96.3 Easy Rock turns 4th anniversary

July 5, 2013

After the May 18, 2009 in the operation, the Manila Broadcasting Company (MBC) is the lite rock music FM radio station 96.3 Easy Rock is now marked on its 4th year anniversary celebration.

With the power of 25,000 watts transmitter tower, Easy Rock is also broadcast in provincial radio stations are 91.9 Easy Rock Baguio, 93.5 Easy Rock Boracay, 92.3 Easy Rock Iloilo, 105.5 Easy Rock Bacolod, 102.7 Easy Rock Cebu, 97.9 Easy Rock Zamboanga, 96.9 Easy Rock Cagayan de Oro, 105.1 Easy Rock Davao and 94.3 Easy Rock General Santos. As increasing Easy Rock's ratings and earning the #1 Lite Rock Music Station in Mega Manila, whose smooth and light playlist is favored by audiences in the A-B-C markets, has proven that listenership among students and professionals is a strong market indicator, making the number 1 station nationwide.

With its format as adult contemporary, pop rock and soft rock our sights trained on the C1 and broad C2 markets, Easy Rock's programming directly targets car owners, young executives, and working class professionals, particularly office employees and those working in establishments with middle class to posh backgrounds such as the banks and boutiques. The primary market includes those between 30-40 years old, and people who are older but still prefer listening to a station with a soft, adult contemporary format. Following the introduction of more current easy-listening hit tunes, we expect an expanded audience range to include the 20-30 age bracket. While the station caters to both men and women, female listeners slightly outnumber the males.

The cream of adult contemporary music from the 70s and 80s in a soothing mix with soft rock hits and rhythmic alternative sounds, while accommodating today's powerfull ballads and lust vocal melodies and even some Original Pilipino Music (OPM) hits. We've got Just the Rite Rock for their own Easy Rock DJs are Samantha (6-10am) as Sweedie Pie, Chloe (10am-2pm), Justin Taylor (2-6pm) with some of TSUS: Thumbs up or Thumbs suck and Denise (6pm-12mn) as Sex, Love, and Relationships with delivers live hourly news updates.

On the songs play lite rock music which mostly the songs are foreign music, as well as its playing OPM songs in both English and Tagalog which is playing soothing, it so relaxing. The essence of Easy Rock's format of the station is lite rock music, love songs and OPM music which is now expanded to the pop music from love songs, loud music, pop rock and rock hits with some new area of hot adult contemporary of foreign and OPM completing in lite rock music via its daily programs from All Day Easy (6am-6pm) and Lite All Nite (6pm-6am).

96.3 Easy Rock's banner programs as Just the Rite Rock will continue to be its original programs led by its flagship program Remember Someome Today (Mondays 6am-8pm), a favorite Monday program marked on its 4th year anniversary playing a setected romantic mix of pure hit classic love songs from the 70s, 80s, 90s and early 2000s in the lite rock and selected classic English OPM hits, Rememeber Someone Today has been the station's classic love songs and highly-rated Monday program.

Every Friday also featuring Friday Classics (6am-8pm), a special all-day program on Friday featuring a steady mix of timeless hits with new wave and disco music from the 80s and selected OPM classics in both English and Tagalog will celebrating on its 5th anniversary celebration.

Also on Sunday Diffrence (Sundays 6am-8pm), offers a choice selection of all-time favorites, keeping the music sultry and sweet, with hits from today's finest female vocal stylists with some OPM music.

Easy Rock also boasts of the segments are Pop-Up Tunes every Tuesday to Sunday at 6-times-a-week allows listeners to savor rare cuts and old favorites you thought you'd never hear again; Hot Lites features the latest releases from the local and international artist; and Celebrity 360 which expanded on Mondays (with Justin Taylor of TUTS during Remember Someone Today), Fridays (with Samantha during Friday Classics) and Saturdays (with Chloe during All-Day Easy) in our 3-times-a-week livens up through bare-all interviews with your favorite artist.