Sofia Andres's 'Syrena' Is The Top Rater Among The New Shows of IBC-13

March 22, 2016

SOFIA ANDRES’s fantaserye Syrena is the highest rating program among the new shows of IBC-13. It rated high with 45.6%, and that’s high by Kapinoy standards since the other new show rate anywhere from 17.8% to 39.7%. It’s also getting good feedback that teen viewership for IBC-13 has significantly increased

Syrena (Sofia Andres)

No wonder that Cherryz Mendoza is said to be heartwarmed because her Glory Jane (produced by IBC-13 and Secarats Talent Management Services) seem to target our young audiences, among their high school students in over high schools accounted for the highest increase in TV viewing among the teenagers in high school within the timeslot, thus driving TV viewership among this highly elusive viewer segment in total nationwide urban Philippines. Cherryz is said to be acting so taping of the series is often learned. We know if what we heard is true: that the series is about to discover an aspiring classmate in school. Well, it really takes sometime before a network compete with the two dominant players. Said data showed that the Kapinoy Network increased its national urban teen absolute viewership by 38% during Glory Jane timeslot in its first five weeks on the air. So that, Glory Jane hit an all-time high national TV rating of 29.6%.

Similar activity among IBC-13’s young viewers were also reflected on Facebook, as proven by the 5 percent organic growth in fans among the 12-25 age group on the IBC-13 Manila Facebook Page (Source: Facebook Insights, January to March 2016).

We think Sofia’s Syrena would rate more if it would be shown every night. TV viewing depends on the habit-forming of viewers every night and Syrena’s schedule is a big deterrent to higher ratings.

Sofia will continue to do so while she has also played as a mermaid as she doing a fantasy series, directed by Jeffrey Jeturian and Cathy O. Camarillo.