New chairman Jose Avellana appointed for IBC-13 this year with new programs, privatization process

January 16, 2014 8:32 AM

Sequestered broadcaster IBC-13 expecting to increase in 2014 to be a "better" year with new programs, new management and bidding for privatization of the network, its chairman said on Tuesday night.

On the sidelines of the network's trade launch, Intercontinental Broadcasting Corp. appoined with the new chairman Jose Avellana said, "I think we should do more look good and feel good this year. Feel-good programming, new talents and better revenues and incomes."

Earlier, he said the network's losses in the second half of 2013 would likely mimic the P2.8 billon hemorrhage in the January to June period.

He said the bulk of the network's expenses is for talents. "It's a manpower industry. You require people not only on-cam talents but also the backroom, writers, directors and cameraman," he said.

IBC-13 is learning the ropes in terms of controlling their own production s, he said.

Avellana said IBC-13 will spend P3 billion this year to launch new programs and the recommendation of the Governance Commission for Government Owned and Controlled Corporations (GCG).

According to the broadcaster’s financial statements, which can be downloadable on the Commission on Audit website, in calendar year 2012, Channel 13 incurred PHP 655 million in capital deficiency, improved from PHP 698 million in the audited financial position as of 2011.

"Coming off our strong performance in the last quarter of 2013, specifically in Visayas and Mindanao, we are looking at a more competitive, more energetic, more innovative IBC this coming year," Avellana said.

IBC-13 hits the competitors like the rival networks ABS-CBN and GMA in Baguio, Iloilo, Cebu, Roxas, Davao, Cagayan de Oro, Bacolod and General Santos City in the fourth quarter of 2013.

With the new programs, Avellana said, "Hopefully, we could improve our audience share on the whole both here in Metro Manila and nationwide. "

These shows are Janella in Wonderland, APO Tanghali Na!, Joe D'Mango's Love Notes, The Million Second Quiz, Pilipinas, Gising Ka Na Ba?, Maghihintay Sa'yo, Hey it's Fans Day!, Friends 4Ever, Dingdong n' Lani, Anna Luna, Gaya ng Dati and Only Me and You.

IBC-13's programs are also gained a strong, such as Express Balita, News Team 13, KapinoyLand, PBA, Who Wants to be a Millionaire?, DMZ-TV, Maya Loves Sir Chief, T.O.D.A.S. and Born to be a Superstar.

Avellana said the network's audience share has grown to between 25-30 percent from 21 percent three years ago.

At present, the network's 38 TV, 12 AM radio stations and 9 FM radio stations around the country cover 88.6 percent of the national urban population. Avellana said the company aims to reach 100 percent this year.

TV's global channels Global IBC and INN International also reach overseas Filipinos in 79 countries and territories in four continents.

"Beyond geography, we're taking IBC-13 one step ahead towards becoming a full media venture," Avellana said.

IBC-13's current digital media platforms - the flagship werbsite IBC.com.ph, news site IBCNews.com and 89DMZ.com - complement the network's full service offerings in the emerging online media.