PBA, TV carrier on The Kapinoy Network

August 10, 2013

The PBA Board of Governors told its television broadcaster that the television contract of IBC-13 and said all PBA games continue to be the partnership with Viva Entertainment as part of the network’s aggressive programming on IBC-13 in a bid to challenge giant rivals in the industry seems to have the inside track.

This was the board’s response to a proposal to signing a separate deal with the Smart Araneta Coliseum, making the Big Dome the home of the league by the TV network to broadcast the PBA games on The Kapinoy Network. Viva Sports, which carries the PBA and NBA games aring on IBC during a special board meeting at the PBA office in Quezon City yesterday. The PBA and Viva Sports had signed a P917-million deal in 2011. The other income will be dependent on the sales of IBC-13, the network committed to be more established in the TV industry.

Viva Sports’ Vic del Rosario, Jr. and Ronnie Nathanielsz attended the meeting and reiterated their company’s proposal. They told the board that effective at the start of the Governor’s Cup, the first game will be aired starts at 4:30 p.m. to 6:30 p.m. with the network's one-hour flagship news program Express Balita at 6:30 p.m. to 7:30 p.m. and the second game starts at 7:30 p.m. to 9:30 p.m. on Wednesdays and Fridays while the provincial games on Saturdays starts at 5 p.m. to 7 p.m. and the double-headers on Sundays starting at 4:30 p.m. to 8:30 p.m. will be telecast on The Kapinoy Network IBC-13, thanks to the PBA commissioner Chito Salud.

"The TV station is 6:30 p.m. to 7:30 p.m. slot since its thrust is to further improve its news program as part of its plan to restructure against giants ABS-CBN-2 and GMA-7," said the source.