IBC lures advertisers with P1 million treat

May 10, 2014

IBC-13 top honcho Eric Canoy and Boots Anson-Roa said his TV network investment remains a third placer and even the third giant network as well. This he disclosed at the recent Ad Summit, a gathering of 3,500 guests from advertising agencies and trade partners held in Subic.

The network chairman Canoy and president and CEO Anson-Roa, however, made the sad truth lighter by quipping, "In 2011, I said then that while ABS and GMA were arguing over who’s #1, IBC was also the undisputed #3. Today, I can confirm that we are still #3."

Canoy was referring to the prior Ad Congress held in Camarines Sur a little over two years ago. There he spoke like a rockstar of capitalism alongside ABS-CBN and GMA bosses, Gabby Lopez and Felipe Gozon as well as TV5's Manny V. Pangilinan.

The formidable trio, at the time, shared their game-changing practices to the advertising industry. Both industries maintain a healthy relationship as advertisers use TV to communicate to their target market. The more ads shown, the higher profits TV networks get.

At the IBC-sponsored dinner, the network raffled off P1 million cash to a lucky guest, among other prizes. But of course, Canoy came prepared and brought with him what he described as "the right people" to "wrestle" with him amid industry evolution: his set of TV executives and some network talents.

The network remains a work-in-progress and tries almost through the years since Viva Entertainment, Solar Sports and Asian Television Content Philippine Corporation acquired IBC-13 for P5 billion.