Live airing of PBA games in a viewership to surving Rosario announces in a block-time deal with IBC

April 11, 2013

Viva Entertainment head Vic del Rosario, Jr. says the block-time agreement with IBC 13 has become "more aggressive" for the company.

The continued live aliring of the PBA games on television has been after chairman and CEO Vic del Rosario, Jr. announced that his company, Viva-TV, will now set on its block time agreement with IBC-13 to become more aggressive remains as The Kapinoy Network.

Viva-TV, a primetime programming block, airs the league games live over IBC-13 under a block time agreement with the state-run network - a set-up that Rosario said his company will continue to the agreement.

In a talk with reporters, Pangilinan said the block time deal has become "more aggressive," revealing that Viva-TV - Viva Sport which also owns the rights to the NBA and PBA games - within the P700 million a month for the prime-time hours daily on IBC-13 improving TV viewership ratings, set to airing Who Wants to be a Millionaire, The Weakest Link and Born to be a Star, as well as its news programs Express Balita and Ronda Trese.

Sources said Viva-TV has been more impressive, progressive and aggressive with the PBA and NBA coverage but in most of its ventures, with advertising more revenue coming in.

The same source said Viva is now in the process of the coverage of the pro league's games - as well as other ventures of Viva-TV - to IBC from other networks, which is also owned by the Rosario group. In this position to commit to airing live PBA games on prime-time five-times in a week with the station's own homegrown Kapinoy programming. Viva officials, in fact, had a meeting with league commissioner Chito Salud to discuss the transition, even before Rosario made the surprise announcement on Thursday.

The Viva Group of Companies owns the TV rights to the NBA and PBA games under a deal for P5 billion that continues to runs. The ongoing PBA Commissioner's Cup, which ends on May 24 in case the finals goes the full route, set to begin in the PBA Governors Cup.