IBC-13: Pinoy ang Dating

With the New Year, comes changes at IBC-13 with the new slogan Pinoy ang Dating! composed by Marne Kilates and Bob Aves and performed by Grace Nono as the first Catholic TV station. IBC-13 is now a No.1 TV station in the higher ratings.

The new station ID incorporates from Luzon, Visayas and Mindanao and less is more god spirit, our jesus, catholic faith, the new logo design of a much ice cold action, new italicized typeface, in-motion oval and craftily spliced letter B slash number 13 with I for children, B for news and public affairs and C for entertainment, conveying a contemporary modern yet slick, all-blue glass appearance, people-oriented network to complement with Viva Entertainment airs sports and entertainment programs to Intercontinental Broadcasting Corporation (IBC 13) in a partnership.

It also complements the more sports and entertainment program lineup of Viva-TV and the networks new identity of a more dynamic, gospel, irreverent, honest, relevant, catholic and straightforward programming were devoted to most Catholic communities. Both some Viva-TV programming with its sports, cartoons and entertainment programs on primetime slots. With the new management headed by chairman Orly Mercado and president and CEO Boots Anson-Roa decided to venture in healthy family relationship programs that supports and promotes Gospel values and bring the Catholic Church message to the people. Since devout Catholics, they have touched human hearts in their involvement in Life in the Spirit Seminars. It was at this point when they realized that such goal was not too difficult to achieve after all in order to ensure unhampered operations and focus the government-controlled network’s goals in achieving its rightful place in the radio-TV broadcasting business in the shortest possible time.

IBC has been serving Filipino audiences with its station worldwide reach in IBC-TV13 in Metro Manila, IBC-TV13 in Baguio City, IBC-TV6 in the Mountain Province, IBC-TV13 in Laoag City, IBC-TV12 in Iloilo, IBC-TV13 in Cebu City, IBC-TV13 Davao City and IBC-TV10 in Cagayan de Oro City. The network also operates radio stations from dance music station iDMZ 89.1 in Manila, DYBQ in Iloilo, DYJJ in Roxas City and DYRG in Kalibo. A joint venture with a local cable company will also see the operation of a tourist-oriented FM station in Boracay.

Chairman Orly Mercado stressed that IBC-13 occupies one of the most desirable locations in Metro Manila. Located in Broadcast City in Capitol Hills, Quezon City, IBC-13’s 4.1 hectare lot has room for expansion or other projects that investors would likely want to explore, he added.

Mission
To provide the audience with the government-owned sequestered radio-television network IBC-13 by creating programs which promote moral values and making evangelization entertaining and easy to understand.

Vision
To be the world's leading and most viewed No.1 TV Network propagating the Catholic Faith through the love of GOD by guiding people to live in accordance to his most Holy Will.

Strong Leadership
The company has dedicated and experienced professionals. Its people-mix was influenced by the type of leadership exemplified by the Chairman of the Board, President and Directors.

To achieve total quality in value formation and TV programming, a highly trained group of various but complementing disciplines banded to form IBC-13. Their collective capabilities personalize the standards of excellence, dedication, and professionalism that the company strictly follows.

Programming Objectives
The programs of the station simply showcase the mission and policies of the company.

Promote services and programs provided by the Archdiocese and/or its parishes in order to encourage strong community participation.

Enhance and reinforce the image of it’s the catholic community through quality local production and other programming from contracted services.

Provide informational, gospel and cultural programming (including those that serve the needs of the “special population”) that is directly related to IBC-13’s mission and goals particularly those provided by the television operators in the area.

Promote IBC-13 programming and its other related services to cable subscribers in Luzon, Visayas and Mindanao through public service announcements, commercial spots, etc.

Target Market
All viewers across all socio-economic classes and age groups with particular focus on
 * The Youth - The Next Generation of Faithfuls
 * Roman Catholic families.
 * Followers of other religious denominations.

List of IBC-13 programming:
In keeping up with its commitment to provide catholic programming, IBC 13 relaunched the newest news and public affairs organization News Team 13 with three of the news and public affairs programs, Express Balita, Ronda Trese and Good Take.

Express Balita
Aired Monday to Friday, 4:30 p.m., the longest-running flagship news program Express Balita is now using a new set, new graphics, new title card, new opening billboard (OBB) and segments. Anchored by Snooky Serna and Anne Marie Soriano. It remains credibility, fast-paced, in-depth, straight forward, unbiased and varied as it gathers the latest events in politics, showbiz, sports and foreign news in a capsule.

Ronda Trese
The late-night news program Ronda Trese, Monday to Friday, 11 p.m., rounds up the various events for the day with an actual account of all the details. Anchored by veteran broadcasters Jay Sonza, Cathy Eigenmann and news reporter Jake Morales.

Good Take
Good Take, Mondays, 11:30 p.m. a half-hour magazine program that showcasing highlights the extraordinary accomplishments and achievements. Guaranteed to be inspiring, a show that will definitely make you feel proud to be a Filipino. Hosted by famous movie and television artist personality Chin-Chin Gutierrez with co-host Karen Cabrera and Tintin Pizarro.

DMZ-TV
As the country's premiere dance music station is now on your TV screen in high-quality entertainment. DMZ-TV, Tuesdays, 8 p.m. and Sundays, 2 p.m. with simulcast on radio thru iDMZ 89.1. Enjoy the dance variety show for teens with your favorite teen stars that include Julia Montes, Kathryn Bernardo, Xian Lim, Ryan Bang, Victoria Justice, Yen Santos and Daniel Padilla. Directed by Mark Reyes.

Last Fool Show
A new host has joined Last Fool Show, Fridays, 11:30 p.m., the late night television is flooded by news, public forums, debates, exposes and public service. Hosted by comedian Jun Urbano and Gary Lising with Giselle Sanchez. Giselle is a female comedienne who can dance and sing together in one talk show late at night. Directed by Maning Rivera.

Y2K: Yes 2 Kids
At Sundays at 10 a.m., the 30-minute children show Y2K: Yes 2 Kids, geared for children, aims to promote positive learning, education and lessons and interests that will appeal to kids between 7 to 12 years old dedicated for kids is one-of-a-kind in Philippine television. Hosted by Maxene Magalona and Ryan Agoncillo as also directors.

Hapi Kung Healthy
Hapi Kung Healthy airs from Sundays, 10:30 a.m., a live sitcom magazine show for health. HKH is a situation comedy in a medical, public service and health format. The program delivers medical information in a live comic situation making it the first in Philippine media. Starring famous TV actress Manilyn Reynes, Jeff Arcilla, Lou Veloso and Arlene Tolibas. Under the direction of Jeffrey Jeturian.