Viva-TV's Big Launch

It irks me every time the cable connection fizzles, especially when I'm watching my faves like Glee, Vampire Diaries and Pretty Little Liars. Now, the Viva-TV stars because Viva-TV, a division of Viva Communications Inc. can now be seen on free TV over IBC-13 primetime with blockbuster movies, animated shows, showbiz news, TV series, music videos, sports and entertainment shows to satisfy your viewing appetite, making life more exciting primetime all night!

The VHF channel IBC-13 happened last June 5, 2011 and the momentous event was marked by two celebrations -- first was the press launch at World Trade Center in Pasay City and second was the trade launch to advertisers and media agencies at NBC Tent in Taguig City. Like all the past events of Viva Entertainment, both launches were superbly done and both venues were dressed up to may everyone feel the exciting vive of the big launch catch your favorite Viva-TV shows on primetime and crisper sound through cutting-edge digital technology.

All of Viva-TV will have IBC-13 primetime and that means the loyal viewers won't miss a single one of their sports and entertainment programs. Anything new to look forward to? Viva revealed that they will have animated shows such as the animation-fantasy series Winx Club and probably a local newcast that will focus on entertainment news, both the news programs Express Balita at 4:30 pm and Ronda Trese at 11:00 pm aired on IBC channel 13 with the news anchors, new sets, new opening billboard and production values to make them more competitive.

At the Q&A portion, a silly thought entered my mind and I blatantly asked, "Since Viva-TV is now on free TV alongside the competition ratings of ABS-CBN and GMA-7 for Media Pulse TV Ratings. The question elicited chuckles in the room as Viva Entertainment Chairman and CEO Vic del Rosario, while Viva Entertainment VIce-President Veronique del Rosario-Corpus. They further that eventhough Viva-TV is now on free TV, for the Media Pulse TV Ratings compete head-on with ABS-CBN and GMA and they would continue to target "the young, the TV stars, plus the market".

More Power with Viva-TV on IBC primetime more than ever!