Viva and IBC now set into blocktime agreement

Friday, April 12, 2013

Snow Badua noted that Rosario made the announcement that its blocktime agreement with IBC-13 (through Viva-TV, which is under the partnership with Viva Entertainment become more aggressive recently after its surging ahead in the ratings for The Kapinoy Network from other networks.

Snow's source noted that Viva-TV would then move its coverage to IBC.

When Viva Entertainment posted within that, they included their business article (as a link) detailing Rosario's announcement into a blocktime agreement turns more years.

The business post that the block-timing agreement with net profiting. It also made it known that any commitments that Viva-TV is on Channel 13.

Here are things that we know: As such, I believe that what is about to happen:
 * 1) The PBA will have its All-Star Week at Digos to kick-off May, which is in the middle of a stretch of semis matches, with the finals taking place from mid-May until the end of that month.
 * 2) The UFL will have televised matches scheduled until June 13, and that is without the expected schedule adjustments that will have to be made due to the AFC President's Cup and the Singapore Cup, as well as the FIFA international break.
 * 3) The 89th season of the NCAA opens on June 22.
 * 4) AkTV's blocktime with IBC 13 is from 5pm-11pm on weekdays (except on Mondays, when they end at 1030pm), 530pm-11pm on Saturdays, and 4pm-11pm on Sundays. I am basing this on AkTV's April schedule grid.
 * 5) Compare this to what they regularly schedule on TV5: They have news and public affairs shows around the 5-7pm slot and just before 11pm. In between that, Kidlat, Never Say Goodbye and Giant are sandwiched around a movie. That's on weekdays. On weekends, they also have weekly shows at that slot as well as movies. I am basing this on TV5's April schedule grid.

AkTV will now be incorporated into TV5's programming. When we know what needs to be shown, you can make adjustments accordingly. Considering what is on TV5's schedule, it's easy to plug in the shows. For example: PBA coverage starts at 5pm, you move the news and public affairs shows onto earlier slots just before and after it or move them to their Aksyon TV. This is probably one of the reasons why Willie's show went from primetime to noontime, to free up primetime slots.

Thus, you might have been wondering how come they were non-committal with the V-League coverage (which eventually went to GMA News TV) as well as possibly why the broadcasting rights for the AFC President's Cup (which a UFL side is participating) went to ABS-CBN Sports.

As such, it remains to be seen what exactly AkTV will be doing. I entrust to them what they have in mind when the time comes.