Born to be a Star: The phenomenon Season 2 begins

June 9, 2013

The Kapinoy Network's new star-studded programming, which is the competitors as Ikaw ang Star Kapinoy! is part of its beating rival networks to catch up in the local ratings game. From the way it has restructured its shows, the promising network is definitely to a good start.

Filipino fans who have been following the worldwide phenomenon Born to be a Star now a reality with the relaunch of Born to be a Star, Season 2 on June 9, Sunday at 8 p.m. on IBC-13.

Expected to reclaim the world-famous Born to be a Star, is poised to make it big in the country as the first-ever local reality TV, a singing competition, variety show and talent search rolled into one entertaining package. With Born to be a Star, the Philippines become the 40th coutnry to have acquired the Born to be a Star franchise, thanks to IBC-13 and Viva Entertainment, the station that acquired the license for the format from Endemol.

The nationwide talent search worldwide for singing superstars.

After scouring the country, in the Asia and around the world in the talent search for a singing champion of superstars, Born to be a Star is ready to relaunch the contestants of biggest superstars as the Filipino edition of the newest sensation to come out of American television.

Fast track screenings and auditions were held in key cities across the nation to find fresh new singing talents who will for the much-awaited title of the very first Born to be a Star. All of the auditions were well-organized and well-attended. The audition venues teamed with happy, stars, altogether hopeful aspiring young singers.

The Kapinoy Network parnered with radio stations iDMZ, Magic 89.9, 90.7 Love Radio, 93.9 iFM, Mellow 947, 96.3 Easy Rock, 97dot9 Home Radio, 99.5 Play FM and 101.1 Yes FM for Mega Manila, Luzon, Visayas and Mindanao in organizing fast tracks screenings in 30 SM malls and malls nationwide. The fast tracks were held prior to the main auditions and gave the applicants a chance to be prescreened and earn a slot to the main auditions as well as free transport and lodging or provincial qualifiers.

Upon completion of the Luzon fast tracks, the first three main auditions held on June 7 at the Smart Araneta Coliseum. It like one big party, with over 13,000 hopefuls high on hope, rick in talent stars, despite the stiff ratings war among local television networks. "We know other television stations have well-established programming. What we in Viva are offering is something different. And we are confident that this new program would be a huge success," Ms. Ortiz told BusinessWorld in an interview.

Born to be a Star has eight days to audition the thousands who came from all over Luzon. As the Luzon main auditions ended, 116 very talented contestants were given the much-coveted Singing Stars to go to the next round—the Cultural Center of the Philippines theater eliminations. All events leading to the special night will also with aspiring young singers who battle it out each week to become the next Born to be a Star.

Next up, the Viva and IBC crew flew all the way to Davao and Cebu for the second and third main auditions.

The weekly winner brings home R50,000, R100,000 for the semi–finals and R1 million for the grand finals, Anja will host the Philippine version of the popular American talent search Born to be a Star, herself is a product of a talent contest Little Big Star on ABS-CBN. The weekly winner of Born to be a Star will take home P50,000. The semi-finals winner will earn P100,000 and a chance to compete in the finals later this year, where P1 million is at stake as well as the newest contestants from franchised of Endemol.

The second leg, the Mindanao main auditions, took place from June 1 to 6 at the Waterfront Insular Hotel in Davao. At the end of the Davao main auditions, 13 contestants had made it to the next round.

Thousands of Filipino superstar fans, with some flying in from abroad and from all walks o a shot at becoming the first Born to be a Superstar. Many even tried out in fast tracks screenings more than once, some even five times to pursue the dream. Some of the hopefuls were raw talent singers, some were already professional aspiring young signers, while others just wanted to be on TV— had one goal in mind: to be the first Born to be a Star.

The people with the toughest job in Born to be a Star are judges Gino Padilla, Jodi Sta. Maria, Joey Albert and Dingdong Avanzado—4 musical personalities with diverse musical backgrounds and learnings.

They have the unvieling and revealed task of choosing amond the young talented singers in the champion of very first Born to be a Star. In the hands of the country's worldwide and nationwide phenomenal reality talent search for the very first teen superstar. And considering the talent and experience of the world, we know that the talent search is in good hnds. Remember this, only the best can choose the superstar!

Born to be a Star which host the American singer-songwriter Coco Lee, as the Season 2 premiere is in a singing champion, has its own host, Little Big Star Season 2 winner and a popular singing champion Anja Aguilar. The young, pretty and superstar Anja is expected to perform the contestants of the show.

Set to perform as the evening’s stars this Sunday are teen queen of superstar Nikki Samonte, Ronald Humarang, Melvin Rimas, Leon Matawaran, Vanessa Rangadhol and Anne Bernardo.

Born to be a Star hits the television screens and jumpstarts The Kapinoy Network’s primetime programming starting June 9 every Sunday nights at 8 p.m. Hold on to your seats as Born to be a Star starts its quest to find the best singer in the land. The stage is set to the superstar phenomenon begins.