IBC 13 STARTS 2016 ON TOP OF RATINGS GAME

February 2, 2016 at 2:30 pm

IBC 13 starts off 2016 on the right note as the Kapinoy network remains the third most watched TV network in the country last January after the station garnered an average audience share of 31% from combined urban and rural homes vs ABS-CBN’s 43% and GMA 7’s 36%, according to recent data from Kantar Media.

IBC kept a stronghold of the primetime block hitting an average audience share of 27% nationwide versus rival’s 48% and 33%. The station’s afternoon block also garnered a 25% nationwide rating versus ABS-CBN’s 42% and GMA’s 37%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

TABLE 6.  TOP 10 PROGRAMS IN JANUARY 2016 (NATIONAL HOMES)

 * 1) FPJ's Ang Probinsyano (ABS-CBN) - 39.8^%
 * 2) Pangako Sa'yo / MMK Ang Tahanan Mo / Wansapanataym (ABS-CBN) - 31.4%
 * 3) Dance Kids (ABS-CBN) - 29.8%
 * 4) TV Patrol (ABS-CBN) - 28.7%
 * 5) Pilipinas Got Talent (ABS-CBN) - 26.6%
 * 6) Rated K (ABS-CBN) - 24.3%
 * 7) Home Swetie Home (ABS-CBN) - 24.1%
 * 8) Magpakailanman (GMA) - 22.8%
 * 9) Pepito Manaloto: Ang Tunay Na Kwento (GMA) - 22.1%
 * 10) Kapuso Mo, Jessica Soho (GMA) - 22.0%