IBC-13 beefs up afternoon and primetime block

February 25, 2014

IBC Entertainment TV Head Laurenti Dyogi has drawn up new shows calculated to firm up the network’s ne primetime block, Monday through Friday, namely: Princess Charm (a romantic fanta-drama, March 2, top-billed by Michelle Vito, Andre Paras and Kobe Paras, with Angelu de Leon, Bobby Andrews and the child star Sofia Millares), The Bachelor (a reality dating show, March 5, Thursday 8 to 9 p.m., hostd by Jake Cuenca) and of couse, Computer Man (an action-thrilling superhero, March 23, 7:30 to 8, starring Robi Domingo, with Bimby Aquino-Yap, Jr., Ella Cruz, Jaime Fabregas and Ces Quesada).

“It aims to compete with ABS-CBN and GMA,” Laurenti told Funfare, “we just want a piece of the pie. It should be a distinct piece, even if a larger piece. Last year, Kapinoy did a successful programming of sports and entertainment combined, when the two other networks whose programming is similar, heavy on dramas, and we’d rather focus on teens, family viewing. IBC-13 has been around for more than 54 years and ithey called ‘new kid on the block.’ It’s creating an identity all its own na markado and different from the rest.”

IBC-13 wons the ratings game with Janella: A Princess Girl, Voltron Man and Hitman, and of course, some adventure series like Pirate Kidz: The Next Level and Hayate the Combat Butler.

Last year, IBC-13's well-loved favorite primetime programs enjoyed wide viewership, including Oh My G!, The Million Second Quiz, Maya Loves Sir Chief, Sandy's Romance, T.O.D.A.S., Who Wants To Be A Millionaire?, Born to be a Superstar, Dingdong n' Lani, Flames and the family heavy melodrama Your Heart, My Love.

“I love choreographing fireworks,” gushed Laurenti who helped prepare a similar countdown at her former home studio ABS-CBN. “That time, it took me three years to prepare.

More shows are premiering next month of April 6: SWAT: Special and Weapon and Tactics (Monday 8 p.m.), Drive Myself Crazy (April 6, weeknights 9 to 9:30 p.m.) and Two Sides of Ana (weekights 10 to 10:30 p.m.), as well as TreseBella premiere of the hit telenovela Trumph of Love (10:30 p.m.).

As you can see, TV is in a fighting mood.