New Timeslot for Kapinoy Cinema this April 7

April 8, 2014

Kapinoy Cinema was moved to the late afternoons, with the intent of attracting more viewers.

Last Monday, The first-time film aired on the twice-a-week movie of Kapinoy Cinema on IBC Channel 13 is Journey It Has Been starring Jenine Desiderio and Christopher de Leon raked in not only high ratings, but also several spots on Twitter’s trending topics.

Despite the impressive viewing numbers, IBC management was satisfied with its mid-afternoon, and as a result, they decided to move Kapinoy Cinema to a better timeslot in hopes of attracting more viewers.

Starting last Monday revamped its HapoNation afternoon lineup, introducing a movie block Kapinoy Cinema will now be seen every Monday, Tuesday and Thursday afternoon at 4:30 p.m. Consequently, the afternoon family fantasy drama My Little Janella starring the child star wonder Abby Bautista at 2:30 p.m., a children's teleserye Frijolito starring the child actor Bimby Yap, Jr. at 3 p.m., Showbiz Star at 3:30 p.m. and IBC’s afternoon News and Current Affairs programs at 4 p.m. were moved to the earlier timeslots. Outside of the Greater Manila Area, Kapinoy Cinema will be seen at 4 p.m. during Monday, Tuesday and Thursday to make way for the regional versions of Express Balita.

The movie of Kapinoy Cinema to a new timeslot elicited a mostly Viva Tagalog movies reaction in social media circles. Most viewers fear that IBC management is using Kapinoy Cinema in order to increase the ratings of the Taiwanovela Love You debuted strongly in its first week; Janella in Wonderland, the primetime fantasy drama series starring a teen darling sweetehart princess Janella Salvador; Your Heart, My Love, the primetime drama series top-billed by the queen of Philippine soap opera Claudine Barretto and the box-office action star Raymart Santiago; and Crazy Little Thing Called Love, a primetime romantic dramedy series starring the primetime prince Dingdong Dantes and the primetime princess Cristine Reyes are also strongly, its ratings in its second week sharply, which consistently ranked in the top 15 in the rating.

The program will focus more on IBC Films and Viva Films‘ recent film releases in library for good measure, it will give viewers an opportunity to watch films they’ve never seen before in cinemas.

Viewers from the provinces also reacted at its 4:30 timeslot, fearing that the airtime of Kapinoy Cinema may be cut short by the regional broadcasts of Express Balita. Fortunately, the IBC Regional Group rectified the situation, and Kapinoy Cinema was moved to 4 p.m. for benefit of provincial viewers. Which means the basketball games of the PBA on Wednesdays and Fridays from 4:30 to 6:30 p.m. and 7:30 to 9:30 p.m. and the provincial viewers also quicks from 4:30 to 5:30 p.m. and 6 to 6:30 p.m. Still, it hasto sacrifise of primetime Tagalized dramas: the popular Taiwanovela Love You, the top-rating telenovela La Madrastra and the hit Koreanovela My Love Patzzi during the primetime block as well and as a result, the Koreanovela in the mid-morning slot after the Anime Kapinoy block.