'Sex, Sizzle & Sales' on IBC-13

Manila Standard (page 31), Friday, May 24, 1996

RATED: E, the entertainment news and information authority, takes an inside look at the magic of advertising tonight 10-11 p.m., on IBC-13 in a special episode aptly titled "Sex, Sizzle * Sales."

Rated: E parades America's favorite TV commercials and visits the film sets, the voice-over booths and the ad agencies where these 30-second creative gems of entertainment are created.

Find out why advertisers use sex in commercials and meet some of the most successful celebrities and meet some of the most successful celebrities who sell like Cybil Shepperd, Danny Glover, Susan Dey, Bruce Boxleinter, Seinfeld’s Jason Alexander, Single Guy’s Jonathan Silverman, Harry Belafonte and Shaquille O'Neal.

Rated: E also takes you behind the glitz and gloss of popular TV commercials and introduces the creative minds who control the cameras, including top-flight movie directors such as Tony Scott (Top Gun and True Romance), James Cameron (Terminator), Ridley Scott (Alien), Adrianne Lynne (Fatal Attraction), Barry Sonenfeld (Adams Family\) and Spike Lee (Malcolm X).

In a touching trip down memory land, Rated: E reviews the most dramatic and most memorable TV commercials of some of the leading ad agencies of our time, including such campaigns as The Energizer Bunny, Wendy's Where's the Beef and many others.