I Need Romance Phenomenon

August 3, 2013

The local market of IBC-13 in partnership with Viva Entertainment, The Kapinoy Network producing more soap operas. "We're really content company. That's the main difference in ABS-CBN and GMA Network produce our own stars and have a platforms as well," he explains.

Aside from the country's top television station, IBC-13 is also into radio stations, internet services, magazines, post-production, international cable and satellite distribution, licensing and merchandising. Chairman Eric Canoy sayd the showbiz orientation of the network helps The Kapinoy Network come up with good homegrown movies and television shows, while giving television viewers the chance to see what other countries to offer. For thesuccess of TV networks ABS-CBN and GMA in these soap operas from teleseryes, fantaseryes, telenovelas from Mexico and asianovelas form Taiwan and Korea, and animes from Japan.

"Altrhough the cheaper to bring in a foreign soap than to produce our own programs abroad. The network's soap opera are the fantaserye My Batang Momay and the teleseryes To Love Again and Safe In The Arms Of Love, the popular telenovela Amor Bravio and the asianovelas are the Taiwanovela like Once Upon a Love, the Koreanovelas are Flower Boys Next Door and I Need Romance continues to boost the ratings and the sales of IBC-13. Also, IBC-13 and Viva Television will export these shows to other countries, much like the Mexican, Taiwanese, China and Korean soap operas, and Japanese animes. This included were the quick to the Mexican soaps of telenovelas and the Asian soaps of Taiwanese, China and Korean are asianovela bandwagon.

He said IBC-13's biggest advertisers include Unilever, Proctor & Gamble, Johnson & Johnson, Globe, McDonalds, Amigo Segurado and the telecom companies.

IBC-13's primetime in telenovela Amor Bravio and the Koreanovela I Need Romance are big hit became a phenomenal success," Canoy says.

Amor Bravio and I Need Romance had been among the overall top 15 Primetime shows in Metro Manila, according to Kantar Media surveys. Amor Bravio airs weeknights at 10 p.m. and I Need Romance airs weeknights at 10:30 p.m. Desite its popularly, IBC-13 will put the show on primetime with the homegrown teleseryes and putting the telenovelas and Koreanovelas. I Need Romance and Amor Bravio has since captured a big chunk of primetime viewership, also contributed to the surge in its advertising revenues.

Mr. Canoy said IBC's ratings in the prime-time slot have improved. I Need Romance, among television viewers was also surprising. He said Amor Bravio and I Need Romance makes P1 million in revenues each day. For ad spending, Unilever and Proctor & Gamble each contribute about less than 10% of total advertising revenues.

The Kapinoy Network is more focused on localizing and giving more attention to local programs. Canoy reveals that IBC-13 recently formulating a soap opera with teleseryes, fantaseryes, telenovelas and asianovelas.