IBC-13 targets 25 percent viewership share

April 6, 2014

IBC-13 IS targeting a 25 percent audience share this year—a figure enough to make an impact in the industry, said network president and CEO Boots Anson-Roa.

The IBC Board of Directors and executive admitted, however, that the network faces an uphill climb if it wants to stand on equal footing with industry giants ABS-CBN and GMA 7, or win the three-way network war anytime once again and home to the PBA and NBA basketball.

“We have to be realistic,” Boots told the Inquirer during the recent launch of the Kapinoy network’s first quarter program lineup at the recent press conference at Broadcast City. “Our goal is simply to get our own share of the audience base, when it keep up for privatization by the government.”

Improved ratings

According to data from Kantar Media, the Kapinoy network averaged 21.6 percent in all-day audience share last year. That, Boots said, is an achievement, considering that its initial channel share was 15 percent.

Boots said the network intends to keep improving its ratings in the hope of inching closer to its two rival networks, who together hold more than 60 percent of the Philippines’ audience share.

Boots said is considered that the flagship program PBA will now air only each one game every Saturday and Sunday, respectively about the Filipino sports fans.

Boots said this could be achieved by “creating shows with excellent production values.”

Some of the Kapinoy network's additional programs to its first quarter lineup for this year are the primetime trend-setting fantasy series Carita de Angel and Janella in Wonderland, some primetime drama series such as Crazy Little Thing Called Love and Your Heart, My Love, the afternoon dramas like My Little Janella, Frijolito and and Save the Last Dance for Me, and the light drama series for teens Friends 4Ever.

For reality shows on weekend, there are the recently relaunched for K-Pop Star Hunt, SM Little Stars.

Its local news and current affairs programs such as Express Balita, News Team 13, Linawin Natin, Good Take, Forum ni Randy, Travel and Trade and Bitag.

Boots said the network could use more star power, although it has already signed big names in the industry are Dingdong Avanzado, Lani Misalucha, Diether Ocampo, Claudine Barretto, Jodi Sta. Maria and Richard Yap.

“That issue will be addressed at some point in time,” he said. “For now we are concentrating on good stories.”

The network has been gained its several No. 1 shows, including PBA, Express Balita, Janella in Wonderland, Who Wants to be a Millionaire?, DMZ-TV, The Million Second Quiz and Born to be a Superstar,

One of the shows that received the feel-good habit during the event was Hey it's Fans Day!, IBC-13's feel-good Sunday party habit-musical variety show. Featuring James Reid, Nadine Lustre, Young JV and Yassi Pressman together with today's hottest Kapinoy teen stars, it stars airing last March 2 every Sunday at 12:15 p.m.

Although Hey it's Fans Day! 's time slot will be the song and dance numbers about direct competitors such as ASAP 19 and Sunday All Stars, said IBC Entertainment TV head Laurenti Dyogi.

Sunday variety show

"|In terms of concept, we're concert party for the variety show, which ASAP 19 and Sunday All Stars is, he tole the Inquirer. “We will offer the song-and-dance numbers and performances.”

Dyogi added they they have the highest respect for ASAP 19 and Sunday All stars, especially since some of its musical performances such as Martin Nievera, Zsa Zsa Padilla and Gary Valenciano from ABS-CBN and Christian Bautista, Regine Velasquez and Janno Gibbs from GMA.

Lunch Break (Monday-Saturday) and Hey it's Fans Day! (Sunday) is part of the network's efforts to beef up its daytime program lineup, Dyogi explained. "Like what the chairman Eric Canoy said in the Ad Congress. We’ll give our daytime programming the same importance we’ve been giving our prime time."