Reviving the '70s, '80s and '90s vibe

Aprl 9, 2014 MANILA, Philippines - Remember these are the top-rated shows are Iskul Bukol, Chicks to Chicks, TODAS, Seeing Stars with Joe Quirino, Eh Kasi Babae, See-True, Sitak ni Jack, Barrio Balimbing, Hapi House, Tarzan, Goin' Bananas, Sic O'Clock News, The Sharon Cuneta Show, Pinoy Thriller, Ora Engkantada, Mga Kwento ni Lola Basyang and Ula ang Batang Gubat. Time and time again, they proved IBC-13 pioneer in the local entertainment industry in re-introduce the new innovations and breakthrough in Philippine Television history - the first fantasy drama series in fantaserye Janella in Wonderland, a first primetime soap opera in teleserye Your Heart, My Love, a first Viva-produced romantic dramedy series Crazy Little Thing Called Love, the first comedy sitcom Sir Chief Loves Maya, the first ever million-peso prize game shows Who Wants To Be A Millionaire? and The Million Second Quiz, the first ever million-peso prize reality show K-Pop Star Hunt and Born to be a Superstar for the national singing contest, the first all-male sitcom Iskul Bukol Men, the first Viva-produced teen romantic drama anthology series Sandy's Romance, a first youth-oriented drama series Friends 4Ever, a first all-male gag show Happy TODAS, the first action sitcom based on 2014 hit blockbuster Abra Gayuma, the first political satire Sic O'Clock News Naman, the first comedy talk show Last Fool Show, the first dance variety show DMZ-TV, the first ever fantasy adventure anthology series Once Upon a Time, the first noontime variety program Lunch Break, the first ever Sunday musical variety show It's Partytime, the first Sunday showbiz talk show CelebrityDATcom, the first daily showbiz talk show Showbiz Star, the first children's educational program KapinoyLand and the first horror seriesbased on the blockbuster horror movie Shake, Rattle and Roll the new programs that have gotten the attention of the local audience. Strong validation program is to copy another TV station in the aforementioned program to be able to maintain their ratings. Also, re-introduce another first in Philippine TV, the first ever Taiwanovela Love You in Taiwan in the addition to the roster of telenoela La Madrastra and the popular and top-rating Koreanovelas are Flower Boy Ramen Shop and My Love Patzzi. Those were the hit shows that marked the memories of '70s, '80s and '90s IBC-13. Now, the spirit of these powerhouse line-up in homegrown shows are here again with the all-new shows on IBC-13, which is the government-sequestered TV and radio network media and the local number 3 station in the country, prompting other channels to jump into the game-wagon. The high spirits that rocked held at the Rockwell Tent at Powerplant Mall recently as IBC-13 celebrated its winning streak, as the newest player in the broadcast television and radio industry. By challenging the two giant networks in the ratings game, it has secured for itself the number three slot immediately after its relaunch and continues to do so leading to its 54 year celebration home to the PBA and NBA basketball. According to Eric Canoy, the chairman of IBC, "their move to buy time slots from a number 3 televison network is a first in the history of Philippine TV, also a historic first in the Philippines, he said during The Kapinoy Network's recent relaunch of its new shows." "Our goal in IBC-13 is to show all of the No.1 Kapinoy shows for daytime and primetime in one channel," he added. Lito Ocampo Cruz, IBC EVP, took to the stage and explained the figures, that The Kapinoy Network supported their ranking against ABS-CBN and GMA-7. "In less than a year, we've placed as the third most watched TV station not only in Manila but also in the entire Philippines. " Not only have they placed third in having the most audience share but also more importantly, he said, "in some time blocks, we are even beating the competition and we've become number one." The network that brought to Filipinos the hit tokusatsu and sentai series will now offers Kamen Rider Fourze and Sky Ranger Gavan, and more anime hits like Super Pig, Ghost Fighter, Time Quest, Cyborg Kurochan and Kirarin, the hit Mexican telenovela La Madrastra and the imports of asianovelas in Korea and Taiwan such as Flower Boy Ramen Shop, Love You and My Love Patzzi. the hit American TV series Heroes, Chuck, 24, Flash Gordon, Saving Grace, Bionic Woman, Prison Break, Without a Trace and Law &amp; Order, now offers Terminator: The Sarah Connor Chronicles. He was specifically referring to its innovative program with a hit fantaserye Janella in Wonderland top-billed by a teen darling sweetheart princess Janella Salvador which now became number 1 in its primetime timeslot continues to draw wider audiences and is consistently in the