IBC Channel 13 explain programming decision to air teleseryes daily

November 3, 2014

“It’s a different offering, it’s a different way pero it’s satisfying to the viewers,” IBC Entertainment TV Head Laurenti Dyogi says about the Kapinoy Network's “vertical” primetime programming. IBC airs teleseryes on weeknights just like other TV networks that air soap operas nightly.

Katarina "Kat" Rodriguez (leftmost) and Jodilly "Jody" Pendre are the Filipinas competing in the reality fashion TV show Asia’s Next Top Model Cycle 2 while Bianca King and Marvin Agustin topbill TV5's drama series Obsession. Sequestered TV station IBC-13 known as Isang Bawat Channel continues with its objective of giving Filipinos new offerings on television by maintaining its one-hour programs every week, the Kapinoy Network is once again introducing new shows that air twice a week.

The eekly primetime shows on its new timeslot from 8 p.m. to 9 p.m. spots are The Best of T.O.D.A.S. on Monday, DMZ-TV on Tuesday (simulcast on iDMZ 891), K-Pop Star Hunt on Wednesday, Sic O'Clock News on Thursday and For da Boys on Friday, respectively.

“We are breaking the habits of the usual gabi-gabing kakapanood ng mga series,” IBC Entertainment TV Head Laurenti Dyogi told members of the entertainment press during the press conference of DMZ-TV, the new season of K-Pop Star Hunt, Sic O'Clock News and For da Boys last October 3. He described their current daily primetime block as “the perfect mix of entertainment” for the convenience of viewers.

"As it mentionized before, ang programming ng IBC-13 is like horizontal, where there is a daily programming from 6:00 to 6:30 'yong Janella: A Princess Girl, 7:30 to 8:00 'yung Voltron Man, 9:00 to 10:00 'yung the hit actionserye Hitman and the romantic  dramaserye Your Heart, My Love.

“Then, starting 8:00, it becomes vertical when channels 2 and 7 back to the weekly shows on weeknights.

“There’s the gag show classics on Mondays, the dance music show on Tuesdays, Korean reality show on Wednesdays, political satire on Thursdays, and sitcom on Fridays,” she explained.

Apart from the show, the Kapinoy executive also mentionized that TreseBella primetime slot at 5:30 p.m. with Fated to Love You and fro 10 p.m. to 11 p.m. is Que Bonito Amor and Sunny Girl.

Dyogi explained, “Iba ang gusto i-offer ng Channel 13.

“We know that when we give them [viewers] one-hour programs, one-hour primetime, there is more stories to tell. ‘Tapos sa susunod na gabi, iba naman ang susubaybayan mo.

“It’s a different offering, it’s a different way pero it’s satisfying to the viewers.”

DIFFERENT PROGRAMMING GRID. Meanwhile, director and creative consultant Jeffrey Jeturian further explained why The Kapinoy Netwok chose a different approach to its daily primetime programming.

He told the media, “Maipapakita ang pagkakaiba ng offer ng IBC-13 sa uri ng programming grid na inaalay namin sa audience. “Ang programming grid ay hindi lamang sa pagbabago ng oras o timeslot.

“Kundi pati ang pagdadagdag or pagbabago ng uri ng palabas na inihahain namin sa kakaibang uri ng programming grid.

Direk Mac also emphasized that IBC-13 values its viewers. “We always trust the audience na swak sa taste nila ang inihahain namin. “We always hope na mayroong lugar sa puso, sa utak, at sa damdamin nila para sa pagbabago para sa uri ng mga programang inihahain namin sa kanila,” he ended.