The Kasama Network of RPN

October 10, 2013

Education, information and entertainment are all addressed by the Radio Philippines Network (RPN) with a mixed formula of the Philippine television programs. The two dominant players in the Philippine television industry, RPN-9 has been to maintain a secure and stable niche in the business. Since its inception in 1960, it has been a poineer in broadcasting satellite as well as top-rating and trailblazing programming. RPN introduced such first as accucolor and 24-hour nonstop programming. The first to use the satellite to become a truly national network. RPN has six TV stations located in the cities, TV relay and translator stations and 12 other population centers in the Luzon, Visayas and Mindanao and 15 radio stations strategically spread out over the archipelago.

“Providing responsible entertainment and information is part of RPN’s mission and vision, and balanced programming is necessary to achieve this mission,” says RPN president and CEO Robert Rivera.

As the poineer in balanced programming, the governmwnt-owned sequestered TV and radio station RPN-9 claims to be the leader network in the country that with the reputation of offering Filipino viewers the best balanced of program that combines from the top-rating local and foreign entertainment, family friendly values, up-to-date and responsible delivery of news and information, public service and educational.

Through the years, RPN-9 producing and introduced foreign canned shows,among them, Rescue 911, MacGyver, The X-Files, combining them with award-winning local productions like John en Marsha, Eat Bulaga!, Superstar and Ang Bagong Kampeon.

A decade later, RPN began concentrating on dominanly local programming in the balanced mix that has been its trademark. "That The Kasama Network stands when it coems to balanced programming." Over the years, RPN has received the most number of awards for Best Station and his proves that we are successful.

RPN-9 pledges to uphold its tradition of balanced and homegrown programming beyong its 53rd anniversary founding year last June 2013.

Radio Philippines Network, Inc. or RPN, as it is more popularly known to millions of listeners and viewers of its varied programs celebrates its 53rd anniversary as a leader in the Philippine Communications industry. Viewed from any perspective, such increase in number indicates growth in listenership and viewership of a considerable magnitude and scale. That growth can rightfully be attributed to a work ethic guided by a fine sense for balance programming, an openness for innovative ideas, and a talent discovery and development.

"We will continue to offer a healthy balance of information and entertainment by producing and airing proggrams that will serve the needs and wants of all sectors of society."

As the network who brought us such classic TV shows John en Marsha, Tell the People, Ang Bagong Kampeon, Superstar, Marimar, among others. RPN aims to deliver more quality programming that is basically pro-people and pro-service. Today, it is the local home of the Kasama Network of the powerhouse and the homegrown foreign canned programming: Ally McBeal, The X-Files, Dharma and Greg, 24, Glee, MacGyver, The Walking Dead, Heroes, America's Next Top Model, CSI: Crime Scene Investigation, Ripley's Believe it or Not, One Tree Hill, NCIS, American Idol, Just for Laughs Gags and The Vampire Diaries are the popular, top-rating award-winning and multi-awarded RPN foreign shows in the phenomenal growth.

Robert Rivera, president and chief executive officer, said the network will maintain its present programming.

"Out first priority is to institute much-needed structural changes in the network and make it ready and able to meet larger challenges. Also, to give televiewers and advertisers what they rightly deserve such as programming and service that is people and anchored on much improved News and Public Affairs programs," says Rivera.

RPN's strength lies in its inventory of programs based on foreign produced primetime programming materials which was concepcualized in the 80's. The programming scheme proved to be a resounding success which later on become a major marketing play in attracting advertisers.

"Producing our own local programs, top stars and talents as these are mostly under exclusive contracts with the dominant channels. Those that are free from the movie outfits excessively talent fees that through TV broadcast," he says. Rivera, who has been in the business for 24 years, said his basic plans for the network include protecting, preserving and enhancing the interest of the network within the company.

"Future projects for The Kasama Network at present as you know, the government plans to the privatization. planning for network. What is important to us now is to preserve and enhance the value of the network so that would-be owners can be asked to pay a just price for it" says Rivera.

He also added that RPN use add-on media values in luring advertising support.

"By packaging our anchor programs with other network programs, we will bring effective costs and make us competitive. Add to this the add-on values like creative merchandising, brand-bugs, built-into-the-program credits then we have a very diable package. The realities dictate that we continue to pursue this line. The dominant channel are resorting also to schemes to enhance their potentials," says Rivera. On its 53rd anniversarry, Rivera and the rest who make up RPN-9 brance for greatest opportunities that the new millenium will offer.