Top 15 shows in Mega Manila and nationwide, a drama series Your Heart, My Love starring the queen of Philippine soap opera Claudine Barretto and the box-office action star Raymart Santiago, become the number 1 teleserye and Crazy Little Thing Called Love, a romantic kilig-serye starring Cristine Reyes and Dingdong Dantes, which is also the number 1 slot beating competition. The Saturday hit sitcom Sir Chief Loves Maya starring Jod Sta. Maria and Richard Yap, continues to draw wider audiences and is consistently in the Top 15 shows in Mega Manila and nationwide following the ratings so high on rising every week. It is indeed an achievement that the IBC team and IBC Board of Directors managed to beat competition at primetime and ocampo Cruz attributes this to the commitment and passion their team has adhered to since they launched in March 1, 1960. "We are committed to continually give our audience innovative, creative core intact and highly-entertaining programs and have consistently challenged the status-quo in the TV landscape," Cruz explained. IBC-13, which has identified its Filipino masses and found its market in the young and progressive Pinoys, has effectively differentiated themselves from rival networks by churning out programs that are not only entertaining but connect to their audiences as well. The reality show for the national singing contest Born to be a Superstar with Sam Concepcion, Anja Aguilar and Joshua Cadelina as the host with Dingdong Avanzado, Paula Bianca, Joey Albert and Gino Padilla as the judges to be relaunched the Kapinoy singing champions of superstars Veejay Aragon, Cayleen Villamor as the grand winner, Ronald Humarang and Anne Bernardo. Primetime popular and top-rated game shows Who Wants to be a Millionaire? with host Christopher de Leon and The Million Second Quiz hosted by Robi Domingo, continues to draw in viewers every week because according to a regular watcher every weekend, Jen Ongaria, "I find the show interesting and the cast seems to have rapport already so there is a certain chemistry among them." So is their top-rating program seryes Janella in Wonderland, Your Heart, My Love and Crazy Little Thing Called Love increase its ratings. Lyn Balmonte of Universal Robina Corp. admits to being a fan of the program way before it became number one. "I find it very entertaining and the comments from the superstars are very amusing as well," Lyn said. The phenomenon began in IBC-13 one of their commitment to innovation and breakthrough in the Philippine entertainment industry of the country. Breaking the duopoly in Philippine TV takes a lot of hard work and IBC needs to continuously challenge their top competitors. In so doing, Evangelista sees the need to be more keen and attuned to the pulse of its audience and "by going boldly into adjacent territories where we feel the next big thing will spring from. " Evangelista is can did enough to admit that the immediate challenge to hurdle at this point is "how to break the status quo of media spending allocations. " He admits that for the longest time, clients and agencies alike have been comfortable in their media plans, allocating their spending behind ABS-CBN and GMA 7. According to Evangelista, "The Kapinoy Network is set to challenge this way of thinking given that we have been getting new Pinoy esque and drawing in new and fresh viewers. With these new offerings, IBC-13 aims to be the pioneering authority when it comes to presenting the latest, most exciting, and most talked-about shows on Philippine TV today, said Lito. <p data-rte-new-node="true">IBC's presence felt in the Philippine television industry provides viewers with genuine alternatives in place of the status quo where the top channels simply mirror each other's programming. IBC-13, according to him, "can deliver more diversity, affinity and relevance through its programs. " He looks forward to the time when advertisers cast their eyes on reaching a wider set of audiences that IBC now reaches. <p data-rte-new-node="true">Indeed, The Kapinoy Network has yet to prove that it can regain the '70s, '80s and '90s momentum of all-Filipino programming in the Philippines. What could be no.1 in among Filipinos, who, as the moment, also over the telenovela and Asianovela craze. <p data-rte-new-node="true">Now that Filipino viewers have taken to heart this newest player in the TV landscape, IBC-13 is set and poised to shake the industry even more as it marks its second year with bolder, bigger and better Filipino programming. "We're setting new milestones each week as evidenced by our strong uptrend in all the day parts and this we owe our viewers," Lito said. Indeed, this new player has shaken and stirred the competition and the people are starting to look up and take notice.