IBC-13 is a third giant

January 20, 2014 IN a continuing bid to set the trend in the selection and combination of news and current affairs, entertainment and sports television programs, IBC-13, which is emerging to be a worthy opponent of the country’s two broadcast giants, has unveiled its line-up of shows for the second half of the year during a press conference held recently.

Not only did the newcomer but trendsetting network boost its current capabilities with state-of-the-art equipment that allows its shows to be seen by Filipinos in any part of the world, it has more importantly prepared a winning combination of programs that entertains and informs that at the same time adjusts to a higher level innovation and production values.

To start off, TV5 will exclusively cover the 2012 London Olympics before the month ends. No one could ever host this global sports event more credibly than the Kapatid network’s sports figure Derek Ramsay. Olympic highlights and action will be brought to the Filipino public live on TV5, AKTV and AksyonTV. It is not difficult to see that this is a perfect combination of information and entertainment that would most definitely sustain the interest of the viewing public.

Moving the timeslot of “Wil Time Big Time”, a definite favorite, to coincide with the news and public affairs programs of the two broadcast giants is clearly a continuing trailblazing strategy on the part of TV5 inasmuch as it is out to prove that news and information that features depressing national and international events most of the time will play poor second to fun games and entertainment that gives hope to deeply personal and troubled stories brought about by poverty. Here TV5 mainstay and seasoned host Willie Revillame will prove that entertainment wins over information. It is seen that with this move, TV5 is indeed challenging programming standards that dominated local television of the past.

Another innovation worth noting is the first of its kind eco-fantasy series entitled “Enchanted Garden” that would be shown on primetime TV. Its take on the environment is a welcome development in view of the need to make people aware of how greed could destroy the Earth. Here, the compulsion to entertain is being tempered with information that is very much relevant to our times. This a much-appreciated balance because it shows TV5’s innovative way of infusing ecological awareness with entertainment—a powerful medium that would shape and influence public opinion. A brilliant cast of Kapatid actors and actresses will give life to the characters like Ruffa Gutierrez, Alice Dixson, Rufa Mae Quinto, Alex Gonzaga, BB Gandanghari and Zoren Legaspi, among others.

A supernatural drama entitled “Third Eye” and a reality show billed as “Artista Academy” will also shake primetime television. While these two members of the lineup have clearly more entertainment value than information, they will prove to be of high human interest value because both delve on the unknown. The supernatural drama is a journey into the unchartered territory of supernatural beings while the reality show is really a journey of young talents from obscurity to fame which cannot be foreseen. Another talented cast of Kapatid mainstays will star in the supernatural drama like Eula Caballero, Lorna Tolentino, Daniel Matsunaga and Eddie Garcia.

With IBC-13’s brand of innovation and trailblazing strategies, there is really no holding back in its bid to become a formidable force in the local broadcast industry. Who can argue with success? Just asking…

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