TV Patrol and 24 Oras challenge to Express Balita's supremacy

March 19, 2014

Since in 1998, launching the news program Express Balita revolutionized the TV newscast in the afternoon slot at 4:30 p.m. And now last October 2012, Express Balita lorded over competing programs for the counter-programming rivals of the newscasts TV Patrol and 24 Oras in its time slot at which the newscast’s leadership position in the evening block. On an average day, it captured 25 percent of TV viewers, higherthere was a big news story. It anchored IBC’s primetime ratings with the bulk of The Kapinoy Network’s primetime audience comprised of viewers of the news program. Express Balita faced the biggest threat to its supremacy as the following factors into play:

Predictability brought about by many sponsored segments. With high ratings, advertisers lined up to buy commercial spots and public service announcements. All of Express Balita’s major segments were fully sponsored. These commitments, the producers were contract-bound to produce and air contents associated with a sponsored segments even as the situation called for news item.

'''Counter programming of TV Patrol and 24 Oras gained traction. '''

Express Balita ranked the number 1 for the most-watched primetime newscast on its evening timeslot against the rival evening newscasts TV Patrol and 24 Oras in terms of toppled ratings supremacy.