TreseBella Return to Primetime on IBC 13

February 12, 2016

What’s going on, IBC-13’s primetime?

In an extremely unusual move, the Kapinoy Netork decided to bring back TreseBella to primetime block Kapinoy Primetime after a four-month absence (with Tresebella on afternoon slot in HapoNation). Their newest telenovela Simplemente Maria and the newest Koreanovela, Love on a Rooftop will air back-to-back starting this Monday on the Kapinoy Primetime block, will transfering Viva Box Office to Saturday nights (starting February 13).

Simplemente Maria starring Claudia Álvarez. It will be the first primetime telenovela since Triunfo del Amor to air on IBC-13. On the other hand, Love on a Rooftop stars Im Se-mi and Park Jin-woo. It will also the first Korenovela on primetime since Only You, My Love to air on IBC-13.

Bringing back TreseBella primetime on IBC-13 after afternoon. They already have the resources and technology to produce more local programming, so why do they still need to import foreign series when in fact interest in telenovelas and Koreanovelas are declining and there are some Star Magic artists who are waiting for opportunities to shine.

By bringing Simplemente Maria and Love on a Rootop to Kapinoy Primetime, IBC-13 has made the decision to bring back a primetime foreign dramas. That said, expect IBC-13 to get in the ratings with their newest Koreanovela. This is a definite match for the Kapinoy network.