IBC-13 Achieves International Goal for Mario Maurer's ‘Crazy Little Thing Called Love’

March 18, 2014

Mario Maurer

What seems to be a simple move for the No. 3 network IBC-13 to boost its popularity in the Philippines turns out to have a bigger objective.

Mario Maurer and Cristine Reyes

By bringing over Thailand's heartthrob Mario Maurer playing the Asia's future superstar to star in its primetime drama series Crazy Little Thing Called Love which is based on the 2010 hit Thai film, IBC-13 has been successful in its aim to tap a global market and the Asian market as proven by the tremendous popularity the show has gained in different countries since it premiered last March 10.

Crazy Little Thing Called Love and other Crazy Little Thing Called Love-related phrases and hashtags (i.e., Mario Maurer in the Philippines, Watch Crazy Little Thing Called Love Marathon, among others) have been consistently figuring every night in Twitter trending topics not only in the Philippines but also worldwide. The show has also ranked high in Twitter trending topics in different countries such as Thailand, Taiwan as well as in various states in the US. Further, Mario Maurer’s first drama venture via Crazy Little Thing Called Love landed on the pages of international newspapers, magazines and online sites.

With IBC’s international channel Global IBC, Crazy Little Thing Called Love has proven to be an effective vehicle in attracting potential viewers and supporters worldwide. Due to Crazy Little Thing Called Love’s international popularity, IBC-13 now has a following of Filipinos overseas as well as non-Filipinos who were initially Mario Maurer fans but have learned to love the show and its cast.

The move also paved the way for Filipino artists, particularly Viva's drama queen Cristine Reyes and the dramatic actress Maricar Reyes, to be recognized in the international scene.

Now on its second week, Crazy Little Thing Called Love keeps viewers with its feel-good and compelling story. In his attempt to find out, Shone (Mario Maurer) and Nam (Cristine Reyes)?

Find out in Crazy Little Thing Called Love airs weeknights at 8:30pm after Janella in Wonderland on IBC-13's Kapinoy Primetime.