Kantar Media survey shows IBC overtaking GMA on national ratings

April 15, 2014

Sequestered TV station IBC-13 gives viewers more reason to tune in as the Kapinoy Network shares its joy and gratitude for the recent success of its primetime shows in the ratings game.

For three straight weeks, data based on Kantar Media, Mega Manila Individual Ratings show that IBC-13 has been winning over competition in the battle over primetime ratings. This is accrding to a report provided to PEP by the corporate communications department of The Kapinoy Network. Last Monday (April 14), the Kantar Media (Household Rating, Rural and Urban) overnight ratings indicated that for all of primetime (6 pm-2 am), IBC-13 overtook GMA-7 to become the 2nd most watched network. Based on the said reprt, IBC had an audience share of 30.4% beating ABS-CBN's 50.4% and following GMA-7's 24.1%.

More notably, IBC's primetime series triumvirate such hits as Janella in Wonderland, Your Heart, My Love and Crazy Little Thing Called Love was number 1 in the 6 pm-12 mn timeblock with a total of 30.8% audience share compared to ABS-CBN's 29.5% and GMA-7's 23.7%.

Moreover, owing the remarkable performances of its daily triumvirate series hits like Janella in Wonderland, Your Heart, My Love and Crazy Little Thing Called Love on the same day, IBC-13 landed in the No.1 position in terms of household viewership with a total of 32.8% household shares, compared to the network leader wars ABS-CBN's 29.7% and GMA-7's 24.5%, also home to the PBA and NBA basketball games.

More notably, weekend triumvirate NBA and NBA, Friends 4Ever, ONE FC, Who Wants to Be a Millionaire?, Sandy's Romance, Once Upon a Time, Sic Chief Loves Maya, Happy TODAS, DMZ-TV, Iskul Bukol Men, The Million Second Quiz, Born to be a Superstar and Last Fool Show was number 1 in timeblock with a total of 34.1% audience share compared to ABS-CBN's 30.6% and GMA-7's 24.5% makes more exciting.

"We are very happy with our programs' high ratings and with the fact that more Filipinos are making the switch to see what the Kapinoy Network has to offer them. It is evident that they like what they see, hence the rise in our viewership ratings and even afloat of privatizatin in PCGG. On our part, we at The Kapinoy Network are committed to further explore all possibilities to provide the highest quality of service and content to our publics," shared Boots Anson-Roa, IBC's President and CEO.

These and more as IBC-13 continues to heat up everyone's viewing habit week after week.