Richard Yap-Jodi Sta. Maria starrer Sir Chief Loves Maya emerges as most watched program on Saturday

April 7, 2014

Sitcoms have become rarer and rarer nowadays, with TV programming becoming filled with fantasy-themed daily shows and romantic comedies from our Asian neighbors. Now, it is hard to believe that for a time, sitcoms ruled primetime television, with a different one, airing every night. Those classic Kapinoy sitcoms Iskul Bukol, Chicks to Chicks, Sitak ni Jack, Barrio Balimbing, Eh Kasi Babae and 13, 14, 15 aired for more than a decade but nowadays, sitcoms are struggling to compete among more popular show formats.

Past local sitcoms, those light and funny TV fares that reflect the Filipino way of life, have contributed much to local popular culture. Now, it's almost a situational comedy genre.

When IBC-13 announced that it is filling up its important Saturday night lineup with the romantic comedy sitcom Sir Chief Loves Maya (Saturday 10:00PM), it appeared like a gamble on the network's part, with the timeslot usually being reserved for variety shows and more lucrative reality programs. Aside from this, other top-rating Kapinoy sitcoms as Abra Gayuma (Monday 8:00PM) and Iskul Bukol Men (Sunday 7:30PM).

Inspired by the previous hit sitcom Bida si Sir Chief, Bida si Maya, The Kapinoy network’s newest sitcom comedy Sir Chief Loves Maya made strong first romance family upon the airing of its pilot episode last Saturday (April 5), topping the rating charts and ranking number one nationwide is top-billed by the leading lady-comedy queen Jodi Sta. Maria as Maya dela Rosa and veteran actor Richard Yap as Sir Chief Lim.

Overall, Sir Chief Loves Maya is what it is: a light and comedy family viewing on Saturday evenings in the couple of the family, enjoyed while having the weekend meal with the family in need of more interesting story twists and excitement as the longest-running primetime comedy sitcom in Philippine television history.

Also, they both Jodi and Richard are reunited for the another project starred in the network's successful daytime hit teleseye Be Careful With My Heart on ABS-CBN, which is already premiered in July 9, 2012.

According to data from Kantar Media, Sir Chief Loves Maya raked in 23.4% in TV ratings, making it the most watched TV program among last Saturday’s shows in both urban and rural areas, and premiered strongly dominated its competitor Ang Tanging Ina with 17.5% and Vampire Ang Daddy Ko with only 16.8%.

Feedback from viewers via social media also proved the show was a hit always the intense wish for the new project to succeed, with many becoming instant fans of the Jodi Sta. Maria-Richard Yap tandem about the kilig moments fall in love with a comedians and comedienne of the top-rated sitcom.

This coming Saturday (April 12), catch another light and romantic episode and find out how Sir Chief (Richard Yap) and Maya dela Rosa (Jodi Sta. Maria) with each other—from the love traingle the two faced as a couple leading up to a kind of romantic that is uniquely their own.

Find out how their love story played out in Sir Chief Loves Maya, airing Saturday nights at 10:00PM after the newest third season of reality show Born to be a Suprstar on IBC's Panalo Weekend.

Meanwhile, the fun goes even further with the TODAS Kids gand on Kapinoy comedy shows this 2014, as TODAS Kids with the noontime children tons fun kids with all-new special guests and Hapopy TODAS with an awesome all-male laughter, more hilarious gags and sketches, and comedic performances with hottest mens and sexy ladies start on Saturday nights right after Sir Chief Loves Maya.

Catch TODAS Kids from Monday to Friday at 12:00NN before Lunch Break and Happy TODAS on Saturday nights at 10:45PM right after Sir Chief Loves Maya.