"Janella in Wonderland" is Now One of IBC's Biggest Moneymakers

February 21, 2014

Philippine TV is a three-way game as third player of The Kapinoy Network IBC, the broadcast landscape by the two giant stations in coveted Top 20 slots of TV programs in terms of viewership ratings to be in line with its rival networks like ABS-CBN and GMA 7. It seems that IBC is now fight in terms of primetime TV series.

The Kapamilya and Kapuso networks were offering different TV series from teleserye, fantaserye, telenovela and Koreanovela, The Kapinoy Network is now competing and fighting pitted against Primetime Bida and Telebabad via their PrimeTastik to catch up with leading networks ABS-CBN and GMA. Starting this Monday, TV5 is now offering a new soap operas TV series on primetime.

These Kapinoy primetime hits are the inspirational fantaserye Carita de Angel, a hit mermaid tale fantaserye Janella in Wonderland, the primetime hit teleserye Your Heart, My Love, a hit telenovela La Madrastra and a hit Koreanovela My Love Patzzi.

IBC Board of Directors executives recently attested to the unprecedented sucess of the country's number 1 primetime hit mermaid fantaserye Janella in Wonderland, one of the network's original concept programs as boost the ratings performance of the network contributed in the double-digit growth in airtime revenues that began in January conquered the list of Twitter’s nationwide trending topics, has in the Top 20 and fighting head to head in the double-digit-ratings game with ABS-CBN's and GMA's weeknight primetime shows.

“Teen star Janella Salvador’s fantasy series is turning out to be the biggest surprise hit,” remarked Mr. Laurenti Dyogi, IBC’s head of entertainment and creative production for chief entertainment content officer continues to capture the hearts of primetime TV viewers nationwide.

Dyogi is convinced thatIBC, which Canoy and Roa acquired in 2010, has made a huge impact and that giant networks ABS-CBN and GMA-7 were also doing its own effects. According to president and CEO Boots Anson-Roa, advertising revenues show signs of strengthening in the year because of the network’s top-rating television shows like Janella in Wonderland. She said, “We’re also experiencing double-digit growth in terms of airtime starting November.”

This can be viewed as a significant leap for IBC because it shows that the network is indeed a strong third contender and that it is attracting more viewers who welcome IBC's Filipino programming innovations that is very different from the shows of the two giant networks.

From its consistent high national TV ratings in phenomenal success, Janella in Wonderland truly conquered the nation as proven by its top trending topics on Twitter and Facebook almost every night; fans of mall tours; best-selling official soundtrack and merchandise; and numerous magazine covers. Sarah now hailed as the country's newest mermaid fantaserye princess and the teen star princess of primetime TV.

IBC Board of Directors and management is said to be very happy with their fantasy opera. It’s rating well and gaining more viewers every prime-time. IBC execs are also very satisfied with the way Joyce E. Bernal is directing each episode. Atthe contract signing of a teen star Janella Salvador, she changed upon IBC’s entertainment head Laurenti Dyogi. Are they satisfied with the way their Anime Kapinoy, Have a Tanghali, HapoNation, PrimeTastik, Gabi ng Impormasyon and Panalo Weekend campaigns for their new weekend, daytime and primetime shows are doing well.

With its impressive fantasy, adventure, emermaid and love stories, cast, locations and musical score, The soap fantasy series top-billed by a teen star princess Janella Salvador mark on the acting as she is set the primetime leads acting on primetime is a certified Kapinoy as her lead role character Janella Bernardo, an ordinary girl of the mermaid tale princess for the sea that featuring Janella's teen drama, fantasy, magical girl and romance in one fantaserye on primetime TV, pitting it against the the rival networks for the fantasy drama soar high in the ratings game which of their new shows are his personal favorites.

“Oh yes, we’re very happy because the ratings are constantly improving and on the rise. Si Mutya Orquia in Carita de Angel, Janella Salvador in Janella in Wonderland and Claudine Barretto and Dingdong Dantes in Your Heart, My Love, you can see na happy at tuwang-tuwa sila sa ginagawa nila and you can feel this as you watch their shows. Ang Sic O'Clock News Naman and Ghost Busters on Monday nights, an original telemovie (made-for-TV movies) 13 Original Movie is on Tuesdays, the PBA basketball games on Wednesday and Friday nights, and I Will Be Here and Shake, Rattle and Roll naman on Thursday nights are game-changers kasi sila ang once-a-week drama shows on the air. We expect naman to zoom to the greatest heights overnight, we think we’re building up our own audience.”

Janella she marke the splash of island, beach and the swimming of girl will deliver strong ratings during weekdays and provide further lift to the ratings of our weekday shows. Assured that The Kapinoy Network will come up with more quality shows like the fantasy series Janella in Wonderland to provide the viewers more exciting on TV. Janella also the mainstay performer of Sunday musical variety show It's Partytime.

