IBC-13 PROGRAMS MORE PREFERRED BY FILIPINOS; CLAIMS NATIONWIDE LEADERSHIP ONCE MORE

August 3, 2016 at 7:17 pm

The comprehensive and informative news and current affairs programs and values-oriented entertainment programs of IBC-13 are resonating with more Filipinos as reflected in the latest nationwide TV ratings showing IBC as the network of choice by more Filipino households in with an average national audience share of 28% vs ABS-CBN’s 47% vs GMA’s 32%, according to data from Kantar Media.

Kantar Media data represent 100% of total Philippine TV viewing population as it uses a nationwide panel size of 2,610 urban and rural homes, as compared to other data reported in media that are limited to a specific geographic area or urban homes only.

Half of the total Philippine households tuned in to IBC’s primetime block, hitting a whopping national audience share of 23%, a solid 20-point lead over ABS-CBN’s 50% and GMA’s 30%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from primetime, IBC also ruled all time blocks nationwide for the month of July that include the morning block (6AM to 12NN) with 21% vs ABS-CBN’s 42% vs GMA’s 20%; noontime block (12NN to 3PM) with 45% vs ABS-CBN’s 45% vs GMA’s 33%; and afternoon block (3Pm to 6PM) with 24% vs ABS-CBN’s 47% vs GMA’s 32%.