Kapinoy fans showing muscle in ratings war

May 6, 2013

It airs sitcomsis on its way out.

The network war rages on the leading networks GMA and ABS-CBN as well as the third network TV5. The sequestered TV station IBC in the major third player, with the IBC chairman Eric Canoy, we might see the day that the fight for network supremacy in dominated by the Kapamilya and Kapuso networks. Surely, The Kapinoy Network is making its presence felt and time may come that IBC will be able to its own against the giants.

This early though The Kapinoy Network showing muscle based on the ratings of its Viva-TV hit shows. In the weekend of April 28, based on the AGB-Nielsen Arianna ratings, it showed IBC doing good on the 5 p.m. to the 2 a.m. time slot, as IBC became the third most-watched network that week. It garnered a rating of 26.9% audience higher which is higher than ABS-CBN with 55.2%, and GMA with 40.4% audience share. Watching Viva movies through Sinemaks, a action-packed blockbuster films on TV screens Pinoy movies in barangay galls. This will make it easier for the network to someday develop its own pool of talents who will star in its shows.

While the other networks air teleserye on primetime, IBC under Viva-TV block prioducing the imports of the soap operas in Mexican and Korean for the popular telenovelas and asianovelas like Palabra de Mujer, Rosalinda, Amor Bravio, All About My Romance and Shut Up Flower Boy Band when even industry insiders this genre. It dubs Cyborg Kurochan to make more accessible to Pinoy kids animes.

Viva-TV’s triumvirate of game shows Who Wants to Be a Millionaire?, The Weakest Link and talent search contest Born to be a Star are the favored viewing fare that night, getting high audience share compared to the shows of the Kapamilya and Kapuso networks. Meanwhile, the two basketball games of the PBA and NBA in primetime slot, got the high audience share compared also to the shows of Kapamilya and Kapuso.

In the success of its sports programming to airing the PBA and NBA games, midht the landscape of TV programming airs on primetime as planned, might prompt Channels 2 and 7 to come up with a program of a similar format  will get a rousing reception from the viewers to their supremacy in the network war. IBC would make good on iinvesting in state-of-art equipment and ensuring a good strong signal and reception in the province for a month-long anniversary celebration to toast the network.

Watch auditions for Viva-TV’s hit game show Who Wants to be a Millionaire? along the way. This common touch explains why the show, hosted by dramatic actor Christopher de Leon, posed an impressive 30.6 percent audience share, or over three million Mega Manila eyeballs. Since young stars from ABS-CBN and GMA freely appear in Viva-TV shows on IBC. A certified singing champion Anja Aguilar, for one, host, Viva-TV’s top-rater Born to be a Star for a singing superstar contest will have to turn on homegrown talents.

Edu Manzano’s The Weakest Link is “consistently setting an upward trend in the ratings, beating other shows within its 8:30pm time slot and way to number 1 position than Ina, Kapatid, Anak (Ch.2) and Mundo Mo'y Akin (Ch.7), when Who Wants to be a Millionaire? hit 29 percent share on Saturday primetime slots, against ABS-CBN’s Pilipinas Got Talent and GMA’s Vampire Ang Daddy Ko. Canoy promises to come up with a new tagline to best mirror the network’s thrust of taking televiewing habits “to the next level.”

Instead, Canoy declares, “It is our commitment to the viewers to continually give them more quality choices in free-to-air television. This is what the partnership Viva Entertainment in the block-timer of IBC hoped to achieve as Viva-TV, the primetime programming block of The Kapinoy Network. Going into our second year, we’ll continue to bring innovative and highly-entertaining programs for our progressive Pinoys.”

Let’s hope he fulfills that promise.