IBC Continues its Rebuild

May 5, 2014

The rebuilding success continues for IBC, in an effort to earn a younger and massive audience.

Over half a year ago, IBC established its Anime Kapinoy, Have a Tanghali, IBC Classics, HapoNation, PrimeTastik, Panalo Weekend blocks. However, as the calendar in 2014, these programming blocks were deemphasized and it appears The Kapinoy Network.

Through the first 12 months, IBC gradually brought in new programs as part of its continuous restructuring process, which also included a relocation away from its Broadcast City headquarters in favor of the newly-opened IBC Broadcast Center in Broadcast City, Diliman, Quezon City. The adjustment to a new location was difficult though, as the staff attempted to learn new digital-based methods in producing its programs.

In the news department came in Saturday night investigative public service program Bitag, afternoon public service shows Team Rescue 911, Global Mission, Negoshow (business show), Operation Lingkod Bayan and Makabayang Duktor (medical program), and the late night-turned midnight programs Linawin Natin (current affairs), Snooky (public service), Forum ni Randy (talk show about forum), Good Take (tele-magazine show) and Report Kay Boss (documentary). On the other hand, Express Balita and Ronda Trese once again claimed its position as the two of the number 1 news programs for both primetime and late-night.

In terms of entertainment, IBC's primetime block PrimeTastik starting with a teleserye at night introducing the mermaid fantaserye Janella in Wonderland, while a dramaserye Your Heart, My Love and another kiligserye in Crazy Little Thing Called Love. In Panalo Weekend, on the other side of the spectrum, in which favor of the boys night ou in the gag show Happy TODAS and sitcom Iskul Bukol Men, the love-team of drama anthology Sandy's Romance and a sitcom Sir Chief Loves Maya, and of course, the winning streak of the top-rated game shows Who Wants to be a Millionaire? and The Million Second Quiz becoming the million peso-prize, and the reality talent show Born to be a Superstar as well as musical variety show Dingdong n' Lani.

And finally, IBC partially satisfied basketball fans by airing live PBA games almost four-days in primetime, including an increase of Wednesday and Friday broadcasts to two games at 4:30 to 6:30 and the much awaited 90-minute games from 8 to 9:30 and such the weekend games of 90-minute games at 2;30 to 4 on Saturdays and 3 to 4:30 on Sundays and then a 2-hour gams at 5 to 7 and the NBA games airing once-a-week on Saturdays from 10 to 12 noon made in terms of accommodating the network’s sports coverage.

That said, IBC pat and continue improving its lineup for the long term will be answered in another article.