From IBC News Tonight to Ronda Trese as the late-night newscast

Significant moves have been made by the network to conform to its shift in marketing strategies. Because of its firm avowal to reduce their dependence on foreign canned shows for revenue, it is now actively seeking producers and offering them the only thing that the network has left to offer - airtime.

"We&apos;re now offering timeslots to producers, unlike before wherein these timeslots would be taken over by canned shows," Mr. San Luis said. "It&apos;s only a matter of them telling us. If they are from other networks and are thinking of transferring to us, then they should talk to us."

Mr. San Luis revealed that a considerable number of their timeslots are just waiting to be filled up, including the afternoon segment which used to be occupied five years or so ago by Chibugan Na, hosted by Michelle Aldana, Jenine Desiderio, Rico J. Puno, and Arnel Ignacio.

Meanwhile, among the new shows that the network has launched is The Truth and Nothing But, a showbiz talkshow, hosted by veteran Inday Badiday. With the mass market as its target audience, such a program format can only reflect the kind of urgency and transformation that the network is implementing just to comply with its new shift in strategies.

But perhaps the most telling way with which the network is pursuing its strategies is the manner by which they have altered the delivery of the news.

Since 1997, IBC News had always delivered daily news broadcasts and hourly news updates in both Filipino and English. In fact, the network&apos;s late-night news broadcasts popularly with CTN Midnite, with Bernadette Sembrano, Amelyn Veloso, Alice Noel, Anne Marie Soriano and Caren Barhon as the news anchor airs at 12:00 midnight.

But in summer 1998, IBC has delivered their new flagship news program Express Balita, anchored by Ida Miranda Castro and Anne Marie Soriano which airs at 4:30 pm and IBC Balita Ngayon with Alice Noel, Manuel Llige and Noli Eala which is airs at 11:30 pm insted of midnight slots. It is the two of flagship news program which airs right before and after the VTV block.

Now, in an era when news reports are mainly delivered in Filipino as the news orginization News Team 13, IBC news programs are definitely an anachronism. As the longest-running flagship news program Express Balita with new anchors Snooky Serna and John Susi now airs at 4:30 pm, with the top stories (Ulo ng mga Balita), politics, malacanang, metro news (Metro Balita), feature stories (Balita Atbp.), global news (Ulat Internasyonal), regional news (Balitang Promdi), business news (Negosyo Atbp.), weather updates (Ulat Panahon), sports news (Sports Page) and entertainment news (Express Showbiz).

Last 2011, the news programs are the comprehensive journalism, with the new Ronda Trese being the heir to IBC News Tonight. The late-night newscast is now with new anchors veteran broadcasters Jay Sonza, Cathy Eigenmann-Bordalba and new reporrer Ralf Rivas now airs at 11:30 pm. With new segments of top stories (Pangunahing Balita and Balik Tanaw), police reports (Presinto 13), business news (Malayang Kalakalan), opinion (Pulsong Pinoy reported by Zyrene Parsad-Valencia), malacanang, weather report (Daloy ng Panahon) and sports news (Palaro Hotline).

Currently, network executives are developing other news and public affairs programs. A popular television and radio anchor will be launching his own show on Channel 13. They are also talking with the host of similar programs news and public affairs programs, some of whom are considering transferring to IBC-13.