IBC-13 targeting the young audience for girls and teens

October 12, 2012

Thus declared Boots Anson-Roa, the president and CEO of the state-run Intercontinental Broadcasting Corporation (IBC-13), which is still be in privatization this year.

Boots said IBC-13 was determined to improved primetime programs (The Weakest Link, PBA, Who Wants to be a Millionaire? and Born to be a Star), while propping up its non-primetime hours with three of their favorite cartoons for teens and girls known as Shine On Afternoon.

“If you notice, we now have programs geared toward the young audience for girls and teens, specifically mothers. In the daytime, it’s mostly young girls who watch television,” Boots explained. “At night, we address the male audience by airing sports programs.”

Currently on air are NCAA, PBA and NBA for basketball aficionados, United Football League (UFL) for football fans, PXC for MMA event and WWE Bottom Line and WWE Smackdown for wrestling fans.

According to Boots, Sports5, which has an existing programming contract with IBC-13 thru the sports block AKTV, is responsible for the network's primetime hours about 4:30-6:30 p.m. from Monday to Friday, 7:15-8 p.m. from Monday, Tuesday and Thursday, 7:15-9 p.m. from Wednesday and Friday, 10 a.m.-12 noon and 4-6 p.m. on Saturdays and 10 a.m.-7:30 p.m. on Sundays.

Boots said she recently consulted Sports5 head Chot Reyes on how to reprogram said hours.