Express Balita now top afternoon viewership nationwide

December 25, 2012

Even through the 6:30pm timeslot from TV Patrol and 24 Oras, when the afternoon last Monday (4:30pm), flagship news program Express Balita continued its reign as the No.1 program nationwide, celebrating 14th anniversary we all know is controlled by the government for the day's top stories.

More credible to the viewers behind the program should not forget the basic tenets of journalism in reporting - balance and fairness. IBC's flagship news program Express Balita has recently proven its strong fan base nationwide as it conquered the noontime slot with its astonishing ratings win by scoring a national TV rating of 23.6% last Monday (January 14), beating rival GMA’s Magdalena and ABS-CBN’s A Gentlemen’s Dignity with only 12.8% and 6.7% national TV ratings, respectively based on the data from Kantar Media.

It is anchored by female broadcast journalist Snooky Serna with co-anchoring broadcast journalist Noli Eala who continue to delivering the news will watching while surely waiting for their favorite Viva-TV primeime shows on Viva-TV's PrimeTastik block on IBC-13. Reporters rarely go out of town now-a-days due to the lack of funds and are merely confined to cover news in Metro Manila as aggressive team to cover the polls in the most-comprehensive investigate hot news inside and outside the country.

Snooky Serna continues to hosting on IBC-13 through her morning show Magandang Umaga Ba?, alongside Bobby Yan, Pat Natividad, Smokey Manaloto, Noli Eala and Kathryn Bernarddo, and host her public service program Snooky. Noli Eala, on the other hand, is also the journalism from investigative program Crime ng Bayan and also for the news anchor segment for morning show Magandang Umaga Ba?. The reportorial teams are tasked to gather news from equal number of maintains a 24/7 shift of news reporters, cameramen and drivers are tasked to cover every major beat in the Greater Manila Area as well as nearby provinces from new writers and live reports in contrast to the OB Vans and ENG Vans used by its competitors.

Express Balita delivers the most important news in 1 hour at 4:30pm, remains fast-paced, in-depth, straightforward, unbiased and varied as its gather the latest events in politics, metro news, malacanang, provincial news, CCTV report, police report, business news, weather, showbiz news, sports news and foreign news in a capsule, Express Balita extends public service beyond delivery of news sed to have a fair amount of viewership although the number has dwindled over the years due to the lack of funding and necessary equipment to make it a credible and competitive news program. More people trust the newscast because of its Lingkod Kapinoy segment wherein public service operating under the IBC Foundation, Inc. led by female broadcast journalists Ms. Serna extends a helping hand to those in need.

Adding to its misery is the morale currently being by its reportorial teams to its production staff its mother station their field reporters more such as allowing them to give a live coverage of the latest news rather than just hearing their voices on a taped report to make them more competitive and teleprompter to read the latest headlines.

Also features the most advanced weather graphics system powered by Weather Central, the world’s leading provider of weather graphics, via its segment Ulat Panahon anchored by Jeff Arcilla. Apart from weather forecast. TV host and Filipina actress Kathryn Bernardo, meanwhile, dishes out the young actress from the entertainment scene on Express Showbiz.

Catch on the latest news, hot and timely news in Express Balita, from Monday to Friday at 4:30-5:30pm, right after Barney and Friends on IBC-13 with simulcast over DZTV Radyo Budyong 1386 and IBC News Network. For more updates, log on to www.ibc.com.ph, follow @expressbalita on Twitter; and ‘like’ the show’s official Facebook fanpage at www.facebook.com/expressbalitaofficial.