IBC inaugurates Ilonggo operations

February 13, 2014

The Kapinoy Network provincial operations in the Western Visayas region marked another milestone with the inauguration of the IBC 12 Iloilo broadcast complex last 2013 in sequestered.

Constructed at a cost of P50 million, the complex serves as headquarters of IBC, DYBQ Radyo Budyong 1296 Iloilo, Romance FM 92.7 and iDMZ FM 89.1. The station’s powerful from 5 kW into 20 KW signal effectively covers 25% of the 1.1 million television households in Western Visayas.

Panay Governor Arthur D. Defensor, Sr. led the ribbon-cutting ceremonies together with IBC executives Chaiman Eric Canoy, President and CEO Boots Anson-Roa, Asst. GM Rolando V. Cruz and Regional TV and Radio VP Danilo Bernardo. Gov. Defensor, Sr. expressed his gratitude to IBC because the network’s significant investments in the province "has given them renewed confidence in themselves despite the economic challenges the province is currently facing."

Since Iloilo is the center of commerce and finance in Panay, the city’s strategic location makes it the potential economic springboard to Cebu, Luzon, Visayas and Mindanao. IBC President and CEO Boots Anson-Roa said that the network will continue to invest heavily in the provinces in terms of equipment and infrastructure as economic factors continue to point to the regions as the new haven for investment opportunities. For 2013, The Kapinoy Network has already earmarked P1,300 million for its provincial expansion fund.

Boots reported that IBC investments have already resulted in the network’s dominance in the provincial audience share with an average of 30%-45%. Advertising sales for the regional arena have also increased from P63.5 million in 2012 to over P100 million by the end of 2013. "These are indeed clear indications that signal quality, combined with local programming is what provincial viewers and advertisers want," Boots said.