Viva gets Channel 13 to air PBA and Channel 4 to air UAAP

April 20 ,2013

Viva Entertainment, the entertainment company owned by chairman and CEO Vic del Rosario, Jr., which has involved music, television, music recording, videos, sports production and live concerts, with the agreements with the Kapinoy network IBC-13 to air the PBA and NBA games, and the government-owned TV network PTV-4 knowk as Telebisyon ng Bayan brand to airing the UAAP and UCAA games, will now broadcast the games.

In the meantime, sequestered TV-radio station IBC-13 is the undisputed number 3 network in the country, which is the primetime programming block called Viva-TV with the new management whose new Kapinoy programming thrust for the sports and entertainment.

The PBA board approved the deal during a board meeting yesterday. Viva Sports has now gained the sports broadcasting on Channel 13, beamiung as well such popular events like the PBA and NBA, the WWE programming and several mega boxing bouts including all of past and future fights with Donaire and Pacquiao.