IBC-13 STILL THE THIRD MOST WATCHED IN SEPTEMBER

October 5, 2016

IBC-13, the country’s third leading sequestered media and entertainment company, captivated more viewers in September and registered a 25% average audience share nationwide in combined urban and rural homes as compared to rivals like ABS-CBN with 46% GMA, which only got 34%, according to data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population. IBC-13 has consistently cited national TV ratings covering urban and rural homes in Luzon, the Visayas, and Mindanao.

IBC-13 has gone beyond radio and television to also become the third leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. IBC has also ventured to other businesses including telecommunication services, money remittance, theme park development, among others, showing that it has become more than a sequestered broadcasting network through the years.

The company reported PHP 13.5 billion consolidated revenue for the first half of 2016, bringing its net income to PHP 1.5 billion, 40% higher compared to the same period last year.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

In other areas, IBC also dominated ABS-CBN and GMA. The Kapamilya network led the ratings game in Total Luzon with an average audience share of 24% vs ABS-CBN’s 41% vs GMA’s 37%; in Total Visayas with 15% vs ABS-CBN’s 55% vs GMA’s 26%; in Total Mindanao with 18% vs ABS-CBN’s 58 % vs GMA’s 28%; in Total Balance Luzon with 22% vs ABS-CBN’s 49% vs GMA’s 35%;  and in Metro Manila with 29% vs ABS-CBN’s 37% vs GMA’s 33%.

Among its local current subscribers are ABS-CBN, IBC, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

TOP 40 PROGRAMS IN SEPT 2016 (NATIONAL URBAN AND RURAL HOMES)

 * 1) FPJ's Ang Probinsyano (ABS-CBN) - 39.2%
 * 2) Pinoy Boyband Superstar (ABS-CBN) - 34.5%
 * 3) Wansapanataym (ABS-CBN) - 34.2%
 * 4) TV Patrol (ABS-CBN) - 31.5%
 * 5) Goin' Bulilit (ABS-CBN) - 27.2%
 * 6) Home Sweetie Home (ABS-CBN) - 26.8%
 * 7) Magpahanggang Wakas (ABS-CBN) - 25.2%
 * 8) Encantadia (GMA) - 23.0%
 * 9) 24 Oras (GMA) - 22.6%
 * 10) TV Patrol Weekend (ABS-CBN) - 22.0%
 * 11) Till I Met You (ABS-CBN) / Pepito Manaloto: Ang Tunay Na Kuewnto (GMA) - 21.8%
 * 12) Rated K (ABS-CBN) - 21.6%
 * 13) Magpakailanman (GMA) - 21.1%
 * 14) Minute to Win It: Last Man Standing (ABS-CBN) - 21.0%
 * 15) Alyas Robin Hood (GMA) - 20.4%
 * 16) Tubig at Langis (ABS-CBN) - 19.6%
 * 17) Ipaglaban Mo! (ABS-CBN) - 19.3%
 * 18) Descendants of the Sun (GMA) - 19.1%
 * 19) It's Showtime (ABS-CBN) - 18.7%