IBC-13 Dominates National TV Ratings in May

Posted on June 2, 2016 by IBC

Intercontinental Broadcasting Corporation (IBC) continued to register huge viewership on both television and online for the month of May, with a 26% audience share compared to ABS-CBN Corporation with 44% and GMA Network, Inc. with only 32%, while garnering almost 12 million page views on IBC Video.

The Philippines’ third leading media and entertainment company still had the lion’s share of highest-rating shows last month, getting nine out of the Top 30 programs as people continued to watch its programs online using their mobile phones, gadgets, and laptops via IBC-13’s pioneering video-on-demand website.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

IBC-13 remains in a league of its own at the primetime block with a commanding 24% average audience share that is 18 percentage points higher than rival ABS-CBN’s 49% and GMA’s 31% average audience share during the same time block. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.