IBC-13: CHANGING THE FILIPINO TV FEEL-GOOD VIEWING HABITS

March 19, 2014

Since it launch last March 1, 1960 and again relaunched last February 1, 1975, sequestered TV network IBC-13 has been slowly but surely changing the feel-good viewing habits of Filipinos nationwide by producing feel-good programs featuring the brightest stars such as Drew Arellano, Robi Domingo, Jodi Sta. Maria, Richard Yap, Janella Salvador, Mario Maurer, AJ Muhlach, Ramon Bautista, Claudine Barretto, Diether Ocampo, Dingdong Avanzado, Lani Misalucha, among others. IBC-13 also since came up with their very own News and Current Affairs team featuring respected journalists Henry Omaga-Diaz, Snooky Serna-Go, Jay Sonza, Czarinah Lusuegro, Vincent Santos, Phoebe Javier, Atty. Batas Mauricio, Cathy Eigenmann, Randy David and Ben Tulfo under the leadership of Head Ms. Maria Ressa. Viva stars like Sam Pinto, Cristine Reyes, Nadine Lustre and Anja Aguilar also became one of their priorities while developing homegrown artists including Cara Eriguel and Liza Soberano, Sue Ramirez also became one of their priorities.

The Kapinoy network has been successful in coming up with breakthrough and homegrown programs such as Pilipinas, Gising Ka Na Ba?, Express Balita, News Team 13, APO Tanghali Na!, DMZ-TV, Dingdong n' Lani, Janella in Wonderland, Whattaboys, Your Heart, My Love and Maya Loves Sir Chief which are now getting respectable TV ratings and is set to deliver the local TV franchises of Who Wants to be a Millionaire?, The Million Second Quiz and Born to be a Superstar, as well as the Philippine remakes of Frijolito, Carita de Angel and Crazy Little Thing Called Love. Meanwhile, Global IBC was launched in June 2011 and has so far reached the Middle East, North Africa, Canada and some parts in Europe. The network is still cornered on privatization. In a span of 18 years, IBC-13 has indeed produced a more exciting three-cornered battle with giant TV networks ABS-CBN and GMA7 and is in fact now targeting the 3rd place. More importantly, the Kapinoy Network is continuing to provide numerous jobs for all its employees which is actually the best part of it.