IBC-13 continues to gaining its viewership

February 14, 2014

With president and CEO Boots Anson-Roa spearheading the rebuilding project, IBC will continue its commitment to programs and superstars that are favorable to younger, family, friends, idols and socially active citizens. And as they open the IBC Broadcast Center.

The Kapinoy Network continues to provide quality shows that strengthen the network’s programming not only for the daily but also in counter-programming as well.

Following IBC's successful launch of its new line-up of weekend programs via the Panalo Weekend campaign, the network has registered a notable increase in viewership ratings. Based on TNS data from Kantar Media, IBC garnered a 45% increase in total households shares last February 8 for 8:30 to 9:30 p.m. timeslot occupied by Drew Arellano's Who Wants To Be A Millionaire?. The show registered 30.3% total household shares on February 8 than The Biggest Loser: pinoy Edition Doubles and Celebrity Bluff.

Likewise, Robi Domingo’s foray in game-show hosting via The Million Second Quiz on the 7 to 7:45 p.m. Sunday timeslot has been showing a steady viewership increase. It reached 28.6% for TNS survey on February 9 beating the top-rating sitcoms are Home Sweetie Home and Pepito Manaloto.

DMZ-TV, Maya Loves Sir Chief, Sandy's Romance, T.O.D.A.S., Born to be a Superstar and ONE FC have all succeeded in communicating IBC’s strong commitment to make weekend TV viewing experience reign its supreme. Under Canoy, IBC tried to compete against more established powers ABS-CBN and GMA, continue to earning revenue of IBC's own teleseryes Carita de Angel, Janella in Wonderland, I Will Be Here and Maghihintay Sa'yo made the teleserye wars.

In television and radio of sequestered as IBC chairman Eric Canoy in an effort to its programming. The result were programming blocks: Anime Kapinoy, HapoNation, Kapinoy Primetime, Gabi ng Impormasyon and Panalo Weekend. This innovative and creative programming approach by the several of its programs among the Top 25 programs in the Kantar Media ratings. In addition, the network's willingness to reach out to a younger and mass audience also paid, as programs the trending topics.

Here is how IBC′s ‘Kapinoy Primetime’ will look this week:

 * 05:45PM - Carita de Angel
 * 06:30PM - Express Balita
 * 07:45PM - Janella in Wonderland
 * 08:30PM - I Will Be Here
 * 09:15PM - Maghihintay Sa'yo
 * 10:00PM - La Madrastra
 * 10:30PM - My Love Patzzi
 * 11:00PM - News Team 13