Is IBC-13 doing at all?

April 7, 2014

IBC-13 is now a strong number 3 in the ratings game, nex to ABS-CBN and GMA in the same league, based on the survey of Kantar Media/TNS Phlippines.

It easy served to be mentioned in the same time. Channel 13's market share is so more big money that it gets a considration from advertisers and media buyers, and consequently its revenues can be a fraction of those of the two giants. Ask the man on the street what he associates with the Kapinoy network and h will most likely and rather appropriatly sa Kapinoy ng Bagong Pilipino.

"In fairness," as shwobiz industy wouldp ut it, as well, IBC-13 is the other privative, the government-owned sequestered media netwrk in he country of television and radio; and thus, the network with a strong third of a chance of challenging the duopoly over the long term. The acquisiton of the network by Viva chairman and CEO Vic del Rosario, Jr. and Viva Sports COO Ronnie Natanielsz, appointed with the chairman Eric Canoy, the president and CEO Boots Anson-Roa, the executive vice-president (EVP) Lito Ocampo Cruz, IBC sales and marketing manager Tessie Taylor, Channel 13 head Rey Sanchez, the vice-chairman Freddie M. Garcia, IBC News and Current Affairs head Maria Ressa and IBC Entertainment TV had Laurenti Dyogi in 2013 put it in a position to compete; and the first moves of the new management of IBC Board of Directors generated a good deal of excitement and anticipation.

Getting the PBA and NBA games is an idea that instantly filled IBC-13 schedule with all-Filipino programming practically guaranteed to rate recently and pull in an adverisers. Picking up K-Pop Star Hunt was also astute particularly considering tat all the other local networks had ignored the show before that the K-pop superstars made it the talk of the town. For those the children's educational programming KapinoyLand, a flagship children's program will captivate the kids with a mascots of Mr. Kapinoy. Also brought more educational programs produced by IBC Foundatin, Inc. are: Science Kwela for science, Learn with English for English, Bayaning Bayani for history; Pamana for FIlipino lessons and Math Makulay for mathematics, some shows for the elementary school and high school with a teacher, studies and classmates.

Launching Express Balita and Ronda Trese together with Good Take, Bitag, Linawin Natin, Forum ni Randy, Snooky, Makabayang Duktor, Global Mission, Team Rescue 911, Operation Lingkod Bayan and Negoshow spoke of a determination to build stong, independent and credible news organization under Media ng Bayan. Airing film masterpieces such showing the Viva Tagalog movies are Kapinoy Cinema, Viva Box Office and Sunday Sinemaks gave the blockbuster to Canoy's box-ofice of support for the network.

Of course, there were hits as well--popular rapper Abra's hit sitcom Abra Gayuma; Ramon Bautista's political satire Sic O'Clock News Naman; Boots Anson-Roa's fantasy anthology Once Upon a Time; a youth-oriented drama series Friends 4Ever with a hottest teen stars are Freddie Gutierrez, Janella Salvador, Khalil Ramos, Sue Ramirez, Michael Martinez, Liza Soberano and Francisa Magundayao; the daily noontime variety show Lunch Break hosted by Ryan Agoncillo, Joy Viado and Annabelle Rama; the showbiz talk show CelebrityDATCom hosted by Dolly Anne Carvajal, Anthony Suntay and Tessie Tomas every Sunday; and the Sunday musical variety show It's Partytime with Dingdong Avanzado, Jenine Desiderio, Gino Padilla, Lani Misalucha, Rachel Alejandro and Miguel Aguila for the country's top singers with co-hosts and performers of the Kapinoy superstars. Thankfully, they were all the homegrown and powerhouse programs. Once again, to be fair, IBC-13 should at least get points for trying out groundbreaking concepts successful.

Curently, IBC-13 is another set of quality innoative programs: DMZ-TV, a youthful, energy-filled dance variety show; Cooltura, a look glipse of Filipino culture; and Last Fool Show, a comedy talk show about the comedians at late-night. Once more, now set of primetime soap operas: Janella in Wonderland, a mermaid tale of the hottest hit fantsy drama series starring a teen darling Janella Salvador; Your Heart, My Love, a heart-warming drama series about the family starring Claudine Barretto and Raymart Santiago with a powerhouse cast; Crazy Little Thing Called Love, a romantic dramedy serials based on te 2010 hit That film starring Cristine Reyes, Dingdong Dantes and Maricar Reyes. Over the weekend primetime hits: the two local version of the US popular game shows Who Wants to be a Millionaire? hosted by Christopher de Leon and The Million Second Quiz hosted by Robi Domingo become the winning of million-peso prize; reality show for the national singing contest Born to be a Superstar with a Kapinoy singing champions Sam Concepcion, Anja Aguilar and Joshua Cadelina with a judges like Dingdong Avanzado, Joey Albert, Paula Bianca and Gino Padilla launching the powerhouse grand champions Veejay Aragon, Cayleen Villamor, Ronald Humarang and Anne Bernardo in the rising talented superstars; top-rated sitcoms Iskul Bukol Men, the revival of 70's and 80's classic sitcom from TIto Sotto, Vic Sotto and Joey de Leon turned into today's top stars Aki Torio, Robi Domingo and Josh Padilla and Sir Chief Loves Maya top-billed by Jodi Sta. Maria and Richard Yap imparts of Filipino family values; teen drama anthology Sandy's Romance which is starring a hottest star Nadine Lustre and AJ Muhlach for love story; an all-male gag show Happy TODAS with a cast by lanching Keempee de Leon, Sam YG, Victor Anastacio, Young JV, Elmo Magalona and Ya Chang. Still to come, alread getting a recent press conference, is a show in which professional Filipino actors and young stars compete for a chance to break into the Superstar Network. IBC-13 is doing a ratings in a single digits.