Channel 13 breaks TV duopoly with ‘Born to be a Superstar’

August 22, 2014

Philippine TV is starting to be the three-way game as the sequestered TV station turned into the third player IBC-13 stands for Ito'ng Bagong Channel 13 shakes up the broadcast landscape by breaking the two giant stations’ longtime duopoly in the coveted Top 25 slots of TV programs in terms of viewership ratings.

In fact, IBC-13’s Born to be a Superstar one of the network’s original concept programs that is hosted by the young diva princess Anja Aguilar, has broken in the Top 25 and is now fighting head to head in the double-digit-ratings game with ABS-CBN’s and GMA-7’s Saturday primetime shows.

Overnight household ratings that the Kapinoy National TV Ratings released by survey of Kantar Media/TNS Philippines show that the reality show Born to be a Superstar scored a 37.8% rating last August 16 against ABS-CBN's Pinoy Big Brother All In (15.7%) and GMA's Celebrity Bluff (11.1%). It also shows that despite a slightly lesser number of households, more people within households are watching Born to be a Superstar as it has a higher individuals’ share at 30.9% rating last August 17 than ABS-CBN's Pinoy Big Brother All In (17.3%) and GMA's Sunday Night Box Office: Snow White And The Huntsman (13.9%).

This can be viewed as a significant leap for The Kapinoy Network because it shows that the network is indeed a strong third contender and that it is attracting more viewers who welcome IBC-13’s programming alternative, creative and innovative that is very different from the shows of the two giant networks.

“The IBC management team and IBC Board of Directors is extremely pleased with Born to be a Superstar ratings. We are very proud of this achievement. We would like to recognize and thank our viewers for the support. Thank you very much for the trust you have given us. Rest assured that IBC-13 will come out with more quality shows like Born to be a Superstar to provide the viewers more exciting choices on Philippine TV,” says IBC Entertainment TV Head Laurenti Dyogi.

Born to be a Superstar is expected to rang in more viewership ratings as the singing champion Anja Aguilar celebrates her 20th year birthday on the show with Juan Carlos and Juan Miguel Urquico, and his closest friends. When the judges continues with Sam Concepcion, Paula Bianca, Gino Padilla and Joey Albert.

On August 23, the top finalists of Born to be a Superstar this Saturday as Shanne Velasco, Arvin Ventanilla, Hannah Bustillos and Paolo Antenorcruz in the performance night, and on August 24 this Sunday as Shanne Velasco, Arvin Ventanilla, Hannah Bustillos, Randy de Silva and Dean Carlo Logo perform the votes.

Born to be a Superstar airs every Saturday at 9 p.m. and Sunday at 8:30 p.m. on IBC-13.