IBC-13 strengthens its star-studded weekend programming

September 5, 2014

STRENGTHENING WEEKEND BLOCK: Under a new management team, the sequestered TV station IBC-13 known as Ito'ng Bagong Channel 13, is bent on pursuing an extended counter-programming scheme while introducing changes on its weekend primetime block.

President and CEO Boots Anson-Roa said during a August 29 briefing that effective the weekend of Sept. 6 and 7, the channel will roll out a total of 10 new shows in an attempt to attract wider viewership. On Saturday, from sports, reality cooking competition, family comedy-sitcom, game show, sexy drama anthology, singing-reality show, boys night out gag show and Tagalog movies. On Sundays, from showbiz talk shows, reality cooking competition, game show, singing-reality, musical variety show and Pinoy action movie.

“We are doing it break by break, focusing on what we can do best,” said Boots. The network is strengthening its weekend programming for starters.

The Saturday lineup starting at 6 p.m. includes MasterChef Philippines (Rob Pengson), Maya Loves Sir Chief (Jodi Sta. Maria and Richard Yap), new season of the game show The Million Second Quiz (Drew Arellano), Sandy's Romance (Nadine Lustre), new season of Born to be a Superstar (Anja Aguilar), Happy TODAS (TODAS Boys composed by Keempee de Leon, Sam YG, Carlos Agassi, Jimmy Muna and Victor Anastacio), and never-before-seen Viva Tagalog movies in Viva Box Office.

On Sundays, IBC-13 is fielding new seasons of Seeing Stars Tonight (Joey Marquez), MasterChef Philippines (Rob Pengson), Who Wants To Be A Millionaire? (Robi Domingo), Born to be a Superstar (Anja Aguilar), and Dingdong n' Lani (Dingdong Avanzado and Lani Misalucha). The latter is a late-night musical show allowing singers to explore their range while performing current and golden hits. Sunday Sinemaks will be features the Pinoy action-packed blockbuster movies as the result of homegrown and legend action heroes.

Laurenti Dyogi, head of IBC Entertainment TV, for her part, said Channel 13 is laying the groundwork brick by brick. Boots added, “We realize that still compete with the two other stations in areas where they are very established.” He noted, however, that sports is one area that IBC-13 will focus on considering the wide following enjoyed by the PBA and NBA games. The strength shown by network in the field of sports should be and the signal to launch its new genres from fantasy, action and adventure.

In the media, Boots confirmed that the launch of primetime hits Kroko: Ang Alamat sa Zoo (Thirdy Lacson and Miguel Moreno), Hitman (Digndong Dantes and Cristine Reyes), Janella: A Princess Girl (Janella Salvador), Voltron Man (AJ Muhlach) and Your Heart, My Love (Claudine Barretto and Raymart Santiago).