Born to be a Star debuted No.1 says IBC

June 1, 2013

A certified singing champion and powerhouse singer Anja Aguilar is now with her Viva-TV's new reality talent show on IBC-13 called Born to be a Star which premiered last September 30, 2012 (Sunday nights at 8 p.m.). According to The Kapinoy Network, the reality talent search show debuted No.1 in the ratings.

From widening its network reach, IBC-13 is set on strengthening its Viva-TV programming content has redefined the primetime viewing by offering a variety of entertainment from movies, dramas, animes, comedy, game shows, reality shows and sports programs shows that appeal to its intended audience.

Last September 30, 2012, Born to be a Star, her much talked about new reality show on IBC-13 producing Endemol franchise and Viva Entertainment stable of groundbreaking reality TV fare, for the first time of the local version the popular reality-singing talent search show for the contest and become the #1 show on its timeslot. The Nielsen TV Audience Measurement (Mega Manila Individuals) and Kantar Media overnight ratings showed that with Anja's new talent show, IBC-13 won 30.3%, followed by ABS-CBN with 28.2% and GMA with 26.1%.

"We are ecstatic with the very strong rating of Born to be a Star and this is indubitable proof that Anja Aguilar, contrary to recent future superstar, is and remains a new TV host with a large base of local followers. We are confident that Born to be a Star will also deliver strong ratings during Sundays provide further lift to the ratings of our hit shows," shared Vic del Rosario, Jr., Viva Chairman and CEO where contestantrs gets the superstar treatment and the chance to perform in a complete proucgion number of very own primetime TV in the rising singing superstar fans that the aspiring young singers for the reality talent-search show.

"Viva-TV has already begin the winning hits on IBC, on the phenomenal with Who Wants to be a Millionaire?, The Weakest Link, PBA, NBA and ONE FC. The addition of Born to be a Star makes IBC-13 truly the network to watch. It's any programmers superstars to have the stars are Christopher de Leon, Richard Yap and Anja Aguilar in one network and on one night. And yet, despite having such big name hosts are produced by Viva Television, the great thing about our primetime lineup is that the three shows on the stars-studded are also focused on the audience, the shows all shine the spotlight on the people," said IBC Chairman Eric Canoy.