IBC jumps the gun on channel 2, comparing to soaps with Your Heart, My Love

February 27, 2014

BOOSTING THE KAPINOY NETWORK: News of ever increasing ratings of several IBC hit programs has sent the network on a happy scramble to further boost its line-up and develop its own talented superstars and home to the PBA and NBA basketball which is boosting Channel 13's ratings.

In a conversation with IBC executive Laurenti Dyogi last week, he spoke about weekend ratings soaring on wings of Who Wants to be a Millionaire?, Whattaboys, Sandy's Romance, Once Upon a Time, Bida si Sir Chief, Bida si Maya, Happy TODAS and DMZ-TV. All three programs hit an average audience share of 45 percent, an indication that IBC must be doing something right and that audiences dare to be different. Another weekend show that has been consistently increasing its performance rating is the weekend reality program Born to be a Superstar, hosted by Anja Aguilar, Sam Concepcion, Marvin Ong and Khalil Ramos with a judges are Dingdong Avanzado, Joey Albert, Gino Padilla and Paula Bianca for the superstar fans along with Sunday show It's Partytime, The Million Second Quiz, Last Fool Show and Sudnay Sinemaks.

Meanwhile, some of the daily TV viewership ratings at the same point scoring on the hits of KapinoyLand, Lunch Break, Kapinoy Cinema, Before I Fall in Love, TODAS Kids, Carita de Angel, the primetime newscast Express Balita, Janella in Wonderland, Your Heart, My Love, La Madrastra and My Love Patzzi.

"The audience wants something new all the time," Dyogi intones.

In line with this, IBC is fast-tracking build-up of its own set of stars, starting with three young girls with stars in their eyes: Erich Gonzales, Liza Soberano, and Elisse Joson. Some of the Kapinoy heartthrob men of the male contract stars like Superstar Circle winner Freddie Gutierrez, Marlo Mortel and AJ Muhlach.

Last January 2014, the network signed up Janella Salvador, a first-ever teen star princess contract superstar who she is now topbilled the mermaid fantaserye Janella in Wonderland.

YOUR HEART, MY LOVE: In the tradition of the most heart-warming Filipino soap operas of all time, when people, some of those in teleseryes, have a strong woman and man with calling the family and friends, the queen of Philippine soap opera Claudine Barretto celebrates a new episode in her career. Encouraged by the ratings success of its soap opera productions, Canoy and Boots-led IBC has come up with another drama series to boost its prime-time programming lineup. "We hope that we could continue to appeal to that segment of the audience by coming up with compelling new programs," he added.

Jose Javier Reyes, IBC head for entertainment production, said the network to ensure that the new show will be a hit. "If there is anything that we have proven after we did primetime soap operas like a fantasy series Janella in Wonderland and melodrama Your Heart, My Love, it is the fact that there is an audience out there who is looking for else to watch aside from the other major networks are offering," Mr. Reyes told reporters.

She landed the title role of Your Heart, My Love in what should be IBC's very first dramatic teleserye with its unique blend of romance, melodrama, thriller, action and suspense.

Yes it is, the network has succumbed to the teleserye trend mastered and re-mastered by both ABS-CBN and GMA. Your Heart, My Love is the first of a series of soap operas to hog IBC's evening primetime block.

Barretto, daughter woman to accomplished teen actress Julia Barretto of ABS-CBN, is out to prove lightning can strike twice in the same Barretto neighborhood.

With the action star Raymart Santiago and primetime king Dingdong Dantes, which is probably the reason why IBC cast her in the drama role, although IBC now says their very own teleserye.