Spongebob Squarepants now on its new home IBC-13 premieres November 3

November 1, 2014

MANILA, Philippines - SpongeBob SquarePants now on its new home IBC-13, the number 3 station. SpongeBob joins the ranks of IBC Kids such as Hi-5, Barney & Friends and KapinoyLand as well as Disney programming such as viewer favorites like Mickey Mouse Clubhouse, Stitch!, My Friends Tigger & Pooh, Phineas and Ferb, Jake and the Never Land Pirates, Gravity Falls, Buzz Lightyear of Star Command and The Emperor's New School which is now target the young viewers for kids and all ages.

Oneo of the world’s most loved and most popular animated characters brighten up weekday afternoon of both kids and kids at heart with their respective journeys filled with excitement and fun.

Premieres on Novemebr 3, from an information-filled ride, plunge deep down into the sea at 4:30 to 5 p.m. and join the energetic and optimistic seas sponge SpongeBob SquarePants alongside his friends as they go on living their daily lives in the underwater city Bikini Bottom. As part of the network's new programming scheme under the leadership of its chairman Eric Canoy, president and CEO Boots Anson-Roa, four-time KBP chairman and now AdBoard chairman and the executive vice-president (EVP) Lito Ocampo Cruz.

IBC-13 is now considering on children's programming for kids and at the same time beefing up its primetime programming with such hits like the action series Hitman, the fantasy series Janella: A Princess Girl, the action-packed superhero Voltron Man, the top-rating romantic drama serial Your Heart, My Love, the top-rating comedy sitcom Maya Loves Sir Chief, the hit adventure ninja Super Ninja, the sexy drama anthology series Sandy's Romance, the local version of the two top-rating game shows are The Million Second Quiz and Who Wants to be a Millionaire?, the singing-reality show contest Born to be a Superstar, the political satire parody Sic O'Clock News Naman, the dance variety show Love Sweetheart, the primetime showbiz talk show Seeing Stars Tonight, the gag show T.O.D.A.S. and the musical variety show Dingdong n' Lani. Also, showing the Viva Tagalog movies through Viva Cine Idols, Viva Box Office and Sunday Sinemaks, the imports of Mexican telenovelas and Asian drama from Korea and Taiwan thru TreseBella as well as anime and tokusatsu series in Japan. IBC-13 is home to the basketball games such as the PBA and NBA.

IBC-13 bagged the exclusive rights to air premium Nickelodeon titles across its platforms in an agreement signed recently with media giant MTV Networks International.

“Launching SpongeBob SquarePants on The Kapinoy Network IBC-13 marks the beginning of what I hope to be a long and fruitful partnership,” said Indra Suharjono, EVP and managing director, MTV Networks North and Southeast Asia. “The array of hit Nickelodeon programming takes our free-to-air presence in the Philippines to a new high, and we’re excited to be doing business with colleagues who share our creative vision to deliver premium content to Filipino audiences.” Now celebrated its 15th year anniversary this year!

One of selected Nickelodeon show on Free TV, kids will enjoy popular Nicktoons today such as SpongeBob SquarePants now airs from Monday to Friday at 4:30 p.m. to 5 p.m. and Saturday mornings at 9:30 a.m. to 10 a.m. on IBC-13. It's a hit for young viewers and all ages who watch SpongeBob on IBC-13.

RPN 9 is concentrating on public service shows and at the same time beefing up its primetime programming with such hits like Ally McBeal, Dharma and Greg, NYPD Blues, JAG and other top-rating foreign shows.

“We are very thankful for the trust MTV Networks International gave IBC-13 since Nickelodeon is truly a widely-followed and a well-respected brand all over the world. I’m sure Filipinos especially the kids, will love our new program offerings in our morning block,” said VP for program acquisitions Leng Raymundo.

The top-rating SpongeBob Squarepants will now airs on weekday afternoon and Saturday mornings with brand-new episodes, The show appears on Nickelodeon Philippines, TV5 and IBC-13.

The Stephen Hillenburg-helmed show that had millions pinching pennies to purchase show-related merchandise, food products and DVDs, spawned a following no cartoon had ever seen before. With its satirical pop culture references, visual puns and deadpan humor, SpongeBob quickly gained an adult following, making it the number one show on the network.