving tastes of viewers. These include original station-produced and blocktime shows that will continue IBC-13's legacy of novel, diverting, well-crafted programs that kept many Filipinos enthralled and tuned in, day after day, week after week.

Complement these with canned foreign film and TV blockbusters, and get ready for a new contender for the Filipino public's precious viewing hours.

KAT DE CASTRO, NEW IBC 13 PRESIDENT & CEO

The Intercontinental Broadcasting Corporation better known as IBC Channel 13 has a new President and CEO in the person of Katherine Chloe de Castro. She is the daughter of former Vice President and veteran broadcaster Noli de Castro and TV producer Arlene de Castro.

A COMMUNICATION ARTS graduate of Miriam College, de Castro is no stranger to the broadcasting industry. She started her career as a field reporter in ABS-CBN Channel 2 and later on hosted her own travel show 'Trip na Trip and business magazine show 'Swak na Swak.'

Malacanang's appointment on De Castro, first as a Board of Director then later on as President and CEO, came at a time when IBC is transitioning from its old office in Broadcast City to the new IBC compound in the same area in Capitol Hills, Diliman Quezon City. In an interview about her appointment, de Castro said that"! am glad to be part of the group that will oversee the privatization of IBC 13:'

The Presidential Communications Operations Office (PCOO) headed by Secretary Martin Andanar, the overseer of IBC 13, is poised to privatize the network within the year. Due diligence is being undertaken to provide smooth transition and secure all the stakeholders of the company especially its employees and blocktimers.

Ms. Kat De Castro during the press conference of IBC 13

Meanwhile, IBC 13, with Kat de Castro at the helm, is putting its foot forward as it regains the public interest with the re-airing of its well-loved IBC shows from the 80's and 90's.

Ms. Kat De Castro also shared that she wants everything to be in full swing now that she is the CEO of IBC 13, she wants to address the issues concerning the employees as well as the signal rerach of the station because they want more viewers to watch their shows.

What can we look forward with IBC 13?

New programs are scheduled to air on IBC starting this month. In celebration of the 60th anniversary of the network, a documentary special entitled'The Original No. 1: IBC 13's Legacy to Philippine Television airs on March 8, Friday at 9:30 PM. OOTD: Opisyal of the Day, a public affairs program featuring the senatorial candidates airs every Tuesday and Thursday at 8:30 PM. And coming soon is a travel show entitled "Kooltura', a millenials approach to travelling around the Philippines.

An improved and vibrant IBC 13 courtesy of Kat de Castro is expected to happen in the coming days. Their station ID says it all — iconic, bold and chill.

Since 2001, IBC-13's Mission Statement has been to become

A network that is globally competitive, a leading light in the Philippine broadcast industry, propelled by proactive human resources, dedicated to providing programs that are socially relevant, wholesome, entertaining, informative and commercially viable, attentive to the needs of its stakeholders, and committed to nation-building, under the guidance of Divine Providence.

IBC-13 is here, ready to achieve the full potential of this statement, for the benefit of the Filipino people, who are our stakeholders, and of the nation, which we are all striving to build towards progress.