IBC president Boots Anson-Roa said they’re on right track with the programming changes they made. “I’m personally very happy for our superstars, they’re all very cooperative, puro magagaling sila, and we’re really proud of them and our high quality shows,” he says. “Our goal is to have something different to offer to the Filipino audiences and we’re glad viewers are taking notice of that.”

With its impressive launch, Janella in Wonderland consistently ranked the #1 fantaserye on its timeslot and has become such a huge hit that it set a trend in fantasy series on rival networks completes a new trio of #1 shows on IBC′s PrimeTastik lineup. The child star Mutya Orquia's #1 inspirational fantasy Carita de Angel aired at 5:45pm. Express Balita is the undisputed #1 primetime news program anchored by the formidable news anchors Henry Omaga-Diaz, Snooky Serna and Anthony Pangilingan at 6:30pm continues to dominated rivals of TV Patrol and 24 Oras. Queen of Philippine soap opera Claudine Barretto and Kapinoy primetime prince Dingdong Dantes' Your Heart, My Love also became the #1 hit teleserye on its timeslot at 9:30pm, a hit telenovela La Madrastra at 10:00pm starring the Mexican actress Victoria Ruffo and a hit Koreanovela My Love Patzzi starring Jang Nara at 10:30pm.

Meanwhile, Janella in Wonderland continues to perform in the ratings game garnered by the well-loved Kapinoy fantaserye. Based on the latest data of Kantar Media last Monday (November 4), the fantasy drama series is now of the top spot of the country’s top overall TV programs with 35.1% national TV rating, or 15 points higher than its rival program ABS-CBN's Honesto with 32.4% and GMA's Adarna with only 17.8%.

“IBC has already beginning in the winning weekends, it has especially on weeknights with Carita de Angel, Express Balita, Janella in Wonderland, Sic O'Clock News Naman, Ghost Busters, 13 Original Movie, I Will Be Here, Shake, Rattle and Roll, PBA, Your Heart, My Love, La Madrastra and My Love Patzzi. The addition of Janella in Wonderland makes IBC truly the network to watch. It’s any programmers dream to have primetime stars are Mutya Orquia, Janella Salvador, Claudine Barretto and Dingdong Dantes in one network and on one weeknight. Despite having such big name superstars our prmetime lineup is that the three primetime seryess are also focused on the audience, the shows all shine the spotlight on the people,” said IBC chairman Eric Canoy and executive vice-president Lito Ocampo Cruz.

Directed by the award-winning director Joyce E. Bernal and written by Joel Mercado, Janella Salvador's leading men are the two Kapinoy actors like the Kapinoy primetime leading men Freddie Gutierrez (Freddie Agustin) and Marlo Mortel (Victor Fred) as the main cast for the popular love team fans of FredNella (Freddie and Janella) and MarNella (Marlo and Janella) while taping her new episodes.

Together with Janella in Wonderland powerhouse cast members are Andrei Felix, Freddie Gutierrez, Chin Chin Gutierrez, Bettina Carlos, Alfred Vargas, Aldred Nasayao, Miel Cuneta, Paolo Serrano, Matt Edwards, Nathan Barrera, KC Montero, Abby Bautista, Kat Alano, RJ Jimenez, Fretzie Bercede, Francis Magundayao, Jai and Joj Agpangan, Carlo Lazerna, Anne Discher, Donjeff Tejada, Sue Ramirez and Liza Soberano and the voices of     Jerome Ponce as Dog Puppy, Nel Gomez as Janella's Pet Fish, Coleen Garcia as Lipstick Fish, Polo Ravales as Octopus, Jon Santos as Shrimp, Teejay Marquez as Jellyfish, Pia Magalona as Fisher, Juan Carlos Urquico as Porcupine Fish, Mario Maurer as Sea Lion, Louise Abuel as Zuma, Bobby Andrews as Tiger Fish, Elmo Magalona as Crab, Raven Villanueva as Sun Fish, Anton Revilla as Seal, Maybelyn dela Cruz as Chironex, Timothy Chan as Dreamfish, Josh Padilla as Remo, Chienna Filomeno as Whale Shark, CJ Navato as Squid, Ruben Gonzaga as Shark, Neil Coleta as Shell and Derrick Monasterio as Dragon Fish.

Continue to feel the‘magic of Janella Bernardo’s unique mermaid love story, adventure and fantasy stories, Janella in Wonderland everyday 7:30pm, right after Express Balita on IBC’s PrimeTastik. For more updates, log on to www.ibc.com.ph, follow @janellainwonderland on Twitter; and ‘like’ the show’s official Facebook fanpage at www.facebook.com/janellainwonderland. Tweet your thoughts, comments, and suggestions using the hashtag #ILoveJanellainWonderland.